Are you thinking about integrating content marketing into your online campaigns? Want to learn the stats and trends before taking the plunge?
The team from Oberlo share the stats you need to know in this infographic.
They cover the following:
- Content marketing effectiveness
- Measuring content marketing
- Most achieved content marketing goal
- Active investment in content marketing
- Content marketing budget
- Content marketing strategy
- Expect brands to provide content
- User-generated content is important
- Content marketing strategy: paid distribution channels
- Outsourcing content marketing
Check out the infographic for more detail.
A version of this post was first published on the Red Website Design blog.
LinkedIn Shares Marketing Industry Insights and Tips in Latest ‘Big Thinking’ Digital Magazine
Looking for a marketing-related read for the long weekend?
LinkedIn has published the second edition of its ‘Big Thinking’ digital magazine, which includes a range of interviews, insights, tips and notes on various marketing-related subjects and trends.
There’s also a section which looks at how marketers can mitigate the loss of cookie tracking data, and how to build an employer brand (and why you should).
LinkedIn has also included expert interviews on customer experience, digital transformation and creative B2B strategies, among other elements.
There are some good notes, which could help you formulate a more effective marketing approach for your brand, in line with the latest trends, while it’s also handy to stay up to date with the latest trend insights and tips to keep your market knowledge fresh.
And it’s free. If nothing else, it’s a quick overview of some of the key trends that are playing on the minds of the top industry professionals, which will likely trigger at least inspiration in your own efforts.
You can download LinkedIn’s latest ‘Big Thinking’ digital magazine here.
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