Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use...
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.
Many people talk (and write) about how the B2B marketing process has changed. But they overlook how the entire buying process has changed. Volumes of research...
“Why is marketing struggling with customer experience?” asked Blueshift co-founder and CEO Vijay Chittoor. “Why is it not easy for every marketer to just create human...
While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment....
What’s your take on NFTs? 1. Yes, please. 2. Wait and see. 3. Pfft. Brands like Gap, Coca-Cola, Adidas, Reebok, Lamborghini, and other consumer product companies...
Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of...
Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers.
In 2022, it’s clear that Instagram is no longer just a photo-sharing app.
Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary.