Social media is everywhere and over the last two decades, it’s become one of the primary marketing channels.
A key element of any effective social media marketing strategy is consistency, and posting at a regular enough rate to keep your audience engaged and interested...
According to 2021 HubSpot Blog research on social media trends, 77% of social media marketers say social media marketing was somewhat to very effective for their...
Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should...
Social media – © AFP/File SAUL LOEB Today, June 30th, is ‘World Social Media Day’. Does the world need a social media day? World Social Media...
Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study...
Jashoda Sahu Teli holds a picture of her slain husband Hindu tailor Kanhaiya Lal, who was allegedly killed by two Muslim men for supporting a former...
No matter which stage of Google Analytics 4 implementation you’re currently involved in, the opportunities to integrate with other products shouldn’t be overlooked. The best part...
If you were looking to get some understanding as to why Twitter is so influential – despite having only around an eighth of the amount of...
POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media.