SEO
10 Of The Best Social Media Marketing Strategies For Hotels

There once was a time when searching for a hotel would begin by browsing the internet, clicking through comparison websites, or maybe even seeking recommendations from print or television adverts.
Not anymore.
Plenty of customers nowadays look to social media when it comes to picking a place to stay.
Whether customers are seeking suggestions from trusted influencers, following travel accounts that share wanderlust-inducing content, or just looking for a brand name they’ve seen before – platforms like Instagram, YouTube, Facebook, and even Pinterest are popular sources of inspiration.
Establishing a presence on social media is crucial for hotels that want to remain relevant and attract younger customer demographics, especially those in locations where competition is fierce.
A hotel’s online presence is a significant part of what makes it a desirable place to stay, so developing an effective social media strategy should be a priority for brands that want to grow their customer base and gain recognition in the industry.
Whether you’re just starting out with social media marketing or looking for new ways to expand your approach, here are the ten best ideas to include in your strategy.
1. Show Your Face(s)
One of the biggest benefits of social media is that it allows you to show a much more personal side of your brand. It’s even more impactful if you put a face, or multiple faces, to the name of your hotel.
Instead of a very business-oriented online presence, showing real people in your photos and videos will help your followers to develop what feels like a human connection, strengthening their relationship with your brand.
Featuring content with your employees speaking directly to the audience (or the camera) will enhance the effect and provide engaging content to watch.
By featuring employees on your social media channels, your hotel instantly appears more “human.”
Potential customers get an idea of who they will be interacting with and the hotel’s atmosphere if they visit, which can help to plant the idea of making a booking more firmly in their mind by allowing them to imagine a stay.
2. Utilize Short Form Video
Social media users have short attention spans.
Given the vast amount of content available – from all kinds of brands – your hotel needs to ensure that what you’re sharing gets noticed.
Short-form video is perhaps the most popular content format at the moment, particularly with the rise of social media platforms like TikTok.
You can create and share videos on Instagram as “Reels” as well, or even put short clips on Facebook, your website, or in email marketing material to reach a wider audience with this incredibly engaging content.
You can do a lot with short-form video, from hopping on viral trends to conducting mico interviews with staff and customers.
This format works particularly well if you’re hoping to inspire potential customers to visit your hotel or the destination where you’re based. Creating short montages with music that captures a mood or an experience can tap into your audience’s desire to travel or book a night away.
3. Partner With Influencers
Influencer marketing is a fantastic approach for hotels looking to improve their social media marketing strategy.
Not only can it help generate new content, but it also widens your reach to potential new customers and can help improve your brand image by association.
Hotels have many options to choose from when developing an influencer marketing strategy.
For example, you could:
- Offer paid trips to travel or lifestyle influencers and encourage them to share their experiences with their followers.
- Offer the hotel as a venue for an influencer’s event. That way, it can appear in their content and event guests’ content.
- Develop a partnership where an influencer shares several pieces of content directly promoting your hotel and the experience on offer.
- Set up a loyalty program with influencers offering discounted stays when they promote your hotel or create an exclusive discount for their followers.
- Work with an influencer to create and star in an advertising campaign.
While choosing a travel influencer to work with is the most straightforward option, don’t allow your industry to limit you.
Think about your hotel’s target audience, and then find influencers whose followers overlap with this demographic and consider creative ways in which you can work together.
4. Offer Exclusivity
Sharing consistent content across all channels is important on social media, but so is offering something exclusive on every platform.
That way, your followers are encouraged to engage with your hotel’s profiles on different platforms, which boosts engagement and helps to establish your brand reputation.
Exclusivity on social media looks like sharing unique content and offering your followers insight that they won’t get on any other social media platform, which might involve:
- Running competitions.
- Giving sneak peeks into new rooms or facilities.
- Offering discounts.
- Letting followers get involved in designing or picking features of new services.
Not only will you encourage engagement across all of your accounts, but this also creates a greater sense of an “exclusive community” among your followers, which helps to strengthen customer loyalty.
5. Consider Seasonality
Seasonality is something that all hotels tend to consider when it comes to sales, but it’s also definitely something you should factor into your social media strategy.
You’ll likely have different goals based on whether it’s the high or low season for your hotel, so firstly, make sure that the social posts you’re sharing align with these goals and seek to capitalize on peak season interest.
On the flip side, you should also tailor your social content to retain followers or boost engagement at quieter times of the year by offering promotions or spotlighting different experiences to encourage bookings.
Seasonality also refers to the different holidays or annual events that take place throughout the year, which you can also theme your social media content around.
Content themed around holidays or events is more likely to get shared during the celebration and has more potential to go viral, making it a great way to boost your posts’ reach.
6. Be Swift With Replies
Whether you’re active on Facebook, Instagram, Twitter, or even LinkedIn, quickly replying to comments or mentions is very important.
Things move fast in the digital world, and most social media users expect instant gratification or responses.
Replying or interacting with comments on social media might seem tedious, but it benefits your brand in several ways.
First, it helps your audience to feel heard and acknowledged.
Whether you’re handling a complaint or simply offering thanks for a review, replying to your customers will help develop relationships, make your customer service feel more personal, and encourage more reviews.
Replying and engaging in conversations with your followers also improves your brand image in the eyes of other followers that are simply watching these interactions.
If your hotel becomes known as a business that cares about and listens to its customers, you’ll gain a positive reputation and again encourage more interaction. That helps improve your content’s performance on social media.
Finally, being quick to respond to comments or mentions of your brand online helps control the response it gets.
In positive cases, this might mean sharing and making the most of a glowing review from a customer or influencer to boost its reach, but in negative contexts, it also means swiftly solving customer problems and preventing any complaints from blowing up and damaging your reputation.
7. Take Action From Comments
Leading on from that last point, make sure you incorporate a feedback loop into your social media strategy.
Recognizing and responding to feedback is one thing, but taking action is another.
Platforms like Facebook and Instagram give your customers a direct way of letting you know what they think about your hotel and the services you provide, offering an incredibly straightforward process for you to identify what your brand needs to improve.
If you want to grow your following and maintain a positive brand image, you should take action based on what your followers are telling you they want to see.
For example, you might share a behind-the-scenes tour of an area of your hotel, which generates lots of interest and gets plenty of comments sharing approval.
As well as sharing this successful post across your channels, consider making a series of similar pieces of content to capitalize on the interest it generated.
Alternatively, perhaps you’ve received multiple reviews or comments stating that your booking system is complicated or that contacting customer services is unnecessarily difficult.
Instead of just resolving these problems on a case-by-case basis, learn from your followers and change the systems causing issues.
In cases where customer comments have prompted action, it can be useful to publicly announce your changes as a result of feedback, as this demonstrates that you listen to your followers and are committed to improving their experience.
8. Learn From Top-Performing Content
Speaking of taking action, you can also adapt and hone your social media strategy based on which of your posts are most successful.
Analyzing engagement and popularity is the best way to identify what your followers want when it comes to content, looking at metrics such as:
- Likes.
- Shares.
- Comments.
- Engagement in the first few hours of posting.
- Reactions of followers in the comments or replies.
Once you’ve identified successful social media content, pull out specific components that may have contributed to this, such as topic, format, length, or tone.
Then, replicate these components across other content in different combinations to get an even clearer idea of what is helping it perform better and develop an approach to social media posts with a high chance of success every time.
9. Invest In Paid Ads On Facebook And Instagram
When creating creative and dynamic social media content, Facebook may not be the obvious choice. Still, it is one of the best channels to invest in if you want to use paid advertising as part of your hotel’s social media marketing strategy.
Paid Facebook ads get your hotel marketing material in front of users that aren’t engaging with your content but belong to a demographic that is part of your target audience.
It’s a great way to grow your following and improve brand recognition, and can also be a fantastic method of increasing conversions if you decide to use retargeting as part of your approach.
Since the same company owns Facebook and Instagram, you can also use the same marketing tools to create paid ads on Instagram.
The audiences you’re targeting and the style of ads you create will likely be different, but Instagram is another great platform to invest in if you want to increase visibility and drive more traffic to your hotel’s website.
This approach to social media marketing can be expensive if not properly monitored, so consider starting with a small budget and testing different strategies until you find one that brings repeated results.
Facebook is a great platform to do this on because it gives you a lot of data on how well your ads are performing, which helps you to drill down into what needs tweaking and what is working well about each approach.
10. Encourage Trip Advisor Reviews
While it might not seem like a typical social media channel, TripAdvisor is a platform with a vast community of followers that can significantly influence your hotel’s image.
As a hotel, you can claim your listing on the website and then update the details to ensure that you have a profile that aligns with your brand image and looks appealing to users browsing the site.
You can also get analytics for your hotel based on TripAdvisor data, which is very useful if you’re using the site as a key part of your marketing strategy.
Another benefit of being active on TripAdvisor is that it allows you to engage with and respond to the reviews that customers leave.
I’ve already spoken above about the benefits that engaging with comments can bring to your image. That idea is particularly relevant on TripAdvisor, where potential customers will be reading reviews and seeing how your brand responds to feedback and praise.
Final Thoughts
Social media marketing in the travel industry used to mean posting on one or two different platforms. Now, it’s a huge aspect of almost every hotel’s advertising strategy.
The key to success is definitely using multiple channels to share content and start conversations, but also choosing these channels carefully based on your target audience, the kind of content they enjoy, and the resources you have available.
Providing relevant and valuable content to potential customers will prevent you from wasting time on approaches that won’t have an impact, and maximize efficiency as you develop a successful strategy.
More resources:
Featured Image: ASTA Concept/Shutterstock
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
– login to ChatGPT
– now if you click on upgrade
– Signup for waitlist(may not be necessary)
– now change the URL to https://t.co/4izOdNzarG
– Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAx— Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.


Unfortunately, they still aren’t accessible without a Plus subscription.


You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.


OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.


Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit 🙁
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
— Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium 🫡🇺🇸 https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
— surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning 👀👇
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful 🙌🤩
PS: Love how GPT opens up to SO much opportunity 🤯 pic.twitter.com/yqKozcZTDc
— Aleyda Solis 🕊️ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by… pic.twitter.com/wFGSnonqoZ
— Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.


Featured image: Robert Way/Shutterstock
SEO
The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.
The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.
With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.
To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.
It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.
Let’s dive in.
The Best Times To Post On Social Media
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 9 a.m. – 2 p.m. Local |
Hootsuite | Monday | 12 p.m. EST |
CoSchedule | Friday, Wednesday, and Monday (in that order) | 7 p.m. Local |
- Best times to post on social media: 9 a.m. – 2 p.m.
- Best days to post on social media: Monday and Wednesday.
- Worst days to post on social media: Saturday and Sunday.
Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.
When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.
If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.
This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.
Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.
The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.
Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.
The Best Times To Post On Facebook
Source | Day Of Week | Time To Post |
Sprout Social | Monday to Thursday | 8 a.m. – 1 p.m. Local |
Hootsuite | Monday and Tuesday | 1 p.m. EST |
CoSchedule | Friday, Wednesday, and Monday (in that order) | 9 a.m. Local |
- Best times to post on Facebook: 8 a.m. – 1 p.m.
- Best days to post on Facebook: Weekdays.
- Worst day to post on Facebook: Sunday.
Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).
While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.
Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.
There is a general consensus that Sundays should be avoided.
The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.
The Best Times To Post On YouTube
Source | Day Of Week | Time To Post |
SocialPilot | Sunday | 2-4 p.m. EST |
HubSpot | Friday and Saturday | 6-9 p.m. Local |
- Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
- Best days to post on YouTube: Friday, Saturday, and Sunday.
- Worst day to post on YouTube: Tuesday.
As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.
And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.
YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.
Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.
While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.
SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.
Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.
The Best Times To Post On Instagram
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 9 a.m. – 1 p.m. Local |
Hootsuite | Wednesday | 2 p.m. EST |
HubSpot | Saturday | 6-9 p.m. Local |
CoSchedule | Wednesday, Friday, and Tuesday (in that order) |
9 a.m. Local |
Later | Monday | 4 a.m. Local |
- Best times to post on Instagram: 8 a.m. to 1 p.m.
- Best day to post on Instagram: Wednesday.
- Worst day to post on Instagram: Sunday.
From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.
With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.
As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.
We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.
Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.
Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.
In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.
The Best Times To Post On TikTok
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday and Wednesday | 2-6 p.m. Local |
Hootsuite | Thursday | 10 p.m. EST |
SocialPilot | Tuesday and Thursday | 2 a.m. and 9 a.m. EST |
HubSpot | Friday | 6-9 p.m. Local |
- Best time to post on TikTok: Inconclusive.
- Best day to post on TikTok: Tuesday.
- Worst day to post on TikTok: Inconclusive.
While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.
With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.
So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.
Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.
While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.
Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.
We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.
The Best Times To Post On Snapchat
Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.
It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.
This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.
While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.
Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)
The Best Times To Post On Pinterest
Source | Day Of Week | Time To Post |
Sprout Social | Wednesday to Friday | 1-3 p.m. Local |
HubSpot | Friday | 3-6 p.m. Local |
CoSchedule | Sunday, Monday, and Tuesday (in that order) |
8 p.m. Local |
- Best times to post on Pinterest: 3-6 p.m.
- Best day to post on Pinterest: Friday.
- Worst day to post on Pinterest: Sunday.
Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.
Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.
Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.
Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.
When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.
The Best Times To Post On X (Twitter)
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday to Thursday | 9 a.m. – 2 p.m. Local |
Hootsuite | Monday and Wednesday | 10 a.m. – 1 p.m. EST |
CoSchedule | Wednesday, Tuesday, and Friday (in that order) | 9 a.m. Local |
HubSpot | Friday and Wednesday (in that order) | 9 a.m. to 12 p.m. Local |
- Best times to post on X (Twitter): 9 a.m. to 12 p.m.
- Best days to post on X (Twitter): Wednesday and Friday.
- Worst day to post on X (Twitter): Sunday.
X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.
The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.
When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.
Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).
Like many other platforms, Sunday seems to be the least effective day for post-engagement.
Looking for the best times to post on X (Twitter)?
Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.
We always recommend testing and experimenting to see what works for you.
The Best Times To Post On LinkedIn
Source | Day Of Week | Time To Post |
Sprout Social | Tuesday to Thursday | 10 a.m. – 12 p.m. Local |
Hootsuite | Monday | 4 p.m. EST |
CoSchedule | Thursday, Tuesday, and Wednesday (in that order) | 10 a.m. Local |
HubSpot | Monday, Wednesday, and Tuesday (in that order) | 9 a.m. – 12 p.m. Local |
- Best times to post on LinkedIn: 10 a.m. – 3 p.m.
- Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
- Worst days to post on LinkedIn: Weekends.
Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.
It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.
Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.
Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.
All of our sources agree that weekends are less effective for LinkedIn posts.
If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.
But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.
What Is The Best Time For You To Post On Social Media?
Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.
And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.
By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.
Sources of data, November 2023.
All data above was taken from the sources below.
Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.
Sources:
- Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
- Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
- CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
- SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data.
- Later analyzed over 11 million Instagram posts.
- HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.
More resources:
Featured Image: Kaspars Grinvalds/Shutterstock
SEO
Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.
The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.
Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.
The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.
The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.
Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.
Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.
Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.
Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”
The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.
Read Google’s announcement:
Updates to Cryptocurrencies and related products policy (December 2023)
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