LinkedIn Connected TV (or CTV as it’s also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap...
Maggy Chan tells us how the entertainment giant has seen an increase in requests to use its talent and IP as brands look for “safer” environments....
Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the...
NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. What it does. Scheduled...
NBCUniversal is partnering with blended in-game advertising platform Anzu.io to provide access to in-game inventory across mobile devices, PCs, streaming services and consoles. Through its One...
Snapchat has announced that it’s renewed its ongoing content deals with Disney, Viacom and NBCUniversal, which will see exclusive shows and programming broadcast to Snapchat Discover...
At CES, NBCUniversal announced the launch of NBCUnified, a first-party identity platform that pulls together consumer data from across the company’s wide-ranging touchpoints, including premium video...