Video is a critical piece of many successful content marketing strategies, but is it being used to its full potential? That’s the question we at the...
Not entirely sure about this. Today, Twitter has launched a public test of a new ‘Views’ count on some users’ tweets, which displays the total number...
This is interesting – today, Meta has published a new overview of how creators can maximize their reach on Facebook, and connect with more potential fans...
Video is the key focus for Instagram right now, with platform chief Adam Mosseri repeatedly noting that video engagement is growing, and that it needs to...
Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach...
Manufacturing has changed with evolving consumer demand and the rise of robotics, IoT and artificial intelligence. When I talk to people about Industry 4.0 –...
Snapchat has published a new report which highlights its unique reach to younger audiences, which also underlines the platform’s value as a messaging and interaction app,...
As it works to mitigate the impacts of Apple’s ATT update, which has reduced its data tracking capacity, leading to a significant loss in ad effectiveness...
TikTok’s looking to expand its reach even further via improved accessibility, with a range of new translation and captioning tools to help more users engage with...
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. Facebook is gearing its...