![LinkedIn Shares New Research on Changing Approaches to Branding [Infographic]](https://articles.entireweb.com/wp-content/uploads/2022/04/LinkedIn-Shares-New-Research-on-Changing-Approaches-to-Branding-Infographic.jpg "LinkedIn Shares New Research on Changing Approaches to Branding [Infographic]")
LinkedIn has published a new infographic which looks at the value of branding from different perspectives, and how each of these views are becoming more integrated...
![What Will Content Planners Budget For in 2022 [HubSpot Blog Research]](https://articles.entireweb.com/wp-content/uploads/2022/03/What-Will-Content-Planners-Budget-For-in-2022-HubSpot-Blog.jpgkeepProtocol.jpeg "What Will Content Planners Budget For in 2022 [HubSpot Blog Research]")
If you ask marketers about their 2020 content plans, most will tell you they had to pivot because of the pandemic. In 2021, many said the...
![Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]](https://articles.entireweb.com/wp-content/uploads/2022/03/1648030314_Tech-Marketers-Shine-But-Face-a-Big-Hurdle-Content-Operations.png "Tech Marketers Shine But Face a Big Hurdle: Content Operations [New Research]")
Content marketers at technology companies have a good handle on content marketing, according to our latest research. They’ve got a strategy, and they know if it’s...
![What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]](https://articles.entireweb.com/wp-content/uploads/2022/03/What-Video-Marketers-Should-Know-About-Creating-Diverse-and-Inclusive.jpgkeepProtocol.jpeg "What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]")
Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy.
Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s...
![Which Instagram Story Formats Really Engage Viewers [New Research]](https://articles.entireweb.com/wp-content/uploads/2022/03/Which-Instagram-Story-Formats-Really-Engage-Viewers-New-Research.jpgkeepProtocol.jpeg "Which Instagram Story Formats Really Engage Viewers [New Research]")
In 2021, Instagram reported over 500 million users viewed Stories.
![3 Roles Marketing Leaders Plan to Recruit in 2022 [New Research + Expert Insights]](https://articles.entireweb.com/wp-content/uploads/2022/03/3-Roles-Marketing-Leaders-Plan-to-Recruit-in-2022-New.jpgkeepProtocol.jpeg "3 Roles Marketing Leaders Plan to Recruit in 2022 [New Research + Expert Insights]")
The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022.
![3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]](https://articles.entireweb.com/wp-content/uploads/2022/03/3-Ways-Top-Enterprise-Content-Marketers-Do-Things-Differently-New.png "3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]")
What does it take to make a content marketing program successful? Every organization answers that question differently based on its goals. Still, successful programs tend to...
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.
A Twitter poll by Liraz Postan showed that many SEOs and SEMs go pretty deep with their keyword research. 60% of those who took the poll...