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SEMs Go Deep On Keyword Research, Survey Says

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SEMs Go Deep On Keyword Research, Survey Says


A Twitter poll by Liraz Postan showed that many SEOs and SEMs go pretty deep with their keyword research. 60% of those who took the poll said they go as low as 10 on the volume chart when digging into keywords.

27% said as low as 50 and 12% said as low as 70. Here is the poll:

Personally, I don’t do keyword research for this site. I love the topic of search marketing so much, I can write about something that maybe I only would care about or that 99% of SEMs would care about. It doesn’t matter to me how many people are searching for it.

But when it comes to agency work or even work with limited resources, sometimes you need to find where you need to start.

A lot of responses on Twitter said they would go down to even 0 volume.

Here are some good replies to the Twitter poll:

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Forum discussion at Twitter.





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SEARCHENGINES

Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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