SEARCHENGINES
SEMs Go Deep On Keyword Research, Survey Says

A Twitter poll by Liraz Postan showed that many SEOs and SEMs go pretty deep with their keyword research. 60% of those who took the poll said they go as low as 10 on the volume chart when digging into keywords.
27% said as low as 50 and 12% said as low as 70. Here is the poll:
How far are you drilling down with your KW research? #SEO #brightonSEO
RT— Liraz Postan (@Rliraz) January 18, 2022
Personally, I don’t do keyword research for this site. I love the topic of search marketing so much, I can write about something that maybe I only would care about or that 99% of SEMs would care about. It doesn’t matter to me how many people are searching for it.
But when it comes to agency work or even work with limited resources, sometimes you need to find where you need to start.
A lot of responses on Twitter said they would go down to even 0 volume.
Here are some good replies to the Twitter poll:
Volume is the last metric I consider tbh, for a few reasons:
1: Volume is not highly accurate; it’s a ballpark
2: It does not include versions of a query that are new, and that are not included in the exact match version
3: Relevance & intent come first— Braeden Matson-Jones (@bmatsonjones) January 19, 2022
Eish !!! Tough question. Drilling down into the depths of the SERP’s is essential. Stopping before 600 is a waste of effort. The value of #KeyWords is misinterpreted, as it is used to create context for your content, and search engines use context plenty more than you think
— Frank Gainsford (@info4u2use) January 30, 2022
It’s about relevance not volume. The 10 people who look for a low volume commercial KW may well have more money and inclination to spend than the 1000 who just want info.
— Jason Wheelhouse (@Contentable__) January 18, 2022
Forum discussion at Twitter.
SEARCHENGINES
Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.
She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”
This is good to see – I was in one of these studios and they are the real deal.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
Source: www.seroundtable.com
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