Google has recently changed the name of standard Performance Max to Performance Max for online sales or lead generation and Performance Max Retail to Performance Max for...
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Global retail media ad-spend will surge to €153bn by 2027. Learn about the opportunities that exist for retailers and how the affiliate channel, and Awin, can...
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the...
Microsoft has unveiled new AI and data tools to bring retailers into the modern digital age. The new offerings expand Microsoft’s existing retail industry cloud platform....
Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new...
Retail business owners are often faced with issues in inventory management, which hampers the development of long-term customer relationships. Adopting computer vision in retail inventory management...
When I originally wrote this post in January 2021, retail media was seeing substantial gains across big box and specialty retailers. And…it hasn’t stopped. Looking back...
As LL Cool J might say, “Don’t call it a comeback. It’s been here for years.” Paid advertising is alive and growing faster in different forms...
In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience...