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TLDR: Yes and no. It’s complicated. Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid...
The global spread of COVID-19 and resulting orders to shelter in place have hit retailers hard. As the pandemic drags on, temporary halts are becoming permanent...
Mark Zuckerberg this week announced the launch of Facebook Shops, a new product that enables merchants to sell directly on WhatsApp, Messenger, Instagram, or Facebook. Facebook Shops...
Google today announced that is introducing free listings on the search results on the Google Shopping tab. Free listings will appear in the U.S. before the...
Pinterest this month announced new ways to shop from pins, on boards, from search, and through new browsable recommendations for home decor. According to Pinterest, 97%...
Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories. Product targeting enables advertisers to choose specific products,...
Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by...
Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids. Amazon says the suggested...
Walmart last week launched a new ad platform. Walmart Media Group (WMG) has now a self-serve portal where advertisers can deliver full native ad campaigns on...
Amazon last week announced a simplified sponsored ads registration for agencies and marketers who advertise on behalf of vendors. Kevin Cafaro, Sr. Product Manager at Amazon...
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