Google’s search engine is technically complex. There are hundreds (maybe even thousands) of different factors taken into account so that the search engine can figure out...
According to BrightEdge, 68 percent of all online experiences start with a search engine, and 53 percent of website traffic comes from organic search. Yet, only...
Many advertisers are moving to Google Search Ads 360 (SA 360) to more effectively automate and manage their paid advertising. SA 360 has a slew of...
When evaluating click-through rate (CTR) for keywords in Google Ads, we tend to forget that what we are looking at is not really giving us the...
In conversations with clients, I find myself using a phrase like, “We can do that, but we need to make sure we grease the wheels of...
Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from...
Dynamic Search Ads, or DSAs, have been around for a while, but most advertisers are not utilizing them to their full potential. If you are managing...
There are only two certain things in life: death and Google Ads updates. Google makes updates to its ads platform on a monthly basis and most...
The more aggressive your bids are, the more impression share you own, the more conversions you get. Simple, right? Well, not quite… Let’s start by breaking...
Auditing your display campaign is something that when I started out in the PPC world, I had no idea why or what to do. “It’s getting...
