In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn’t as expansive....
As a niche business owner, entrepreneur, or side hustler, you’re no stranger to the challenges of carving out your path. Navigating these challenges requires innovative tools....
You love your customers. You want to let them know. You may have even accidentally had a “love you bye” slip at some point. It’s common...
Google’s updated guidance to the Special Announcements structured data shifts the focus toward a more general purpose use that is different from what Schema.org originally intended....
Keywords in Domain Names? How Domains Impact SEO Domain names used to be a solid ranking factor. Starting a website on a keyword-focused name meant you...
We know too well that in order to succeed online we need to create great sharable and linkable content. What many of us are missing though...
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization...
There are always those little but important things you need to do but never have time / motivation / memory to. For me, that’s my “About...
Adding values to your conversions can be an impactful tool for advertisers. Conversion value rules are very common for ecommerce folks as they typically optimize to...
In a recent social media statement, Google’s Search Liaison reminds that there’s no “perfect page” formula that websites must follow to rank well in search results....