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10 Artificial Intelligence Use Cases For Your Business & Marketing In 2024

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10 Artificial Intelligence Use Cases For Your Business & Marketing In 2024

As a niche business owner, entrepreneur, or side hustler, you’re no stranger to the challenges of carving out your path. Navigating these challenges requires innovative tools. And especially nowadays, artificial intelligence use cases offer exciting possibilities.

Think about how AI can facilitate your marketing efforts, for example. Instead of offering a general approach to your audience, you can use the wealth of data available in the digital realm to refine your messages and target specific customers.

Or, imagine how AI could streamline your internal processes. By automating time-consuming and mundane tasks, you can focus on more meaningful work that drives your business forward.

And the best part? AI technologies are becoming more accessible and affordable, making it possible for small businesses to harness their power.

These 10 artificial use cases are specifically tailored for online businesses and marketing, offering you a glimpse into the future of digital entrepreneurship.

10 Powerful Artificial Intelligence Use Cases

Let’s explore the multifaceted ways in which artificial intelligence is transforming the landscape of online business and marketing:

1. Chatbots for E-commerce

10 Artificial Intelligence Use Cases For Your Business Marketing

If you run an e-commerce business, artificial intelligence use cases are plentiful. A standout example is the application of chatbots, specifically tools like Landbot. This AI-powered tool can revolutionize your customer interactions, functioning as a round-the-clock virtual sales assistant.

Here are some of the most helpful use cases of chatbots for e-commerce:

  • Personalized Interaction: The chatbot greets customers personally, using their purchase history for a tailored approach.
  • Customer Service: It answers queries, improving customer service and satisfaction levels.
  • Product Recommendations: The bot suggests products based on past purchases, mimicking an in-store sales assistant.
  • Task Automation: It can handle repetitive tasks like data entry, freeing up your time to focus on strategic decisions.

These AI-powered virtual assistants utilize machine learning and natural language processing to understand and respond to customer inquiries.

These chatbots can also be used to compile valuable customer data for future marketing campaigns. So, not only do these chatbots improve customer satisfaction, but they also collect valuable data for future marketing campaigns.

2. AI in Email Marketing

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AI tools are transforming email marketing for entrepreneurs, offering personalized content, optimized scheduling, and predictive recommendations. Gone are the days of manually segmenting your email list and sending generic emails to everyone.

Instead, artificial intelligence email marketing programs offer:

  • Personalized Content: If you run an online clothing store, AI can tailor emails to showcase summer dresses to customers who frequently buy them.
  • Optimized Send Times: AI analyzes when customers are most likely to read emails and sends your marketing emails at those times.
  • Predictive Recommendations: For a customer who has recently bought a camera from your store, AI can suggest they buy a compatible lens or tripod next.

You can automate these processes by integrating artificial intelligence use cases with your email platform. Popular programs like AWeber improve customer engagement and save time, making your email marketing strategy more efficient and effective.

3. Predictive Analysis in SEO

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If you’re a business owner, marketer, or content creator, predictive analysis in SEO can significantly improve your strategy. AI-powered SEO tools like Surfer SEO and Link Whisper use machine learning algorithms to analyze big data, including historical data on your site and in your niche.

It may sound like a complicated concept, but it’s quite straightforward. SEO tools like Surfer or Frase analyze keywords, content structure, and backlinks to determine the factors that lead to high search engine rankings for specific topics.

You can even get artificial intelligence certification from a company like Surfer SEO to ensure you’re using their product as effectively as possible.

Here’s how it benefits you:

  • Sales Forecasting: By understanding market trends, these AI applications help you anticipate which products will be popular, optimizing your marketing campaigns.
  • Traffic Optimization: Some AI-based tools can suggest the best times for posting content or launching promotions by analyzing customer traffic data.
  • Keyword optimization: They highlight the most relevant keywords for your content to rank higher on search engines.

AI intelligent systems not only improve customer satisfaction but also frees you from repetitive tasks, allowing you to focus on decision-making and serving customers better.

And the best part is that these AI solutions are simple to set up: sign up, connect your website, and let the AI handle the rest.

4. Personalized Shopping Experiences

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Imagine you’re a small business owner running an online clothing store. You want to make your customers’ shopping experience more personalized. However, sifting through customer data and tailoring offerings manually is time-consuming. Here’s where artificial intelligence in retail business comes in.

AI tools, powered by machine learning algorithms, analyze historical sales data and customer reviews to understand each customer’s preferences.

For instance, if customers frequently buy summer dresses, the AI system will recognize this pattern and suggest similar dresses in future communications.

And these aren’t brand-new features. The popular program Shopify, for example, offers intelligent product recommendations to help customers find their perfect fit.

Here are a few ways AI solutions can improve the e-commerce experience:

  • Improved Customer Service: AI in an online bookstore analyzes customer data to offer personalized book recommendations, enhancing the user experience.
  • Optimized Business Processes: A fashion retailer uses AI for automating data analysis, saving time for strategic planning like campaign designing.
  • Chatbot Support: As mentioned above, chatbots improve customer service by answering queries and offering real-time support.
  • Cart Abandonment Prevention: AI tools can detect when a customer is about to abandon their cart and send personalized messages to remind them or offer discounts.

In all these examples, AI improves the user experience and benefits the business by saving time and boosting sales. Whether it’s an online bookstore, a small fashion retailer, or a music streaming service, any business can leverage AI to deliver personalized recommendations and reap these benefits.

5. Intelligent Supply Chain Management

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Intelligent Supply Chain Management, when powered by AI, is a transformative tool for business owners, particularly in industries with complex logistics.

If you’re moving a product from one place to another, there are countless factors to consider: weather conditions, traffic delays, transportation costs, etc.

AI-powered supply chain management tools can analyze data from various sources and offer recommendations based on real-time conditions, optimizing your supply chain operations.

You can expect the following artificial intelligence use cases:

  • Inventory Management: Let’s say you run a niche business selling artisanal cheeses. An AI solution can analyze historical data, market trends, and even customer reviews to predict which cheese varieties will be in high demand, helping you manage your stock efficiently.
  • Supply Chain Optimization: AI applications can scrutinize your entire supply chain, from milk procurement to customer delivery, identifying bottlenecks. For instance, it might find that your cooling transport isn’t optimal for certain cheeses, leading to quality control issues.

Setting up involves integrating the AI system into your business processes. This not only enhances customer satisfaction but also streamlines your administrative tasks. So, put AI to work in your business today, make data-driven decisions, and gain access to the benefits of advanced analytics.

6. AI for Lead Generation and Outreach

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AI for lead generation and outreach is a boon for marketers, salespeople, and business owners seeking to grow their customer base. AI-powered solutions use machine learning and natural language processing to analyze data and generate leads.

Here’s how it increases your business value:

  • Data Analytics: Suppose you sell eco-friendly products. AI can analyze customer reviews and social media sentiment to identify potential customers who are passionate about sustainability.
  • Marketing Campaign Optimization: AI systems can also analyze historical data and market trends to determine the best time and channel for outreach.

Setting up involves integrating the AI application with your CRM or marketing software. This improves customer experience by targeting relevant leads and saves time on manual lead generation. This makes it a breeze to enhance your decision-making capabilities with predictive analytics.

7. Fraud Detection and Prevention in Online Transactions

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Protecting your business from online fraud can be a daunting task. But don’t worry; AI-powered fraud detection and prevention have been steadily evolving. Especially useful for financial institutions and businesses managing digital transactions, this technology uses machine learning to analyze historical data and detect suspicious patterns.

However, even a small to mid-sized business can use AI to mitigate risk factors. SaaS programs like SEON, Riskified, and Signifyd offer fairly affordable solutions.

For instance, if you run an e-commerce business, the AI can alert you about unusual buying behavior, like large orders from a new account. It can even block these potentially fraudulent transactions, enhancing your data security and building customer trust.

It can also help you with customer identity verification, reducing the chances of fraud and chargebacks. Setting it up involves integrating an AI solution into your website or payment processing system, giving you peace of mind as you focus on growing your business.

8. Customer Service Personalization

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Imagine walking into your favorite store, and the salesperson already knows your style, preferences, and budget. That’s what AI-powered customer service personalization can do for your business online.

This use case of artificial intelligence utilizes machine learning and natural language processing to analyze big data from customer interactions. It understands customer behavior through data points and uses sentiment analysis to measure customer satisfaction.

For instance, an online retailer can use such AI solutions to tailor marketing campaigns, enhancing customer experience and boosting sales.

Setting up AI personalization involves

  • Integrate an AI system with your data warehouse.
  • Allow the system to analyze market trends and customer data.
  • Use the insights to personalize your services or products.

A program like IBM’s Watson Assistant can help you achieve this level of personalization and customer satisfaction. IBM’s Watson Assistant uses machine learning algorithms to analyze customer data and understand their preferences.

It then leverages this information to provide personalized product recommendations, responses, or services, enhancing strategic decision-making.

9. Content Creation with AI

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With the explosion of automated writing software becoming accessible to business owners of all sizes and budgets, content creation has become one of the world’s most popular artificial intelligence use cases.

From using ChatGPT for research to nailing the tone of your next press release, AI-powered solutions are becoming increasingly popular for creating content that resonates with your target audience.

Here are a few common use cases for AI-powered content creation:

  • News Articles and Blog Posts: Many news outlets and online publications use AI-generated articles to cover basic stories, saving time and resources for their staff writers.
  • Product Descriptions: E-commerce businesses can use AI writing software like Jasper.ai to generate product descriptions that are tailored to their target audience.
  • Email Marketing and Social Media Posts: With the help of machine learning algorithms, AI writing software can analyze customer data to generate personalized email marketing campaigns or social media posts that resonate with your target audience.

Integrating an AI content creation tool into your business processes can save time and resources while enhancing the quality of your content. Plus, it allows for scalability and consistency in your content creation efforts.

10. Personalized Marketing Campaigns

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Personalized marketing campaigns can significantly elevate your business. By leveraging AI and machine learning, these campaigns analyze customer data to create tailored strategies that resonate with your audience.

Key artificial intelligence use cases include:

  • Crafting targeted email campaigns: These AI campaigns can segment your customer base, sending personalized emails based on their preferences and behaviors.
  • Creating personalized social media content: AI analyzes social media interactions, creating content that matches users’ interests.
  • Automating customer service responses: Marketing AI software can provide personalized responses to common queries, enhancing the customer experience.

A tool like HubSpot shines in this domain. It integrates easily with your systems, begins data analysis, and optimizes your marketing efforts. This results in improved customer experiences and business growth.

Final Thoughts: 10 Artificial Intelligence Use Cases for Online Business and Marketing

Artificial intelligence use cases are no longer a futuristic concept – they’re a very helpful opportunity in the present.

As we move forward, the potential of AI in niche business-building is boundless.

As AI advances, it blurs the lines between technology and human interaction, making the customer experience more intuitive and engaging. And they are revolutionizing the way businesses interact with customers, offering a level of personalization previously unimaginable. So make sure you take advantage of it!



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ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

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ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own.

Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks.

Some of the milder criticisms include creating generic content, not supporting brand voice or tone and failing to connect with audiences. Those are pretty dramatic disadvantages for a technology that’s supposed to be such a game changer, and they’re stumbling blocks you’ve probably encountered in your own use of AI.

There’s good news. A custom GPT lets you take AI to the next level. You can say goodbye to generic, boring copy and hello to brand-aligned, customized content that engages from the start.

Related: 5 Ways ChatGPT Can Help Your Business

What is a Custom GPT?

A custom GPT is the next step in AI evolution, at least for individuals and organizations looking to build their brand and enhance brand awareness with their audience. It’s a free option available for anyone who subscribes to ChatGPT Plus and essentially allows you to create a customized AI that knows everything about you and your business.

Rather than using conventional training materials, the OpenAI team uses your branding information to train the AI. The result? A customized version of ChatGPT that’s unique to your brand.

Related: How Generative AI Will Revolutionize The Future of Your Brand

The proof is in real-world experience

In the ever-evolving entrepreneurship landscape, I recently had the privilege of incorporating a custom ChatGPT into my toolkit. Created by a skilled team, this AI marvel was trained with insights from my articles and branding advice and attuned to my unique tone of voice. I was thrilled to discover that it could perfectly emulate my style (professional yet approachable and friendly) and provide branding advice that I would have given myself.

Why would I want to let AI replace me? Am I planning for my own obsolescence? Not in the least.

The goal here is to create an ally in sharing my expertise — an AI-powered alter ego capable of responding to questions, comments, and requests in the same way I would. It’s also an important tool for providing potential new clients with a preview of what working with me is like.

How did the experiment pan out? What benefits did I achieve, and how might you apply them to your own needs? Here’s a quick rundown of my experience.

Improved brand consistency

A custom GPT’s primary advantage is its ability to ensure brand consistency across different touchpoints. Whether people seek advice, ask questions or want to engage in another way, a custom GPT mirrors your brand’s unique voice and identity. These are not generic robots; they’re tailored allies designed to respond in the same tone of voice and style, aligning seamlessly with your brand. This not only strengthens your brand image but also cultivates a deeper connection with your audience.

Effortless communication

With my custom GPT taking care of everyday questions, I’ve gained valuable time to focus on the core aspects of my business. That’s something any business owner can appreciate. It has also become instrumental in smoothing out communication and enhancing overall efficiency.

When it comes to client relationships, the custom ChatGPT handles routine inquiries, allowing me to concentrate on building stronger connections. It’s not just about answering questions; it’s about providing a personal touch that goes beyond the basics, ensuring clients feel genuinely attended to.

Instant expertise at scale

Scaling my entrepreneurial efforts became seamless as my custom ChatGPT effortlessly shares branding advice derived from and consistent with my body of work across platforms. Whether interacting with one client or a hundred, the AI manages to deliver advice and guidance consistent with my goals in terms of professionalism and expertise. That’s good news for business owners, entrepreneurs and others trying to scale their brands without burning out.

Dynamic adaptability to trends

The world is evolving faster than ever. It feels impossible to keep up with trends and shifting market dynamics. However, my custom GPT can be retrained with new data and instructions so I can keep ahead of the curve. That’s an important benefit for anyone hoping to stay relevant today.

Related: How ChatGPT Will Dramatically Change the Influencer Space

Time-saving creative sparks

ChatGPT doesn’t just answer questions; it sparks creativity. Whether you’re stuck on a branding concept or seeking inspiration to name your new business venture, the AI’s unique insights and suggestions serve as a springboard for creative endeavors, accelerating the ideation process. This can be an important advantage when it comes to creating marketing collateral, content for your audience and even writing a business plan to get your idea off the ground.

The team you’ve been missing

Entrepreneurs and solopreneurs often try to do it all. Chances are good that you handle your own marketing, market research, customer support, email correspondence, and more. That leaves little time to focus on other aspects, like spending time with family and friends. A custom GPT can become the team you’ve been missing and handle those tasks for you in many cases, saving you time, cutting costs and protecting your sanity.

In essence, a custom GPT acts as a force multiplier. It allows you to do more, from engaging with your audience to building a stronger brand without burning out. From streamlining communication to answering questions and providing guidance to interacting with leads at different touchpoints within your funnel, a custom GPT could be just what you need to jumpstart your success.

Related: What Does ChatGPT Mean for the Future of Business?

A global solution for leaders in the spotlight

For prominent figures like business leaders and public figures, managing a constant influx of inquiries can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing from his wealth of experience, this custom GPT delivers inspiring and actionable advice for entrepreneurs, showcasing its potency as a valuable tool for leaders. It extends mentorship and offers insights on a global scale, reaching a diverse audience without the limitations of time zones or physical presence. Since it incorporates information from various sources, including a copy of his book, interviews, podcast episodes and other writings, it becomes a versatile asset for sharing expertise on various topics.

Embracing the AI revolution with caution

While the benefits of custom GPTs are evident, it’s essential to approach AI integration cautiously. Human-to-human interaction is always the preferred option. And while AI continues to evolve, it should be seen as an ally working alongside you, not a replacement for you. Maintaining the human touch within your business remains vital.

My recommendation? Use a custom GPT to help you carve out more time to do what you do best and to provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that would not be a wise use of your own time and expertise.

Ultimately, a custom GPT can provide critical automation, reduce costs, improve efficiency, save you time, improve your customer or client experience and increase the accuracy of interactions. Creating one tailored to your business is the first step toward building a stronger, more resilient brand and achieving a better balance in your own professional life.

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How to Build Trust and Transparency With Your Customers While Taking Their Data

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How to Build Trust and Transparency With Your Customers While Taking Their Data

Opinions expressed by Entrepreneur contributors are their own.

Innovation starts with identifying the outcomes customers want to achieve — which is why most companies rely on modern tools and technologies to acquire vast amounts of customer information for creating personalized customer experiences.

You need your customers to share their details, including preferences, to ensure you create a seamless, engaging and personalized customer journey. However, this need is at odds with the growing concerns surrounding customer privacy. Now, more than ever, customers are growing increasingly protective of their personal data.

According to a survey conducted by Gartner, consumers are less comfortable with brands collecting other types of data, including browsing history. Only 27% of respondents feel comfortable sharing information pertaining to their employment, financial data and personal health.

Users know the risks associated with their personal information fueled by various privacy breaches, data thefts and increasing regulatory scrutiny. Hence, businesses striving to innovate and meet customer demands must navigate the complexities of privacy protection since customers trust brands that value their privacy security.

On the other hand, the stringent privacy regulations, including the GDPR and CCPA, are even more concerning. These regulations demand businesses to collect, store, and manage customer data securely. Failing to adhere may entitle the business to pay hefty fines and even reputational damages.

In a nutshell, if a business wishes to jump on the innovation bandwagon, it can’t ignore the inherent privacy risks, especially when collecting vast amounts of customer data. Let’s unpack why businesses must be more vigilant about customer data security and privacy when innovating and learn how to navigate this complex landscape.

Related: Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

Why you need to innovate with privacy on top of mind

Delivering seamless user experiences is vital, but ignoring privacy security wouldn’t please your users. Stats reveal that users worldwide are more concerned about their privacy than ever and wish to do more to protect it.

On the other hand, when we see things from an organization’s perspective, they have a typical mindset of invoking technology’s true potential to innovate for improving user experiences. However, ignoring privacy and security could be the worst strategy in today’s business landscape, especially when your customers know the importance of their privacy.

No matter how unreasonable it may seem to prioritize privacy in today’s world, where data-driven decisions dominate, embracing privacy protection can eventually open up new avenues for growth and innovation.

Users are more likely to engage with digital platforms and applications when they trust that their privacy is respected and their personal data is secure. They love to share personal information, along with their preferences and participate in innovative initiatives.

Consequently, a deeper understanding of user preferences and needs helps businesses develop effective and targeted innovations.

Why ignoring privacy regulations will spell trouble for your business

The relationship between innovation and privacy is quite evident. As organizations navigate their technological advancement journey, privacy regulations guide them toward a sustainable future where innovation does not affect or compromise users’ fundamental rights.

Whether it’s CCPA or GDPR, every regulation guards privacy rights and protects organizations from legal obligations. Furthermore, organizations that cater to customers across the globe shouldn’t ignore the importance of adhering to various data privacy regulations, as failing to do so may entitle them to pay hefty fines.

What’s worrisome is that if your organization’s reputation is tarnished for not adhering to global privacy compliances, your potential customers won’t trust you and will inch toward your competitors with all the necessary compliances in place.

And regarding innovation, you can freely collect essential information about users, and they won’t mind if you adhere to the latest data privacy and security regulations.

Strategies for privacy-driven innovation

1. Prioritizing a privacy-first mindset

Organizations that don’t prioritize privacy at every stage of their product development and innovation initiatives will not be able to win customer trust.

Hence, it’s essential to lay the foundation of your product by equally emphasizing privacy along with other aspects, including user experience, usability, compliance and marketing. Collaborating development, security, user experience and marketing teams to emphasize privacy security is perhaps the need of the hour for every business striving for success.

2. Prioritize transparency tactics — communicate clearly, win trust

If you establish clear communication with your customers regarding data collection, usage and protection, you can quickly win customer trust and loyalty. Most customers are reluctant to share their personal information just because they aren’t sure why an organization is demanding it in the first place.

Once they’re comfortable sharing essential information, you can use this data to drive meaningful innovation, such as offering personalized recommendations, suggesting products/services based on their preferences, and more.

3. Tap the potential of technology

Embracing cutting-edge privacy-enhancing tools and technologies can help you navigate your innovation journey seamlessly. Using robust privacy management tools, identity management platforms and multi-factor authentication can eventually help build lasting customer trust and loyalty.

Furthermore, using cloud platforms to scale rapidly would further enhance user experience without compromising security.

4. Optimize data collection

A data-minimization approach in which organizations collect only essential data and maximize its value helps deliver impactful results. Admit it: No innovation is possible without knowing what your customers want and their pain points. Effectively analyzing essential data can help boost targeted innovation efforts, ensuring impactful outcomes.

5. Skyrocket innovation with powerful partnerships

Last but not least, collaborating with privacy experts, regulatory bodies, and industry peers to exchange knowledge and best practices can accelerate your innovation efforts. Businesses can embark on an innovation journey flawlessly through collective support and expertise.

Related: This Unique Marketing Strategy Is Winning in 2024 — Here’s Why (and How You Can Implement It Successfully)

Navigating the nexus of innovation and privacy

While navigating the innovation landscape, organizations shouldn’t overlook the undeniable nexus between innovation and privacy. Hence, ignoring privacy while pursuing innovation could hamper customer trust and lead to legal obligations.

Emphasizing a privacy-first mindset, coupled with transparent communication and technological advancement, are undoubtedly pivotal strategies for unlocking the true potential of innovation while safeguarding customer privacy.

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Opinions expressed by Entrepreneur contributors are their own.

Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows.

How can you create similar results for your business this year?

The effectiveness of email marketing comes down to a few key factors:

  • Knowing your audience and its pain points and desires.
  • Creating emails that respond to those specific needs.
  • Getting your emails in the inbox, where your subscribers can interact with them.

As the CEO of a B2B email marketing company, I often hear from customers about their top challenges. A big one? Creating emails that really engage and drive results. Getting the content, length and audience targeting just right is tough.

Related: How to Get People to Open – And Read – Your Emails

Most of your prospects prefer shorter emails

If you’re struggling to make your emails more engaging, here’s an aspect you may be overlooking: just make them shorter. Recent data from a ZeroBounce report shows that 66% of consumers prefer short emails, and only 6% favor longer ones.

But keep this caveat in mind: For 28% of people, email length becomes irrelevant if the content is well-tailored to their needs and interests.

It’s no surprise that people prefer shorter marketing emails. When inboxes are clogged with messages, why would you opt for a long message instead of a quick note? Concise and direct emails respect your prospects’ time and have a higher chance of getting their attention. But while most people prefer brevity, the quality and relevance of your emails are what truly capture and retain interest.

The message is clear for the 28% who don’t mind the length: When an email resonates well with their needs or interests, they’re willing to invest more time, regardless of word count. This segment of your audience is receptive to more in-depth content that speaks directly to their challenges.

How to determine the right email length

So, how do you strike the right balance between brevity and substance? The key is to start with understanding your audience. Segment your email list based on behaviors, preferences and past interactions. This segmentation allows you to tailor your messages more precisely. Also, you probably send different types of emails. That aspect alone should guide your approach:

  • Newsletters can be longer and cover several pieces of information in more depth.
  • Drip campaigns can consist of a series of emails that gently push your prospects closer to a purchase. Those emails can be short — sometimes, a few lines followed by a call-to-action (CTA) is enough.
  • Targeted campaigns, such as a discount or free offer, can have an engaging image paired with a couple of sentences and a catchy CTA button.

If you’re still unsure whether your email is too long, here are a few tips to save you time and make things easier.

Start with a clear goal

Every email should have a clear purpose. Whether it’s to inform, increase engagement or drive sales, your goal will dictate the necessary length. Don’t add fluff just to extend an email; keep it as long as necessary to fulfill its purpose.

Choose simplicity and clarity

Use simple language and clear CTAs. Marketing emails rarely benefit from any metaphors. Your email should guide readers smoothly from the opening line to the desired action without unnecessary detours.

Personalize to the last detail

Use what you know about your customers to tailor your emails. When marketing emails feel personal, people care more about the message and less about the length.

Test and adjust to what your audience likes

Studies can point you in the right direction in terms of consumer preferences, but only you can determine what your audience responds to the most. Before sending your next email, consider A/B testing different lengths. Then, analyze your metrics to see what performed best.

Improve your layout

Sometimes, the way information is presented can affect how we perceive the length of an email. Breaking text with relevant images or using bullet points can make longer emails appear more digestible and engaging.

Related: 4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Ask your subscribers

Asking for opinions shows you care about serving your audience better, so why not include a poll in your next newsletter? Allow your subscribers to tell you how long they’d like your emails to be. Nothing beats direct customer feedback in helping you create more effective campaigns.

Bonus tips to increase email engagement

Here are a few extra tips to help your next emails get more clicks:

  • Try to keep your subject lines between 30 and 50 characters. Not only will your subscribers process them faster, but keeping your subject lines short ensures they display well on all devices.
  • Check your email list health to avoid bounces and the likelihood of landing in the spam folder.
  • Assess your spam complaint rate – it should be under 0.1% to comply with Yahoo and Google’s new email-sending rules.

Also, remember your goal is to connect with your audience genuinely, no matter how many words it takes to get there. If your email ends up longer than you’d planned but addresses a topic many of your subscribers care about, don’t worry. Engaging content can often justify a longer read.

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