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10 Artificial Intelligence Use Cases For Your Business & Marketing In 2024

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10 Artificial Intelligence Use Cases For Your Business & Marketing In 2024

As a niche business owner, entrepreneur, or side hustler, you’re no stranger to the challenges of carving out your path. Navigating these challenges requires innovative tools. And especially nowadays, artificial intelligence use cases offer exciting possibilities.

Think about how AI can facilitate your marketing efforts, for example. Instead of offering a general approach to your audience, you can use the wealth of data available in the digital realm to refine your messages and target specific customers.

Or, imagine how AI could streamline your internal processes. By automating time-consuming and mundane tasks, you can focus on more meaningful work that drives your business forward.

And the best part? AI technologies are becoming more accessible and affordable, making it possible for small businesses to harness their power.

These 10 artificial use cases are specifically tailored for online businesses and marketing, offering you a glimpse into the future of digital entrepreneurship.

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10 Powerful Artificial Intelligence Use Cases

Let’s explore the multifaceted ways in which artificial intelligence is transforming the landscape of online business and marketing:

1. Chatbots for E-commerce

10 Artificial Intelligence Use Cases For Your Business Marketing

If you run an e-commerce business, artificial intelligence use cases are plentiful. A standout example is the application of chatbots, specifically tools like Landbot. This AI-powered tool can revolutionize your customer interactions, functioning as a round-the-clock virtual sales assistant.

Here are some of the most helpful use cases of chatbots for e-commerce:

  • Personalized Interaction: The chatbot greets customers personally, using their purchase history for a tailored approach.
  • Customer Service: It answers queries, improving customer service and satisfaction levels.
  • Product Recommendations: The bot suggests products based on past purchases, mimicking an in-store sales assistant.
  • Task Automation: It can handle repetitive tasks like data entry, freeing up your time to focus on strategic decisions.

These AI-powered virtual assistants utilize machine learning and natural language processing to understand and respond to customer inquiries.

These chatbots can also be used to compile valuable customer data for future marketing campaigns. So, not only do these chatbots improve customer satisfaction, but they also collect valuable data for future marketing campaigns.

2. AI in Email Marketing

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AI tools are transforming email marketing for entrepreneurs, offering personalized content, optimized scheduling, and predictive recommendations. Gone are the days of manually segmenting your email list and sending generic emails to everyone.

Instead, artificial intelligence email marketing programs offer:

  • Personalized Content: If you run an online clothing store, AI can tailor emails to showcase summer dresses to customers who frequently buy them.
  • Optimized Send Times: AI analyzes when customers are most likely to read emails and sends your marketing emails at those times.
  • Predictive Recommendations: For a customer who has recently bought a camera from your store, AI can suggest they buy a compatible lens or tripod next.

You can automate these processes by integrating artificial intelligence use cases with your email platform. Popular programs like AWeber improve customer engagement and save time, making your email marketing strategy more efficient and effective.

3. Predictive Analysis in SEO

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If you’re a business owner, marketer, or content creator, predictive analysis in SEO can significantly improve your strategy. AI-powered SEO tools like Surfer SEO and Link Whisper use machine learning algorithms to analyze big data, including historical data on your site and in your niche.

It may sound like a complicated concept, but it’s quite straightforward. SEO tools like Surfer or Frase analyze keywords, content structure, and backlinks to determine the factors that lead to high search engine rankings for specific topics.

You can even get artificial intelligence certification from a company like Surfer SEO to ensure you’re using their product as effectively as possible.

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Here’s how it benefits you:

  • Sales Forecasting: By understanding market trends, these AI applications help you anticipate which products will be popular, optimizing your marketing campaigns.
  • Traffic Optimization: Some AI-based tools can suggest the best times for posting content or launching promotions by analyzing customer traffic data.
  • Keyword optimization: They highlight the most relevant keywords for your content to rank higher on search engines.

AI intelligent systems not only improve customer satisfaction but also frees you from repetitive tasks, allowing you to focus on decision-making and serving customers better.

And the best part is that these AI solutions are simple to set up: sign up, connect your website, and let the AI handle the rest.

4. Personalized Shopping Experiences

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Imagine you’re a small business owner running an online clothing store. You want to make your customers’ shopping experience more personalized. However, sifting through customer data and tailoring offerings manually is time-consuming. Here’s where artificial intelligence in retail business comes in.

AI tools, powered by machine learning algorithms, analyze historical sales data and customer reviews to understand each customer’s preferences.

For instance, if customers frequently buy summer dresses, the AI system will recognize this pattern and suggest similar dresses in future communications.

And these aren’t brand-new features. The popular program Shopify, for example, offers intelligent product recommendations to help customers find their perfect fit.

Here are a few ways AI solutions can improve the e-commerce experience:

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  • Improved Customer Service: AI in an online bookstore analyzes customer data to offer personalized book recommendations, enhancing the user experience.
  • Optimized Business Processes: A fashion retailer uses AI for automating data analysis, saving time for strategic planning like campaign designing.
  • Chatbot Support: As mentioned above, chatbots improve customer service by answering queries and offering real-time support.
  • Cart Abandonment Prevention: AI tools can detect when a customer is about to abandon their cart and send personalized messages to remind them or offer discounts.

In all these examples, AI improves the user experience and benefits the business by saving time and boosting sales. Whether it’s an online bookstore, a small fashion retailer, or a music streaming service, any business can leverage AI to deliver personalized recommendations and reap these benefits.

5. Intelligent Supply Chain Management

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Intelligent Supply Chain Management, when powered by AI, is a transformative tool for business owners, particularly in industries with complex logistics.

If you’re moving a product from one place to another, there are countless factors to consider: weather conditions, traffic delays, transportation costs, etc.

AI-powered supply chain management tools can analyze data from various sources and offer recommendations based on real-time conditions, optimizing your supply chain operations.

You can expect the following artificial intelligence use cases:

  • Inventory Management: Let’s say you run a niche business selling artisanal cheeses. An AI solution can analyze historical data, market trends, and even customer reviews to predict which cheese varieties will be in high demand, helping you manage your stock efficiently.
  • Supply Chain Optimization: AI applications can scrutinize your entire supply chain, from milk procurement to customer delivery, identifying bottlenecks. For instance, it might find that your cooling transport isn’t optimal for certain cheeses, leading to quality control issues.

Setting up involves integrating the AI system into your business processes. This not only enhances customer satisfaction but also streamlines your administrative tasks. So, put AI to work in your business today, make data-driven decisions, and gain access to the benefits of advanced analytics.

6. AI for Lead Generation and Outreach

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AI for lead generation and outreach is a boon for marketers, salespeople, and business owners seeking to grow their customer base. AI-powered solutions use machine learning and natural language processing to analyze data and generate leads.

Here’s how it increases your business value:

  • Data Analytics: Suppose you sell eco-friendly products. AI can analyze customer reviews and social media sentiment to identify potential customers who are passionate about sustainability.
  • Marketing Campaign Optimization: AI systems can also analyze historical data and market trends to determine the best time and channel for outreach.

Setting up involves integrating the AI application with your CRM or marketing software. This improves customer experience by targeting relevant leads and saves time on manual lead generation. This makes it a breeze to enhance your decision-making capabilities with predictive analytics.

7. Fraud Detection and Prevention in Online Transactions

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Protecting your business from online fraud can be a daunting task. But don’t worry; AI-powered fraud detection and prevention have been steadily evolving. Especially useful for financial institutions and businesses managing digital transactions, this technology uses machine learning to analyze historical data and detect suspicious patterns.

However, even a small to mid-sized business can use AI to mitigate risk factors. SaaS programs like SEON, Riskified, and Signifyd offer fairly affordable solutions.

For instance, if you run an e-commerce business, the AI can alert you about unusual buying behavior, like large orders from a new account. It can even block these potentially fraudulent transactions, enhancing your data security and building customer trust.

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It can also help you with customer identity verification, reducing the chances of fraud and chargebacks. Setting it up involves integrating an AI solution into your website or payment processing system, giving you peace of mind as you focus on growing your business.

8. Customer Service Personalization

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Imagine walking into your favorite store, and the salesperson already knows your style, preferences, and budget. That’s what AI-powered customer service personalization can do for your business online.

This use case of artificial intelligence utilizes machine learning and natural language processing to analyze big data from customer interactions. It understands customer behavior through data points and uses sentiment analysis to measure customer satisfaction.

For instance, an online retailer can use such AI solutions to tailor marketing campaigns, enhancing customer experience and boosting sales.

Setting up AI personalization involves

  • Integrate an AI system with your data warehouse.
  • Allow the system to analyze market trends and customer data.
  • Use the insights to personalize your services or products.

A program like IBM’s Watson Assistant can help you achieve this level of personalization and customer satisfaction. IBM’s Watson Assistant uses machine learning algorithms to analyze customer data and understand their preferences.

It then leverages this information to provide personalized product recommendations, responses, or services, enhancing strategic decision-making.

9. Content Creation with AI

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With the explosion of automated writing software becoming accessible to business owners of all sizes and budgets, content creation has become one of the world’s most popular artificial intelligence use cases.

From using ChatGPT for research to nailing the tone of your next press release, AI-powered solutions are becoming increasingly popular for creating content that resonates with your target audience.

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Here are a few common use cases for AI-powered content creation:

  • News Articles and Blog Posts: Many news outlets and online publications use AI-generated articles to cover basic stories, saving time and resources for their staff writers.
  • Product Descriptions: E-commerce businesses can use AI writing software like Jasper.ai to generate product descriptions that are tailored to their target audience.
  • Email Marketing and Social Media Posts: With the help of machine learning algorithms, AI writing software can analyze customer data to generate personalized email marketing campaigns or social media posts that resonate with your target audience.

Integrating an AI content creation tool into your business processes can save time and resources while enhancing the quality of your content. Plus, it allows for scalability and consistency in your content creation efforts.

10. Personalized Marketing Campaigns

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Personalized marketing campaigns can significantly elevate your business. By leveraging AI and machine learning, these campaigns analyze customer data to create tailored strategies that resonate with your audience.

Key artificial intelligence use cases include:

  • Crafting targeted email campaigns: These AI campaigns can segment your customer base, sending personalized emails based on their preferences and behaviors.
  • Creating personalized social media content: AI analyzes social media interactions, creating content that matches users’ interests.
  • Automating customer service responses: Marketing AI software can provide personalized responses to common queries, enhancing the customer experience.

A tool like HubSpot shines in this domain. It integrates easily with your systems, begins data analysis, and optimizes your marketing efforts. This results in improved customer experiences and business growth.

Final Thoughts: 10 Artificial Intelligence Use Cases for Online Business and Marketing

Artificial intelligence use cases are no longer a futuristic concept – they’re a very helpful opportunity in the present.

As we move forward, the potential of AI in niche business-building is boundless.

As AI advances, it blurs the lines between technology and human interaction, making the customer experience more intuitive and engaging. And they are revolutionizing the way businesses interact with customers, offering a level of personalization previously unimaginable. So make sure you take advantage of it!



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Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

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Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

Four-day workweeks might have all the buzz, but one major tech company is going in the opposite direction.

Samsung is implementing a six-day workweek for all executives after some of the firm’s core businesses delivered lower-than-expected financial results last year.

A Samsung Group executive told a Korean news outlet that “considering that performance of our major units, including Samsung Electronics Co., fell short of expectations in 2023, we are introducing the six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis.”

Lower performance combined with other economic uncertainties like high borrowing costs have pushed the South Korean company to enter “emergency mode,” per The Korea Economic Daily.

Related: Apple Is No Longer the Top Phonemaker in the World as AI Pressure and Competition Intensifies

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Executives at all Samsung Group divisions will be affected, including those in sales and manufacturing, according to the report.

Samsung had its worst financial year in over a decade in 2023, with the Wall Street Journal reporting that net profit fell 73% in Q4. It also lost its top spot on the global smartphone market to Apple in the same quarter, though it reclaimed it this year.

Though employees below the executive level aren’t yet mandated to clock in on weekends, some might follow the unwritten example of their bosses. After all, The Korea Economic Daily reports that executives across some Samsung divisions have been voluntarily working six days a week since January, before the company decided to implement the six-day workweek policy.

Entrepreneur has reached out to Samsung’s U.S. newsroom to ask if this news includes executives situated globally, including in the U.S., or if it only affects employees in Korea. Samsung did not immediately respond.

Research on the relationship between hours worked and output shows that working more does not necessarily increase productivity.

A Stanford project, for example, found that overwork leads to decreased total output. Average productivity decreases due to stress, sleep deprivation, and other factors “to the extent that the additional hours [worked] provide no benefit (and, in fact, are detrimental),” the study said.

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Related: Samsung’s Newest Galaxy Gadget Aims ‘To See How Productive You Can Be’

Longer hours can also mean long-term health effects. The World Health Organization found that working more than 55 hours a week decreases life expectancy and increases the risk of stroke by 35%.

The same 55-hour workweek leads to a 17% higher risk of heart disease, per the same study.

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John Deere Hiring CTO ‘Chief Tractor Officer,’ TikTok Creator

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John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator

This article originally appeared on Business Insider.

Agriculture equipment company John Deere is on the hunt for a different kind of CTO.

The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.

One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.

“No matter what you do — whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into — it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge.

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To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.

Suited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.

The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.

According to the contest rules, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.

In addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.

Videos will be judged against four categories — originally, creativity, quality, and brand knowledge — after which five finalists will be chosen and notified after May 17.

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How to Capitalize On This Thriving Talent Pool to Drive Your Company’s Growth

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How to Capitalize On This Thriving Talent Pool to Drive Your Company's Growth

Opinions expressed by Entrepreneur contributors are their own.

As business operations shift, executives and entrepreneurs are increasingly turning to an on-demand workforce that is simultaneously empowered by technology and drawn to purpose-driven projects.

Consider Upwork, whose 2020 Future of Workforce Pulse Report revealed that nearly 80% of hiring managers engaging freelancers feel confident about doing so. These hires provide coveted expertise — on a project-to-project basis — that entrepreneurs need to scale their operations without incurring long-term overhead costs.

This new market paradigm also promotes dynamism, with 79% of businesses agreeing that freelance talent enables greater innovativeness. Perhaps most telling, 84% of hiring managers utilizing it feel more assured about adapting to future disruption, compared to just 69% of those relying solely on full-time staff.

By capitalizing on freelance marketplaces, entrepreneurs can amplify employer branding, augment capabilities and future-proof organizations, even amid turbulence. As nearly 60% of hiring managers plan to increase engagement with freelancers over the next two years, the time is now for executives to realize their inherent potential.

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Related: Navigating the Great Reshuffle: Why Your Employer Brand is Key in Recruiting Talent

The job market continues to shift

After a season of massive hiring, we’re back to seeing layoffs and downsizing. Companies are feeling the bloat—from unused office spaces with rising rent to oversized employee structures — and are shifting focus to hiring only the most essential positions. This leaves a critical talent gap needed for complex projects and specialized tasks. Highly skilled and specialized independents can fill this void.

A few key benefits to engaging them:

Access to niche experts: Platforms like Toptal and Guru provide access to elite professionals from leading Fortune 500 companies and innovative startups. Whether the need is for a machine learning specialist, growth strategist or financial modeler, entrepreneurs can now curate on-demand teams that boast specialized skillsets, enabling them to focus investment on projects with the highest strategic value.

Enhanced agility: Leading corporations increasingly “rent” skills by tapping freelance experts for initiatives involving new technologies or while entering unfamiliar markets. With niche contributors available to plug knowledge gaps, owners can explore ideas that once seemed unrealistic due to internal constraints—unlocking inventiveness and first-mover advantage.

• Stronger employment brand: Blending full-time employees with project-based freelancers signals a commitment to modernization and work-life balance. Offering both engaging work and flexibility will help draw exceptional candidates and help you compete with corporate giants for top-tier talent.

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Related: Can Retirees Thrive in the Gig Economy? Navigating a Changed Workforce

Tips for capitalizing on gig talent

Having explored the forces reshaping work, executives may wonder how to effectively leverage freelance platforms. After all, how can you know you’re getting your money’s worth if a hire isn’t physically present full-time?

• Define projects clearly: Contract hires thrive when expectations and deadlines are established upfront. So, clearly, detail needs around deliverables, success metrics, required skills and projected time investments. Staying ahead when it comes to communication and expectations will help avoid headaches, including delays.

• Build loyalty with talent: The best independent professionals have options regarding the projects they accept. Study their profiles to discern passions and incentives. Offer interesting work, flexibility and strong communication to motivate interest and improve results.

• Manage collaboration: Provide steady context, feedback and guidance at each project stage, but also foster autonomy, even while directing efforts toward strategic goals. A dynamic balance of these qualities drives optimal outcomes.

• Continue expanding your talent pool: Add proven freelancers to an internal database for repeat engagements, and notify talent about new initiatives for which their expertise would provide an edge. Uncovering additional ways, freelancers can enhance the business deepens the relationship.

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Related: Fill Your Talent Gap by Sourcing Candidates From the Veteran Community

Top platforms for connecting with talent

Now comes the hard part: finding contractors who bring fractional expertise sets. There are a growing number of platforms, of course, but I’ve found that the following stand out as leaders:

Fiverr: Ideal for execs seeking design, digital marketing, writing, video and admin support. Known for affordability and ease of posting jobs. It taps a global talent pool, too.

Upwork: A flexible platform that spans more than 150 skills. Used by everyone from small businesses to global enterprises. Strong at IT, development, design, finance and consulting.

Toptal: Focuses exclusively on the top 3% of talent. Best for expert software developers, designers, project managers and finance experts. All contributors are extensively vetted.

Contra: A growing independent platform that vets and connects both job candidates and hiring companies. Best of all, it doesn’t take a commission from projects.

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Related: 3 Strategies to Optimize Your Hiring Process and Find the Best Employees

The numbers speak for themselves: businesses engaging freelance professionals report greater confidence and competitiveness, as well as the ability to withstand turbulence, yet legacy beliefs can still cause hesitancy among those keen to hire. Supported by such specialized collaborators, companies can explore new horizons unencumbered by a one-time narrow view of staffing models.

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