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10 Artificial Intelligence Use Cases For Your Business & Marketing In 2024
As a niche business owner, entrepreneur, or side hustler, you’re no stranger to the challenges of carving out your path. Navigating these challenges requires innovative tools. And especially nowadays, artificial intelligence use cases offer exciting possibilities.
Think about how AI can facilitate your marketing efforts, for example. Instead of offering a general approach to your audience, you can use the wealth of data available in the digital realm to refine your messages and target specific customers.
Or, imagine how AI could streamline your internal processes. By automating time-consuming and mundane tasks, you can focus on more meaningful work that drives your business forward.
And the best part? AI technologies are becoming more accessible and affordable, making it possible for small businesses to harness their power.
These 10 artificial use cases are specifically tailored for online businesses and marketing, offering you a glimpse into the future of digital entrepreneurship.
10 Powerful Artificial Intelligence Use Cases
Let’s explore the multifaceted ways in which artificial intelligence is transforming the landscape of online business and marketing:
1. Chatbots for E-commerce
If you run an e-commerce business, artificial intelligence use cases are plentiful. A standout example is the application of chatbots, specifically tools like Landbot. This AI-powered tool can revolutionize your customer interactions, functioning as a round-the-clock virtual sales assistant.
Here are some of the most helpful use cases of chatbots for e-commerce:
- Personalized Interaction: The chatbot greets customers personally, using their purchase history for a tailored approach.
- Customer Service: It answers queries, improving customer service and satisfaction levels.
- Product Recommendations: The bot suggests products based on past purchases, mimicking an in-store sales assistant.
- Task Automation: It can handle repetitive tasks like data entry, freeing up your time to focus on strategic decisions.
These AI-powered virtual assistants utilize machine learning and natural language processing to understand and respond to customer inquiries.
These chatbots can also be used to compile valuable customer data for future marketing campaigns. So, not only do these chatbots improve customer satisfaction, but they also collect valuable data for future marketing campaigns.
2. AI in Email Marketing
AI tools are transforming email marketing for entrepreneurs, offering personalized content, optimized scheduling, and predictive recommendations. Gone are the days of manually segmenting your email list and sending generic emails to everyone.
Instead, artificial intelligence email marketing programs offer:
- Personalized Content: If you run an online clothing store, AI can tailor emails to showcase summer dresses to customers who frequently buy them.
- Optimized Send Times: AI analyzes when customers are most likely to read emails and sends your marketing emails at those times.
- Predictive Recommendations: For a customer who has recently bought a camera from your store, AI can suggest they buy a compatible lens or tripod next.
You can automate these processes by integrating artificial intelligence use cases with your email platform. Popular programs like AWeber improve customer engagement and save time, making your email marketing strategy more efficient and effective.
3. Predictive Analysis in SEO
If you’re a business owner, marketer, or content creator, predictive analysis in SEO can significantly improve your strategy. AI-powered SEO tools like Surfer SEO and Link Whisper use machine learning algorithms to analyze big data, including historical data on your site and in your niche.
It may sound like a complicated concept, but it’s quite straightforward. SEO tools like Surfer or Frase analyze keywords, content structure, and backlinks to determine the factors that lead to high search engine rankings for specific topics.
You can even get artificial intelligence certification from a company like Surfer SEO to ensure you’re using their product as effectively as possible.
Here’s how it benefits you:
- Sales Forecasting: By understanding market trends, these AI applications help you anticipate which products will be popular, optimizing your marketing campaigns.
- Traffic Optimization: Some AI-based tools can suggest the best times for posting content or launching promotions by analyzing customer traffic data.
- Keyword optimization: They highlight the most relevant keywords for your content to rank higher on search engines.
AI intelligent systems not only improve customer satisfaction but also frees you from repetitive tasks, allowing you to focus on decision-making and serving customers better.
And the best part is that these AI solutions are simple to set up: sign up, connect your website, and let the AI handle the rest.
4. Personalized Shopping Experiences
Imagine you’re a small business owner running an online clothing store. You want to make your customers’ shopping experience more personalized. However, sifting through customer data and tailoring offerings manually is time-consuming. Here’s where artificial intelligence in retail business comes in.
AI tools, powered by machine learning algorithms, analyze historical sales data and customer reviews to understand each customer’s preferences.
For instance, if customers frequently buy summer dresses, the AI system will recognize this pattern and suggest similar dresses in future communications.
And these aren’t brand-new features. The popular program Shopify, for example, offers intelligent product recommendations to help customers find their perfect fit.
Here are a few ways AI solutions can improve the e-commerce experience:
- Improved Customer Service: AI in an online bookstore analyzes customer data to offer personalized book recommendations, enhancing the user experience.
- Optimized Business Processes: A fashion retailer uses AI for automating data analysis, saving time for strategic planning like campaign designing.
- Chatbot Support: As mentioned above, chatbots improve customer service by answering queries and offering real-time support.
- Cart Abandonment Prevention: AI tools can detect when a customer is about to abandon their cart and send personalized messages to remind them or offer discounts.
In all these examples, AI improves the user experience and benefits the business by saving time and boosting sales. Whether it’s an online bookstore, a small fashion retailer, or a music streaming service, any business can leverage AI to deliver personalized recommendations and reap these benefits.
5. Intelligent Supply Chain Management
Intelligent Supply Chain Management, when powered by AI, is a transformative tool for business owners, particularly in industries with complex logistics.
If you’re moving a product from one place to another, there are countless factors to consider: weather conditions, traffic delays, transportation costs, etc.
AI-powered supply chain management tools can analyze data from various sources and offer recommendations based on real-time conditions, optimizing your supply chain operations.
You can expect the following artificial intelligence use cases:
- Inventory Management: Let’s say you run a niche business selling artisanal cheeses. An AI solution can analyze historical data, market trends, and even customer reviews to predict which cheese varieties will be in high demand, helping you manage your stock efficiently.
- Supply Chain Optimization: AI applications can scrutinize your entire supply chain, from milk procurement to customer delivery, identifying bottlenecks. For instance, it might find that your cooling transport isn’t optimal for certain cheeses, leading to quality control issues.
Setting up involves integrating the AI system into your business processes. This not only enhances customer satisfaction but also streamlines your administrative tasks. So, put AI to work in your business today, make data-driven decisions, and gain access to the benefits of advanced analytics.
6. AI for Lead Generation and Outreach
AI for lead generation and outreach is a boon for marketers, salespeople, and business owners seeking to grow their customer base. AI-powered solutions use machine learning and natural language processing to analyze data and generate leads.
Here’s how it increases your business value:
- Data Analytics: Suppose you sell eco-friendly products. AI can analyze customer reviews and social media sentiment to identify potential customers who are passionate about sustainability.
- Marketing Campaign Optimization: AI systems can also analyze historical data and market trends to determine the best time and channel for outreach.
Setting up involves integrating the AI application with your CRM or marketing software. This improves customer experience by targeting relevant leads and saves time on manual lead generation. This makes it a breeze to enhance your decision-making capabilities with predictive analytics.
7. Fraud Detection and Prevention in Online Transactions
Protecting your business from online fraud can be a daunting task. But don’t worry; AI-powered fraud detection and prevention have been steadily evolving. Especially useful for financial institutions and businesses managing digital transactions, this technology uses machine learning to analyze historical data and detect suspicious patterns.
However, even a small to mid-sized business can use AI to mitigate risk factors. SaaS programs like SEON, Riskified, and Signifyd offer fairly affordable solutions.
For instance, if you run an e-commerce business, the AI can alert you about unusual buying behavior, like large orders from a new account. It can even block these potentially fraudulent transactions, enhancing your data security and building customer trust.
It can also help you with customer identity verification, reducing the chances of fraud and chargebacks. Setting it up involves integrating an AI solution into your website or payment processing system, giving you peace of mind as you focus on growing your business.
8. Customer Service Personalization
Imagine walking into your favorite store, and the salesperson already knows your style, preferences, and budget. That’s what AI-powered customer service personalization can do for your business online.
This use case of artificial intelligence utilizes machine learning and natural language processing to analyze big data from customer interactions. It understands customer behavior through data points and uses sentiment analysis to measure customer satisfaction.
For instance, an online retailer can use such AI solutions to tailor marketing campaigns, enhancing customer experience and boosting sales.
Setting up AI personalization involves
- Integrate an AI system with your data warehouse.
- Allow the system to analyze market trends and customer data.
- Use the insights to personalize your services or products.
A program like IBM’s Watson Assistant can help you achieve this level of personalization and customer satisfaction. IBM’s Watson Assistant uses machine learning algorithms to analyze customer data and understand their preferences.
It then leverages this information to provide personalized product recommendations, responses, or services, enhancing strategic decision-making.
9. Content Creation with AI
With the explosion of automated writing software becoming accessible to business owners of all sizes and budgets, content creation has become one of the world’s most popular artificial intelligence use cases.
From using ChatGPT for research to nailing the tone of your next press release, AI-powered solutions are becoming increasingly popular for creating content that resonates with your target audience.
Here are a few common use cases for AI-powered content creation:
- News Articles and Blog Posts: Many news outlets and online publications use AI-generated articles to cover basic stories, saving time and resources for their staff writers.
- Product Descriptions: E-commerce businesses can use AI writing software like Jasper.ai to generate product descriptions that are tailored to their target audience.
- Email Marketing and Social Media Posts: With the help of machine learning algorithms, AI writing software can analyze customer data to generate personalized email marketing campaigns or social media posts that resonate with your target audience.
Integrating an AI content creation tool into your business processes can save time and resources while enhancing the quality of your content. Plus, it allows for scalability and consistency in your content creation efforts.
10. Personalized Marketing Campaigns
Personalized marketing campaigns can significantly elevate your business. By leveraging AI and machine learning, these campaigns analyze customer data to create tailored strategies that resonate with your audience.
Key artificial intelligence use cases include:
- Crafting targeted email campaigns: These AI campaigns can segment your customer base, sending personalized emails based on their preferences and behaviors.
- Creating personalized social media content: AI analyzes social media interactions, creating content that matches users’ interests.
- Automating customer service responses: Marketing AI software can provide personalized responses to common queries, enhancing the customer experience.
A tool like HubSpot shines in this domain. It integrates easily with your systems, begins data analysis, and optimizes your marketing efforts. This results in improved customer experiences and business growth.
Final Thoughts: 10 Artificial Intelligence Use Cases for Online Business and Marketing
Artificial intelligence use cases are no longer a futuristic concept – they’re a very helpful opportunity in the present.
As we move forward, the potential of AI in niche business-building is boundless.
As AI advances, it blurs the lines between technology and human interaction, making the customer experience more intuitive and engaging. And they are revolutionizing the way businesses interact with customers, offering a level of personalization previously unimaginable. So make sure you take advantage of it!
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5 Work Ethic Lessons Entrepreneurs Can Learn From Elite Athletes
Opinions expressed by Entrepreneur contributors are their own.
Anyone who has found success as an athlete will tell you that sport teaches lessons that go far beyond the playing field. If you’re looking to succeed in the competitive business environment, there may be no better models than champion athletes. What is it that allows these individuals to achieve greatness? What makes someone a winner? There’s not a single answer. Rather, it’s a combination of things. We’re sharing five of them here. If you follow these lessons, you’ll be poised for a championship in the business world.
Related: 4 Productivity Tips from Extreme Athletes That Will Make Your Business Stronger
Show supreme confidence
Champions have a robust belief in themselves and their ability to succeed. Importantly, this does not mean they expect the journey to be easy. Most things worth having require tremendous effort. Champion athletes devote “blood, sweat and tears” in pursuit of excellence, and they’re willing to make the sacrifice because they know it will pay off. Self-doubters abandon the journey when it gets too hard or when they encounter a few obstacles. Champions persevere because they believe in themselves to the core. This stout self-confidence becomes self-fulfilling. When you fully believe you’ll win if you keep on grinding, you’ll out-grind your less confident competitors. Supreme confidence leads to supreme effort, and supreme effort leads to success.
Like a champion athlete, a winning entrepreneur stays committed when things are tough. Tomorrow’s industry leaders are those who will continue to refine their current pitches and marketing strategies as many times as it takes to reach a breakthrough. They will not be deterred by rejection but rather will learn from it, make adjustments, and come back stronger. This willingness to learn and improve, in fact, is another defining feature of champions.
Always look to improve
Champion athletes, while supremely confident, also possess enough humility to know they always have room to learn and grow. When they take a loss, they review the game film to identify the mistakes they’ve made and see where they need to adjust for the next time. Even when they win, they look at what they could have done better. They also seek input from others. When a coach points out a flaw in their technique, they’re receptive to the feedback and incorporate it into their training. They also look to teammates and even to opponents to learn what others are doing well.
As an entrepreneur, if you lose out on a deal or find a competitor holding a larger share of your targeted market, then look at what they are doing to succeed. Be open to learning and humble enough to seek help from others. Champions are usually their own harshest critics, and their high standards drive them to keep improving. So even when you have some successes, continue looking to level up.
Focus on what you can control
Champions do everything they can to control the variables involved in their sport. Knowing that they can’t fully control the outcome, they go all-in on what they can control, including attitude, effort, and preparation. Entrepreneurs ought to do the same by analyzing their markets, rehearsing presentations multiple times, and scouting both their competition and their potential customers. If you’re meeting with a client, study them ahead of time so you can anticipate the questions they may ask and have impressive answers prepared. Be obsessive about your preparation.
A corollary to this lesson is focusing your post-hoc explanations on what you can – or could have – controlled. After a tough loss, champions do not blame the referee. Instead, they look at what they could have done differently so the referee’s calls would not have mattered. As an entrepreneur, be cautious of attributing bad results to luck or of claiming things weren’t fair. When you do so, you lose motivation to make adjustments for next time. Instead, follow a champion’s lead and know there’s always something you could have done better.
Improvise when needed
Even as champions focus on what they can control, they also recognize that they can’t control everything. Rarely does something go exactly as planned, and the best performers adapt and improvise. Something can always go wrong, and rather than panicking when it does, winners stay confident and make the needed adjustments. Thus, even as you work to control what you can embrace the uncertainty of your sport – or your business, as the case may be.
Related: 5 Lessons Entrepreneurs Can Learn from Pro Sports Teams
Be flexible
You may have noticed that the lessons described above hold some contradictions. Champions have supreme confidence yet also believe they need to get better. They also focus on what they can control while accepting they can’t control everything. Thus, another key to success is adapting your mindset based on the situation at hand. Champions have the mental flexibility to do so seamlessly. Rather than looking for a recipe to follow every time, they embrace the fluidity required to succeed consistently.
This willingness to adapt – to possess an unfixed mindset – is the main premise of the book Extreme Balance: Paradoxical Principles That Make You a Champion, published by Entrepreneur Press. This volume, which I have co-authored with champion athlete and coach Ben Askren and successful business leader Joe De Sena, describes how various champions balance contradictory principles to succeed in their respective sports. It includes chapters such as “Thinking You’re Good Enough and Thinking You’re Never Good Enough,” and “Preparing for Everything and Expecting the Unexpected.” These sections expand upon the lessons described here – and many others – in greater depth. If you want to be a champion entrepreneur, it’s a great resource to help get you there.
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This 20-Year-Old’s Summer Side Hustle Earned $150,000
This Side Hustle Spotlight Q&A features 20-year-old college student Jacob Shaidle, founder of Ontario-based barbecue cleaning business Shaidle Cleaning. Responses have been edited for length and clarity.
Courtesy of Shaidle Cleaning. Jacob Shaidle.
What was your day job or primary occupation when you started your side hustle?
I was a 15-year-old high school student when I started my side hustle, Shaidle Cleaning. I always liked physical labor, so this was a natural fit. Before I started my business, at the age of 14, I worked full-time summers at a tree farm, but when my parents told me I had to pay my way through university, I wanted to make more than minimum wage to ensure I could pay tuition. I was shocked when I found out how expensive school really was! Today, I am a full-time university student during the school year and a full-time business owner during the summer. I plan on pursuing Shaidle Cleaning full-time after I graduate.
When did you start your side hustle, and where did you find the inspiration for it?
I started Shaidle Cleaning in the summer of 2021. My mom asked me to clean our barbecue at home and suggested that I go knocking down the street after I did such a good job. My parents mentioned cleaning neighbors’ grills to make more money than what I made at the tree farm. I never would have thought to start a business cleaning grills if they didn’t suggest it!
What were some of the first steps you took to get your side hustle off the ground?
I needed the proper cleaning supplies to get Shaidle Cleaning off the ground. Luckily, I already had a pressure washer at home from my Dad, and I spent $400 on other equipment (100% of my savings at the time). That first summer in business, I put everything into two grocery bags and walked about a half-mile radius from my house to clean grills — I didn’t have my driver’s license or a car, so walking was my only option. By the second summer, I made enough money to buy my own car, which allowed me to expand my service area and double my revenue.
What were some of the biggest challenges you faced while building your side hustle, and how did you navigate them?
My three biggest challenges with the business have been ensuring amazing quality even after hiring people, maintaining a great online presence and managing such a high volume of clients. To ensure quality of service, I found that good, well-planned training was very important. Even more important, though, was hiring hardworking, passionate people — people who had similar goals and mindsets as me and could work toward a shared goal. Having an amazing team has been the driving factor in our business’s success.
Maintaining a great online presence is really challenging as a small business competing against all these “sharks” with more clients and money to outspend us on ads. With the help of my friend Aran Giffen, we have been able to establish a great online presence, selling people on the story and our youth, passion and drive rather than the actual service we provide. We want to make it clear that we are all students with the goal of helping other students, and that is how we present ourselves.
Lastly, going from managing 100 clients a summer to more than 700 has been a huge jump. As the owner, I want to have personal conversations with each client, get them excited about the service and make sure they have the best experience every time. Unfortunately, there just isn’t enough time in the day for me to do that. Instead, I have utilized the great personalities of my own workers to message, follow up and ensure the happiness of customers. We have also made client management easier with Jobber, which automatically stores all of our clients’ information, sends automated messages and keeps everything organized for me as the owner.
How long did it take you to see consistent monthly revenue? How much did the side hustle earn?
Since this is a seasonal business, I work hard each summer to ensure I increase my revenue from the previous season. In my first two months of operation in 2021, I made $5,000. The following summer, when I had my car, I doubled my revenue to $10,000. These were two-month summers in grades 11 and 12. In my first university summer, I hit my first $10,000 month and finished the summer with around $30,000.
This summer, which was my fourth summer in business, we did $100,000 in revenue in 75 days, ending the summer with roughly $150,000 in top-line revenue. As a one-man operation, it wasn’t too challenging to see consistent revenue in the summers. This is because I would typically knock on doors for one or two days to fill up my schedule for the week. This past year, we had seven technicians and 20 people in total, so it was much more challenging to stay consistent with the revenue. We had to learn quickly how to train employees, manage our sales team and deal with hundreds more customers. My best friend, Aran Giffen, has been a huge help in ensuring revenue stays consistent by managing our website, reach-out and online ads.
What does growth look like now?
I’ve been able to expand my one-man side hustle into a thriving business that has allowed me to hire dozens of high school and university students, helping them pay for their own education. With a growing, passionate and hard-working team, we aim to eventually break seven figures in revenue. Automation is a large part of being able to scale a business. We recently automated our customer communications by partnering with Jobber last summer, which has helped us tremendously. This partnership has allowed us to expand our customer base to hit 1,000 grill cleanings and six figures in revenue this year. Before Jobber, I spent a lot of my time scheduling cleanings and manually sending reminder messages to customers about their appointments — it ate up most of my day. Jobber completely takes that over by allowing customers to book their appointments online, automating reminder messages and sending invoices at the end of our service, which has freed up my time to focus on growing the business. We wouldn’t have been able to hit six figures in revenue or hire employees without this partnership.
What do you enjoy most about this side hustle?
By far, the most rewarding part of owning Shaidle Cleaning has been enabling my employees to afford their tuition and university costs. I am so proud of my team and happy with what we have accomplished so far, and I sincerely only want what is best for them. We are building a company around hardworking, dedicated and passionate students, and I value their work and effort more than anything else. My business is so much more than just cleaning grills — we’re creating a tight-knit community of students and helping them build and grow as people.
What’s your advice for others hoping to start successful side hustles of their own?
Find great people to surround yourself with. I used to think it would be so great to reach my big dreams on my own — more rewarding, efficient and impressive. But I was totally wrong. One of my favorite parts of my job is meeting new people who can help and enable me in different ways. It is much more rewarding to gather a group of people around a singular goal and lead them all to success than it is to do it alone. It is way quicker to build off the amazing knowledge of others to propel yourself forward in business, and it is more impressive to stick with the plan with the people around you than to hike up the mountain alone, leaving people behind.
With this message, there are four very important people I would like to mention who have helped me do amazing things in business. Aran Giffen, Brendan Quinlan and my parents. Aran joined along for the ride in year three and has been one of Shaidle Cleaning’s biggest assets. Brendan has acted as my mentor for just over a year now and has given me more knowledge, skills and advice than anyone else in business. Along with my mom and dad — who have always been by my side encouraging me no matter what and have had the pleasure of watching this grow since the very first BBQ — I am eternally grateful for these people and only wish to continue growing with them.
This article is part of our ongoing Young Entrepreneur® series highlighting the stories, challenges and triumphs of being a young business owner.
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He Overcame Dyslexia and Built a $1 Million Language Learning App
Entrepreneur Ventures is an early-stage venture capital firm partnered with Entrepreneur Media that is dedicated to backing passionate and innovative founders as early as day one. In this series, we are profiling the amazing entrepreneurs that Entrepreneur Ventures is working with to share their insights on building and growing a thriving business.
Michael Peled is the co-founder and CEO of Singit, an immersive English education platform that teaches the language through music. “People pick songs that they like, then select words in the lyrics for instant translation, and expand their vocabulary faster and easier,” Peled explained on a call with Entrepreneur.
SingIt is currently being used by 500,000 students across 12 countries and has recently surpassed $1 million in annual recurring revenue. “With our new consumer channels, especially focusing on the Latino population in the U.S., and over 5,000 paying customers, we’re poised to disrupt the market,” Peled says. Read on to learn more about the innovative teaching tool, and the driving force behind the 23-year-old tech founder’s passion for learning.
Please give us the company elevator pitch.
SingIt is transforming English language education by integrating AI-driven technology with a library of over 5 million songs. We deliver personalized learning experiences, tailored to each learner’s needs, turning the most addictive apps into powerful tools for mastering language.
What gave you the idea?
My father learned English in the ’70s from John Lennon and Bob Dylan songs. This sparked my realization that music could be an incredible tool for language learning, particularly for people like myself with dyslexia. I had to work eight times harder in school to achieve the same results as my peers. This determination, combined with having entrepreneurial parents who always believed in me, propelled me forward. I firmly believe that having just one person who pushes and supports you can make all the difference.
Related: Teacher’s Successful Side Hustle Made Over $22K in One Month
How did you get started?
I developed SingIt as my final project in a gifted kids program at the Weizmann Institute. It grew into an app now used by 500,000 students globally, and it’s been approved by Ministries of Education worldwide.
What kind of training did you have before developing Singit?
By the age of 17, I was mining Ethereum on my school’s lab computers, but that’s not where my business success stems from. My passion for technology and curiosity about how money is made started when I was 9. Though I’m not materialistic and consider myself quite frugal, I was always drawn to entrepreneurship. By 16, I was earning over $100K a year photographing events while others partied. Growing up in a family of investment bankers also opened doors to key relationships, including a mentor who introduced me to underwriting.
Related: How This Entrepreneurial Couple Is Revolutionizing Brand Loyalty
Ultimately, my success came from being relentlessly curious, always seizing opportunities, and having a strong desire to learn from others. Since then, my focus has been on creating lasting impact, not just financial gains. SingIt’s mission is to democratize education and make learning accessible for everyone.
What do you hope to accomplish with SingIt?
I want SingIt to become a cornerstone of education, enabling millions of children to learn English in a fun, engaging, and accessible way. My goal is for English to become a second language globally. In many countries, fluency in English can increase one’s salary by up to four times and open new opportunities, especially in poorer regions, connecting them to the global economy.
What is your best advice for entrepreneurs who are pitching investors?
Persistence is key. Be relentless in pursuing your vision and ensure that your product solves a real problem. For instance, when securing music licenses for SingIt, I didn’t stop until I won over the biggest players in the industry.
Do you have a personal mantra that helps keep you motivated?
Be prepared to outwork everyone in the room, including your toughest competitors. True success demands relentless effort, grit, and unwavering perseverance. Every obstacle is an opportunity to rise above. Remember: “If you will it, it’s not a dream.” Lead with passion, push your limits, and show the world what’s possible when you refuse to give up.
Related: All True Entrepreneurs Share This One Personality Trait, Says the Founder of Spicewell
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