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25 Actionable Ideas to Smartly Re-Use Your Old Content (+ ChatGPT Prompts for Each Idea!)

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25 Actionable Ideas to Smartly Re-Use Your Old Content to Get You Busy Right Now

We know too well that in order to succeed online we need to create great sharable and linkable content.

What many of us are missing though is that we may already have loads of great content piling up which we once created, promoted and then moved on.

That content is the huge asset we should be re-using again and again on social media and your own site.

Here are 25 ideas for you to start doing that right now (and ChatGPT prompts to make each idea a breeze!):

Content Re-Packaging Ideas

Content re-packaging is one of my favorite ways to market content and promote my website. It creates so many new opportunities and marketing channels that you find yourself constantly inspired!

*Content re-packaging means turning existing content into new formats.

1. Turn the Article into a PDF File

The easiest way to re-use an old article is to turn it into a new format. This trick works best for:

If you get into a habit of turning your guides into PDFs, you can then put together a members-only library! Using Google Docs is the easiest way to do that! Just copy-paste your idea into a new Google Doc and download it as a PDF file. Make sure to add a table of contents to make your PDF easier to navigate!

1694154372 864 25 Actionable Ideas to Smartly Re Use Your Old Content
Easily turn your text article into a pdf guide using Google Docs

ChatGPT Prompt:

Here’s my text “PASTE YOUR ARTICLE HERE”. Generate takeaways, a FAQ section (4-6 questions with quick answers below each one) and a summary in a table format.

1694154372 843 25 Actionable Ideas to Smartly Re Use Your Old Content
ChatGPT can enhance your content by adding summaries, takeaways, and FAQs. This way your PDF guide will become a valuable lead magnet!

2. Put Together an eBook or a Whitepaper

Collect old articles you did on one topic and put together a nice whitepaper or an eBook.

Again Google Docs can help make this one an easy task. You can also create an ebook cover using Google Docs.

1694154372 780 25 Actionable Ideas to Smartly Re Use Your Old Content
Free tools to create your eBook cover

ChatGPT prompt:

Here’s my text “PASTE YOUR ARTICLE HERE”. Break into more chapters to turn it into an ebook. Suggest what else should be added to make it a better ebook.

3. Create a Podcast Show

Find an old article that’s still valid and create a voiceover for it. Fliki is an AI-driven voice-over generation tool. It solves the problem of many creators who are in need of high-quality voiceovers for their videos. It also makes it incredibly easy to create an audio or video version of blog posts.

You can then publish it as a podcast on iTunes, SoundCloud and more.

ChatGPT prompt:

Turn this article into a script for me to create a voiceover (to create a podcast show)

4. Turn It into a Video

Grab that voice-over, download screenshots from the article (as well as some inspirational videos using tools like these) and put together a video version of your article. Tools like Wave are perfect for that. The results are always great, and you end up with a new video within less than 30 minutes.

1694154372 471 25 Actionable Ideas to Smartly Re Use Your Old Content

ChatGPT prompt:

Here’s my video script. Please come up with a video title and description for me to upload it to Youtube.

5. Put Together an Audiobook

Find more old articles on a similar topic, record more voice-overs and (apart from creating individual podcast shows and videos) create an audio-book to promote it via your newsletter list and generate more subscribers!

ChatGPT prompt:

I have an audiobook on this topic “Paste your audiobook title and description”. Generate 10-20 tweets, Facebook messages and Instagram captions for me to promote it over a few upcoming weeks.

6. Create a Video Course

With more voice-overs you can create more videos! See if there’s an opportunity to put them together into a video course and market on sites like Udemy.

You can also enhance your cource by allowing free ebook/whitepaper downloads you created above.

ChatGPT prompt:

Here’s my video course outline “PASTE YOUR COURSE OUTLINE”. Create quizzes for me to test my students’ knowledge once they finish it.

and

Here’s my video course outline “PASTE YOUR COURSE OUTLINE”. Create a 600-word article for me to promote it on Medium and Linkedin

7. Put Together a New eMail Course

Collect old articles you did on one topic and put together a useful email course to auto-send to your subscribers or market your list.

ChatGPT prompt:

I am going to create an email course. Here’s the outline PASTE YOUR COURSE OUTLINE”. Write a short and engaging email to send with each chapter.

8. Create an Infographic

Most of the articles can be turned into an infographic which work great for link building. Grab minimum text, numbers and stats and use easy tools to create an infographic.

ChatGPT prompt:

I’ve put together an infographic based on this content “PASTE YOUR CONTENT.” Create 500-word content promoting that infographic for me to announce it on my blog and to my email list.

9. Create a Cheatsheet

If you have an article listing shortcuts, ingredients, must-have things, etc., put those together into a quick downloadable cheatsheet and use it to promote your old article again.

ChatGPT prompt:

I’ve put together a cheatcheet based on this content “PASTE YOUR CONTENT.” Generate JSON-LD HOWTO Schema based on the steps described there

10. Create a Downloadable Checklist

For longer instructions listing steps, create a checklist.

ChatGPT prompt:

I’ve created a checklist based on this list “PASTE YOUR LIST HERE”. What is it missing?

11. Turn a Guide into a Mind Map or a Flow Chart

If you have a detailed guide with steps or an article explaining some complicated concepts, turn those into a mind map or a flow chart (or both).

ChatGPT prompt:

I’ve created a flow chat based on the process described here. Create the problem-solution type of content explaining who it can help and which problems it is solving.

12. Turn Old Interviews into Visual Quotes

Visual quotes provide great opportunities: They can be turned into new blog posts, videos, presentations and more. Plus they do great as social media updates too (especially Facebook and Pinterest). Use these tools to create awesome visual quotes.

ChatGPT prompt:

Here’s the quote I am going to turn into an image “PASTE YOUR QUOTE”. Generate engaging captions for me to promote it on Instagram.

13. Create a Slideshare Presentation

Slideshare can be a great traffic source of its own and Slideshare presentations are actually not hard to create. Use these tools to put your old article images, quotes and screenshots into a neat presentation to upload to Slideshare.

  • To create clickable links in a presentation, use Insert -> Hyperlink option in your PowerPoint
  • Links are only clickable starting from Slide #4: Don’t include calls-to-action earlier than that as viewers will be confused and won’t try clicking it again.

ChatGPT prompt:

I am about to upload my presentation to Slideshare. Create a 500-word description targeting my keyword “KEYWORD” for me to use on Slideshare.

Ideas for Round-Ups

Articles referencing a collection of curated links are referred to as “link round-ups”. While most round-ups list industry trending content, creating round-ups of old links is a great way to bring more attention to your old content!

When creating round-ups, don’t forget to:

  • Write a one-two sentence description of each link
  • Mention the author of each article (And maybe even create tweet-a-quote links tagging him)
Tweet a quote

14. Create a Yearly/Monthly Round-up

Round-up most popular / useful articles you published the previous year or even a month (depending on how active your editorial calendar is).

  • “What we published in 2022 and our plans for 2023!”
  • “Most popular March posts and April plans!”
  • etc

ChatGPT prompt:

This is my expert interview on “TOPIC” “TEXT”. Generate the introduction and the conclusion to go with the article.

15. Update the Article Using an Expert Round-up

Find an old article that have gone outdated and invite experts to discuss what has changed and how to approach that topic these days

ChatGPT prompt:

I have collected these expert quotes on new trends on “TOPIC” “QUOTES”. Generate subheadings and introduction for each expert point.

16. Create “Tweetable” Tips Round-Up

Grab a 280-character-long tip from each of your blog old articles and put together “Tweetable tips” roundup letting readers tweet each tip (like here).

ChatGPT prompt:

For this list of quotes “PASTE YOUR QUOTES HERE”. Create content to lead into each article. Break the resulting content into sections. My goal is to create a useful article that flows well, so you can change the order of those quotes.

17. Create “Best Tools of XXXX Year” Roundup

Do you cover many tools when you write? Collect them all and put together a separate round-up of tools your blog featured last year.

ChatGPT prompt:

Here’s a list of tools I covered on my blog (with links to each article). Create a short description for each tool and break the article into sections based on the goal of each tool.

18. Create Most-Popular-Article-of-Each-Year Roundup

Grab the most popular article of each year of your blog existence and create a cool round-up. Not only will this make those articles even more popular, it will give you an opportunity to re-package this list as a pdf (see above)!

Marketing idea: This trick works best for multi-author blogs: You can give away badges to the winning authors for them to place on their sites!

ChatGPT prompt:

Here’s the list of the most popular articles from my site with author names and their Twitter handles “PASTE YOUR LIST: ARTICLE TITLE + URL + @TWITTER HANDLE”. Create tweets promoting each article including author’s Twitter handle and a few relevant hashtags.

19. Create a Timeline Round-up (+Visualize!)

Create your own blog timeline: What were your favorite topics to cover and when? It’s a good opportunity to turn it into a visual timeline too!

ChatGPT prompt:

Here’s the list of the most popular articles from my site. Create a summary of my popular topics and generate a conclusion for that article

20. Publish Your Lists on List.ly

Now that you have plenty of curated links, re-market them on List.ly! If you spend some time there, it can become a traffic source for your blog!

ChatGPT prompt:

I am creating a list of ITEMS. Create a short description of my list to use as an introduction.

Your social media channels are a good way to turn your followers’ attention back to your older content again, especially if you present it as a fun tradition.

21. Publicize on Social Media as “Back in Time” Column

Use this WordPress plugin that emails you every day with links to content you published on the same day years ago. Each time you get that email, tweet your old link.

ChatGPT prompt:

Here’s my old article “TEXT”. Generate Twitter and Facebook posts for me to promote it. Make it sound like “Back in time” posts so that it is obvious I am promoting my old content.

22. Identify Most Shared Articles and Start Regularly Re-Publishing Them on Social Media

Schedule your old articles to be re-shared months ahead. DrumUp is an easy way to do that manually. This plugin is an option too!

ChatGPT prompt:

Here’s my old article that was once very popular “PASTE YOUR CONTENT.” How should I update it before I promote it on social media again?

Ideas for Future Content

ALL of the above activities are most likely to provide lots of new content ideas but here are two more:

23. Go Through Old Article Comments and Put Together a FAQ Section on Your Site

A “Frequently Asked Questions” section is usually a goldmine of long-tail rankings opportunities. And there’s no better place to find questions to cover there than your blog comments.

ChatGPT prompt:

Here are readers’ comments to my article “PASTE YOUR COMMENTS”. Generate a FAQ section based on these comments.

24. Find Where You Reviewed Old Tools and Find New Alternatives to Compare

Tools! In many industries, there are dozens of new tools every year: Here’s your opportunity to create new content while bringing more attention to the old content. Find articles where you mentioned or reviewed tools, find newer alternatives and create comparison articles (Don’t forget to link to your old review too!).

Tool comparisons are effective affiliate commission earners too!

Note: Use Google Suggest to find popular & trending alternatives of tools you already covered:

Find alternatives

ChatGPT prompt:

I am creating a comparison of “TOOL vs TOOL”. Create a comparison table in various categories I should expand on.

25. Create Follow-up Content to Your Older Content

Old content is a great source of ideas for new content, so make sure you check what you previously covered before you turn to other sources of inspiration.

ChatGPT prompt:

Here’s my old content “PASTE CONTENT”. Which are possible topics to write a follow-up article?

Over to YOU

And how are YOU (re-)marketing your old content? Do you see any missed opportunities there?


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25 Actionable Ideas to Smartly Re Use Your Old Content

I am Ann Smarty, owner of SEOsmarty.com. I’ve been in the SEO industry for two decades. I am the former Editor-in-Chief of Search Engine Journal and a contributor to Mashable. These days I am running Viral Content Bee and writing for Moz, Buzzsumo, Wix and many others!

25 Actionable Ideas to Smartly Re Use Your Old Content

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Google Search Leak: Conflicting Signals, Unanswered Questions

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Google Search Leak: Conflicting Signals, Unanswered Questions

An apparent leak of Google Search API documentation has sparked intense debate within the SEO community, with some claiming it proves Google’s dishonesty and others urging caution in interpreting the information.

As the industry grapples with the allegations, a balanced examination of Google’s statements and the perspectives of SEO experts is crucial to understanding the whole picture.

Leaked Documents Vs. Google’s Public Statements

Over the years, Google has consistently maintained that specific ranking signals, such as click data and user engagement metrics, aren’t used directly in its search algorithms.

In public statements and interviews, Google representatives have emphasized the importance of relevance, quality, and user experience while denying the use of specific metrics like click-through rates or bounce rates as ranking-related factors.

However, the leaked API documentation appears to contradict these statements.

It contains references to features like “goodClicks,” “badClicks,” “lastLongestClicks,” impressions, and unicorn clicks, tied to systems called Navboost and Glue, which Google VP Pandu Nayak confirmed in DOJ testimony are parts of Google’s ranking systems.

The documentation also alleges that Google calculates several metrics using Chrome browser data on individual pages and entire domains, suggesting the full clickstream of Chrome users is being leveraged to influence search rankings.

This contradicts past Google statements that Chrome data isn’t used for organic searches.

The Leak’s Origins & Authenticity

Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, alleges he obtained the documents and shared them with Rand Fishkin and Mike King.

Azimi claims to have spoken with ex-Google Search employees who confirmed the authenticity of the information but declined to go on record due to the situation’s sensitivity.

While the leak’s origins remain somewhat ambiguous, several ex-Googlers who reviewed the documents have stated they appear legitimate.

Fishkin states:

“A critical next step in the process was verifying the authenticity of the API Content Warehouse documents. So, I reached out to some ex-Googler friends, shared the leaked docs, and asked for their thoughts.”

Three ex-Googlers responded, with one stating, “It has all the hallmarks of an internal Google API.”

However, without direct confirmation from Google, the authenticity of the leaked information is still debatable. Google has not yet publicly commented on the leak.

It’s important to note that, according to Fishkin’s article, none of the ex-Googlers confirmed that the leaked data was from Google Search. Only that it appears to have originated from within Google.

Industry Perspectives & Analysis

Many in the SEO community have long suspected that Google’s public statements don’t tell the whole story. The leaked API documentation has only fueled these suspicions.

Fishkin and King argue that if the information is accurate, it could have significant implications for SEO strategies and website search optimization.

Key takeaways from their analysis include:

  • Navboost and the use of clicks, CTR, long vs. Short clicks, and user data from Chrome appear to be among Google’s most powerful ranking signals.
  • Google employs safelists for sensitive topics like COVID-19, elections, and travel to control what sites appear.
  • Google uses Quality Rater feedback and ratings in its ranking systems, not just as a training set.
  • Click data influences how Google weights links for ranking purposes.
  • Classic ranking factors like PageRank and anchor text are losing influence compared to more user-centric signals.
  • Building a brand and generating search demand is more critical than ever for SEO success.

However, just because something is mentioned in API documentation doesn’t mean it’s being used to rank search results.

Other industry experts urge caution when interpreting the leaked documents.

They point out that Google may use the information for testing purposes or apply it only to specific search verticals rather than use it as active ranking signals.

There are also open questions about how much weight these signals carry compared to other ranking factors. The leak doesn’t provide the full context or algorithm details.

Unanswered Questions & Future Implications

As the SEO community continues to analyze the leaked documents, many questions still need to be answered.

Without official confirmation from Google, the authenticity and context of the information are still a matter of debate.

Key open questions include:

  • How much of this documented data is actively used to rank search results?
  • What is the relative weighting and importance of these signals compared to other ranking factors?
  • How have Google’s systems and use of this data evolved?
  • Will Google change its public messaging and be more transparent about using behavioral data?

As the debate surrounding the leak continues, it’s wise to approach the information with a balanced, objective mindset.

Unquestioningly accepting the leak as gospel truth or completely dismissing it are both shortsighted reactions. The reality likely lies somewhere in between.

Potential Implications For SEO Strategies and Website Optimization

It would be highly inadvisable to act on information shared from this supposed ‘leak’ without confirming whether it’s an actual Google search document.

Further, even if the content originates from search, the information is a year old and could have changed. Any insights derived from the leaked documentation should not be considered actionable now.

With that in mind, while the full implications remain unknown, here’s what we can glean from the leaked information.

1. Emphasis On User Engagement Metrics

If click data and user engagement metrics are direct ranking factors, as the leaked documents suggest, it could place greater emphasis on optimizing for these metrics.

This means crafting compelling titles and meta descriptions to increase click-through rates, ensuring fast page loads and intuitive navigation to reduce bounces, and strategically linking to keep users engaged on your site.

Driving traffic through other channels like social media and email can also help generate positive engagement signals.

However, it’s important to note that optimizing for user engagement shouldn’t come at the expense of creating reader-focused content. Gaming engagement metrics are unlikely to be a sustainable, long-term strategy.

Google has consistently emphasized the importance of quality and relevance in its public statements, and based on the leaked information, this will likely remain a key focus. Engagement optimization should support and enhance quality content, not replace it.

2. Potential Changes To Link-Building Strategies

The leaked documents contain information about how Google treats different types of links and their impact on search rankings.

This includes details about the use of anchor text, the classification of links into different quality tiers based on traffic to the linking page, and the potential for links to be ignored or demoted based on various spam factors.

If this information is accurate, it could influence how SEO professionals approach link building and the types of links they prioritize.

Links that drive real click-throughs may carry more weight than links on rarely visited pages.

The fundamentals of good link building still apply—create link-worthy content, build genuine relationships, and seek natural, editorially placed links that drive qualified referral traffic.

The leaked information doesn’t change this core approach but offers some additional nuance to be aware of.

3. Increased Focus On Brand Building and Driving Search Demand

The leaked documents suggest that Google uses brand-related signals and offline popularity as ranking factors. This could include metrics like brand mentions, searches for the brand name, and overall brand authority.

As a result, SEO strategies may emphasize building brand awareness and authority through both online and offline channels.

Tactics could include:

  • Securing brand mentions and links from authoritative media sources.
  • Investing in traditional PR, advertising, and sponsorships to increase brand awareness.
  • Encouraging branded searches through other marketing channels.
  • Optimizing for higher search volumes for your brand vs. unbranded keywords.
  • Building engaged social media communities around your brand.
  • Establishing thought leadership through original research, data, and industry contributions.

The idea is to make your brand synonymous with your niche and build an audience that seeks you out directly. The more people search for and engage with your brand, the stronger those brand signals may become in Google’s systems.

4. Adaptation To Vertical-Specific Ranking Factors

Some leaked information suggests that Google may use different ranking factors or algorithms for specific search verticals, such as news, local search, travel, or e-commerce.

If this is the case, SEO strategies may need to adapt to each vertical’s unique ranking signals and user intents.

For example, local search optimization may focus more heavily on factors like Google My Business listings, local reviews, and location-specific content.

Travel SEO could emphasize collecting reviews, optimizing images, and directly providing booking/pricing information on your site.

News SEO requires focusing on timely, newsworthy content and optimized article structure.

While the core principles of search optimization still apply, understanding your particular vertical’s nuances, based on the leaked information and real-world testing, can give you a competitive advantage.

The leaks suggest a vertical-specific approach to SEO could give you an advantage.

Conclusion

The Google API documentation leak has created a vigorous discussion about Google’s ranking systems.

As the SEO community continues to analyze and debate the leaked information, it’s important to remember a few key things:

  1. The information isn’t fully verified and lacks context. Drawing definitive conclusions at this stage is premature.
  2. Google’s ranking algorithms are complex and constantly evolving. Even if entirely accurate, this leak only represents a snapshot in time.
  3. The fundamentals of good SEO – creating high-quality, relevant, user-centric content and promoting it effectively – still apply regardless of the specific ranking factors at play.
  4. Real-world testing and results should always precede theorizing based on incomplete information.

What To Do Next

As an SEO professional, the best course of action is to stay informed about the leak.

Because details about the document remain unknown, it’s not a good idea to consider any takeaways actionable.

Most importantly, remember that chasing algorithms is a losing battle.

The only winning strategy in SEO is to make your website the best result for your message and audience. That’s Google’s endgame, and that’s where your focus should be, regardless of what any particular leaked document suggests.



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Google’s AI Overviews Shake Up Ecommerce Search Visibility

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Google's AI Overviews Shake Up Ecommerce Search Visibility

An analysis of 25,000 ecommerce queries by Bartosz Góralewicz, founder of Onely, reveals the impact of Google’s AI overviews on search visibility for online retailers.

The study found that 16% of eCommerce queries now return an AI overview in search results, accounting for 13% of total search volume in this sector.

Notably, 80% of the sources listed in these AI overviews do not rank organically for the original query.

“Ranking #1-3 gives you only an 8% chance of being a source in AI overviews,” Góralewicz stated.

Shift Toward “Accelerated” Product Experiences

International SEO consultant Aleyda Solis analyzed the disconnect between traditional organic ranking and inclusion in AI overviews.

According to Solis, for product-related queries, Google is prioritizing an “accelerated” approach over summarizing currently ranking pages.

She commented Góralewicz’ findings, stating:

“… rather than providing high level summaries of what’s already ranked organically below, what Google does with e-commerce is “accelerate” the experience by already showcasing what the user would get next.”

Solis explains that for queries where Google previously ranked category pages, reviews, and buying guides, it’s now bypassing this level of results with AI overviews.

Assessing AI Overview Traffic Impact

To help retailers evaluate their exposure, Solis has shared a spreadsheet that analyzes the potential traffic impact of AI overviews.

As Góralewicz notes, this could be an initial rollout, speculating that “Google will expand AI overviews for high-cost queries when enabling ads” based on data showing they are currently excluded for high cost-per-click keywords.

An in-depth report across ecommerce and publishing is expected soon from Góralewicz and Onely, with additional insights into this search trend.

Why SEJ Cares

AI overviews represent a shift in how search visibility is achieved for ecommerce websites.

With most overviews currently pulling product data from non-ranking sources, the traditional connection between organic rankings and search traffic is being disrupted.

Retailers may need to adapt their SEO strategies for this new search environment.

How This Can Benefit You

While unsettling for established brands, AI overviews create new opportunities for retailers to gain visibility without competing for the most commercially valuable keywords.

Ecommerce sites can potentially circumvent traditional ranking barriers by optimizing product data and detail pages for Google’s “accelerated” product displays.

The detailed assessment framework provided by Solis enables merchants to audit their exposure and prioritize optimization needs accordingly.


FAQ

What are the key findings from the analysis of AI overviews & ecommerce queries?

Góralewicz’s analysis of 25,000 ecommerce queries found:

  • 16% of ecommerce queries now return an AI overview in the search results.
  • 80% of the sources listed in these AI overviews do not rank organically for the original query.
  • Ranking positions #1-3 only provides an 8% chance of being a source in AI overviews.

These insights reveal significant shifts in how ecommerce sites need to approach search visibility.

Why are AI overviews pulling product data from non-ranking sources, and what does this mean for retailers?

Google’s AI overviews prioritize “accelerated” experiences over summarizing currently ranked pages for product-related queries.

This shift focuses on showcasing directly what users seek instead of traditional organic results.

For retailers, this means:

  • A need to optimize product pages beyond traditional SEO practices, catering to the data requirements of AI overviews.
  • Opportunities to gain visibility without necessarily holding top organic rankings.
  • Potential to bypass traditional ranking barriers by focusing on enhanced product data integration.

Retailers must adapt quickly to remain competitive in this evolving search environment.

What practical steps can retailers take to evaluate and improve their search visibility in light of AI overview disruptions?

Retailers can take several practical steps to evaluate and improve their search visibility:

  • Utilize the spreadsheet provided by Aleyda Solis to assess the potential traffic impact of AI overviews.
  • Optimize product and detail pages to align with the data and presentation style preferred by AI overviews.
  • Continuously monitor changes and updates to AI overviews, adapting strategies based on new data and trends.

These steps can help retailers navigate the impact of AI overviews and maintain or improve their search visibility.


Featured Image: Marco Lazzarini/Shutterstock



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Google’s AI Overviews Go Viral, Draw Mainstream Media Scrutiny

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Google's AI Overviews Go Viral, Draw Mainstream Media Scrutiny

Google’s rollout of AI-generated overviews in US search results is taking a disastrous turn, with mainstream media outlets like The New York Times, BBC, and CNBC reporting on numerous inaccuracies and bizarre responses.

On social media, users are sharing endless examples of the feature’s nonsensical and sometimes dangerous output.

From recommending non-toxic glue on pizza to suggesting that eating rocks provides nutritional benefits, the blunders would be amusing if they weren’t so alarming.

Mainstream Media Coverage

As reported by The New York Times, Google’s AI overviews struggle with basic facts, claiming that Barack Obama was the first Muslim president of the United States and stating that Andrew Jackson graduated from college in 2005.

These errors undermine trust in Google’s search engine, which more than two billion people rely on for authoritative information worldwide.

Manual Removal & System Refinements

As reported by The Verge, Google is now scrambling to remove the bizarre AI-generated responses and improve its systems manually.

A Google spokesperson confirmed that the company is taking “swift action” to remove problematic responses and using the examples to refine its AI overview feature.

Google’s Rush To AI Integration

The flawed rollout of AI overviews isn’t an isolated incident for Google.

As CNBC notes in its report, Google made several missteps in a rush to integrate AI into its products.

In February, Google was forced to pause its Gemini chatbot after it generated inaccurate images of historical figures and refused to depict white people in most instances.

Before that, the company’s Bard chatbot faced ridicule for sharing incorrect information about outer space, leading to a $100 billion drop in Google’s market value.

Despite these setbacks, industry experts cited by The New York Times suggest that Google has little choice but to continue advancing AI integration to remain competitive.

However, the challenges of taming large language models, which ingest false information and satirical posts, are now more apparent.

The Debate Over AI In Search

The controversy surrounding AI overviews adds fuel to the debate over the risks and limitations of AI.

While the technology holds potential, these missteps remind everyone that more testing is needed before unleashing it on the public.

The BBC notes that Google’s rivals face similar backlash over their attempts to cram more AI tools into their consumer-facing products.

The UK’s data watchdog is investigating Microsoft after it announced a feature that would take continuous screenshots of users’ online activity.

At the same time, actress Scarlett Johansson criticized OpenAI for using a voice likened to her own without permission.

What This Means For Websites & SEO Professionals

Mainstream media coverage of Google’s erroneous AI overviews brings the issue of declining search quality to public attention.

As the company works to address inaccuracies, the incident serves as a cautionary tale for the entire industry.

Important takeaway: Prioritize responsible use of AI technology to ensure the benefits outweigh its risks.



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