New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to...
YouTube has added a new Podcasts “Explore” page that makes it easier to find podcasts. Although the addition was not formally announced, keen eyes noticed and...
Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface...
Maintaining the search presence for a website depends on multiple technical factors working correctly. This 20-minute SEO checklist provides a high-level overview of the state of...
It typically takes between 3–6 months for SEO to show results. That’s according to the ~4,300 people who responded to our polls on LinkedIn and Twitter....
Website traffic is considered one of the main (if not the main) indicators of web success. But there is more to just attracting traffic- website owners...
Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with the increasingly popular app BeReal. App researcher Alessandro Paluzzi uncovered Candid...
PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes...
Google Search Console will start reporting on the Core Web Vitals (CWV) scores of specific URLs, in addition to aggregate scores for URL groups. What this...
I’ll give you one guess about the answer to the titular question: Is getting an SEO certification worth it? It’s every SEO pro’s favorite response. That’s...