Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. The struggle is keeping pace...
Underlining the rising influence of online content in broader media consumption, a new study conducted by the Consumer Technology Association, to be released in conjunction with...
What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t?
Social media operators face a conundrum dealing with content labeled satire, which may also be harmful misinformation. — © AFP Are people growing tired of social...
As a digital marketer, harnessing the power of paid social campaigns – and measuring the results – is critical. You’re likely pressed by questions like, “What...
While Facebook is the dominant player in the social media space, it’s worth noting the major influence that Chinese social apps also have in their respective...
Video marketing is thriving. Industry thought leaders predict video to take an even firmer stance in the years to come, as people don’t want to read...
Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your...
2021 was a busy year for social media platforms and 2022 is shaping up to be even busier. Earlier this year I offered up some predictions...
If you’re serious about growing your social media following, you’ve come to the right place. In 2020, over 3.6 billion people worldwide were using social media,...