Quality content can get your web pages ranking higher in Google search results. But contextual links can help, too. Google says the inclusion of relevant,...
In the latest episode of the Search Off The Record podcast, Google Search Relations team members John Mueller and Lizzi Sassman did a deep dive into...
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out...
While everyone has different marketing strategies, there is one thing that every marketing plan should have: the marketing funnel. Understanding your marketing funnel is the key...
As online advertisers, we do our best to drive outstanding results for our client accounts. We use the latest and greatest tech available, review reports to...
Who doesn’t like a bit of a challenge? While it’s always rewarding to take on new marketing endeavors, certain businesses, like franchises, feel the heat more...
Pay per click (PPC) advertising is a big deal in digital marketing, especially in the retail world. As 2024 heats up, we’re not just talking about...
Have you noticed how artificial intelligence (AI) is slowly integrating into, well, everything? Then it won’t surprise you to hear that it’s also infiltrated content marketing....
A massive change is coming to search. As Google experiments with AI in its standard search results and its Search Generative Experience (SGE), marketers must understand...
For the last few years, Google has been preparing us for the deprecation of third-party cookies. And the time has finally come—Google began phasing out third-party...
