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Augmented Reality is Bringing Significant Changes in Journalism



Augmented Reality is Bringing Significant Changes in Journalism

Augmented reality (AR) in journalism holds the potential to improve news reporting and accuracy of information.

Augmented reality is a technology that integrates the digital world with our natural environment to provide us with real-time experience of digital information. The global augmented reality (AR), virtual reality (VR), and mixed reality (MR) market is forecast to reach 300 billion U.S. dollars by 2024. Journalism is an essential professional field in any society, as it ensures that every piece of information reaches the entire world. There are numerous ways for news to reach out to people, such as newspapers, magazines, TV, and online applications that ensure timely updates of information to the users. With advancement in technology, journalism and news reporting switched to the internet and mobile applications that focus on prompt reporting of news. With improvements in technology, reporters want to experience the wave of technology too! AR in journalism can be the biggest breakthrough that the field of journalism has seen in many-many years.



Augmented Reality in Providing More Creativity To Journalists

As AR overlays the information onto the present environment, challenging a politician on past claims and promises becomes more manageable for the journalists using their smart glasses. The dynamic display of information that follows smart glasses can drastically improve the way news is reported and lead to more factual news reporting. When a news reporter has the availability of such fact-based details, viewers tend to trust their reports. Apart from this, holograph is another way AR can be used for reporting news and views to have an improved experience of viewing news and receiving updates.

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Augmented Reality is Bringing Back Billboards

Billboards are one of the earliest forms of communicating news and updates. People would come with necessary updates printed on a billboard and post it at a notable location. With improvements in technology, the usage of billboards started declining. With AR in journalism, billboards can return to action. By using this technology, organizations can dynamically communicate news. With AR, a new advertisement can be posted in a location and scanning the information related to the billboard through a smartass or a smartphone. One such example of using blank billboards to convey information is of NHS that launched a campaign using advertisements to explain the importance of blood donation across people.

Numerous industries are leveraging AR to enhance their marketing campaigns and for various other reasons. Journalism can experience drastic changes with the involvement of AR. Authorities should now look out for companies that are successfully assisting them in leveraging this technology. Apart from this, news authorities can also focus on training their journalists to work with such a technology to ensure optimum utilization of resources.

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Artificial Intelligence in the 4th Industrial Revolution



Artificial Intelligence in the 4th Industrial Revolution

Artificial intelligence is providing disruptive changes in the 4th industrial revolution (Industry 4.0) by increasing interconnectivity and smart automation.

Industry 4.0 is revolutionizing the way companies manufacture, improve and distribute their products. 

What Makes Artificial Intelligence Unique?

Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks.

It allows computers to think and behave like humans, but at much faster speeds and with much more processing power than the human brain can produce.

AI offers advantages of new and innovative services, and the potential to improve scale, speed and accuracy. 


There are 3 types of artificial intelligence:

  • Artificial narrow intelligence (ANI), which has a narrow range of abilities.

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  • Artificial general intelligence (AGI), which is on par with human capabilities.

  • Artificial superintelligence (ASI), which is more capable than a human.


Artificial intelligence can also be classified as weak or strong. 

Weak AI refers to systems that are programmed to accomplish a wide range of problems but operate within a predetermined or pre-defined range of functions. Strong AI, on the other hand, refers to machines that exhibit human intelligence.


Artificial intelligence has several subsets:

Most AI examples that you hear about today – from chess-playing computers to self-driving cars – rely heavily on deep learning and natural language processing.

What is the Fourth Industrial Revolution?


The Fourth Industrial Revolution is the current and developing environment in which disruptive technologies and trends such as the Internet of Things (IoT), robotics, virtual reality (VR) and artificial intelligence (AI) are changing the way modern people live and work. The integration of these technologies into manufacturing practices is known as Industry 4.0. 

The first industrial revolution used water and steam power to mechanize production.

The second used electric power to create mass production.


The third used electronics and information technology to automate production.


The fourth Industrial revolution is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres, with rising emerging technologies, as real AI, Narrow AI/ML/DL, robotics, automation, materials science, energy storage, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology, biotechnology, neurotechnology, cognitive technology, and quantum computing. It implies radical disruptions to everything, industries, jobs, works, technologies, and old human conditions. In its scale, scope, complexity, and impact, the AI transformation will be unlike anything humankind has experienced before.

The Role of Artificial Intelligence in the 4th Industrial Revolution

Artificial intelligence is making companies make the best use of practical experience, even displacing traditional labor and becoming the productive factor itself. 

It offers entirely new paths towards growth for manufacturing, service, and other industries, reshaping the world economy and bringing new opportunities for our societal development.

As AI begins to impact the workforce and automation replaces some existing skills, we’re seeing an increased need for emotional intelligence, creativity, and critical thinking.

Zvika Krieger, co-leader of the World Economic Forum’s Center for the Fourth Industrial Revolution.

Deploying AI requires a kind of reboot in the way companies think about privacy and security, As data becomes the currency of our digital lives, companies must ensure the privacy and security of customer information.

Businesses will need to ensure they have the right mix of skills in their workforce to keep pace with changing technology. 


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