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Augmented Reality is Bringing Significant Changes in Journalism

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Augmented Reality is Bringing Significant Changes in Journalism


Augmented reality (AR) in journalism holds the potential to improve news reporting and accuracy of information.

Augmented reality is a technology that integrates the digital world with our natural environment to provide us with real-time experience of digital information. The global augmented reality (AR), virtual reality (VR), and mixed reality (MR) market is forecast to reach 300 billion U.S. dollars by 2024. Journalism is an essential professional field in any society, as it ensures that every piece of information reaches the entire world. There are numerous ways for news to reach out to people, such as newspapers, magazines, TV, and online applications that ensure timely updates of information to the users. With advancement in technology, journalism and news reporting switched to the internet and mobile applications that focus on prompt reporting of news. With improvements in technology, reporters want to experience the wave of technology too! AR in journalism can be the biggest breakthrough that the field of journalism has seen in many-many years.

 

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Augmented Reality in Providing More Creativity To Journalists

As AR overlays the information onto the present environment, challenging a politician on past claims and promises becomes more manageable for the journalists using their smart glasses. The dynamic display of information that follows smart glasses can drastically improve the way news is reported and lead to more factual news reporting. When a news reporter has the availability of such fact-based details, viewers tend to trust their reports. Apart from this, holograph is another way AR can be used for reporting news and views to have an improved experience of viewing news and receiving updates.

Augmented Reality is Bringing Back Billboards

Billboards are one of the earliest forms of communicating news and updates. People would come with necessary updates printed on a billboard and post it at a notable location. With improvements in technology, the usage of billboards started declining. With AR in journalism, billboards can return to action. By using this technology, organizations can dynamically communicate news. With AR, a new advertisement can be posted in a location and scanning the information related to the billboard through a smartass or a smartphone. One such example of using blank billboards to convey information is of NHS that launched a campaign using advertisements to explain the importance of blood donation across people.

Numerous industries are leveraging AR to enhance their marketing campaigns and for various other reasons. Journalism can experience drastic changes with the involvement of AR. Authorities should now look out for companies that are successfully assisting them in leveraging this technology. Apart from this, news authorities can also focus on training their journalists to work with such a technology to ensure optimum utilization of resources.



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TECHNOLOGY

$250m Wasabi Technologies funding will ‘usher in the future of cloud storage’

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Aqua Security introduces $1 million cloud native protection warranty


Wasabi Technologies, a cloud storage company, has achieved unicorn status following $250 million in new funding.

Wasabi raised $125 million in Series D equity led by L2 Point Management with participation from Cedar Pine; an affiliate of Cerberus Capital Management; and returning investors including Fidelity Management & Research Company and Forestay Capital, bringing the company’s valuation to over $1.1 billion. Wasabi also expanded its existing debt facility with MGG Investment Group to $125 million. Barclays acted as sole placement agent on the transaction.

Wasabi provides fast, affordable, and highly reliable cloud data storage for businesses all over the world at 1/5th the cost of large hyperscale providers or on-premises storage, with no charges for egress or API requests and no complex tiering. The company’s revenues more than doubled from 2020-2021, and Wasabi now has more than 40,000 customers in over 100 countries, 13,000 partners, 250+ global employees and 13 storage regions across North America, Europe, and Asia Pacific.

The new equity will drive expansion into additional vertical markets and geographies, enhance Wasabi’s channel partnerships, and scale the company’s go-to-market team and global brand strategies. Meanwhile, the debt will be used to finance capital equipment and infrastructure in Wasabi’s storage regions around the world, and to invest in Wasabi’s technology capabilities to lay the groundwork for a new generation of cloud storage architecture.

David Friend, co-founder and CEO of Wasabi Technologies, said: “Closing a large up round in this environment speaks to the spectacular growth of Wasabi, the magnitude of the cloud storage opportunity, and our leadership as the industry’s largest pure-play cloud storage vendor. At Wasabi, we focus on just one thing: cloud storage. We do it better than anyone else in the industry. Because of this singular focus, our team has achieved best-in-class performance and security at the lowest prices in the industry.”

Kerstin Dittmar, managing partner of lead investor L2 Point, will join Wasabi’s Board of Directors, said: “Wasabi provides a game-changing product that offers customers a simpler, faster, and significantly more economical solution to their cloud data storage needs. We believe this capital raise will allow Wasabi to continue to expand its offering across additional services and geographies to meet their global customers’ needs.”

Sam Barnett, executive chairman of Cedar Pine, said: “We are proud to partner with Wasabi to provide innovative solutions in cloud storage and security. The importance of Wasabi’s technology is increasing in every industry.”

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Kevin Griffin, CEO of MGG Investment Group, said: “We seek to partner with best in class entrepreneurs and companies and are excited to continue supporting Wasabi Technologies and their global expansion.”

In addition to the industry-leading performance of Wasabi hot cloud storage, the company partners with over 350 technology companies, including most of the world’s leading backup, disaster recovery, and surveillance companies. Wasabi is used to store data across a wide range of industries, including professional sports, energy and natural resources, finance, surveillance, education, manufacturing, consumer technology, healthcare, scientific research, and media and entertainment. 

Brian Shield, senior VP and CTO of the Boston Red Sox, said: “As our data needs continue to evolve, from player analytics, IoT, digital assets and even security, this presents an enormous learning opportunity for the organisation.

“Wasabi provides a cost-effective cloud-based solution that enables us to retrieve content quickly and improve the level of video analysis and production we do here at the Red Sox.”

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