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Bringing You a Faster, More Secure Web: HTTP/3 Is Now Enabled for All Automattic Services

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Bringing You a Faster, More Secure Web: HTTP/3 Is Now Enabled for All Automattic Services

HTTP/3 promises performance enhancements like reduced latency, increased reliability, and improved security for users.

HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the web. It is built on top of a new protocol called QUIC, which is set to fix some limitations of the previous protocol versions. Without getting into technical details—though feel free to do so in the comments if you have questions—our users should see performance improvements across all metrics:

  • Reduced latency. Due to faster connection establishment (i.e. fewer round-trips), latency from connection setup is lower.
1706759762 638 Bringing You a Faster More Secure Web HTTP3 Is Now
  • Multiplexing. That is, using a single connection for multiple resources. While this feature is present in HTTP/2, HTTP/3 has improved on it and fixed a problem called “head of line blocking.” This is a deficiency of the underlying protocol HTTP/2 was built on top, which requires packets to be in order before relaying them for processing.
  • Reliability. Designed to perform better in varying network environments, HTTP/3 uses modern algorithms to help it recover faster from lost data and busy networks.
  • Improved security. QUIC uses the latest cryptography protocols (TLSv1.3) to encrypt and secure data. More of the data is encrypted, which makes it harder for an attacker to tamper with or listen in on web requests.

Ultimately, HTTP/3 (on top of QUIC) has been designed to be updated in software, which allows for quicker improvements that don’t depend on underlying network infrastructure.

After about a month of preparing our infrastructure—including fixing bugs and upgrading our CDN—HTTP/3 was enabled for all of Automattic’s services on December 27th, 2023. It currently serves between ~25-35% of all traffic.

And now for some stats. For each of these, we want numbers to be lower after the switch, which ultimately means faster speeds across the board for our customers. Let’s look at three metrics in particular:

  • Time to First Byte (TTFB) measures the time between the request for a resource and when the first byte of a response arrives. 
  • Largest Contentful Paint (LCP) represents how quickly the main content of a web page is loaded.
  • Last Resource End (LRE) measures the time between the request for a resource and when the whole response has arrived.
Bringing You a Faster More Secure Web HTTP3 Is Now
Results for fast connections—low latency and high bandwidth

Improvements look pretty good for fast connections:

  • TTFB: 7.3%
  • LCP: 20.9%
  • LRE: 24.4%
1706759762 977 Bringing You a Faster More Secure Web HTTP3 Is Now
Results for slow connections—high latency or low bandwidth

For slow connections, the results are even better:

  • TTFB: 27.4%
  • LCP: 32.5%
  • LRE: 35%

We are dedicated to providing our customer’s websites with the best possible performance. Enabling HTTP/3 is a step in that direction. See you on the QUIC side!

Automattic’s mission is to democratize publishing. To accomplish that, we’re hiring systems engineers to join the best infrastructure team on the planet. Learn more here.


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WORDPRESS

Everything You Need to Know (2024)

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Everything You Need to Know (2024)

Thinking of launching a dropshipping business? You’ll need a reliable platform to set up your store.

WordPress is an excellent choice for building your ecommerce site, and the best thing is that it’s open-source. So, you have the freedom and flexibility to create your store on a budget!

It’s packed with everything you need to get your dropshipping business off the ground.

Not sure where to begin?

Here’s how to start a WooCommerce dropshipping store in 18 steps:

  1. Install WordPress and WooCommerce
  2. Get some inspiration from other WooCommerce dropshipping stores
  3. Choose between a general, niche, or one-product store
  4. Select a WooCommerce theme according to your niche
  5. Understand the characteristics of a winning dropshipping product
  6. Decide which products you are going to sell
  7. Locate a dropshipping supplier
  8. Connect the supplier to your WooCommerce store
  9. Add products
  10. Create a dropshipping pricing strategy
  11. Add plugins to your store
  12. Create your standard online store pages
  13. Customize your WooCommerce store
  14. Configure your store’s settings and payment gateways
  15. Define customer service and refund protocols
  16. Start marketing to drive traffic to your store
  17. Keep testing!
  18. Found a product that is selling?

If these steps seem overwhelming, don’t worry. We’ll break each one down in detail throughout this guide.

We’ll also dive into finding profitable dropshipping products, setting up your store, and developing marketing strategies to attract traffic to your site.

Ready to get started? Let’s dive in!

18 Steps to create a WooCommerce dropshipping store

Starting a dropshipping business can be an exciting journey. It offers a chance to earn income, but remember that success isn’t guaranteed and comes with its share of risks.

Treat it like any real business, and you’ll be steps ahead of many others!

1. Install WordPress and WooCommerce

If you’re new to WordPress, let’s clear up some common confusion before diving into the installation of WordPress and the WooCommerce plugin.

People often mix up WordPress.com with WordPress.org, but they’re quite different.

WordPress.com is like Shopify 一 it’s a fully hosted service. Your website lives on WordPress.com’s servers, freeing you from the hassle of finding a host or managing site maintenance.

WordPress.com homepage

However, this convenience might limit your customization and monetization options, which isn’t ideal if you’re aiming to scale your dropshipping business.

WordPress.org, on the other hand, is what many consider the ‘real WordPress.’

It’s an open-source software that’s free to download and install on your own hosting account.

Plus, it opens up a world of plugins that WordPress is famous for!

We’ll focus on WordPress.org in this guide, as it’s free and feature-rich for your dropshipping needs.

WordPress.org homepage

Now, onto WooCommerce.

This powerful plugin turns your WordPress site into a fully functioning ecommerce store at no cost.

WooCommerce logo

It is essential for creating a dropshipping website as it provides the framework for product listing, cart functionality, checkout processes, and payment options.

With this background, let’s move on to installing WordPress and WooCommerce.

Option 1: Direct installation via the hosting provider

Installing WordPress and WooCommerce directly with your host is the hands-down simplest path.

For instance, with SiteGround, you just pick ‘WooCommerce’ during setup, and it automatically installs both WordPress and WooCommerce for you.

WordPress + WooCommerce option on SiteGround

This one-click installation saves a ton of time!

And if you hit a bump? Most hosting services offer support teams ready to jump in and assist. So, if you’re stuck, don’t hesitate to call on them.

Option 2: DIY install

If you prefer a more hands-on approach or your host doesn’t offer direct installation, you’ll be setting up WooCommerce manually.

First, make sure you have a WordPress site ready.

WooCommerce plugin on WordPress backend

Then install WooCommerce by following these steps:

  1. Go to ‘Plugins’ in the WordPress left-side menu.
  2. Search for ‘WooCommerce’.
  3. Click ‘Install Now,’ then ‘Activate.’

After activation, WooCommerce’s setup wizard will guide you through setting up.

WooCommerce setup

The five steps include:

  • Store Details. Add your store’s address.
  • Industry. Choose the right industry for your store.
  • Product Types. Opt for ‘Physical products’ or add customizable products if you offer personalization.
  • Business Details. Share how many products you plan to list and if you’re selling on other platforms. If you’re just starting, select ‘I don’t have any products yet.’
  • Theme. You can start with the free Storefront theme or stick with your current theme by selecting ‘Continue with my active theme.’

We’ll dive deeper into choosing themes in Step 5.

2. Get some inspiration from other WooCommerce dropshipping stores

Someone searching for a niche for their business

Before we jump into setting up your WooCommerce dropshipping store, take a moment to seek out some inspiration:

And don’t just stick to dropshipping examples. Broaden your search to include ecommerce shops, not just the big ones like Home Depot, Porter & York, and UPS.

Explore smaller yet popular brands that choose WooCommerce for their online stores, such as:

  • Hepper is a brand dedicated to pet furniture.
  • Xero Shoes, a footwear brand.
  • Swagtron is known for its hoverboards and electric scooters.
  • Henry J is a brand that provides stylish and comfortable socks for every occasion.
  • Nalgene, the brand for durable water bottles.
  • Root Science focuses on skincare solutions.

Take a look at everything from their store layouts to checkout processes and landing pages 一 there’s a lot to learn!

3. Decide between a general, niche, or one-product store

One of the first decisions you’ll need to make is what type of dropshipping store you will open.

You have three main options: generalniche, and one-product stores.

And guess what? Each of them comes with its unique pros and cons!

We often suggest starting with a niche or one-product store. Why? Because the benefits and challenges of these stores generally outweigh those of a general store.

For instance, a niche store offers these five advantages:

5 Advantages of starting an online niche store

In short, starting a dropshipping business with a niche or one-product store can simplify the process of building a sustainable operation.

If you want to learn more about the differences between general, niche, and one-product stores, check out this article!

Note: It’s okay if you’re not entirely sure about the store type right now. You can start by selecting the products you want to sell, and then choose the most suitable store type based on those decisions.

4. Pick a WooCommerce theme according to your niche

WordPress themes page

Now that you’ve decided whether you’re launching a general, niche, or one-product store, it’s time to choose a theme that matches your niche.

Think of your theme as your website’s outfit. It sets the first impression and vibe of your store.

The good news? You can easily refresh your store’s look by swapping out your theme for a new one!

There are two ways to add a theme to your store:

  • Select a free (or premium) theme from WooCommerce.
  • Upload a third-party or custom theme.

WooCommerce offers three themes:

  • Storefront. Versatile, works for most stores.
  • Deli. Earth-toned, great for natural or handcrafted goods.
  • Boutique. Ideal for small shops and boutiques.

Storefront is a solid choice for most dropshipping stores, though it’s pretty basic and might have limited customization options.

Storefront theme on WooCommerce setup

For more flexibility, you can choose a free third-party WooCommerce theme like OceanWP. Keep in mind that you might need to opt for a paid plan to fully customize it to your taste.

To install a third-party theme, follow these steps:

  1. Download the theme’s .zip file.
  2. On your WordPress dashboard, navigate to Appearance > Themes and click ‘Add New.’
  3. Click ‘Upload’ to add the .zip file.
  4. Click ‘Activate.’

Looking for a quick recommendation of the best WooCommerce dropshipping themes?

Take a look at 10 Best WooCommerce Dropshipping Themes in 2024.

5. Learn the characteristics of a winning dropshipping product

If you’re new to dropshipping, choosing what to sell can seem daunting.

However, this decision is not one you should rush.

Your choice of product, supplier, and marketing efforts, play a key role in the success of your dropshipping store.

It’s common to see that certain items are relatively easy to sell, while others are fairly hard to sell.

These ‘easy’ sellers are often referred to as ‘winning products.’ They share some common features that make them stand out, like:

5 Characteristics of a winning product - Infographic

Spend some time understanding these characteristics. It can make a huge difference in your strategy.

We also suggest checking out our list of the best dropshipping products.

See if you can spot the winning traits in them. This exercise can give you a clearer idea of what to aim for in your product selection.

6. Decide which products you are going to sell

Understanding what makes a good dropshipping product is your first step. Now, it’s time to choose the products you’ll sell in your store.

One way to do this is by going to a website like AliExpress and start browsing.

But with millions of options, where do you begin?

It’s quite challenging, isn’t it?

That’s why we recommend using a product research tool. It makes the process of finding winning products so much easier!

If you’re not sure which tool to pick, try our product research tool quiz to find one that best suits your needs.

Find your product research tool here

Not a fan of quizzes? Some excellent tools to explore include Sell The TrendNiche Scraper, and Thieve.co.

Our personal favorite among these is Sell The Trend, which comes with some amazing features.

For instance, one of our favorite features is called ‘The Nexus,’ which you can use to find a lot of product ideas:

Sell The Trend Nexus product examples

Sell The Trend does come with a subscription fee of $39.97 per month, but they free 7-day trial for you to test it out.

If you are not 100% convinced yet, take a look at our in-depth review of Sell The Trend!

7. Find a dropshipping supplier

You may have found a product you think would be nice to sell, but that’s just half the story.

You’ll also need a dropshipping supplier to sell you the product and ship it directly to your customer:

How does dropshipping work - Infographic

Selecting a supplier is another task, but it’s manageable when you know where to look!

We’ll offer some recommendations for excellent suppliers shortly, but it’s good to know how to spot a good one:

How do you spot a good dropshipping supplier - Infographic

Got it?

Let’s explore some of the best suppliers out there now!

We’ve made an overview of them in the table below.

Click ‘Read Review’ to open a new tab with our detailed supplier assessment, including their pros and cons.

These dropshipping platforms easily integrate with your WooCommerce dropshipping store. They allow you to browse and import products with a click of a button.

If you’re interested in suppliers in a specific region, you can find them in these lists:

These lists also include dropshipping suppliers specializing in specific niches. For instance, if you’re starting a fashion store, you might find a supplier like BrandsGateway that exclusively sells fashion items!

Tip: If you’re not sure which dropshipping supplier is the best for you, we’ve created a quiz that lets you find out simply by answering a few simple questions!

Alternatively, you can find a local supplier through a quick Google search.

In our experience, they often provide fast delivery times, which is essential for dropshipping stores.

Choosing a local supplier can also save you from the ‘software fees’ often charged by platforms like Spocket or Syncee on their higher plans.

However, most local suppliers don’t offer direct integration with WordPress websites. So, you might have to add products and process orders manually.

Tip: Always order samples before committing to a supplier to ensure product quality.

8. Connect the supplier to your WooCommerce store

Once you’ve picked your supplier, check if you can connect it to your WooCommerce store.

Some suppliers offer a way to integrate with WooCommerce, while others don’t.

Being able to connect your supplier to WooCommerce will make it much easier to do tasks like:

  • Importing products from your supplier to your store.
  • Syncing the stock levels of the products.
  • Fulfilling your orders.
  • Checking the status of your orders with your supplier.
  • And much more!

The good thing is, for most suppliers in the table above, you’ll find an app (on the WordPress plugin store) that lets you hook up that supplier to your store.

For example, here’s the one for Spocket:

Spocket WordPress plugin page

9. Add products to your store

Someone writing a product description

After choosing a supplier, it’s time to add products!

In our experience, it’s best to enter the essential details about your products now. This way, you can get a sense of how your store is taking shape before you dive into customizing it.

If you’re using a dropshipping platform like CJdropshipping or Syncee, you can simply add a product from their catalog with a single click.

Dealing with a local supplier? You’ll probably be adding products yourself.

If you’re familiar with WordPress, you can bulk upload your product details using a CSV file directly into the platform.

For those adding products one by one, check out this detailed WooCommerce guide on adding and managing products.

10. Create a dropshipping pricing strategy

Pricing strategy for dropshipping

By now, you should have a clear understanding of how your dropshipping store will function, the product(s) you’ll be selling, and the supplier you’ll be partnering with.

But before you can be sure the product you’ve picked is a good one, there’s one more important thing to check一its selling price.

When deciding on the price of your product, it’s not just about choosing a number based on gut feelings.

You need to factor in costs such as product costs, marketing expenses, taxes, hosting fees, app costs, and psychology.

For example, let’s say you buy a product for $5 from your supplier and sell it in your store for $20.

While this might seem profitable, you also have to account for additional expenses such as:

  • $2 shipping per product
  • A $10 cost per purchase for your marketing costs
  • A $1 transaction cost for your payment provider
  • $50 in monthly plugin fees

Plus, other extra costs!

So, you need a pricing strategy to ensure you are profitable!

Creating a pricing strategy can be an extensive topic, so it’s best to do it according to our complete dropshipping pricing strategy guide!

Once you have a pricing strategy, you can also test it using our profit margin calculator:

Calculate your profit margin here

11. Add plugins to your store

WordPress plugins page

Your WooCommerce store gets even better when you add plugins. You can add features like pop-ups, size guides, and memberships using plugins.

The best part is that almost all of the 55,000+ WordPress plugins are free or follow a freemium pricing model.

To start, check out these essential (and free) WooCommerce plugins for your dropshipping website:

Once your dropshipping site is up and running, you can continue to add more features.

You can then do your own research and install plugins by navigating to Plugins > Add new through the WordPress dashboard.

But you should know that the more plugins you add, the slower your website can get.

Also, always install plugins from reputable companies to avoid the risk of hacking or being locked out of your own dropshipping store.

12. Create your standard online store pages

An image of a checklist

Next, let’s add content to your dropshipping store by creating the standard pages that any ecommerce store needs.

Think about your FAQs, return policy, and shipping policy pages.

Although these pages might seem a bit boring to create, they are crucial for every online store!

If you want more insights into these standard pages and how to create them, this article will surely help!

13. Customize your WooCommerce store

To customize your dropshipping store, you need to:

  • Design your logo
  • Add content
  • Style your store

Let’s start with your dropshipping logo!

Your store’s logo is as crucial as your store name—it sticks with your visitors.

For tips on designing a logo that stands out, take a look at this guide:

How to Get a Logo for Your Dropshipping Store? (5 Options)

Now, let’s style your store!

From the WooCommerce dashboard, go to Appearance > Customize. The ‘Customizer’ provides a live preview of your store as you make changes.

WooCommerce Customizer on the left side

Here’s what you can personalize:

  • Site identity
  • Header
  • Footer
  • Typography
  • Buttons
  • Product catalog
  • Product page
  • Checkout

For more details on managing layout, store notice, and more, read this detailed article here.

14. Set up your store’s settings and payment gateways

Fantastic progress! You’re almost set to welcome your first customers to your WooCommerce store.

The only thing left to make your WooCommerce store ready for sales is setting up your shipping, payment gateways, and tax settings.

Let’s set up your shipping!

It does look complicated, but don’t worry; we’ll simplify the process for you.

WooCommerce Shipping on WordPress dashboard

First, you need to set up shipping zones.

These are the regions where you’ll ship goods. For example, a ‘Domestic’ zone can cover all US states, or a ‘West Zone’ for just the western ones.

Next, add shipping methods to the zones. WooCommerce supports three primary shipping methods:

  1. Flat rate
  2. Free shipping
  3. Local delivery

You can assign different methods to different zones depending on your needs.

And finally, you need to apply rates to your shipping methods.

Finally, apply rates to your shipping methods. If your supplier charges a $10 shipping fee for any US state, you could set a flat rate of $10 or more for all zones.

To access these settings, go to WooCommerce > Settings > Shipping in your dashboard.

For a more detailed walkthrough, check out this free guide.

WooCommerce tax plugin

Next, let’s do your taxes!

Setting up taxes is straightforward with WooCommerce, especially if your customers are in the US, Australia, Canada, the UK, or Europe.

Just use the WooCommerce Tax plugin, which is free and automates sales tax calculations at checkout based on the customer’s location.

If you’re in another country, explore country-specific tax plugins in the WordPress Plugins store.

As for payment gateways, here’s an overview of the best payment gateways for WooCommerce:

15. Define customer service and refund protocols

This step may seem small, but many merchants get stuck here.

Understanding how to manage refunds and returns with dropshipping suppliers can impact the success of your dropshipping venture.

These two parts are super important if you want to keep your customers happy.

Remember, happy customers mean fewer complaints! You definitely don’t want to end up in a situation like the dropshipping store in the example below:

Messages on Attitude Today Facebook page
Source, their Facebook page is currently offline though

Like the step before, if you want to learn more about this, we suggest checking out these articles.

Keep in mind that these articles above are long, but they cover everything you need to know about each topic!

16. Start marketing to drive traffic to your store

Someone holding an Ad

Once you’ve set up your WooCommerce storefront, it’s time to kick off marketing!

Remember, marketing is an ongoing process. It’s not a one-time task; you need to be consistent and persistent.

That being said, there are lots of different ways to market your store. Again, the best ones depend on what you want to achieve.

If you’ve identified your niche, product, and target audience, you will find your best marketing method in this article!

For a quick guideline on which marketing method suits you, check out the following infographic:

How to pick the right marketing method for dropshipping - Infographic

Again, marketing is a big subject, so this article about marketing for dropshipping will definitely help you further!

Once you’ve decided on your plan, you’re ready to launch your WooCommerce dropshipping store!

17. Keep testing!

If you’ve made it to this step, congratulations!

Many people don’t reach this point because it demands a lot of effort. But if you’re reading this with determination, we’re proud of you!

This step is all about ongoing testing until you find products that work well for you and your dropshipping store.

Continue with product research, test new products, and tweak your WooCommerce dropshipping store to improve conversion rates.

Think about using a Heatmap tool like Hotjar to see what your visitors do on your store.

Implement split testing for elements such as colors, descriptions, and more. (Learn how to track your store visitors here.)

Hotjar homepage

We’ll write more articles about this in the future, but for now, we’ve got some great resources for you from other people:

18. Found a product that is selling?

A person tracking his profits

That’s awesome!

Now, it’s time to scale the product and maximize your earnings from it!

While we haven’t covered this topic extensively on the blog yet, we do have some fantastic YouTube videos for you to watch if you want to learn more about scaling your WooCommerce dropshipping store:

Meanwhile, keep testing new products because that product could become unpopular in seconds. It could all change the next day!

Someone might discover your product, replicate everything (but at a lower price), and run similar advertisements.

If your product is selling well, consider importing it in bulk to your location or using a fulfillment center like Amazon (although other options are available).

Buying in bulk provides more flexibility, such as customizing the package design, adding additional products, and including a business card.

If you want to learn more about transitioning from dropshipping to buying in bulk, we suggest watching this informative video below:

Should you dropship with WooCommerce?

First of all, starting an online store is a smart move as online shopping is one of, if not the fastest-growing segments of the retail industry.

Look at the growth of retail ecommerce sales worldwide:

Retail ecommerce sales worldwide - Data Infographic

You can see that sales are surging.

But why should you start a WooCommerce store in particular?

Simply put, WooCommerce is one of the best overall ecommerce platforms. Not surprisingly, it’s the second most popular shopping cart in the world!

Ecommerce Usage Distribution in the Top 1 Million Sites
by BuiltWith

With over 5.8 million stores and a presence in more than 175 countries, WooCommerce offers dropshippers valuable features like:

  • Built-in payment processing.
  • A large library of plugins and themes.
  • Customizable checkout options.
  • Local customization.
  • Ability to list unlimited products and product images.
  • A large community of dropshippers, developers, and other users.

If you’re not sure if WordPress (with WooCommerce plugin) is the best platform for you, take our quiz here for a personalized recommendation based on your specific needs.

Not sure which ecommerce platform to pick?

3 final tips for dropshipping with WooCommerce

Now that you know how to create a WooCommerce dropshipping website, here are some amazing tips that will help you take your store to the next level.

1. Start for free, pay for progress

Someone trying to figure out what a good profit margin is

You can start a WooCommerce dropshipping store with a minimal budget.

However, operating without some investment is not realistic, especially when you’re just learning the ropes.

While dropshipping is more cost-effective than traditional retail, you’ll eventually need to invest in software, website design, and paid plugins as your store expands.

For a deeper understanding of the financial aspects of running a dropshipping store, refer to this comprehensive guide:

Complete Guide: Can You Start Dropshipping Without Money?

2. Don’t install too many plugins

A woman losing money

Just like too many apps can slow down your phone, excessive plugins can have a similar effect on your site.

They not only impact site speed but also require careful management for updates and compatibility.

Plus, plugins can have security vulnerabilities. The more plugins you have, the higher the risk of security issues.

To maintain a healthy WooCommerce site for your dropshipping business, install only those plugins that are absolutely necessary for your operation.

3. Backup your store data

A persona shopping with buyer protection

Just like a physical shop can face unexpected events like storms or power outages, your online store needs protection from its own digital disasters like hacking, faulty updates, or accidental data losses.

To safeguard your WooCommerce store, read this free guide on how to back up and restore data for it.

FAQs about WooCommerce dropshipping

If you have any more questions about WooCommerce dropshipping, take a look at these FAQs:

Does WooCommerce allow dropshipping?

Yes, WooCommerce supports dropshipping. Many dropshipping businesses use WooCommerce as their platform due to its flexibility, customization options, and wide range of available plugins.

Is WooCommerce good for beginners?

No, you need some technical expertise to run a WooCommerce store. While adding plugins might be easy, handling security, backups, and troubleshooting requires experience. However, there are tutorials available to help beginners in navigating these technical aspects.

Is dropshipping still profitable in 2024?

Yes, dropshipping is profitable in 2024, especially with the right mindset focused on building a genuine business rather than a ‘get rich quick’ scheme. Success in dropshipping relies on a strategic approach and a commitment to delivering value to customers.

Summary

Before we go, we’ve created a quick summary of this article for you, so you can easily remember it:

  • Finding the right product and dropshipping supplier is crucial; take your time and don’t rush this process.
  • Opt for a theme from the WooCommerce theme store rather than sticking with the standard Storefront theme for better customization.
  • Explore the WordPress Plugins store to enhance your store’s functionality with various plugins.
  • Avoid the temptation to install an excess of plugins. Just as too many apps can slow down your phone, numerous plugins can impact site speed, compatibility, and security.
  • Marketing is an ongoing effort for your online store; it’s a process that never stops. Keep promoting and reaching out to your target audience.
  • If you discover a successful product, consider scaling it to maximize earnings. Explore options like importing in bulk to your location or utilizing fulfillment centers like Amazon.
  • Establish clear procedures for customer service and refund requests.

Final thoughts

That’s a wrap! Now you have the key information to kickstart your WooCommerce dropshipping website in 2024.

Remember, success doesn’t happen overnight, so keep at it and avoid falling for the ‘get rich quick’ idea.

In fact, our blog doesn’t endorse paid dropshipping courses; they’re why we started this resource in the first place.

Curious about our take on why these courses are a waste of money? Check out our thoughts here.

Good luck with setting up your WooCommerce dropshipping store!

Want to learn more about dropshipping?

Ready to move your dropshipping store to the next level? Check out the articles below:

Plus, don’t forget to check out our in-depth guide on how to start dropshipping here!

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New WordPress.com Themes for February 2024 – WordPress.com News

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New WordPress.com Themes for February 2024 – WordPress.com News

Five of our favorite new themes.

The WordPress.com team is always working on new design ideas to bring your website to life. Check out the latest themes in our library, including great options for gamers, writers, and anyone else who creates on the web.


This magazine-style theme was built with gaming bloggers in mind, but is versatile enough to work exceptionally well for nearly any type of budding media empire. Using a classic blogging layout, we’ve combined modern WordPress technology—Blocks, Global Styles, etc.—with a nostalgic aesthetic that hearkens to the earlier days of the internet.

Click here to view a demo of this theme.


New WordPresscom Themes for February 2024 – WordPresscom News

Whether you’re a casual observer or a diehard rain-or-shine follower, fandom means a lot of things to a lot of people. Allez is a perfect theme to chronicle that part of who you are. Built with sports-focused content in mind, the layout, styling, and patterns used all speak to that niche. That said, WordPress is versatile enough that if you like the overall feel of Allez, it can easily be customized to your particular endeavor.

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Strand is a simple newsletter and blogging theme with a split layout, similar to Poesis. We placed the newsletter subscription form in the sticky left column, so that it’s always visible and accessible. It’s a simple design, but one we really like for the minimalist writer who puts more emphasis on words than visual panache.

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Inspired by the iconic worlds of Minecraft and Minetest (an open-source game engine), this blogging theme was designed to replicate the immersive experience of these games. While encapsulating the essence of virtual realms, we also wanted to ensure that the theme resonated with the Minecraft aesthetic regardless of the content it hosts.

At the heart of Bedrock is a nostalgic nod to the classic blog layout, infused with a distinctive “mosaic” texture. The sidebar sits confidently on every page and houses a few old-school elements like a tag cloud, a blogroll, and recent posts, all rendered with a touch of the game’s charm. If this theme speaks to you, give it a shot today.

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Nook is another blogging theme that offers a delightful canvas for your DIY projects, delicious recipes, and creative inspirations. It’s also easily extensible to add paid products or courses. Our aim here was to create an elegant and timeless look with a sense of warmth and familiarity. The typography and color palette feature high-contrast elements that evoke coziness and comfort.

Click here to view a demo of this theme.


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Premium themes are available to use at no extra charge for customers on the Explorer plan or above. Partner themes are third-party products that can be purchased for $79/year each.

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How to Setup WooCommerce Abandoned Cart Emails (+ 3 Alternatives)

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How to Setup WooCommerce Abandoned Cart Emails (+ 3 Alternatives)

Do you want to set up WooCommerce abandoned cart emails?

Around 70% of shopping carts are abandoned by the customers in your online store. By sending abandoned cart emails to these potential buyers, you can improve the customer experience and boost conversions.

In this article, we will show you how to easily set up abandoned cart emails in WooCommerce. We will also show you different ways to reach out to these customers and get their sales.

Why Send WooCommerce Abandoned Cart Emails to Customers?

When users visit your online store, they usually start adding products to their shopping carts but some of them abandon the items before finishing their purchases. This can happen due to multiple reasons, including high shipping costs, a slow checkout process, or needing to create an account on your website.

However, you can easily recover your abandoned cart sales by sending emails to these potential buyers. These abandoned cart emails will remind customers about the items in their cart and urge them to revisit your WooCommerce store to make a purchase.

It is a cost-effective marketing strategy that can improve your brand perception, strengthen your customer relationships, and increase your conversion rate by up to 30%.

Having said that, let’s see how to easily set up WooCommerce abandoned cart emails, step-by-step. We will also cover abandoned cart SMS, popups, and notifications, so you can use the quick links below to jump to the method you want to use:

Set Up WooCommerce Abandoned Cart Emails

You can easily set up automated WooCommerce abandoned cart emails using FunnelKit Automations.

It is the best marketing automation tool for WooCommerce stores that comes with a drag-and-drop builder and pre-built email sequences that you can set up in a few minutes. You can even design your own emails from scratch and design workflows without needing any code.

First, you need to install and activate the FunnelKit Automations plugin. For detailed instructions, see our beginner’s guide on how to install a WordPress plugin.

Note: FunnelKit Automations also has a free plan that you can use for this tutorial. However, upgrading to the paid plan will give you access to more features like smart delays, unlimited automation, SMS marketing, and more.

Upon activation, you need to visit the FunnelKit Automations » Settings page from the WordPress admin sidebar and switch to the ‘Cart’ tab in the left column.

Once you do that, check the ‘Enable Cart Tracking’ box. You will not be able to run an automated workflow for abandoned carts until you allow FunnelKit Automations to track the product carts on your website.

Check the box to set up cart tracking

You can also configure other settings here, including the waiting period to mark a cart as recoverable, blacklist emails, and GDPR consent.

After that, just click the ‘Save Settings’ button to store your changes.

Next, head to the FunnelKit Automations » Automations page from the WordPress dashboard.

Here, click the ‘Add New Automation’ button in the top right corner of the screen.

Click Add New Automation button

This will take you to the ‘Add Automation’ page, where you can select from premade templates that have abandoned cart email examples and workflows.

For this tutorial, we will choose the ‘Abandoned Cart Reminder’ workflow that will send users 3 abandoned cart emails over time.

Choose the abandoned cart reminder template

You will now be taken to a new screen where you can see the trigger, action, and delays for this workflow.

From here, click the ‘Import’ button at the top right corner of the screen to save this template.

Import abandoned cart workflow template

Once you do that, an ‘Add Automation’ prompt will open up on your screen.

Here, type in a name for the workflow according to your liking and click the ‘Create’ button.

Add an automated workflow name

FunnelKit will now open the template in its automation editor, where you can edit your workflow’s trigger, delay, and actions.

You can even add other actions and delays by clicking the ‘+’ button.

Here, the trigger has been set to ‘Cart Abandoned’, meaning that the automation will start once a customer abandons their cart.

Now, you must click on the ‘Delay’ action to configure its settings.

Configure workflow

This will open a prompt on the screen where you can configure the time for your first abandoned cart email.

For example, if you want to send the first email two days after the cart abandonment, then you can type ‘2’ and select ‘Days’ from the dropdown menu.

After that, click the ‘Save’ button to store your settings.

Add delay time for the action in the workflow

Next, move to the ‘Action’ step in the workflow and click on it to open the prompt.

From here, you can change the subject and text for the cart abandonment email you want to send to your users. You can also use merge tags to add dynamic content like the user’s name and the items in their cart.

Once you are done, click the ‘Save’ button to store your settings.

Add abandoned cart email content in the action prompt

Next, you can configure the second and third delays and action emails for cart abandonment in a similar way.

Finally, toggle the ‘Inactive’ switch to ‘Active’ to activate your automated workflow.

activate workflow

The potential customers who abandoned carts in your store will now be sent these emails after multiple delays.

Here is an automated abandoned cart email example from our testing site:

Abandoned cart email preview

Send WooCommerce Cart Abandonment SMS

Other than abandoned cart emails, it’s also a good idea to send cart abandonment SMS to users. This is because open rates for SMS messages are significantly higher than email marketing, so your messages are more likely to reach your potential customers.

Plus, sending SMS ensures that your messages will be seen instantly compared to other communication channels.

It is super easy to set up WooCommerce cart abandonment SMS with FunnelKit Automations.

First, you need to install and activate the FunnelKit Automations plugin. For details, see our guide on how to install a WordPress plugin.

Note: You will need the premium plan of the plugin to unlock the Twilio SMS feature and send automated messages to users.

Upon activation, visit the FunnelKit » Automations page from the WordPress dashboard and click the ‘Add New Automation’ button.

Click Add New Automation button

You will now be directed to the ‘Add Automation’ page, where you will see a list of premade automated workflow templates.

However, since FunnelKit Automations does not have a template for sending SMS messages, you need to click the ‘Start from Scratch’ button.

Choose the start from scratch option

This will open a prompt on the screen asking you to name your automation workflow.

Simply type in a title and click the ‘Create’ button.

Add SMS automation name

This will open the automation editor on the screen where you have to click the ‘Select Trigger’ button.

The ‘Select an Event’ prompt will now open on the screen. From here, switch to the ‘WooCommerce’ tab and select the ‘Cart Abandoned’ option as your trigger.

After that, click the ‘Done’ button.

Choose cart abandoned option as trigger

Now, click the ‘+’ button in the automation editor.

This will expand the ‘Add Step’ tab, where you must select the ‘Delay’ option.

Add delay as action

Once you do that, the ‘Delay’ prompt will open up on the screen. Here, you can configure the time for sending the abandoned cart SMS.

For example, if you want to send the cart abandonment message a week later, then you can select that option from the dropdown menu.

After that, click the ‘Save’ button to store your settings.

Add SMS delay time

Now click the ‘+’ button in the automation editor again to expand the tab and then choose the ‘Action’ option.

This will open another prompt on the screen where you have to select the ‘Send SMS’ option under the ‘Twilio’ section.

Note: The automation won’t work if you don’t have a Twilio account and phone number. For details on creating an account, you can see our tutorial on how to send Twilio SMS notifications from WooCommerce.

Choose send SMS as action

Once you select that option, you can start typing the text message that will be sent to the users once they abandon their carts.

You can also use merge tags to add dynamic content. After you are satisfied, just click the ‘Save’ button to store your settings.

Add SMS message

Finally, toggle the ‘Inactive’ switch at the top right corner to activate the automated workflow.

Now the users will be sent an SMS message a week after cart abandonment from your Twilio phone number.

Save workflow for sending cart abandonment SMS messages

Create WooCommerce Cart Abandonment Popups

Additionally, we recommend setting up abandoned cart popups on your website.

This method is a bit different from sending emails because cart abandonment popups will be immediately triggered when a visitor adds items to their cart and then attempts to leave your website.

Overall, opting for this method can encourage users to take immediate action and can be highly effective, as popups have a conversion rate of over 30%.

To create cart abandonment popups, you will need OptinMonster, which is the best WordPress lead generation and conversion optimization tool on the market.

It comes with a drag-and-drop builder and premade templates to create popups and banners for your website. OptinMonster even has Exit Intent technology that will only display the popup when a user is about to leave your website.

First, you must visit the OptinMonster website and sign up for an account by clicking the ‘Get OptinMonster Now’ button.

OptinMonster – The best WordPress popup plugin

Once you have done that, you must connect the account to your WordPress site using the OptinMonster plugin. For details, see our guide on how to install a WordPress plugin.

Upon activation, a welcome screen will open up on your website. Here, click the ‘Connect Your Existing Account’ button.

Connect your existing account

Once you have connected your WordPress site with OptinMonster, you will also have to connect it with WooCommerce.

To do this, visit the OptinMonster » Settings page from the WordPress dashboard and click the ‘Auto Generate Keys + Connect WooCommerce’ button.

The WooCommerce and OptinMonster plugins will then be connected to each other.

Auto generate keys and connect WooCommerce

Next, visit the OptinMonster » Templates page from the WordPress admin sidebar.

From here, you can select any of the premade templates to create a cart abandonment popup for your store.

Choose the abandoned cart template

Once you do that, a prompt will open up on the screen, asking you to name your campaign.

Simply type in a name and click the ‘Start Building’ button.

Add campaign name for the abandoned cart popup

This will open OptinMonster’s drag-and-drop builder, where you will notice a popup preview on the right with blocks in the left column.

Here, you can add images, videos, CTAs, dynamic content, social media buttons, and more by simply dragging and dropping blocks.

For more detailed instructions, you may want to see our tutorial on how to create a WooCommerce popup to increase sales.

Edit abandoned cart popup

Once you are satisfied, switch to the ‘Display Rules’ tab from the top and expand the ‘current URL path’ dropdown menu.

This will open up a list of different settings. Now, select the ‘Exit Intent’ option.

After that, you can select the type of device where the popup will be displayed and configure its sensitivity.

Choose the exit intent option as the display rule

Next, choose the ‘Page Targeting’ option from the second dropdown menu on the left. Then, pick the ‘exactly matches’ option from the menu in the middle.

Once you do that, you must add the URL of the product checkout page in the field on the left.

Add checkout page as the display rule

Now, the abandoned cart popup will only be displayed once the visitor starts leaving the checkout page.

Finally, switch to the ‘Publish’ tab from the top and click the ‘Publish’ button to store your settings.

Publish the abandoned cart popup

The exit intent popup will now be displayed when the visitor tries to leave your WordPress website.

Here is a preview of how the abandoned cart popup will look in your WooCommerce store.

Abandoned cart popup preview

Send WooCommerce Cart Abandonment Notifications

Finally, another way to reduce cart abandonment is to set up push notifications on your website. These messages will be displayed inside the browser for users who have already left your online store.

Unlike emails or popups, push notifications don’t require you to collect additional user data like email addresses or phone numbers. This means that users may be more likely to opt in to the notifications, but you won’t be able to ask for their contact details.

To send WooCommerce cart abandonment notifications, you can use PushEngage, which is the best push notification service on the market.

PushEngage has a custom-triggered campaigns feature that can send users abandoned cart push notifications. It also comes with powerful features like A/B testing, automatic drip campaigns, and smart opt-in reminders, and supports all devices and browsers.

First, you have to visit the PushEngage website and click the ‘Get Started For Free Now’ button.

PushEngage

This will take you to the pricing page, where you have to select a plan for your online store. Keep in mind that the triggered campaign feature is only available in the Growth plan.

After that, create your PushEngage account and provide website details like your domain name, industry, company size, and more.

Provide website details to complete the signup process

Upon account creation, you will then be taken to the PushEngage dashboard, where you must provide your website URL and name.

You also have to add an image that will be used as a site icon in your push notifications.

Choose an icon image for push notifications

Once you do that, visit the Campaign » Triggered Campaign page from the PushEngage dashboard.

Here, you need to click the ‘+ Create New Triggered Campaign’ button.

Click the Create New Campaign button

This will open another screen where you will see a list of premade templates by PushEngage.

Go ahead and click the ‘Create’ button under the ‘Cart Abandonment’ template.

Choose the cart abandonment push notification template

You will now be taken to another page where you can start by adding a name for the triggered campaign that you are creating.

Once you do that, click the ‘>’ icon on the right to configure push notification settings.

Edit the cart abandonment push notification template

This will expand the tab and you can start by adding a notification title and message in the prompt.

You will notice that the ‘Notification URL’ and ‘Image URL’ fields will already have variables. We recommend leaving these settings as they are.

When the user sees this notification, they will also see an image of the product they added to their cart in the image section, while the notification URL will direct them to the checkout page.

Add the notification title and URL

Upon configuring these settings, switch to the ‘Trigger Settings’ tab from the top.

Here, you will see that the conditional logic for the campaign has already been configured. It will send a push notification to a user once they have added an item to the cart and left your website. The notification will stop displaying once the user is back on the checkout page.

Next, you have to click the ‘Activate Triggered Campaign’ button. After that, you also have to click the ‘Integration Code’ button.

Activate the Triggered campaign

This will open a prompt on the screen displaying multiple code snippets for your website, including the add-to-cart event, checkout event, and goal tracking.

Simply copy these snippets and paste them on your WordPress site. Keep in mind that you will need a developer to fill out these snippets with the variables used on your website.

If you don’t want to hire a developer, then you can also contact the PushEngage Customer Success team, and they will set up the campaign for you.

Copy the integration code

Finally, click the ‘Activate Autoresponder’ button to store your settings.

Now, the customers who abandon their carts will be sent a cart abandonment push notification.

Click the Activate Autoresponder button

Here is an example of a cart abandonment notification sent to a user.

As you can see, the notification has a photo of the product and a link to the checkout page.

Abandoned cart notification preview

You can also connect the PushEngage software with your WordPress site to create different kinds of push notifications, including sending notifications upon a sale, successful transactions, and more.

For details, see our tutorial on how to add web push notifications to your WordPress site.

Bonus: Use WooCommerce Automations to Increase Sales

Apart from sending cart abandonment emails, you can also use other automated workflows to increase your WooCommerce sales.

An automated workflow is a sequence of tasks that is executed once an event is triggered on your website. You simply set up the trigger and the action, and the automation will take care of the rest.

For example, you can send automated coupons to bring back users to your website or create personalized email marketing strategies.

You can do all of this using Uncanny Automator, which is the best WordPress automation plugin on the market.

It is super easy to use and can connect your WooCommerce store with over 150 tools like WPForms, Zoom Meetings, Facebook, Twilio, and WhatsApp to create automated workflows.

Uncanny Automator

With Uncanny Automator, you can send emails and SMS messages to users upon a failed transaction, product statuses, coupons, product reviews, and so much more.

You can also create, update, and delete users based on various triggers, like user registration or form submissions.

For detailed instructions, you can see our tutorial on how to create automated workflows in WordPress with Uncanny Automator.

We hope this article helped you learn how to use WooCommerce cart abandonment emails push notifications, SMS, and popups. You may also want to see our tutorial on how to customize the WooCommerce checkout page and our expert picks for the best WooCommerce plugins for your online store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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