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Best AI writer of 2021



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Create automated content with these tools

We feature the best AI writers, to make it simple and easy to help you create automated content for blog posts, articles and other website content.

Since content is king on the World Wide Web, you need to have the right equipment to help you make the best content. The right content management is essential to mark your presence online. It does not perish and can remain immortal while creating consequences that can make or break you.

There is no denying the fact that nothing can beat the human mind as the ultimate tool behind good-quality content writing. However, it has its limitations such as the time and costs involved. This is where Artificial Intelligence (AI) enters the stage.

With the help of Artificial Intelligence, it is now possible for articles to be written, texts to be summarized, blog posts to be published and content to be created more quickly. You can do all of these on your own, of course, but with the help of an AI writer, everything gets done faster. This gives you more time for other similarly important things.

There are a lot of AI article generators and relevant word tools in the market currently. 

To help you find the best AI writer that can be most useful to your endeavors, we have taken a  look at the top ones and narrowed down the results below.

1. Writesonic

Effortless high-performing copies

(Image credit: WriteSonic)
  • Comes up with 5 variations
  • Generates a better landing page copy than others
  • Requires additional editing

Formerly known as MagicFlow, Writesonic is a source of various AI-powered programs that help both startups and known companies with their marketing copy. This private company operates from London and is registered in the England and Wales Registrar. 

Using the GPT-3 language model, Writesonic has its very own Artificial Intelligence platform used for creating good-quality website content. It aims to provide an output that is focused on the audience. Its greatest ability is to generate complete blog post articles automatically. 

In addition to that, it also lets you come up with ad titles with bodies, blog article ideas, growth ideas, hero copies, and landing pages. It can take your one-liners and transform them into effective content that converts into actual sales in a matter of seconds.
It basically analyzes and matches patterns from the input that you provide and use them to come up with a unique and interesting output and it is designed to understand your audience, so you end up with a copy that your audience can connect with.

To generate a Facebook ad personalized for you and your business, you simply have to provide the product or service name and describe it. Writesonic’s Facebook Ads Generation tool will give you hundreds of Facebook Ads after one click. To create any other content, you only have to go through four different steps.

The first one involves choosing a template from its large collection of templates specific for landing pages, ads, and other types of content. The next step is to describe the product or service in two or more lines. You then need to click on the Generate button to view various copy options. The last step is to launch the generated copy. You also get the choice to make modifications to the generated copy or simply copy and share it wherever you want.  

It comes in different languages aside from English. You have Chinese, Dutch, German, French, Japanese, Polish, Portuguese, and Spanish. It offers a free trial with 10 free credits that new users can use to generate ads, landing pages, and product descriptions, to name a few. 

The starter, professional and business plans come with a monthly fee, different amounts of credit, and varied features. The latter two, which are designed for businesses, are equipped with unlimited credits. The subscription is on a monthly basis, which can be canceled anytime and does not require any kind of contract.

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The copy generated with the use of Writesonic belongs to you as the user. You have full ownership of it and can use it for any commercial and personal uses you wish to utilize it. Writesonic also caters to custom features to support your requirements. If you have any requests for certain features that are not available at the site, you can get in touch. 

Some users report the need to tweak a little more before posting the copy generated by Writesonic. Around 60% of it is ready for posting, so you have around 40% to deal with, and everything is good to go.

2. Article Forge

High-quality content in a minute

(Image credit: Article Forge)
  • Works well with numerous platforms
  • Offers a free trial
  • No binary choices and content spinner
  • Lowest price and quick process
  • Overgeneralized output

Based on the East Coast of the United States, Article Forge is one of the top software names when it comes to article generating. It operates with Artificial Intelligence in creating articles that are advertised to have a human-made quality level. 

The main feature of this tool is high-quality content. It encapsulates the whole idea of the current content and comes up with a new one that works to attract better rankings for the website at the same time. It can also come up with new content based on a keyword that you provide. Using AI technology, it researches about your keyword, reads articles about it, and comes up with a new article. You have completely unique content that is plagiarism-free and SEO-friendly.

It also can help you out with the posting schedule. All you need is to set it up, and the tool posts your preferred content automatically to WordPress as per your preferred schedule. This helps put your SEO functions in complete automation. The tool is equipped with vigorous API and easy integration with other tools, so you are on your way to getting your website on full autopilot mode. 

In addition to that, the tool has the ability to generate bulk content. This is perfect for times when you need to have more articles about the same keyword within the next limited amount of time. The tool also works to make your articles more visible by outsourcing and adding high-quality visuals as well as links and titles. This makes your article stand out from the crowd and not be another block of boring text.

It also writes in seven different languages, allowing you to tap into international markets. It can help you create content in Dutch, French, German, Italian, Portuguese, Spanish, and, of course, English. 

There are two types of subscriptions to ArticleForge. The monthly one costs $57 while the yearly one costs $27 per month but billed annually. Both offer the same features and come with a free trial for 5 days. Additionally, a 30-day money-back guarantee is also in place, which allows you to get a refund if you are not satisfied after creating less than 10 articles.

Some reports from users are complaining about how the articles end up high-generalized in nature that they sometimes get off the mark and become irrelevant to some point. However, this is quite a subjective evaluation, which you can find to be true or not by utilizing the tool’s free trial or refund feature.

3. WordAI

Human quality content at your fingertips

(Image credit: WordAI)
  • User-friendly
  • Allows third-party installation
  • Offer free trial
  • Accessible from any device
  • A bit costly
  • Has a monthly word limit

Technically a content spinning tool, WordAI creates new content for you by rewriting the original article through word changing. You keep the meaning as it is, but the new article is completely different from the original one in terms of how the information is presented. 

WordAI replaces every word in every sentence in your original article while making sure that the sentence still means the same in the end. This is because it understands each word’s meaning as well as how words in the sentence interact with each other. It starts by reading and understanding the whole article before it spins it according to its understanding of the article.

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The goal is to create an article that is the same as a human-written one. It also creates eye-catching titles for your articles.

This tool is web-based and has API integration capacity. This allows you to access it whenever you are. You can also use its software and get the job done. All you need to do is enter the original content, click the Spin button, and you are handed the spun output designed for SEO use. One of the great features of WordAI is bulk spinning, which lets you create multiple articles in a jiffy. You simply have to upload the content as a zipped file. The tool will get back to you with spinned content in a similar zipped file.

The standard spinner gives you three choices for the input levels of spinning quality and four variations of the content output to suit your requirements. The Turing spinner, on the other hand, has four input options and five spinning quality levels. It also lets you choose the title created by WordAI.

Basically, your content output on the standard spinner is highly determined by the settings you choose. Stricter settings result in a more unique output with less readability for human readers but better SEO quality. With the turing spinner, the focus is more on the content’s quality and structure. By understanding the content’s context, it rewrites the content the same way a human does.

The tool can spin four different languages namely English, French, Italian, and Spanish. All you need to do is enter the original text in any of the supported languages. You can choose the output language manually, and there is also the option for WordAI to automatically detect the language based on your original content.

When you click the Spin button on the tool, you will receive a spintax, which can be edited per word. If you want to change any word, you simply have to click on the word to see all the synonyms and pick the one that is most appropriate for your content.

There are two plans from WordAI. The Standard one is available for $20 with output that is completely SEO-friendly. If you wish to go for content that can replace your human writers’ output, the Turing plan is the best option for you. It costs $49.95 monthly or $347 yearly. This makes WordAI not the cheapest way to go.

4. AI Writer

Raw marketing content generator

(Image credit: AI Writer)
  • Auto-blogging feature
  • Built-in inspiration feature
  • Too light for long-form writers

AI Writer is all about providing unique content for your easy and quick use. It can help you create articles from scratch or re-write your current content. 

Its auto writer tool requires simple input from you in the form of a headline or a group of keywords that relate to your content. You provide them to the AI Writer software and receive a highly-informative article in return. It can be used in blogs and other SEO-geared websites. In addition to that, it comes with the rewriting capacity. The tool can let you reuse your article by rewording it. You end up with multiple articles presenting the same information in different ways. 

AI Writer also gives you the option to get things automated. It is equipped with an API, which lets you come up with your very own automated article writing software. With some assistance from AI Writer’s text generating ability, you can set up auto-blogging projects easily and quickly. 

It works on Android, Apple, macOS, and Windows devices. Its minimalist approach makes it an ideal tool for short-form writers. It exports to both Medium and WordPress and can sync through iCloud and Dropbox. Built-in buttons are available for bold and italic additionals. It can even advise you about the length of time it will take to go through your content.

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It comes with three different plans to suit your level of use. The basic account creates content for your personal blog at $19 per month. It comes with about 40 pieces of content monthly for two users and includes AI blog writing, auto article writing, article rewriting, and content research. The standard one costs $49 monthly for about 120 pieces of content. It has the same features and number of users as the basic account. The third option is customized in terms of the cost as it offers an enterprise-level of content amount. It is available for an infinite number of users, too.


Aims to help writers create textual content in a flash

(Image credit: Articoolo)
  • Creates human-written articles
  • Affordable prices
  • Quick processing and delivery
  • Needs improvement

A fairly-young tool in content generation, Articoolo is equipped with AI technology that helps you come up with content quickly, more cheaply, and easily. It works by finding the most applicable pieces of information from the database, takes all related content, pulls out keywords and sentiments, and uses them all in a new text. Lastly, it rewrites the whole article and verifies its readability. All of this happens within a minute or so, and the result is a unique output.

This tool also assists with essay-writing, article rewriting, starting paragraph creation, title generation, article summarization, and image searches. Essaybuddy, its essay assistance feature requires your essay topic only. It utilizes its algorithm to analyze the essay topic and find the related resources, so it can provide you interesting writing ideas to work on. It does not write the essay for you but helps you save a lot of effort and time by doing the research. 

There are two ways to make use of Articoolo’s service. The Pay Per Use option has no time limit while the Subscription one is on monthly basis. Under the first option, you can go with 10 articles for $19, 50 articles for $75, and 100 articles for $99. To save on your costs, you can pick between 30 articles for $29 monthly, 100 for $49 monthly, or 250 articles for $99 monthly. If you need a more customized option or something for your team, you can get in touch with them to discuss it, too.

The downside of Articoolo is how it still lacks further development. There are reports of output articles requiring a little bit of additional tweaking to be more presentable. It is still not so bad though considering how you have 500-word content in less than a minute.

Choosing the best AI writer

For the last decade or so, content creation has been quite taxing. The challenge to maintain a balance between being readable for humans and being effective for SEO is hard to achieve. Not every human out there is up to the task. The usual solution comes in the form of talented individuals who have great writing skills and a good understanding of SEO techniques. This combination can be quite pricey though.

Because of this, the growing number of AI technologies and tools in the market has caused many website owners to turn to cheaper automated content, with a view first on quantity rather than quality.Each tool comes with its own features as well as its strengths and weaknesses in content generation. It is then up to you to decide which one is best for what you need.

By Anna Sevilla


VR Training Practicality in the Post-Covid Online Era



VR Training Practicality in the Post-Covid Online Era

While virtual reality (VR) training isn’t new, it has skyrocketed into the mainstream in a post-covid online era.

With physical interactivity severely limited, hands-on training has become challenging. Yet, learning by doing is an invaluable technique that companies should incorporate into the workplace.

There’s a Chinese proverb that summarizes the importance of experiential learning perfectly: “I hear, and I forget. I see, and I remember. I do, and I understand.” In other words, work-based experience enhances learning retention.

VR training adds a level of interactivity to workplace learning. Depending on what type of VR training the workplace has access to, it can be a simple simulation or involve in-depth, hands-on activities.

But, not all VR training is made equal. With today’s advancements, can technology keep up with the practical needs of workplace training?

Workplaces Using VR Training

There is a wide variety of careers that have access to VR training. Before Covid, the practicality of the requirements for VR training limited it to wealthier companies.

While Oculus, a VR division under Facebook, might be a more popular name in VR gaming, they’ve also launched VR training. Oculus for Business hosts programs that engage participants with operating routines and customer interactions.

The Hilton uses Oculus for Business as a tool to immerse corporate team members with the complexities of working in a hotel. VR training helps new employees practice simulated scenarios with virtual guests.

With over 400,000 team members, Hilton’s VR training allows greater access to the same quality of training. It also reduces costs and increases the speed of training sessions.

Osso VR helps surgeons practice procedures individually and as part of a team. It can create a variety of simulations, from the mundane to the unexpected. With more chances to test themselves, training surgeons improve confidence in their skills.

VR training can’t replace the experience doctors need to operate on living people. But it can allow surgeons more in-depth rehearsal before they get to the operating theatre.

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Police departments, like the NYPD, can use VR training drills to recreate hazardous situations. The training allows them to practice responses to circumstances that they couldn’t effectively recreate in reality.

The Effectiveness of VR Training

VR training, or Virtual Reality-Based Training (VRBT), can simulate real-life situations. But can a simulation prepare trainees for unexpected outcomes? For the wrenches thrown in their plans?

German psychologist Hermann Ebbinghaus researched learning retention back in 1885 when he coined the term “the forgetting curve.” His curve theory suggests that humans forget learned skills over time. However, the strength of the memory impacts how long we hold on to it and how effectively we can recall it.

Ebbinghaus’s theory found that memories are longer-lasting when the memory is a) more significant to us and b) repeated. You might have heard you should repeat someone’s name to remember it or any number of repetition rules associated with learning.

While VR could allow trainees to repeat a simulation, chances are you might not have time for repeat training. What VR training can do is make a lesson have more significant meaning by letting you experience it.

Researchers have found that VR training helps people remember information. Immersive environments allow participants to use both visual and spatial memory.

The brain learns better when it’s able to create a fuller mental map. Oral instruction limits the five senses we can use to process new information. With VR, participants engage more and can make a stronger memory.

How VR Training Has Changed Post-Covid

The global pandemic expanded the need for training at a distance, but it also changed the types of workplaces that use VR training.

Serious Labs has designed VR training for equipment industries. The company used gaming software to simulate complex scenarios. While the company began developing in March 2005 (under the name 3D Interactive), it drew more attention after the emergence of Covid restrictions.

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Several unexpected careers have recently gained opportunities to use VR training. Here are a few surprising new areas:

  • Fire and rescue can realistically simulate dangerous situations without putting themselves in danger.
  • A virtual world called ElectriCity is capable of generating risky work environments for trainees to practice electrical safety.
  • Maritime education can be practiced on dry land, allowing seafarers to experience difficult situations.

Another drastic change is the training available for soft skills. Hard skills were the initial target for VR training. It’s simple enough to show how to open a program like Excel or explain which buttons to press on equipment for specific results. It’s trickier to simulate teamwork or communication skills.

PwC found that their VR training for soft skills trained employees four times faster than traditional classroom training. Their results showed that VR learners were more confident applying their learned experiences. The learners were also more engaged with their training.

Practical Problems with VR Training

The obstacles that stand in the way of VR training aren’t its effectiveness or even the availability of training specialties. Instead, it’s practical problems like cost, space, hygiene.


VR systems can be expensive. Larger companies might consider it cost-effective to purchase a $1000+ VR headset plus a computer powerful enough to operate the system. But it might not be feasible for smaller businesses.

Costs are dropping, particularly for older headset models. But if you’re buying more than one to train a few or several employees at once, prices can climb. With the latest Oculus Quest 2 headsets you can get a fully standalone system for $399 USD — with the enterprise business edition coming in at $799, but you will need to budget as well for accessories & yearly licensing of $180 that kicks in after the 1st year.

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How much space is required will depend on the simulation. If you’re simulating the operation of large machinery, you need more space. VR training needs a dedicated space free of obstructions. This isn’t to say that you need a LOT of space, as with standalone devices you will only need enough room to move your arms freely.


In a post-Covid era, everyone is more aware of the impact of hygiene. If the workplace schedules multiple employees for VR training, it’s likely more than few people will be sharing the same headset. In a post-covid world, there may need to be modern solutions that work to solve this problem, thankfully there is one called CleanBox. CleanBox is a UVC light device that allows you to put your headset inside and then using a unique technology to kill bacteria with simply UVC light.


Unfortunately, not everyone can handle VR. Virtual reality sickness, like motion sickness, can range in severity. Some participants can adjust quickly, while others might not tolerate longer training sessions. While most of this has been solved in the latest headsets from Oculus – there will still be a small segment of the population that VR can cause problems for.

Final Thoughts

VR training has proven to be more effective than traditional training methods. It also allows for a greater variety of simulations. Participants can practice difficult or dangerous situations. VR has the potential to exceed the limits of physical simulations.

If businesses and employees can overcome the practical problems, VR training can significantly impact workplace learning.

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What is the Advantage of Dedicated Versus off the Shelf Software?



What is the Advantage of Dedicated Versus off the Shelf Software?

Digitalization and computerization have been developing very rapidly recently.

Many applications and online solutions facilitate not only everyday functioning, but more and more often they become a useful tool in professional work. Today, no company that wants to play a significant role in the market can do without appropriate applications or enterprise software. Dedicated software or maybe off the shelf software? Which of them will be the best?

Dedicated Software – What is it?


Dedicated software is a special application (web, mobile, desktop) created on request of a given company. Most often it is created from scratch according to the guidelines provided by the customer so that its functionality is best suited to the company’s profile.

Dedicated software is characterized by very good technological compatibility which can be observed in almost every aspect of its work.

What is off the Shelf Software? 

A boxed software is a ready-made solution which users can use freely if they pay an appropriate fee in advance. It is a ready-made version that is created according to a predefined scheme, which means that it will not be used in every case. Although custom software has many more advantages, it does not mean that using boxed solutions, in some situations will not be effective. This solution is useful first of all for all those who care about immediate software implementation (which often requires a bit more time in case of dedicated solutions). If the company, for financial reasons, cannot afford to invest in individually tailored software, in this case the enterprise should also use boxed solutions.

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Why is it Worth Reaching for Dedicated Software?

Every company functions a bit differently and, consequently, has different needs. That is why it will be beneficial to choose dedicated software, adjusted to individual needs of a company. However, it should be taken into account that although it is a profitable investment, initially it requires substantial costs.

Dedicated software has numerous advantages, among which the most important are:

  • possibility to adjust their functionality to individual needs and expectations;
  • Possibility of extension of the application whenever such a need arises;
  • paying only for used functionalities and modules;
  • Possibility of exercising effective control over particular software development processes;
  • possibility of synchronization with many systems used by clients.

Custom software gives you the confidence that it is unique and one of a kind, created solely on the basis of your needs and expectations.

Who Should Use the Possibilities Offered by Dedicated Software?


Dedicated software undoubtedly has many advantages which encourage to use it even though it involves slightly higher costs than in case of implementing boxed software in a company.

Dedicated software is an advantageous solution especially in case of medium and large companies which do not want to rest on their laurels and plan their further development. This type of software can be freely expanded in the future depending on the needs, which gives the possibility of its flexible adjustment to the current needs of the company. 

Dedicated software is created for quite a long time, so it is a solution for companies that do not need its immediate implementation. Although it takes some time to prepare the application, this time is not wasted as numerous consultations are carried out in order to adjust its functionality to the company’s needs. Additionally, numerous tests and attempts to implement the system in the company are conducted. All this is done in order for it to work reliably.

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Essential Guide to Use Google Local Service Ads



Essential Guide to Use Google Local Service Ads

Thanks to the internet, business owners in San Francisco can easily sell goods and services to customers in New York City, London, and Tokyo.

But if you’re a plumber or an HVAC tech, for example, you probably have your sights set a little closer to home.

You don’t need to market your business to people overseas. You need to connect with the folks in your community. That’s what Google Local Service Ads was designed to help you do! Unlike traditional Google ads, they will help you have your ad spend only go toward local customers.

Local service ads, combine your Google My Business Page of your law firm, home service, or other local business with your Google reviews to get you to the top of the list when people search for a local business like yours. Its a key strategy for local seo

Keep reading to learn what Local Service Ads are, how they can benefit home servicelaw firm, or any other local business like yours, and how to create these kinds of ads for your company.

What Are Local Service Ads on Google Search?

Local Service Ads, sometimes referred to as LSAs, are paid advertisements that appear at the top of Google search results for a local business search. According to Google, they’re designed to “help you connect with people who use Google search for the services you offer.”

What do you do if you live in Salt lake City, UT and your sink overflows? You probably pull out your phone and type “plumbers Salt Lake City” into Google, right?

Once you do, you’ll see a list of local plumber who can help you fix your problem:


Local Service Ads connect your business to customers in your area.

The image above shows real-world Google Local Service Ads. As it turns out, these ads can be super beneficial to home services businesses and operate a lot like other PPC ads that you may have used to get a potential customer. Let’s talk more about that…

What Are the Benefits of LSAs?

It doesn’t matter if you’re a plumber, dentist, law firm, an HVAC tech, or a roofer. Local Service Ads have the potential to supercharge your business. Here are three reasons why:

Only Pay For Local Customers, Not Clicks

Google Local Service Ads operate on a pay-per-lead model, rather than a pay-per-click one.

This means you only pay Google for the cold, hard leads your ads to generate. If someone clicks on your ad, then click away before contacting you, Google won’t charge you a cent. That can greatly improve your ad spend and local customers you are able to pull into your business with Google search.

Build Trust With Potential Customers

Every Local Service Ad is Google guaranteed, and will only show up within your service area.

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We’ll talk more about this a little later. For now, know that Google verifies businesses before allowing them to post LSAs on its platform. More than that, Google promises to refund dissatisfied customers who book services via Local Service Ads.

Both of these things help build trust with potential customers and give them the confidence they need to book your services. Win!

Easily Improve Your LSA Rankings

Type “HVAC techs Sacramento” into Google and you’ll see something like this:


Get more reviews to improve your company’s LSA ranking.

As you can see, Google only displays three LSAs in its search results. To see the others, you’ll need to click the blue link that says “More HVAC pros in Sacramento”.

To get the best results with Google Local Search Ads, your business needs to appear in the top three results as often as possible. That way potential customers don’t have to click the “more” button to find your contact details. (Because many of them won’t.)

Google ranks LSAs based on proximity to the searcher and the number of positive reviews the advertising business has. You can’t do anything about where a searcher lives. But you can do a lot to generate positive reviews for your business, which will improve your LSA ranking.

For more information on Google reviews, read this in-depth blog post.

Get Started With Local Service Ads

Ready to create your first Google Local Service Ad? Great, just follow the seven steps below!

1. Confirm Your Eligibility

The first thing you need to do is make sure LSAs are available to you. You can check here.



Take a moment to see if your business qualifies for Local Service Ads.

As long as your business operates in a Google-approved area, and offers electrical, plumbing, HVAC, moving, roofing, or similar services, you should be good to go.

Once you’ve confirmed your eligibility, move on to step two.

2. Create Your LSA Profile

Now it’s time to create your Local Service Ads profile. The details you give Google will determine who sees your ads and which jobs you’ll get leads for.

Start by typing in basic information like the name of your business and the areas you serve, your business hours and the services you provide, how much you charge, and your phone number. This process may seem tedious. But it will help make sure you only receive legitimate leads.

Keep these two things in mind while you create your LSA profile:

  1. Don’t Lie About the Service You Provide: You shouldn’t offer services that you aren’t licensed to complete, or can’t complete in a satisfactory manner.
  2. Your LSA Profile is Different Than Your Google Business Profile: You must create a Local Service Ads profile, even if you already have a Google Business account.
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Make sense? Great, let’s move on to step number three.

3. Submit Necessary Paperwork 

Submit your paperwork to get started with Local Service Ads.

Next, you’ll need to show Google that your business is licensed and insured. This helps prove to the search giant that you’re capable of performing quality services.

To learn more about the documents you need to provide, read Google’s list.

Make sure your paperwork is accurate and up-to-date before submitting. Once you’ve submitted the required documents, you’ll need to undergo a background check.

4. Undergo a Background Check

To protect its users, Google requires all participating businesses, as well as their field employees, to undergo background checks and get Google screened. Don’t worry, it’s super simple…

Pinkerton, a Google partner, will contact you and ask for relevant information, which they’ll cross-check against national registries. As long as you and your team give them valid social security numbers and aren’t on the wrong side of the law, you’ll pass without incident.

These background checks are provided to you at no charge. Once you pass, you’ll be able to complete your Local Service Ads profile , get your Google Badge, and move on to step five for small business local service ads.

5. Create the Perfect Small Business Ad

Congratulations, you’ve just created a Google Local Service Ads profile! Now it’s time to create your first advertisement. Keep these three things in mind when you do:

  1. Personalize Your Ads: Why should someone book your services over another company’s? Are there specific things that you and your team do really well? Answer these questions (and others like them) in your ads and you’ll get more leads.
  2. Include Relevant Details: Make it easy for customers to book your services by giving them plenty of information. Your ads should include easy-to-understand business hours, the exact zip codes you serve, whether your services vary by zip code, etc.
  3. Write in Short Sentences: The shorter your sentences are, the better. Why? Because short sentences are easier to read and understand.
  4. Ensure 100% Accuracy: This is easy to do for your very first LSA. But you may need to check for accuracy down the road. Have you moved locations since you created your ad? Do you offer more services now? Update your ads to reflect changes.

Happy with your Local Service Ad? Great, let’s talk about your budget…

6. Manage Your LSA Budget

Manage your budget to make sure your LSAs are actually helping your business.

As stated earlier, the Google Local Service Ads platform operates on a pay-per-lead model, which means Google will only charge you when they send a legitimate lead your way.

Before your ad goes live, Google will ask you how many leads you’d like to receive per month. It will then give you an estimated budget based on the number of leads you hope to generate. Make sure your home services business can afford this amount!

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We suggest starting with at least 20 leads per month. Any less than this and you probably won’t see the results you’re hoping for.

You can change your budget at any time by visiting your Google Local Service Ads portal, or by logging into the LSA mobile app. Want more leads? Boost your budget. Is your schedule completely full? Scale back for a little while. The choice is yours.

7. Review Your Leads

Remember the leads you generate from Local Service Ads are NOT customers-at least not yet. They’re just people who have expressed an interest in your business. You need to review each lead and take action on them by doing one of the following:

  • Reply: Send the lead an email or text message.
  • Call: Call the phone number the lead gives you.
  • Decline: Pass on the job if it doesn’t fit your requirements.

Google will automatically notify you when a new lead comes in. But you can also view leads in your LSA dashboard, or via the mobile app, to learn more about each one.

One final thing: respond to your leads as quickly as possible. If you decide to decline a job, explain why. These things will help you build a better relationship with your target audience, improve your review scores, and boost your LSA ranking in Google.

Pre-Google Badge LSAs

Google does offer some options while you are waiting on your Google Badge and finishing up getting Google screened.

Requirements to go live with Pre-Badge Ads

  • License (or business registration if we do not require you to submit your license)
  • Accepting that you have the appropriate licenses to do business
  • Business registration (in EMEA)
  • At least one review
  • Completed your billing and set your budget

With Pre-Badge Ads, the small businesses Local Services listing will appear in Google search results but be placed under all providers who have completed all onboarding requirements and have obtained the Google Badge.

Build a Better Business With Local Service Ads

Google Local Service Ads will connect you to people in your community, enabling you to build a more successful business for a relatively affordable price. It doesn’t get any better than that!

Need help running successful LSA campaigns? Our team of dedicated experts is ready to help you fill your pipeline with qualified leads. Looking forward to working with you! Get a hold of Scorpion to run your Google LSAs now.

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