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How New Technological Innovations Will Benefit The Trucking Industry



How New Technological Innovations Will Benefit The Trucking Industry

The rapid development of technology has made digital tools an essential part of every trucking professional’s career.

New inventions make it possible for trucking companies to work more efficiently than ever before, even as global demand continues to put pressure on their industry. In this article, we’ll explore four of the incredible technologies that are set to make a big difference in the trucking industry and what their impact may look like.


1. AI-Based Data Analysis

As global trade continues to grow, many trucking companies are seeking new ways to eliminate bottlenecks, solve supply chain challenges, and increase productivity. Keeping the trucking industry running depends on their ability to optimize everything from routes to truck loads to employees’ schedules. 

While human analysis can be error-prone, artificial intelligence (AI) can sort through massive data sets and identify trends in a matter of seconds and with precision. In the trucking industry, it can optimize capacity planning, worker conditions, and far more — all faster than a professional data analyst can.

Keeping an AI-based transportation management system (TMS) updated can go a long way to improving efficiency in trucking. When you input data into your TMS, it can help you streamline logistics for better route planning and shipping times. Training your employees to be comfortable and confident in using your TMS can further help you get even more out of this software.

2. IoT Sensors

The Internet of Things (IoT) is a network of physical objects that are connected to the internet — and it has a significant role to play in the modern trucking industry. Since trucks are still predominantly built with non-digital technologies, IoT devices are essential for modernizing and advancing the industry without completely uprooting the freight vehicles currently on the road.

IoT sensors, which can help monitor trucks on the road, offer notable benefits for trucking companies. By providing real-time data related to location, temperature, tire pressure, and even energy usage, IoT sensors can help with organizational sustainability efforts. Not only can this help reduce the environmental impact of trucking, but it can also improve safety on the roads and provide a boost to your company’s efficiency.

Challenges associated with managing hazardous materials, like spilling and proper handling, can also be addressed with the implementation of IoT sensors. While accurate labeling, protective equipment, and proper training are the primary safety precautions in place today, IoT sensors can add an extra layer of safety by notifying truckers of spills or contamination as soon as they occur. And though the increased use of IoT devices poses certain risks, you can protect your company by choosing devices that encrypt your data.

3. Digital Upskilling

The more technology advances, the more important upskilling becomes. Truck technicians, drivers, and warehouse staff all need to be comfortable with new technologies to work successfully in the modern trucking industry. While technological developments have increased the number of skills that trucking professionals need to learn, it has also made the learning process easier in many ways.

Upskilling software like Degreed and Learning Pool allows you to deliver the tools and information that employees need to learn remotely. You no longer need a dedicated teacher to run training in-person sessions. Employees can learn new skills wherever they’re currently stationed. Many upskilling platforms can even provide data about the progress of your team, so you always know where everyone’s at. 

Truck driving simulators, which are advancing every year, can help employees (especially new hires) practice new driving skills before they take them on the road.

4. Autonomous Trucks

Advancements in driverless technologies have been making headlines for years and companies are slowly getting closer to deploying fully autonomous trucks on the road. It’s now a matter of “when,” not “if” — and that’s great news for the trucking industry.

As autonomous vehicles become commonplace, trucking companies can operate around the clock, even during the hours that truckers normally rest. Autonomous trucks can also accurately select the best routes to get to their destinations, and even the best lanes to travel in. This enhances safety, reduces the chance of human error, and bolsters productivity.

The transition to autonomous trucks naturally sparks fears about massive job loss. However, complete automation is still years away. During this time, upskilling technologies can help drivers prepare to transition from sitting behind the wheel to managing fleets and automation systems.

Entering the Next Phase of the Trucking Industry

The trucking industry is a core part of the American economy that must function effectively to keep supply chains intact. As global commerce and e-commerce continue to grow, technological developments in the industry may be key to alleviating the pressures of rising demand. 

Using AI-based data analytics and IoT sensors, trucking companies can operate more efficiently and safely, while making more accurate decisions. Autonomous trucks, when they become widespread, will further increase productivity and reduce human error. While these technologies do have the potential to displace trucking professionals, digital upskilling technologies can support their transition into higher-level positions so employees can continue contributing to the trucking industry.

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How Sports Organizations Are Using AR, VR and AI to Bring Fans to The Game



How Sports Organizations Are Using AR, VR and AI to Bring Fans to The Game

AR, VR, and AI in sports are changing how fans experience and engage with their favorite games.

That’s why various organizations in the sports industry are leveraging these technologies to provide more personalized and immersive digital experiences.

How do you get a sports fan’s attention when there are so many other entertainment options? By using emerging technologies to create unforgettable experiences for them! Innovative organizations in the sports industry are integrating AR, VR and AI in sports marketing and fan engagement strategies. Read on to discover how these innovative technologies are being leveraged to enhance the game-day experience for sports fans.  



AR is computer-generated imagery (CGI) that superimposes digitally created visuals onto real-world environments. Common examples of AR include heads-up displays in cars, navigation apps and weather forecasts. AR has been around for decades, but only recently has it become widely available to consumers through mobile devices. One of the best ways sports organizations can use AR is to bring historical moments to life. This can help fans connect to the past in new ways, increase brand affinity and encourage them to visit stadiums to see these experiences in person. INDE has done just that, creating an augmented reality experience that lets fans meet their favorite players at the NFL Draft.


VR is a computer-generated simulation of an artificial environment that lets you interact with that environment. You experience VR by wearing a headset that transports you to a computer-generated environment and lets you see, hear, smell, taste, and touch it as if you were actually there. VR can be especially impactful for sports because it lets fans experience something they would normally not be able to do. Fans can feel what it’s like to be a quarterback on the field, a skier in a race, a trapeze artist, or any other scenario they’d like. The VR experience is fully immersive, and the user is able to interact with the content using hand-held controllers. This enables users to move around and explore their virtual environment as if they were actually present in it.


Artificial intelligence is machine intelligence implemented in software or hardware and designed to complete tasks that humans usually do. AI tools can manage large amounts of data, identify patterns and make predictions based on that data. AI is already influencing all aspects of sports, from fan experience to talent management. Organizations are using AI to power better digital experiences for fans. They’re also using it to collect and analyze data about fan behavior and preferences, which helps organizers better understand what their customers want. AI is also changing the game on the field, with organizations using it to make better decisions in real time, improve training and manage player health. Much of this AI is powered by machine learning, which is a type of AI that uses data to train computer systems to learn without being programmed. Machine learning is the reason why AI is able to evolve and get better over time — it allows AI systems to adjust and improve based on new data.


VR and AR are both incredible technologies that offer unique benefits. VR, for example, is an immersive experience that allows you to fully imagine and explore another virtual space. AR, on the other hand, is a technology that allows you to see and interact with the real world while also being able to see digital content superimposed on top of it. VR and AR are both rapidly evolving and can have a significant impact on sports marketing. By using both technologies, brands and sporting organizations can create experiences that bridge the real and virtual. This can help sports marketers create more engaging experiences that truly immerse their customers in the game.

Technologies like AR, VR and AI in sports are making it possible for fans to enjoy their favorite games in entirely new ways. AR, for example, can help sports lovers experience historical moments, VR lets them immerse themselves in the game, and AI brings them more personalized and immersive digital experiences. The best part is that sports fans can also use these technologies to interact with one another and feel even more connected. 

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The Dark Side of Wearable Technology



The Dark Side of Wearable Technology

Wearable technology, such as smartwatches, fitness trackers, and other devices, has become increasingly popular in recent years.

These devices can provide a wealth of information about our health and activity levels, and can even help us stay connected with our loved ones. However, there is also a dark side to wearable technology, including issues related to privacy, security, and addiction. In this article, we will explore some of the darker aspects of wearable technology and the potential risks associated with these devices.

1. Privacy Concerns



Source: Deloitte

Wearable technology can collect and transmit a significant amount of personal data, including location, health information, and more. This data is often shared with third parties, such as app developers and advertisers, and can be used to track and target users with personalized advertising. Additionally, many wearable devices lack robust security measures, making them vulnerable to hacking and data breaches. This can put users’ personal information at risk and expose them to identity theft and other cybercrimes.

2. Security Risks


Source: MDPI

Wearable technology can also pose security risks, both to the individual user and to organizations. For example, hackers can use wearable devices to gain access to sensitive information, such as financial data or personal contacts, and use this information for malicious purposes. Additionally, wearable technology can be used to gain unauthorized access to secure areas, such as buildings or computer systems, which can be a major concern for organizations and governments.

3. Addiction Issues


Source: Very Well Mind

The constant connectivity and access to information provided by wearable technology can also lead to addiction. The constant notifications and the ability to check social media, emails and other apps can create a constant need to check the device, leading to addiction-like symptoms such as anxiety, insomnia and depression.

4. Health Risks


Source: RSSB 

Wearable technology can also pose health risks, such as skin irritation and allergic reactions caused by the materials used in the device. Additionally, the constant use of wearable technology can lead to poor posture and repetitive stress injuries, such as carpal tunnel syndrome. It is important for users to be aware of these risks and to take steps to protect their health, such as taking regular breaks from using the device and practicing good ergonomics.


Wearable technology has the potential to be a powerful tool for improving our health, fitness, and overall well-being. However, it is important to be aware of the darker aspects of wearable technology and the potential risks associated with these devices. By understanding the privacy, security, addiction, and health risks associated with wearable technology, users can take steps to protect themselves and their personal information. Additionally, by being aware of these risks, organizations can take steps to protect their employees and customers from the potential negative effects of wearable technology.

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Data Science & Machine Learning Trends You Cannot Ignore



Data Science & Machine Learning Trends You Cannot Ignore

Digital transformation has become the new mantra for companies to thrive in the digital age.

Data science and machine learning are two major assets in the digital transformation era.

Digital transformation has become a necessity for businesses. It is the way forward for all businesses, regardless of size and scope. However, it should be more than simply digitizing your processes. Digital transformation should be about re-imagining your business processes with cutting-edge technology and artificial intelligence like data science and machine learning. This would help eliminate manual labor and accelerate growth with collaborative technologies like chatbots, virtual assistance and augmented reality, while having a seamless user experience across all channels – online, mobile app and website – with the help of an integrated CMS that can adapt to any screen size.


With the above thoughts in mind, let’s look at four new DSML trends you cannot ignore.

Intelligent Automation

Most digital transformation initiatives focus on creating a digital front-end, with a strong focus on customer-facing channels. While that’s obviously important, a lot of organizations forget about the back-end and the data that’s being used by their systems. This is a mistake, as intelligent automation can help bridge the gap between the front-end and the back-end systems and processes. It’s a key element that can help organizations curate data, which is then used to enrich customer experiences and create personalized marketing campaigns, among many other things. An integrated CMS with an intelligent automation system can automatically pull customer data into content, provide real-time insights about customers and their behavior, and suggest personalized content for different channels.

Augmented Reality

Augmented reality lets you digitize your business processes by visualizing information. It can help you create exciting customer experiences by enabling them to see and interact with information in their physical environment. This technology has been used for gaming and entertainment for a long time, but now businesses are leveraging it for digital transformation. With augmented reality, you can create interactive product catalogues, digital manuals and helpful visual guides to engage customers and employees.

Chatbots and Voice Recognition

Digital transformation is about more than just creating engaging customer experiences; it’s also about making sure that those experiences are accessible on any platform. Coupled with voice recognition, chatbots can be used across all customer channels, including websites and apps, to provide information, schedule appointments, and answer basic questions. A key element of digital transformation is making your business accessible to customers no matter where they are or what device they’re using.

Unified Experience Across Devices

A unified experience across devices ensures that customers experience the same content and functionality regardless of what platform they’re using. For example, let’s say a customer wants to learn more about your product. With a unified experience across devices, the customer would be able to access information about the product from their computer or mobile device. This way, if a customer is on the go and has limited screen real estate, they can still access the information they need.


A digital transformation is necessary for businesses to grow and thrive. However, it takes more than just digitizing processes. With the help of data science and machine learning, organizations can reimagine how they work with new technology and tools. Thereby, they can create an integrated experience across devices and channels, with a seamless flow for customers and employees.

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