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Why It’s Important To Have A Good Business Website

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Why It's Important To Have A Good Business Website

It’s no secret that in today’s digital age, having a good website is more important than ever for businesses.

Your website is the online face of your company, and it can make or break your business. In this article, we will discuss some of the reasons why it’s so important to have a well-designed and user-friendly website. We’ll also talk about how having a website can help you build your brand, increase organic traffic, improve customer satisfaction, and much more! So, if you’re a business owner or manager, read on to learn more about why you need a good business website.

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It’s The Mirror Of Your Business

One of the most important reasons to have a good business website is that it’s the mirror of your company. Your website is often the first thing that potential customers or clients will see, so it’s important that it makes a good impression. If your website is poorly designed or difficult to navigate, potential customers will likely go elsewhere. On the other hand, if your website is well-designed and easy to use, it will reflect positively on your company and give visitors a good first impression. One way to achieve that is to hire a website design service in Sydney, Perth or another Australian city. When you leave the job up to professionals, you’re more likely to end up with a website that looks great and functions well.

Everyone Is Online

These days, everyone is online. According to recent statistics, over 80% of the population in developed countries uses the internet regularly. That number is even higher for younger people – nearly 100% of people aged 18-29 use the internet daily. This means that if you want to reach your target market, you need to have a strong online presence. And having a website is one of the best ways to do that. Let’s say, for example, that you’re in need of a plumber. Where are you going to go to find one? Most likely, you’ll turn to the internet and do a search on Google or another search engine. And when you find a plumber that looks promising, what’s the first thing you’re going to do? Check out their website! This is just one example of how important it is to have a good business website.

It Builds Your Brand

Having a well-designed website is also important for building your brand. Your website is one of the best places to showcase your brand and what it stands for. You can use your website to share your company’s story, highlight your products or services, and show off your unique voice and personality. When done right, your website can help you build a strong and recognizable brand that customers will remember and come back to again and again. In addition, when customers know and trust your brand, they’re more likely to do business with you.

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It Shows That You’re Credible

Another important reason to have a good website is that it shows that you’re credible and trustworthy. In today’s digital world, there are so many businesses competing for attention online. So, how can you stand out from the crowd and show potential customers that you’re the real deal? One way is to have a well-designed and professional-looking website. Having a website shows that you’re serious about your business and that you’re invested in your online presence. It also shows that you’re up-to-date with the latest technology and trends. Plus, when you have a website, you can include testimonials, reviews, and other forms of social proof that show potential customers that others have had a positive experience with your business.

You Get More Organic Traffic

Another benefit of having a website is that it can help you get more organic traffic. Organic traffic is the traffic that comes to your website from search engines like Google, Bing, and Yahoo. When your website is optimized for search engines, it’s more likely to show up in the top results for relevant searches. This means that more people will be able to find your website and learn about your business. In addition, when you have a strong online presence, you’re also more likely to get referrals from other websites.

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It’s An Important Part Of Digital Marketing

If you’re a business owner, you probably have some form of digital marketing strategy in place. And if you do, you know that having a website is an important part of that strategy. Your website is one of the best places to drive traffic to and convert into customers or clients. In addition, your website can be a great platform for promoting your products or services, sharing blog posts and other content, and collecting leads. You could even use your website to run ads and generate revenue. Whichever way you choose to use it, your website should be a key part of your digital marketing strategy.

It Helps You Improve Customer Satisfaction

Finally, having a good business website can also help you improve customer satisfaction. When customers are able to find what they’re looking for on your website easily and quickly, they’re more likely to have a positive experience. In addition, if you provide a good user experience on your website, customers are more likely to stay longer and browse more pages. And the longer they stay on your site, the more likely they are to make a purchase or take some other desired action. Plus, if you have a blog or resource center on your website, customers can learn more about your products or services and get answers to their questions. This can help reduce the number of customer service calls you receive, saving you time and money.

All in all, having a good business website is important for a variety of reasons. If you don’t have a website, or if your website is outdated or not well-designed, now is the time to make a change. Your website is an important part of your business, and it should reflect that. Invest in your website and watch as it pays off in new customers, increased sales, and improved customer satisfaction.


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TECHNOLOGY

Next-gen chips, Amazon Q, and speedy S3

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AWS re:Invent, which has been taking place from November 27 and runs to December 1, has had its usual plethora of announcements: a total of 21 at time of print.

Perhaps not surprisingly, given the huge potential impact of generative AI – ChatGPT officially turns one year old today – a lot of focus has been on the AI side for AWS’ announcements, including a major partnership inked with NVIDIA across infrastructure, software, and services.

Yet there has been plenty more announced at the Las Vegas jamboree besides. Here, CloudTech rounds up the best of the rest:

Next-generation chips

This was the other major AI-focused announcement at re:Invent: the launch of two new chips, AWS Graviton4 and AWS Trainium2, for training and running AI and machine learning (ML) models, among other customer workloads. Graviton4 shapes up against its predecessor with 30% better compute performance, 50% more cores and 75% more memory bandwidth, while Trainium2 delivers up to four times faster training than before and will be able to be deployed in EC2 UltraClusters of up to 100,000 chips.

The EC2 UltraClusters are designed to ‘deliver the highest performance, most energy efficient AI model training infrastructure in the cloud’, as AWS puts it. With it, customers will be able to train large language models in ‘a fraction of the time’, as well as double energy efficiency.

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As ever, AWS offers customers who are already utilising these tools. Databricks, Epic and SAP are among the companies cited as using the new AWS-designed chips.

Zero-ETL integrations

AWS announced new Amazon Aurora PostgreSQL, Amazon DynamoDB, and Amazon Relational Database Services (Amazon RDS) for MySQL integrations with Amazon Redshift, AWS’ cloud data warehouse. The zero-ETL integrations – eliminating the need to build ETL (extract, transform, load) data pipelines – make it easier to connect and analyse transactional data across various relational and non-relational databases in Amazon Redshift.

A simple example of how zero-ETL functions can be seen is in a hypothetical company which stores transactional data – time of transaction, items bought, where the transaction occurred – in a relational database, but use another analytics tool to analyse data in a non-relational database. To connect it all up, companies would previously have to construct ETL data pipelines which are a time and money sink.

The latest integrations “build on AWS’s zero-ETL foundation… so customers can quickly and easily connect all of their data, no matter where it lives,” the company said.

Amazon S3 Express One Zone

AWS announced the general availability of Amazon S3 Express One Zone, a new storage class purpose-built for customers’ most frequently-accessed data. Data access speed is up to 10 times faster and request costs up to 50% lower than standard S3. Companies can also opt to collocate their Amazon S3 Express One Zone data in the same availability zone as their compute resources.  

Companies and partners who are using Amazon S3 Express One Zone include ChaosSearch, Cloudera, and Pinterest.

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Amazon Q

A new product, and an interesting pivot, again with generative AI at its core. Amazon Q was announced as a ‘new type of generative AI-powered assistant’ which can be tailored to a customer’s business. “Customers can get fast, relevant answers to pressing questions, generate content, and take actions – all informed by a customer’s information repositories, code, and enterprise systems,” AWS added. The service also can assist companies building on AWS, as well as companies using AWS applications for business intelligence, contact centres, and supply chain management.

Customers cited as early adopters include Accenture, BMW and Wunderkind.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

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TECHNOLOGY

HCLTech and Cisco create collaborative hybrid workplaces

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Digital comms specialist Cisco and global tech firm HCLTech have teamed up to launch Meeting-Rooms-as-a-Service (MRaaS).

Available on a subscription model, this solution modernises legacy meeting rooms and enables users to join meetings from any meeting solution provider using Webex devices.

The MRaaS solution helps enterprises simplify the design, implementation and maintenance of integrated meeting rooms, enabling seamless collaboration for their globally distributed hybrid workforces.

Rakshit Ghura, senior VP and Global head of digital workplace services, HCLTech, said: “MRaaS combines our consulting and managed services expertise with Cisco’s proficiency in Webex devices to change the way employees conceptualise, organise and interact in a collaborative environment for a modern hybrid work model.

“The common vision of our partnership is to elevate the collaboration experience at work and drive productivity through modern meeting rooms.”

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Alexandra Zagury, VP of partner managed and as-a-Service Sales at Cisco, said: “Our partnership with HCLTech helps our clients transform their offices through cost-effective managed services that support the ongoing evolution of workspaces.

“As we reimagine the modern office, we are making it easier to support collaboration and productivity among workers, whether they are in the office or elsewhere.”

Cisco’s Webex collaboration devices harness the power of artificial intelligence to offer intuitive, seamless collaboration experiences, enabling meeting rooms with smart features such as meeting zones, intelligent people framing, optimised attendee audio and background noise removal, among others.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

Tags: Cisco, collaboration, HCLTech, Hybrid, meetings

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TECHNOLOGY

Canonical releases low-touch private cloud MicroCloud

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Canonical has announced the general availability of MicroCloud, a low-touch, open source cloud solution. MicroCloud is part of Canonical’s growing cloud infrastructure portfolio.

It is purpose-built for scalable clusters and edge deployments for all types of enterprises. It is designed with simplicity, security and automation in mind, minimising the time and effort to both deploy and maintain it. Conveniently, enterprise support for MicroCloud is offered as part of Canonical’s Ubuntu Pro subscription, with several support tiers available, and priced per node.

MicroClouds are optimised for repeatable and reliable remote deployments. A single command initiates the orchestration and clustering of various components with minimal involvement by the user, resulting in a fully functional cloud within minutes. This simplified deployment process significantly reduces the barrier to entry, putting a production-grade cloud at everyone’s fingertips.

Juan Manuel Ventura, head of architectures & technologies at Spindox, said: “Cloud computing is not only about technology, it’s the beating heart of any modern industrial transformation, driving agility and innovation. Our mission is to provide our customers with the most effective ways to innovate and bring value; having a complexity-free cloud infrastructure is one important piece of that puzzle. With MicroCloud, the focus shifts away from struggling with cloud operations to solving real business challenges” says

In addition to seamless deployment, MicroCloud prioritises security and ease of maintenance. All MicroCloud components are built with strict confinement for increased security, with over-the-air transactional updates that preserve data and roll back on errors automatically. Upgrades to newer versions are handled automatically and without downtime, with the mechanisms to hold or schedule them as needed.

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With this approach, MicroCloud caters to both on-premise clouds but also edge deployments at remote locations, allowing organisations to use the same infrastructure primitives and services wherever they are needed. It is suitable for business-in-branch office locations or industrial use inside a factory, as well as distributed locations where the focus is on replicability and unattended operations.

Cedric Gegout, VP of product at Canonical, said: “As data becomes more distributed, the infrastructure has to follow. Cloud computing is now distributed, spanning across data centres, far and near edge computing appliances. MicroCloud is our answer to that.

“By packaging known infrastructure primitives in a portable and unattended way, we are delivering a simpler, more prescriptive cloud experience that makes zero-ops a reality for many Industries.“

MicroCloud’s lightweight architecture makes it usable on both commodity and high-end hardware, with several ways to further reduce its footprint depending on your workload needs. In addition to the standard Ubuntu Server or Desktop, MicroClouds can be run on Ubuntu Core – a lightweight OS optimised for the edge. With Ubuntu Core, MicroClouds are a perfect solution for far-edge locations with limited computing capabilities. Users can choose to run their workloads using Kubernetes or via system containers. System containers based on LXD behave similarly to traditional VMs but consume fewer resources while providing bare-metal performance.

Coupled with Canonical’s Ubuntu Pro + Support subscription, MicroCloud users can benefit from an enterprise-grade open source cloud solution that is fully supported and with better economics. An Ubuntu Pro subscription offers security maintenance for the broadest collection of open-source software available from a single vendor today. It covers over 30k packages with a consistent security maintenance commitment, and additional features such as kernel livepatch, systems management at scale, certified compliance and hardening profiles enabling easy adoption for enterprises. With per-node pricing and no hidden fees, customers can rest assured that their environment is secure and supported without the expensive price tag typically associated with cloud solutions.

Want to learn more about cybersecurity and the cloud from industry leaders? Check out Cyber Security & Cloud Expo taking place in Amsterdam, California, and London. Explore other upcoming enterprise technology events and webinars powered by TechForge here.

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Tags: automation, Canonical, MicroCloud, private cloud

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