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Zero Trust, Authorship and Our Creative Future

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Zero Trust, Authorship and Our Creative Future


In one of my recent CXO Spice Talk shows, a guest and I were talking about a foreseeable future where an individual – like us – would have a petaflop of computing power and a petabyte of storage.

What can we do with that? Well, instead of Zoom, we might send our 3D hologram to the customer meeting or beam up a performance dashboard as easily as Tony Stark, my favorite Avenger character.

This is the future: more data, bigger files, greater computing power. Not only that, but the future is approaching fast.

Technology transformation is, of course, rapidly underway in the workplace too. We are seeing the deployment of Artificial Intelligence, the acceleration of edge computing where devices themselves shoulder processing responsibilities, and a tsunami of connected IoT devices predicted to reach 500 billion by 2030, per a report by Gartner.

Today, though, I would like to explore a topic that is much larger than work. It is the dignity of an individual. The topic is creativity.

Creativity is very important to me. I believe every individual is creative. On the surface, we talk about writers and filmmakers and we call them creatives. However, a person who solves a critical problem, makes a life goal happen, starts a business or even just bakes a beautiful cake is creative.

According to a report from LinkedIn, creativity is the most in-demand soft skill and is second overall to cloud computing, which is a hard skill. 

So with a rise in technology, which I believe must positively impact people to be worthwhile, how will our creativity remain secure?

Zero Trust is the New Firewall

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The premise of zero trust security is assuming your operation has been breached. There’s a reason why this is important at this point in time. In an article written by Accenture’s security expert Gabe Albert “corporate network boundaries are disappearing” which inspires a contextual-based approach to security. 

I like how IBM describes zero trust: “Security wrapped around every user, every device, every connection – every time.” This simple yet profound view mimics the creative process. 

Last year, I published my book Ascend Your Start-up: Conquer the 5 Disconnects to Accelerate Growth. The creative process was as disciplined as it was fluid. There are many micro-interactions that lead to a book. I don’t think most people sit down to write a large composition. Instead, the creative process is a string of many micro-interactions with your subject matter. While I set word count goals, I also left plenty of space to imagine the book, explore what-if scenarios, and write stories about my climb up Mt. Everest to underscore the 5 disconnects.

The digital aspect of creativity was ever present in my efforts: collaborating with my publisher, saving different versions in the cloud, conducting research and interviews, drafting thoughts on my phone. Upon publication, we even transformed part of the book into an NFT.

I remember once, while working on a PowerPoint for a global event, someone had dropped in a picture I did not recognize and changed some of the content. I found out who it was and how they did it and applied a patch to my computer to prevent it from happening again. What would have happened if my book had been compromised, if whole pages had been changed or deleted? 

As we create and innovate, how do we secure the world we create in?

The Cost of Cybersecurity For Enterprise Creatives

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For enterprise companies, this is one reason why cybersecurity looks different than in the past. We are no longer playing defense. Cybersecurity goes far beyond phishing and virus protection or cyber-training new employees during the onboarding process.

Global cybercrime now tops almost $600 billion, according to online protection company McAfee. It’s time to change up the cybersecurity playbook.

Creativity is the fuel by which enterprise companies will succeed. We are becoming “enterprise creatives,” a term I use to describe people as we shift from process-driven jobs to more critical thinking roles.

IBM has developed solutions for enterprise creatives like Guardium Solution which keeps data where it resides rather than moving it to another place. It’s like keeping the data where the creative magic happens! Guardium also helps you break down silos for better risk assessment across data, identity and security operations center teams. Collaboration is a huge component of creativity for enterprise creatives.

Comparing, again, the enterprise world with the creative process we see the timing of a security matter. While working on my book, there were huge edits I made after the first draft. However, had I waited until the book’s near completion, those changes would have been almost irrevocable. IBM’s Security QRadar Security Information and Event Management (SIEM) helps security teams detect threats earlier so it’s easier to respond and fix the problem.

IBM’s solutions are an integral part of a zero trust strategy, accelerating a threat’s analysis and remediation – so you can use and connect tools of choice to your zero trust strategy with ease.

Our Creative Future

Playing defense holds us back from creating and innovating. According to the IBM Cyber Security Intelligence Index Report, 95% of all cyber-attacks result from human error, building security that goes where we create gives us the freedom to explore and create without worry or compromise – whether we are writing a book or merely beaming up our hologram to bring world-changing ideas to the stage.

What is your creative muse today?

From time to time, IBM collaborates with industry thought leaders to share their opinions and insights on current technology trends. The opinions in this article are my own, and do not necessarily reflect the views of BBN Times and IBM.



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Radware launches a spinoff of its cloud security business

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Cloud Computing News

Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.


Radware, a provider of cyber security and application delivery solutions, has revealed the spinoff of its Cloud Native Protector (CNP) business to form a new company called SkyHawk Security.

To accelerate Skyhawk Security’s development and growth opportunities, an affiliate of Tiger Global Management will make a $35 million strategic external investment, resulting in a valuation of $180 million. Tiger Global Management is a leading global technology investment firm focused on private and public companies in the internet, software, and financial technology sectors.

Skyhawk Security is a leader in cloud threat detection and protects dozens of the world’s leading organizations using its artificial intelligence and machine learning technologies. Its Cloud Native Protector provides comprehensive protection for workloads and applications hosted in public cloud environments. It uses a multi-layered approach that covers the overall security posture of the cloud and threats to individual workloads. Easy-to-deploy, the agentless solution identifies and prevents compliance violations, cloud security misconfigurations, excessive permissions, and malicious activity in the cloud.

“We recognize the growing opportunities in the public cloud security market and are planning to capitalize on them,” said Roy Zisapel, Radware’s president and CEO. “We look forward to partnering with Tiger Global Management to scale the business, unlock even more security value for customers, and position Skyhawk Security for long-term success.”

The spinoff, which adds to Radware’s recently announced strategic cloud services initiative, further demonstrates the company’s ongoing commitment to innovation. Skyhawk Security will have the ability to operate with even greater sales, marketing, and product focus as well as speed and flexibility. Current and new CNP customers will benefit from future product development efforts, while CNP services for existing customers will continue without interruption.

Radware does not expect the deal to materially affect operating results for the second quarter or full year of 2022.

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How Sports Organizations Are Using AR, VR and AI to Bring Fans to The Game

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How Sports Organizations Are Using AR, VR and AI to Bring Fans to The Game

AR, VR, and AI in sports are changing how fans experience and engage with their favorite games.

That’s why various organizations in the sports industry are leveraging these technologies to provide more personalized and immersive digital experiences.

How do you get a sports fan’s attention when there are so many other entertainment options? By using emerging technologies to create unforgettable experiences for them! Innovative organizations in the sports industry are integrating AR, VR and AI in sports marketing and fan engagement strategies. Read on to discover how these innovative technologies are being leveraged to enhance the game-day experience for sports fans.  

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AUGMENTED REALITY IN SPORTS

AR is computer-generated imagery (CGI) that superimposes digitally created visuals onto real-world environments. Common examples of AR include heads-up displays in cars, navigation apps and weather forecasts. AR has been around for decades, but only recently has it become widely available to consumers through mobile devices. One of the best ways sports organizations can use AR is to bring historical moments to life. This can help fans connect to the past in new ways, increase brand affinity and encourage them to visit stadiums to see these experiences in person. INDE has done just that, creating an augmented reality experience that lets fans meet their favorite players at the NFL Draft.

VIRTUAL REALITY IN SPORTS

VR is a computer-generated simulation of an artificial environment that lets you interact with that environment. You experience VR by wearing a headset that transports you to a computer-generated environment and lets you see, hear, smell, taste, and touch it as if you were actually there. VR can be especially impactful for sports because it lets fans experience something they would normally not be able to do. Fans can feel what it’s like to be a quarterback on the field, a skier in a race, a trapeze artist, or any other scenario they’d like. The VR experience is fully immersive, and the user is able to interact with the content using hand-held controllers. This enables users to move around and explore their virtual environment as if they were actually present in it.

ARTIFICIAL INTELLIGENCE IN SPORTS

Artificial intelligence is machine intelligence implemented in software or hardware and designed to complete tasks that humans usually do. AI tools can manage large amounts of data, identify patterns and make predictions based on that data. AI is already influencing all aspects of sports, from fan experience to talent management. Organizations are using AI to power better digital experiences for fans. They’re also using it to collect and analyze data about fan behavior and preferences, which helps organizers better understand what their customers want. AI is also changing the game on the field, with organizations using it to make better decisions in real time, improve training and manage player health. Much of this AI is powered by machine learning, which is a type of AI that uses data to train computer systems to learn without being programmed. Machine learning is the reason why AI is able to evolve and get better over time — it allows AI systems to adjust and improve based on new data.

MERGING THE REAL AND VIRTUAL

VR and AR are both incredible technologies that offer unique benefits. VR, for example, is an immersive experience that allows you to fully imagine and explore another virtual space. AR, on the other hand, is a technology that allows you to see and interact with the real world while also being able to see digital content superimposed on top of it. VR and AR are both rapidly evolving and can have a significant impact on sports marketing. By using both technologies, brands and sporting organizations can create experiences that bridge the real and virtual. This can help sports marketers create more engaging experiences that truly immerse their customers in the game.

Technologies like AR, VR and AI in sports are making it possible for fans to enjoy their favorite games in entirely new ways. AR, for example, can help sports lovers experience historical moments, VR lets them immerse themselves in the game, and AI brings them more personalized and immersive digital experiences. The best part is that sports fans can also use these technologies to interact with one another and feel even more connected. 

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The Dark Side of Wearable Technology

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The Dark Side of Wearable Technology

Wearable technology, such as smartwatches, fitness trackers, and other devices, has become increasingly popular in recent years.

These devices can provide a wealth of information about our health and activity levels, and can even help us stay connected with our loved ones. However, there is also a dark side to wearable technology, including issues related to privacy, security, and addiction. In this article, we will explore some of the darker aspects of wearable technology and the potential risks associated with these devices.

1. Privacy Concerns

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Source: Deloitte

Wearable technology can collect and transmit a significant amount of personal data, including location, health information, and more. This data is often shared with third parties, such as app developers and advertisers, and can be used to track and target users with personalized advertising. Additionally, many wearable devices lack robust security measures, making them vulnerable to hacking and data breaches. This can put users’ personal information at risk and expose them to identity theft and other cybercrimes.

2. Security Risks

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Source: MDPI

Wearable technology can also pose security risks, both to the individual user and to organizations. For example, hackers can use wearable devices to gain access to sensitive information, such as financial data or personal contacts, and use this information for malicious purposes. Additionally, wearable technology can be used to gain unauthorized access to secure areas, such as buildings or computer systems, which can be a major concern for organizations and governments.

3. Addiction Issues

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Source: Very Well Mind

The constant connectivity and access to information provided by wearable technology can also lead to addiction. The constant notifications and the ability to check social media, emails and other apps can create a constant need to check the device, leading to addiction-like symptoms such as anxiety, insomnia and depression.

4. Health Risks

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Source: RSSB 

Wearable technology can also pose health risks, such as skin irritation and allergic reactions caused by the materials used in the device. Additionally, the constant use of wearable technology can lead to poor posture and repetitive stress injuries, such as carpal tunnel syndrome. It is important for users to be aware of these risks and to take steps to protect their health, such as taking regular breaks from using the device and practicing good ergonomics.

Conclusion

Wearable technology has the potential to be a powerful tool for improving our health, fitness, and overall well-being. However, it is important to be aware of the darker aspects of wearable technology and the potential risks associated with these devices. By understanding the privacy, security, addiction, and health risks associated with wearable technology, users can take steps to protect themselves and their personal information. Additionally, by being aware of these risks, organizations can take steps to protect their employees and customers from the potential negative effects of wearable technology.

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