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10 Advanced Twitter Tips To Help Your Twitter Account Grow Fast

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While Twitter was once exclusively a thought-sharing platform, the channel has evolved, becoming a source of limitless audience reach for the savvy marketer.

With 166 million daily active users, it’s no wonder that marketers flock to the social platform.

It may have once been enough for companies to share funny tweets or content on the platform to be successful on Twitter. However, marketers today need to stay relevant with the rapidly changing features that are a hallmark of the platform. Your Twitter marketing strategy should be in constant flux in relation to the adjustments of the platform.

Sound overwhelming?

It doesn’t have to be.

Below, this article breaks down the 10 advanced Twitter tricks and tips that can help you cut through the clutter on this unique platform.

1. Refresh Your Twitter Profile

Remember the saying, “there’s no second chance at a first impression?”

That adage applies to your social profiles, too.

If it’s been a while since you’ve actively worked to update and optimize your Twitter profile, now is the time. Check out these four advanced Twitter tips for making sure your profile is up-to-date and positioned to attract would-be consumers.

Twitter Bio

With only 160 characters at your disposal, make sure your Twitter bio is not only giving page visitors a clear understanding of your brand but also harnessing the power of your chosen keywords.

Header Image

Your header image shouldn’t be stagnant. Instead, continually update the image to represent new offerings or seasonal themes.

Try out these different header image options:

  • upcoming event
  • new products
  • best-selling products
  • client testimonial
  • capabilities

Regardless of which route you decide to take, optimize your images and take advantage of this chance to use your branded keywords by including them in the image file names to boost the likelihood that your page appears in an image search.

Profile Image

Your logo should dominate your profile image.

However, if your logo includes a lot of text or complex imagery that won’t translate well on mobile, consider crafting a secondary logo.

Website Direction

Move beyond the typical home-page link by strategically approaching where to send clients. In my Twitter bio, I direct visitors to ‘Consulting’ so they have a direct path to take.

optimize your profile for your advanced twitter strategy

After you’ve completed these four advanced Twitter updates, remember to keep it up. You should update your Twitter profile to reflect changing facets in your industry, as well as those in your own business.

2. Share Different Content Types

Twitter is different from its social media contemporaries. That whitepaper you shared on LinkedIn might have seen a lot of engagement, but it may not perform well on Twitter.

According to Twitter, interactive content tends to perform best on the platform. The company suggests using:

Visuals With an Emphasis on Video

To bolster results, Twitter advocates for using arresting images, GIFs, and videos.

The data is there to back it up: With over two billion video views per day, ensure you’re taking advantage of the highly-desirable content form. Twitter suggests using your company logo and subtitles to eliminate the need for headphones and sharing videos between 6-15 seconds.

In fact, posts with visuals generate 35 percent more retweets than those that are solely text-based, and videos generate 28 percent more retweets than text.

Moral of the story? The more visually compelling your tweets, the more likely they are to generate social engagement.

Check out this visual narrative from Threadless that tells a complete story through an interactive video.

Questions and Polls

In addition to visual content, Twitter suggests using the platform’s conversational format to engage your audience. While this strategy may not perform well on Facebook or Instagram, engaging with your audience through polls can be a good way to spark conversation and engagement.

Take a look at this post from Fashion for Good that encourages audience interaction.

advanced twitter tip - use polls fashion for good

Memes

With only 240 characters at your disposal to tell a story, harnessing the pre-existing narrative power of memes is a great way to share a message while simultaneously cashing in on the benefit of the potential of a viral tweet.

advanced twitter tip - use memes

Regardless of your audience, your Twitter content strategy should be complex. As a general tip, you should adhere to the rule of thirds: one-third of tweets promote your business, one-third share personal stories, and one-third are informative insights from experts or influencers.

The same goes for content diversity. Be sure you’re offering your followers a varied palette of content.

3. Share Case Studies or Testimonial Teasers

When building your advanced Twitter strategy, attract potential leads by sharing snippets of your success stories. To ensure your audience can access the story in its entirety, create landing pages users can click that provide more information.

To make these case studies engaging and consumable, follow these best practices.

Use Visuals

We’ve already discussed the value of visuals on Twitter. This also applies when crafting testimonials. Check out this tweet from Covergirl that incorporates a branded image with a real-life review.

advanced twitter tip - use visuals

Compelling Quotes

Choose quotes from your clients that speak to how you solved their pain points. More often than not, other potential customers are experiencing the same challenges.

4. Start Funny Rivalries With Your Competitors

When strategizing your advanced Twitter approach, don’t undervalue the worth of good, old-fashioned humor.

This isn’t just anecdotal: 75 percent of consumers say they appreciate humor from brands.

Amusing back-and-forths between competitors have had viral responses on Twitter.

Wendy’s has long been the king of in-good-fun competitor ribbing.

friendly competition in advanced twitter strategy

This tweet works for Wendy’s since it is, at its core, light-hearted. It performed well because it engaged with a follower’s comment while still stoking that inherent rivalry among fast-food giants.

If you have a positive relationship with any of your competitors, engage them in a silly debate or poke good fun at an aspect of their brand.

However, this strategy is obviously only relevant to some brands. If your brand voice is serious, this approach is probably not for you.

If you decide a rivalry is, well, on-brand for your brand, identify what distinguishes your business from your competition and use the rivalry strategically to stand out from the crowd.

5. Tweet Your Position on Social Justice Issues

Staying neutral is no longer an option for brands.

Many consumers expect businesses to take a stance on social justice issues, like Black Lives Matter, climate change, and gun control.

In fact, 60 percent of the U.S. population expect brands to take a stand on racial justice. By taking a position on these topics, deepened audience connection and relation can occur.

However, taking a stand on social justice issues demands a well-executed plan and approach. Here are three key strategies:

Be Consistent

Followers will notice if you only tweet about issues when others do. To ensure you convey authentic support for social justice issues, be sure to consistently post about the issues.

Be Decisive

Don’t wait. By mulling over your response or waiting several days to post, you reduce that feeling of authenticity.

Be Meticulous

Phrasing is always important, but never more so than when approaching hot-topic issues. Be mindful in your writing and pay particular attention to the tone and voice used in your tweet.

In addition to wanting to see brands publically address social justice issues, consumers also want to know where their spent money goes. If your company donates to charities or political campaigns, include that information as you build your advanced Twitter marketing strategy.

6. Create Polls

We’ve already established that Twitter is all about interaction, and polls can help drive that.

As you craft your advanced Twitter marketing strategy, don’t forget you can use polls in a variety of ways.

Promote your newest products like Denny’s did in this humorous poll.

add polls for advanced twitter strategy

Establish thought leadership, like Rand Fishkin did. (We also did this to discuss whether or not content is king.)

establish thought leadership twitter advanced strategies

Guide content strategy, like The Muse did.

advanced twitter strategy - content question in polls

Include hashtags, like Evernote did.

advanced twitter strategy - hashtags in polls

These strategies can benefit brands by increasing consumer interaction and brand awareness.

7. Go Live

Going live on Twitter is easy. This advanced Twitter strategy is also successful, as it fulfills the immediate interaction desire of many audience members.

To go live, craft your tweet, then tap “LIVE.” This takes you to the pre-broadcast screen so you can frame your shot. When you’re ready, select “Go Live” and start broadcasting!

Once you’re live, users on Twitter and Periscope can join your video to interact with your brand experience.

Wondering why you should go through the trouble of going live? Here are three clear benefits:

  • Viewers often tweet about what they’re watching.
  • It can be a new way to engage with hard-to-reach audiences.
  • It increases authentic audience engagement.

These factors can have a huge impact on your brand’s reach and engagement on Twitter.

8. Use Twitter Spaces

Twitter Spaces is a feature for public chat rooms that can host up to ten speakers in a conversation, with anyone listening in.

Users lucky enough to have access to Spaces have touted it as feeling akin to an interactive podcast.

So why should you factor Spaces into your advanced Twitter marketing strategy? It can help you:

  • gain audience feedback
  • showcase new features or products
  • establish thought leadership through industry conversations
  • communicate with audience members in real time

Spaces offers brands direct interaction with consumers, allowing a more casual, interactive conversation than other modes of communication.

9. Test Different CTAs

Regardless of the action you want your followers to take, you need a strong CTA to let them know exactly what to do.

This phrase is curated through assessing your goals and best determining how to get your audience to meet you at the finish line.

To test your CTA’s efficacy, you can use a heatmap tool like Crazy Egg if you use click-based tracking. For other lead generation CTAs, you can compare the conversion rate by looking at the number of form submissions in your CRM tool.

You can also A/B test your CTAs.

If you’re looking for inspiration to start incorporating killer CTAs into your Twitter content, check out these three examples.

direct cta for advanced twitter strategy

Vogue teases the article by including just enough information to pique interest. The magazine then gives the reader a clear directive: Read.

negative cta for advanced twitter strategy

Food52 uses a negative CTA that works out for the positive. Avoid is a strong action word that sparks an emotional reaction. The reader can’t help but be baited into clicking the article to learn what these six mistakes are.

multiple ctas in your advanced twitter strategy

InSinkErator uses several strategies to get audience members to enter their competition. From the enter CTA in the copy to the “Learn more” CTA on the bottom left, there are multiple strong CTAs inviting the reader to take the desired action.

10. Use Twitter Cards

Twitter Cards are platform-exclusive ads that aim to get people from Twitter to your brand’s website, driving visitors to places where marketing further down the funnel occurs.

There are a few different types of cards, but they all share the same basic design. Check out this single image card used by The New York Times:

use twitter cards for advanced twitter strategy

The advantage of using Twitter Cards is that, instead of just standard text, advertisers have an entire image to generate click-through.

Conclusion

While Twitter may look like a simplistic platform on the surface, marketers and brands can harness the social site’s unique offerings and make a huge difference in campaigns.

These 10 advanced Twitter marketing tips can completely change the way your Twitter profile contributes to your overall marketing success.

As you apply these tips, keep in mind two things: your brand and your goals. With these factors in mind, pick and choose which of the 10 tips work for you and get started.

You might see a return on your efforts very quickly.

What’s your best tip for success on Twitter?

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TWITTER

Twitter Adds Bitcoin & GoFundMe As Tipping Options

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Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions.

Twitter’s “tip jar” was introduced back in May as a way for users to earn money directly from other users. First access was given to select groups of English-speaking professionals and content creators.

Now, simply referred to as “Tips,” the feature is available to everyone on Twitter with an extensive list of payment options to choose from.

Esther Crawford, Twitter Staff Product Manager, states in an announcement:

“People already drop links to their payment profiles in their bios and in their Tweets. Tips makes this easier to do, offering one fixed spot, right on your profile, where you can link to your Cash App, Patreon, Venmo and other platforms where people can support you.”

“Whether you want to tip your favorite account because you adore their commentary, send some love to an emerging comedy creator for their hilarious Tweets, help a small business owner through a difficult time, give to an important cause — whatever you want to support (and we know you already have some ideas), Tips is here to help you do it.”

Here’s more about how Twitter Tips work, and the full list of payment options you can select from.

Twitter Tips – How Does it Work?

Twitter Tips lets you add links to third-party payment services on your Twitter profile.

When Tips is turned on, your profile will display a special icon letting others know you have the feature enabled. The icon looks like a cash bill.

People can tap on the icon to send you money or Bitcoin off-platform via the third-party payment services you selected.

twitter tips
Screenshot from blog.twitter.com, September 2021.

Currently, Tips is only available to users on iOS. This is how to set it up using the iPhone app.

How to Set Up Twitter Tips

On iOS, go to Edit Profile. Then tap Tips to turn the feature on.

You will be asked to consent to Twitter’s General Tipping policy to turn on Tips on your profile.

From there you’ll be brought to the Tips settings screen. Toggle Allow tips to on and then choose the third-party service(s) you’d like to use.

Now you can enter your third-party service username(s). Note that your username on that service will be publicly linked to your Twitter account.

That means, and this is important, your personal information may be shared with others. This includes your full name, address, tip amount, and potentially other information as well.

Users must be at least 18 years old to request, receive, or send tips via Tips or anywhere on our platform.

Twitter does not receive any portion of the tips, though a percentage may be collected by the payment service.

Payment Providers

Twitter Tips can be sent and received via the following third-party payment services:

  • Bandcamp
  • Cash App
  • Chipper
  • Patreon
  • Razorpay
  • Wealthsimple Cash
  • Venmo

As of today, Twitter is adding online fundraising platform GoFundMe to the list.

In addition to the services currently offered, Twitter is enabling Bitcoin tips using Strike. Strike is a payment application built on the Bitcoin Lightning Network that offers instant and free payments globally.

Strike is available to people in El Salvador and the U.S. (excluding Hawaii and New York).

Alternately, people can copy your Bitcoin address and paste it into a Bitcoin wallet of their choice to send you a payment directly.

Twitter plans to expand Tips to people on Android over the coming weeks.

Source: Twitter


Featured Image: Screenshot from blog.twitter.com, September 2021.

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Study finds half of Americans get news on social media, but percentage has dropped

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A new report from Pew Research finds that around a third of U.S. adults continue to get their news regularly from Facebook, though the exact percentage has slipped from 36% in 2020 to 31% in 2021. This drop reflects an overall slight decline in the number of Americans who say they get their news from any social media platform — a percentage that also fell by 5 percentage points year-over-year, going from 53% in 2020 to a little less than 48%, Pew’s study found.

By definition, “regularly” here means the survey respondents said they get their news either “often” or “sometimes,” as opposed to “rarely,” “never” or “don’t get digital news.”

The change comes at a time when tech companies have come under heavy scrutiny for allowing misinformation to spread across their platforms, Pew notes. That criticism has ramped up over the course of the pandemic, leading to vaccine hesitancy and refusal, which in turn has led to worsened health outcomes for many Americans who consumed the misleading information.

Despite these issues, the percentage of Americans who regularly get their news from various social media sites hasn’t changed too much over the past year, demonstrating how much a part of people’s daily news habits these sites have become.

Image Credits: Pew Research

In addition to the one-third of U.S. adults who regularly get their news on Facebook, 22% say they regularly get news on YouTube. Twitter and Instagram are regular news sources for 13% and 11% of Americans, respectively.

However, many of the sites have seen small declines as a regular source of news among their own users, says Pew. This is a different measurement compared with the much smaller percentage of U.S. adults who use the sites for news, as it speaks to how the sites’ own user bases may perceive them. In a way, it’s a measurement of the shifting news consumption behaviors of the often younger social media user, more specifically.

Today, 55% of Twitter users regularly get news from its platform, compared with 59% last year. Meanwhile, Reddit users’ use of the site for news dropped from 42% to 39% in 2021. YouTube fell from 32% to 30%, and Snapchat fell from 19% to 16%. Instagram is roughly the same, at 28% in 2020 to 27% in 2021.

Only one social media platform grew as a news source during this time: TikTok.

In 2020, 22% of the short-form video platform’s users said they regularly got their news there, compared with an increased 29% in 2021.

Overall, though, most of these sites have very little traction with the wider adult population in the U.S. Fewer than 1 in 10 Americans regularly get their news from Reddit (7%), TikTok (6%), LinkedIn (4%), Snapchat (4%), WhatsApp (3%) or Twitch (1%).

Image Credits: Pew Research

There are demographic differences between who uses which sites, as well.

White adults tend to turn to Facebook and Reddit for news (60% and 54%, respectively). Black and Hispanic adults make up significant proportions of the regular news consumers on Instagram (20% and 33%, respectively.) Younger adults tend to turn to Snapchat and TikTok, while the majority of news consumers on LinkedIn have four-year college degrees.

Of course, Pew’s latest survey, conducted from July 26 to August 8, 2021, is based on self-reported data. That means people’s answers are based on how the users perceive their own usage of these various sites for newsgathering. This can produce different results compared with real-world measurements of how often users visited the sites to read news. Some users may underestimate their usage and others may overestimate it.

People may also not fully understand the ramifications of reading news on social media, where headlines and posts are often molded into inflammatory clickbait in order to entice engagement in the form of reactions and comments. This, in turn, may encourage strong reactions — but not necessarily from those worth listening to. In recent Pew studies, it found that social media news consumers tended to be less knowledgeable about the facts on key news topics, like elections or COVID-19. And social media consumers were more frequently exposed to fringe conspiracies (which is pretty apparent to anyone reading the comments!).

For the current study, the full sample size was 11,178 respondents, and the margin of sampling error was plus or minus 1.4 percentage points.

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Twitter Super Follows has generated only around $6K+ in its first two weeks

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Twitter’s creator platform Super Follows is off to an inauspicious start, having contributed to somewhere around $6,000 in U.S. iOS revenue in the first two weeks the feature has been live, according to app intelligence data provided by Sensor Tower. And it’s made only around $600 or so in Canada. A small portion of that revenue may be attributed to Ticketed Spaces, Twitter’s other in-app purchase offered in the U.S. — but there’s no way for this portion to be calculated by an outside firm.

Twitter first announced its plans to launch Super Follows during its Analyst Day event in February, where the company detailed many of its upcoming initiatives to generate new revenue streams.

Today, Twitter’s business is highly dependent on advertising, and Super Follows is one of the few ways it’s aiming to diversify. The company is also now offering a way for creators to charge for access to their live events with Ticketed Spaces and, outside the U.S., Twitter has begun testing a premium product for power users, called Twitter Blue.

Image Credits: Twitter

But Super Follows, which targets creators, is the effort with the most potential appeal to mainstream users.

It’s also one that is working to capitalize on the growing creator economy, where content creators build a following, then generate revenue directly through subscriptions — decreasing their own dependence on ads or brand deals, as a result. The platforms they use for this business skim a little off the top to help them fund the development of the creator tools. (In Twitter’s case, it’s taking only a 3% cut.)

The feature would seem to make sense for Twitter, a platform that already allows high-profile figures and regular folks to hobnob in the same timeline and have conversations. Super Follows ups that access by letting fans get even closer to their favorite creators — whether those are musicians, artists, comedians, influencers, writers, gamers or other experts, for example. These creators can set a monthly subscription price of $2.99, $4.99 or $9.99 to provide fans with access to bonus, “behind-the-scenes” content of their choosing. These generally come in the form of extra tweets, Q&As and other interactions with subscribers.

Image Credits: Twitter

At launch, Twitter opened up Super Follows to a handful of creators, including the beauty and skincare-focused account @MakeupforWOC; astrology account @TarotByBronx; sports-focused @KingJosiah54; writer @myeshachou; internet personality and podcaster @MichaelaOkla; spiritual healer @kemimarie; music charts tweeter @chartdata; Twitch streamers @FaZeMew, @VelvetIsCake, @MackWood1, @GabeJRuiz and @Saulsrevenge; YouTubers @DoubleH_YT, @LxckTV and @PowerGotNow; and crypto traders @itsALLrisky and @moon_shine15; among others. Twitter says there are fewer than 100 creators in total who have access to Super Follows.

While access on the creation side is limited, the ability to subscribe to creators is not. Any Twitter iOS user in the U.S. or Canada can “Super Follow” any number of the supported creator accounts. In the U.S., Twitter has 37 million monetizable daily active users as of Q2 2021. Of course, only some subset of those will be iOS users.

Still, Twitter could easily count millions upon millions of “potential” customers for its Super Follow platform at launch. Its current revenue indicates that, possibly, only thousands of consumers have done so, given many of the top in-app purchases are for creators offering content at lower price points.

Image Credits: Sensor Tower

Sensor Tower notes Twitter’s $6,000 in U.S. consumer spending on iOS was calculated during the first two weeks of September (September 1-14). Before this period, U.S. iOS users spent only $100 from August 25 through 31 — a figure that would indicate user spending on Ticketed Spaces during that time. In other words, the contribution of Tickets Spaces revenue to this total of $6,000 in iOS consumer spending is likely quite small.

In Canada, the other market where Super Follow is now available to subscribers, Twitter’s iOS in-app purchase revenue from September 1 through September 14, was a negligible $600. (This would also include Twitter Blue subscription revenue, which is being tested in Canada and Australia.)

Worldwide, Twitter users on iOS spent $9,000 during that same time, which would include other Ticketed Spaces revenues and tests of its premium service, Twitter Blue. (Twitter’s Tip Jar, a way to pay creators directly, does not work through in-app purchases).

Unlike other Twitter products that developed by watching what users were already doing anyway — like using hashtags or retweeting content — many of Twitter’s newer features are attempts at redefining the use cases for its platform. In a massive rush of product pushes, Twitter has recently launched tools not just for creators, but also for e-commerce, organizing reading materials, subscribing to newsletters, socializing in communities, chatting through audio, fact-checking content, keeping up with trends, conversing more privately and more.

Twitter’s position on the slower start to Super Follows is that it’s still too early to make any determinations. While that’s fair, it’s also worth tracking adoption to see if the new product had seen any rapid, out-of-the-gate traction.

“This is just the start for Super Follows,” a Twitter spokesperson said, reached for comment about Sensor Tower’s figures. “Our main goal is focused on ensuring creators are set up for success and so we’re working closely with a small group of creators in this first iteration to ensure they have the best experience using Super Follows before we roll out more widely.”

The spokesperson also noted Twitter Super Follows had been set up to help creators make more money as it scales.

“With Super Follows, people are eligible to earn up to 97% of revenue after in-app purchase fees until they make $50,000 in lifetime earnings. After $50,000 in lifetime earnings, they can earn up to 80% of revenue after in-app purchase fees,” they said.

Correction, 9/16/21: Twitter mDAU was 37 million in the last quarter, not 169 million— the latter was the international figure. This has been updated. 

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