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How to Be a Top Tweeter: 10 Tips That Will Get Your Tweets Noticed

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Love it or hate it, social media is pretty amazing.

With a few taps of the keyboard and a couple clicks, you can send a message to hundreds or even thousands of interested readers.

What’s even cooler is that anyone can do it. You can start a brand from the ground up on social media today.

Of course, getting your posts or pins or tweets noticed is easier said than done.

As of January 2021, there were 192 million daily users on Twitter posting an average of 600 million tweets per day.

In that veritable chorus of chirps, how do you stand out?

Here are ten things to do right now.

Do These 10 Things to Get Your Tweets Noticed Right Now

Just like any other worthy goal, building an engaged network on Twitter takes a little bit of inspiration and plenty of perspiration.

But an engaged network is your key to success. Without one, your tweets will be like the bird that sings in the woods with no one around. (If no one’s there to hear it, does it make a sound?)

Lacking an engaged network? Try doing these 10 things and see how it makes your brand thrive.

1. First, Build Your Content House

Before you even fire off the first tweet, you need to lay some groundwork.

To borrow a term from content marketing, you need to build your content house.

Your content house is your “content base” – it’s the set of topics that you’re an expert on, around which you’ll fashion your content for your Twitter.

It can be tempting to tweet anything and everything, but that’s not a good thing to do. For one, doing that will obscure what your brand is really about.

Having a content house built eliminates a lot of other problems right off the bat. It will:

  • Keep your brand focused.
  • Be a well of inspiration.
  • Make it easier to connect with others in your industry.
  • Creates a way for you to promote your products naturally.

2. Create an Activity Schedule

Keeping things consistent is an absolute must – or as Twitter puts it, “a regular cadence of content.”

First, research shows that the average lifespan of a tweet is between 15-20 minutes. Of all social media, it’s the shortest chance you’ve got to engage your audience.

Second, when you’re consistently active, you’re more likely to jump up to the top of the list. Likewise, your audience will know when to come looking for your tweets.

A lot of different opinions out there exist on how frequently you should tweet. In general, do what works for you – though I recommend tweeting and least once daily.

Whatever you do, keep it consistent. Consistency means success.

(PS. Did you know that you can now schedule tweets in advance? You have no excuse for inconsistency.)

3. Start Conversations

Hate to break it to you, but cute doesn’t really cut it anymore when it comes to posting things on social media.

So, ditch cute. Instead, go for conversational.

Social media – especially Twitter – is set up to facilitate conversations. It’s supposed to be a two-way street between members of the community.

Rather than simply sharing some static piece of information, try starting conversations around your topics. Some things you can try:

  • Post interesting or unexpected facts, then invite feedback.
  • Solicit people’s thoughts or comments.
  • Connect with other thought leaders and comment on their posts.
  • Tweet questions you receive about your business.

4. Curate Content From Other Thought Leaders

Don’t just share your own content; curate it from others in your field or industry.

This might seem counterintuitive, but there’s a very real advantage to doing so. It reflects well on you and underscores your willingness to engage with the community rather than promoting your own stuff.

It also helps turn your Twitter feed into something of a content hub over time, boosting the value of following it.

It also helps you connect with more people – even potential business partners. (Did you know that Dr. Ai Addyson-Zhang and I met over five years ago via a Twitter conversation? She’s now my co-author!)

There’s no fixed rule about what ratio you should have with original and curated content. I try to stick to a 60/40 percent mix, retweeting whatever inspiration or wisdom comes my way:

5. Engage With Your Followers

While we’re on the topic of curating content from other leaders… make sure to engage with your followers, too.

Remember: You are tweeting to connect with your market, not just talk about all the awesome things you’re doing these days.

Research by McKinsey shows that your customers crave recognition. They want to be seen, heard, and understood. Companies that successfully meet these needs see revenues boosted by as much as 20%.

Twitter has lots of features meant to help brands and followers connect. Some of those things include:

  • Using @mentions to reach out to followers or customers.
  • Responding to your @connects.
  • Retweeting others who @mention you.
  • Asking your followers for retweets.

6. Get Your Bio on Point

You can tweet and retweet all you want, but if followers are directed to a blank profile?

No bueno.

Profiles are quick to fill out but arguably one of the most important elements of your social media presence. Make yours thoughtful. This means:

  • Uploading a relevant profile image, whether that’s your business logo or your smiling face.
  • Including a thoughtful header image for users visiting you on mobile.
  • Customizing your background theme to signal that you know what’s up with this site.
  • Adding relevant links to your other sites in your bio.
  • Using relevant hashtags for your company, field, or industry.

7. Create Witty, Original Content

So, you’re striking a balance between retweeting others and posting your own original content. That’s great!

But just like your blog, webpages, and other collateral, your social media writing needs to be on point as well.

You’ve got 280 characters for your next mic drop, so put them to good use.

Of course, you don’t have to use all 280 characters. In fact, you probably shouldn’t unless the situation warrants it. Sprout Social indicates that the ideal tweet length is actually somewhere between 70-100 characters. That’s the equivalent of a 10-to-13-word sentence.

Twitter also has plenty of tips to help business writers craft better tweets. Among these are some bits of common wisdom like:

  • Avoid all caps.
  • Use percentages.
  • Go easy on the hashtags.
  • Use business cards instead of URLs.

8. Keep Product and Sales Stuff to a Minimum

Once you’ve built up an audience of interested, engaged followers, it’s time to start pushing all those amazing products and services you have! Right?

Wrong.

Very, very wrong.

The point of Twitter (and other social media) is not to sell. That’s your website’s job.

Instead, your primary focus should be on connecting with the humans on the other side of the screen.

Keep product and sales pushing to a minimum. When I say the minimum, I mean no more than about five percent of your total content.

In fact, if I were to audit my own Twitter feed right now, it’d look something like this:

How to Be a Top Tweeter: 10 Tips That Will Get Your Tweets Noticed

9. Love the Lingo

Do you know what HT means? What’s the difference between @mention and @[username]?

You don’t need to be versed in the entire Twitter language, but you should have a solid grasp of a few of the most common ones.

Possessing that will allow you to understand interactions better when others use them, as well as signal to your audience that you know what you’re doing with that keyboard.

I’ve used a few of them already, so here’s a quick recap:

  • Hat tip. It’s an acknowledgment of a compliment.
  • Shorthand for retweet. You’ll see it sometimes like how we used to put RE: on emails.
  • @mention. Occurs when a user mentions another. It takes the format: @[username].
  • @connect. Refers to your connect tab.
  • Direct message.

10. Be Yourself

Last but not least, remember to be yourself.

While it may be tempting to draw up a persona for your brand, remember that your audience is digitally savvy and adept at spotting fakes. They’ll sniff you out in an instant.

Plus, authenticity is the single best way to reveal the human behind the brand. That’s what your audience wants to see, and what will drive them to engage with you.

Bottom Line: Engage Like a Human

The key to success on Twitter is simple – but difficult.

Engage like a human. Build up a network of followers who are connected, present, and active because they follow you… not just one more account.

Your followers crave your authenticity. It’s your job to deliver it to them.

These 10 tips will help you build an online following and become a top tweeter. From knowing your content topics to being yourself, you now know that there aren’t any secrets. Or shortcuts.

Now get out there and start tweeting.


Image Credits

Screenshot taken by author, April 2021

Searchenginejournal.com

TWITTER

Twitter Adds Bitcoin & GoFundMe As Tipping Options

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Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions.

Twitter’s “tip jar” was introduced back in May as a way for users to earn money directly from other users. First access was given to select groups of English-speaking professionals and content creators.

Now, simply referred to as “Tips,” the feature is available to everyone on Twitter with an extensive list of payment options to choose from.

Esther Crawford, Twitter Staff Product Manager, states in an announcement:

“People already drop links to their payment profiles in their bios and in their Tweets. Tips makes this easier to do, offering one fixed spot, right on your profile, where you can link to your Cash App, Patreon, Venmo and other platforms where people can support you.”

“Whether you want to tip your favorite account because you adore their commentary, send some love to an emerging comedy creator for their hilarious Tweets, help a small business owner through a difficult time, give to an important cause — whatever you want to support (and we know you already have some ideas), Tips is here to help you do it.”

Here’s more about how Twitter Tips work, and the full list of payment options you can select from.

Twitter Tips – How Does it Work?

Twitter Tips lets you add links to third-party payment services on your Twitter profile.

When Tips is turned on, your profile will display a special icon letting others know you have the feature enabled. The icon looks like a cash bill.

People can tap on the icon to send you money or Bitcoin off-platform via the third-party payment services you selected.

twitter tips
Screenshot from blog.twitter.com, September 2021.

Currently, Tips is only available to users on iOS. This is how to set it up using the iPhone app.

How to Set Up Twitter Tips

On iOS, go to Edit Profile. Then tap Tips to turn the feature on.

You will be asked to consent to Twitter’s General Tipping policy to turn on Tips on your profile.

From there you’ll be brought to the Tips settings screen. Toggle Allow tips to on and then choose the third-party service(s) you’d like to use.

Now you can enter your third-party service username(s). Note that your username on that service will be publicly linked to your Twitter account.

That means, and this is important, your personal information may be shared with others. This includes your full name, address, tip amount, and potentially other information as well.

Users must be at least 18 years old to request, receive, or send tips via Tips or anywhere on our platform.

Twitter does not receive any portion of the tips, though a percentage may be collected by the payment service.

Payment Providers

Twitter Tips can be sent and received via the following third-party payment services:

  • Bandcamp
  • Cash App
  • Chipper
  • Patreon
  • Razorpay
  • Wealthsimple Cash
  • Venmo

As of today, Twitter is adding online fundraising platform GoFundMe to the list.

In addition to the services currently offered, Twitter is enabling Bitcoin tips using Strike. Strike is a payment application built on the Bitcoin Lightning Network that offers instant and free payments globally.

Strike is available to people in El Salvador and the U.S. (excluding Hawaii and New York).

Alternately, people can copy your Bitcoin address and paste it into a Bitcoin wallet of their choice to send you a payment directly.

Twitter plans to expand Tips to people on Android over the coming weeks.

Source: Twitter


Featured Image: Screenshot from blog.twitter.com, September 2021.

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FACEBOOK

Study finds half of Americans get news on social media, but percentage has dropped

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A new report from Pew Research finds that around a third of U.S. adults continue to get their news regularly from Facebook, though the exact percentage has slipped from 36% in 2020 to 31% in 2021. This drop reflects an overall slight decline in the number of Americans who say they get their news from any social media platform — a percentage that also fell by 5 percentage points year-over-year, going from 53% in 2020 to a little less than 48%, Pew’s study found.

By definition, “regularly” here means the survey respondents said they get their news either “often” or “sometimes,” as opposed to “rarely,” “never” or “don’t get digital news.”

The change comes at a time when tech companies have come under heavy scrutiny for allowing misinformation to spread across their platforms, Pew notes. That criticism has ramped up over the course of the pandemic, leading to vaccine hesitancy and refusal, which in turn has led to worsened health outcomes for many Americans who consumed the misleading information.

Despite these issues, the percentage of Americans who regularly get their news from various social media sites hasn’t changed too much over the past year, demonstrating how much a part of people’s daily news habits these sites have become.

Image Credits: Pew Research

In addition to the one-third of U.S. adults who regularly get their news on Facebook, 22% say they regularly get news on YouTube. Twitter and Instagram are regular news sources for 13% and 11% of Americans, respectively.

However, many of the sites have seen small declines as a regular source of news among their own users, says Pew. This is a different measurement compared with the much smaller percentage of U.S. adults who use the sites for news, as it speaks to how the sites’ own user bases may perceive them. In a way, it’s a measurement of the shifting news consumption behaviors of the often younger social media user, more specifically.

Today, 55% of Twitter users regularly get news from its platform, compared with 59% last year. Meanwhile, Reddit users’ use of the site for news dropped from 42% to 39% in 2021. YouTube fell from 32% to 30%, and Snapchat fell from 19% to 16%. Instagram is roughly the same, at 28% in 2020 to 27% in 2021.

Only one social media platform grew as a news source during this time: TikTok.

In 2020, 22% of the short-form video platform’s users said they regularly got their news there, compared with an increased 29% in 2021.

Overall, though, most of these sites have very little traction with the wider adult population in the U.S. Fewer than 1 in 10 Americans regularly get their news from Reddit (7%), TikTok (6%), LinkedIn (4%), Snapchat (4%), WhatsApp (3%) or Twitch (1%).

Image Credits: Pew Research

There are demographic differences between who uses which sites, as well.

White adults tend to turn to Facebook and Reddit for news (60% and 54%, respectively). Black and Hispanic adults make up significant proportions of the regular news consumers on Instagram (20% and 33%, respectively.) Younger adults tend to turn to Snapchat and TikTok, while the majority of news consumers on LinkedIn have four-year college degrees.

Of course, Pew’s latest survey, conducted from July 26 to August 8, 2021, is based on self-reported data. That means people’s answers are based on how the users perceive their own usage of these various sites for newsgathering. This can produce different results compared with real-world measurements of how often users visited the sites to read news. Some users may underestimate their usage and others may overestimate it.

People may also not fully understand the ramifications of reading news on social media, where headlines and posts are often molded into inflammatory clickbait in order to entice engagement in the form of reactions and comments. This, in turn, may encourage strong reactions — but not necessarily from those worth listening to. In recent Pew studies, it found that social media news consumers tended to be less knowledgeable about the facts on key news topics, like elections or COVID-19. And social media consumers were more frequently exposed to fringe conspiracies (which is pretty apparent to anyone reading the comments!).

For the current study, the full sample size was 11,178 respondents, and the margin of sampling error was plus or minus 1.4 percentage points.

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NEWS

Twitter Super Follows has generated only around $6K+ in its first two weeks

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Twitter’s creator platform Super Follows is off to an inauspicious start, having contributed to somewhere around $6,000 in U.S. iOS revenue in the first two weeks the feature has been live, according to app intelligence data provided by Sensor Tower. And it’s made only around $600 or so in Canada. A small portion of that revenue may be attributed to Ticketed Spaces, Twitter’s other in-app purchase offered in the U.S. — but there’s no way for this portion to be calculated by an outside firm.

Twitter first announced its plans to launch Super Follows during its Analyst Day event in February, where the company detailed many of its upcoming initiatives to generate new revenue streams.

Today, Twitter’s business is highly dependent on advertising, and Super Follows is one of the few ways it’s aiming to diversify. The company is also now offering a way for creators to charge for access to their live events with Ticketed Spaces and, outside the U.S., Twitter has begun testing a premium product for power users, called Twitter Blue.

Image Credits: Twitter

But Super Follows, which targets creators, is the effort with the most potential appeal to mainstream users.

It’s also one that is working to capitalize on the growing creator economy, where content creators build a following, then generate revenue directly through subscriptions — decreasing their own dependence on ads or brand deals, as a result. The platforms they use for this business skim a little off the top to help them fund the development of the creator tools. (In Twitter’s case, it’s taking only a 3% cut.)

The feature would seem to make sense for Twitter, a platform that already allows high-profile figures and regular folks to hobnob in the same timeline and have conversations. Super Follows ups that access by letting fans get even closer to their favorite creators — whether those are musicians, artists, comedians, influencers, writers, gamers or other experts, for example. These creators can set a monthly subscription price of $2.99, $4.99 or $9.99 to provide fans with access to bonus, “behind-the-scenes” content of their choosing. These generally come in the form of extra tweets, Q&As and other interactions with subscribers.

Image Credits: Twitter

At launch, Twitter opened up Super Follows to a handful of creators, including the beauty and skincare-focused account @MakeupforWOC; astrology account @TarotByBronx; sports-focused @KingJosiah54; writer @myeshachou; internet personality and podcaster @MichaelaOkla; spiritual healer @kemimarie; music charts tweeter @chartdata; Twitch streamers @FaZeMew, @VelvetIsCake, @MackWood1, @GabeJRuiz and @Saulsrevenge; YouTubers @DoubleH_YT, @LxckTV and @PowerGotNow; and crypto traders @itsALLrisky and @moon_shine15; among others. Twitter says there are fewer than 100 creators in total who have access to Super Follows.

While access on the creation side is limited, the ability to subscribe to creators is not. Any Twitter iOS user in the U.S. or Canada can “Super Follow” any number of the supported creator accounts. In the U.S., Twitter has 37 million monetizable daily active users as of Q2 2021. Of course, only some subset of those will be iOS users.

Still, Twitter could easily count millions upon millions of “potential” customers for its Super Follow platform at launch. Its current revenue indicates that, possibly, only thousands of consumers have done so, given many of the top in-app purchases are for creators offering content at lower price points.

Image Credits: Sensor Tower

Sensor Tower notes Twitter’s $6,000 in U.S. consumer spending on iOS was calculated during the first two weeks of September (September 1-14). Before this period, U.S. iOS users spent only $100 from August 25 through 31 — a figure that would indicate user spending on Ticketed Spaces during that time. In other words, the contribution of Tickets Spaces revenue to this total of $6,000 in iOS consumer spending is likely quite small.

In Canada, the other market where Super Follow is now available to subscribers, Twitter’s iOS in-app purchase revenue from September 1 through September 14, was a negligible $600. (This would also include Twitter Blue subscription revenue, which is being tested in Canada and Australia.)

Worldwide, Twitter users on iOS spent $9,000 during that same time, which would include other Ticketed Spaces revenues and tests of its premium service, Twitter Blue. (Twitter’s Tip Jar, a way to pay creators directly, does not work through in-app purchases).

Unlike other Twitter products that developed by watching what users were already doing anyway — like using hashtags or retweeting content — many of Twitter’s newer features are attempts at redefining the use cases for its platform. In a massive rush of product pushes, Twitter has recently launched tools not just for creators, but also for e-commerce, organizing reading materials, subscribing to newsletters, socializing in communities, chatting through audio, fact-checking content, keeping up with trends, conversing more privately and more.

Twitter’s position on the slower start to Super Follows is that it’s still too early to make any determinations. While that’s fair, it’s also worth tracking adoption to see if the new product had seen any rapid, out-of-the-gate traction.

“This is just the start for Super Follows,” a Twitter spokesperson said, reached for comment about Sensor Tower’s figures. “Our main goal is focused on ensuring creators are set up for success and so we’re working closely with a small group of creators in this first iteration to ensure they have the best experience using Super Follows before we roll out more widely.”

The spokesperson also noted Twitter Super Follows had been set up to help creators make more money as it scales.

“With Super Follows, people are eligible to earn up to 97% of revenue after in-app purchase fees until they make $50,000 in lifetime earnings. After $50,000 in lifetime earnings, they can earn up to 80% of revenue after in-app purchase fees,” they said.

Correction, 9/16/21: Twitter mDAU was 37 million in the last quarter, not 169 million— the latter was the international figure. This has been updated. 

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