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16 User Experience Feedback Questions to Ask Website Visitors



16 User Experience Feedback Questions to Ask Website Visitors

Are you looking for some user experience feedback questions to ask your visitors?

By asking user experience feedback questions, you can better understand your users’ needs and expectations, identify areas that need improvement, and measure overall customer satisfaction. This can help you gain a competitive advantage over other websites.

In this article, we will share some of the best user experience feedback questions to ask website visitors and show you how to survey users in WordPress.

User Experience Feedback Questions to Ask Website Visitors

Why Ask User Experience Feedback Questions in WordPress?

If you have a WordPress website, then asking users for feedback will help you gather insights into their needs, preferences, and dislikes. This is essential for improving your website’s design, content, and functionality to align with user expectations.

Feedback can even reveal website areas that can be optimized to increase conversions, like improving the checkout process. You can then implement these suggestions to generate more leads and make more sales.

User experience feedback previewUser experience feedback preview

Additionally, asking for user experience feedback can also boost user engagement by showing visitors that their feedback is valued and you are actively working to improve your content.

Having said that, let’s take a look at some of the best user experience feedback questions to ask your website visitors.

User Experience Feedback Questions to Ask Website Visitors

Here are some general questions that you can ask your visitors to learn more about the UX of your website.

1. How would you rate the overall usability of our website?

If you have a WordPress blog, then asking users to rate the overall usability of your website can help you quickly and easily see if your website is doing well or if it has areas that need improvement.

It can also help you track your website’s progress over time as you make changes to improve the overall user experience.

Once you ask this question, you can also add a follow-up question that asks for the user’s reason for the rating that they gave. This will help identify patterns in usability issues and make it easy to troubleshoot those problems.

2. How would you rate the overall speed and responsiveness of our website?

A website’s speed is one of its most important factors because fast-loading page times can improve the user experience, increase pageviews, and boost your WordPress SEO.

You can gauge user satisfaction and engagement by asking users to rate your website speed. For example, if your visitors are giving you low ratings, then it means that your loading times are too long, and people are leaving your site frustrated.

If this is the case, then you can use different tips to speed up your WordPress site and improve the user experience.

3. What suggestions do you have for improving our website?

By asking users to provide suggestions for improving your website, you can identify usability issues that may have been overlooked by your developers.

For example, a call to action (CTA) on your website may not work, which has caused a lot of users to leave your site frustrated.

MonsterInsights CTAMonsterInsights CTA

We recommend asking this question in a feedback form after users have provided a rating for the overall website usability. This question can help you find out about this issue and also show users that you care about their opinions and experiences.

4. What is your first impression of our website’s homepage?

The homepage is the introduction to your website and is usually the first page that visitors interact with. This page should create positive emotions in users and encourage them to explore your site.

By asking users about their first impression of your website’s homepage, you can assess if the page is effectively communicating your website’s purpose. It can help gain insights into the user’s impression of your branding and overall homepage look.

If you need to make improvements, then you can check out our guide on how to create a custom home page in WordPress.

5. What did you dislike most about our website?

Asking users what they dislike about your website can uncover specific issues that are causing frustration and dissatisfaction among your visitors and customers.

For example, you might discover that users are annoyed by the number of ads on your site or intrusive popups.

Once you have identified these issues, you can fix them to prevent users from abandoning your website. This can lead to better user loyalty, improve the user experience, and even help increase conversions.

6. What changes can we make to our website design?

By asking for user suggestions, you can gain more ideas for design elements and aesthetics that were overlooked when you were creating your pages.

Visitors can also provide suggestions that will ultimately help improve the user experience. For example, some people may find it difficult to use your navigation menu. This can give you the idea to make your navigation menu more visible and easier to navigate.

An example of an eCommerce mega menuAn example of an eCommerce mega menu

Additionally, this user feedback can help you stay up-to-date with the current website design trends and update your pages to match them.

User Experience Feedback Questions to Ask WooCommerce Store Customers

If you have a WooCommerce store, then asking these questions can help improve the user experience in your online store.

1. How was your shopping experience today?

Asking users this question immediately after purchasing can help you gather feedback about the customer’s experience.

It will also help you better understand the overall customer journey, from browsing through your products to completing checkout. This question will reveal patterns, trends, and any errors that are repeatedly being faced by your customers that need to be fixed or improved.

2. What can we do to make our product(s) better?

Asking users for suggestions to improve your products allows you to gain insights into your customers’ unmet needs. This lets you understand the type of solutions that your users are looking for and potentially come up with new features for your products.

This can help you gain a competitive advantage over other online stores by letting you tailor your products to meet users’ needs and expectations.

3. Did you find the information you were looking for on our product page?

This question improves the user experience by helping you identify information gaps. It determines whether your product page effectively communicates the necessary information to help users make informed decisions.

This allows you to understand the type of information that the users want to see for a product and change your pages accordingly.

Product page previewProduct page preview

For more details, see our guide on how to customize your WooCommerce product pages.

4. Were you looking for anything today that you couldn’t find?

Asking visitors if they were looking for something they couldn’t find allows you to broaden your store’s scope by taking user ideas into account and adding those products to your inventory.

For example, if you sell clothes online, and users on your website answered that they wanted to find matching accessories with their clothing items, then you could expand into jewelry as well.

5. Was there anything that made you cancel your order?

Customers cancel their orders for several reasons, like high shipping costs, delayed shipping, unexpected charges, or issues during the checkout process.

By asking this question, you can identify the main reason for users canceling their orders in your online store.

For example, if many customers are canceling their orders due to shipping delays, then you can improve the shipping process to reduce delays and improve customer satisfaction.

6. What is the one part of our checkout process that we should improve?

Your store’s checkout process should be seamless to provide a top-notch customer experience. By asking users this question, you can gain a variety of perspectives and identify common issues in the checkout section.

For example, if your checkout is too long and complicated, then you might switch to an express checkout.

An example of an express checkout form, created using FunnelKit Funnel BuilderAn example of an express checkout form, created using FunnelKit Funnel Builder

Alternatively, see the tips in our guide on how to customize the WooCommerce checkout page.

7. What was your main concern or fear before purchasing this product?

By asking users this question, you can find out the potential barriers to purchase and take steps to address those issues on your site.

For instance, you can improve your product messaging and positioning to encourage more users to complete their purchases.

It is also a good idea to create a personalized user experience by setting up personalized recommendations, addressing customer concerns proactively, and offering customer support to boost engagement and satisfaction.

User Experience Feedback Questions to Ask Website Visitors on Mobile

The majority of your users will access your website using mobile devices. These are the user experience feedback questions you can ask visitors to improve your website on mobile.

1. Was our website easy to navigate on mobile?

Over 55% of your website traffic will come from mobile devices. However, your website will look different on mobile due to a smaller screen size and a touch-based interface.

View mobile screen previewView mobile screen preview

Asking users how easy it is to navigate your site on a mobile device can help identify any design issues that are causing people to leave your site unsatisfied. For instance, you may need to use a responsive WordPress theme and other responsive design elements.

This will help you optimize your site for mobile navigation and can ultimately lead to more conversions.

2. Were any parts of the page not visible or hard to see?

A mobile device’s small screen size can limit the amount of information displayed on a page and make your site look crowded.

By asking users this question, you can identify areas that need to be optimized for mobile viewing. You can also check this information yourself by following our guide on how to view the mobile version of WordPress sites from desktop.

3. Did you find the website’s blog posts easy to read on your mobile device?

Blog posts can look different on mobile devices because the text is smaller and the images are more compressed, giving the page a cramped look.

By asking users if they could easily read your posts on mobile devices, you can identify parts of your content that may be difficult to read.

You can then change the font size, break up paragraphs, and use an uncluttered layout to make your blog posts more readable. For more details, just see our guide on how to improve readability in WordPress.

How to Add a User Experience Feedback Prompt in WordPress

You can easily add a quick user experience survey on your WordPress website with UserFeedback. It is the best WordPress feedback plugin on the market that comes with 25+ premade survey templates and lets you ask unlimited questions.

Plus, the plugin offers different types of questions that you can ask, including multiple-choice questions, an NPS survey, a quick rating question, radio buttons, email captures, or an open-ended question for feedback.

First, you need to install and activate the UserFeedback plugin. For detailed instructions, see our beginner’s guide on how to install a WordPress plugin.

Note: UserFeeback also has a free plan. However, we will be using the premium plan to unlock more features.

Upon activation, visit the UserFeedback » Surveys page from the WordPress admin sidebar and click the ‘Create New’ button.

Click Create New button on Surveys pageClick Create New button on Surveys page

This will direct you to the ‘Select a Template’ page, where you can choose any of the premade templates.

Since you want to ask for user experience feedback, you can select the ‘Website Experience’ template.

Choose the website experience feedback templateChoose the website experience feedback template

This will take you to another screen where you can start creating a user experience feedback survey.

By default, the website experience template asks users to rate their experience on your website. If you want, you can change the question from the text field and then choose a question type from the dropdown menu.

You can add checkboxes, radio buttons, star ratings, text fields, and more.

Once you do that, click the ‘Add Question’ button to add another question to the user experience feedback survey.

Choose a question typeChoose a question type

This will expand another prompt on the screen where you can add another question.

For example, if you asked users to rate the website user experience in the first question, then you can ask users about everything they think needs to be improved on your site.

After that, you can select ‘Long Answer’ as the question type so that users can answer without any word count restrictions.

Add a question asking for suggestions to improve user experienceAdd a question asking for suggestions to improve user experience

You can then switch to the ‘Preview’ link at the top to customize your user experience feedback prompt.

Here, you can change the color scheme, button color, widget color, and text color for the prompt. Once you do that, just click the ‘Next Step: Settings’ button.

Customize the user experience feedback promptCustomize the user experience feedback prompt

You will now be taken to the ‘Settings’ page, where you can start by scrolling down to the ‘Targeting’ section.

Here, you can choose the device type where the survey will be displayed. For example, if you created this survey to gather insights into your performance on mobile devices, then you can select the ‘Mobile’ option. The survey will then only be displayed to the visitors browsing your site on their mobile phones.

After that, you can select the ‘All Pages’ option if you want to display the survey on all the pages and posts on your website.

Configure targeting settingsConfigure targeting settings

However, if you want to display the survey on a specific post or page, then you can select the ‘Advanced’ option.

Then, you can specify the conditions for the survey display from the dropdown menu.

For instance, if you want to display the survey on a single page, then you can select the ‘Page URL is’ option from the dropdown menu on the right and then add a page URL into the field on the left.

Add conditional logic for prompt displayAdd conditional logic for prompt display

Next, scroll down to the ‘Behaviour’ section to configure the display timing of your user experience feedback survey.

Here, you can decide when the survey will appear on your page, how often it will be displayed, and how long it will run on your website.

Once you have done that, simply click the ‘Next Step: Notifications’ button.

Configure behaviour settingsConfigure behaviour settings

On the new page, you must toggle on the ‘Send Email’ switch and then enter the email address where you want to receive notifications every time a website visitor completes your feedback survey.

After that, click the ‘Next Step: Publish’ button.

Toggle send email switchToggle send email switch

Now that you are on the ‘Publish’ page, simply toggle the ‘Survey Status’ switch to ‘Publish’ to activate your survey.

If you want to schedule your survey for a later date, then you can do that by toggling the ‘Schedule for Later’ switch and adding a specific date and time.

Publish user experience feedback surveyPublish user experience feedback survey

Finally, don’t forget to click the ‘Save and Publish’ or ‘Save and Schedule’ button to store your settings.

You can now visit your WordPress site to view the user experience feedback survey in action.

User experience feedback prompt previewUser experience feedback prompt preview

Once the survey is published, you can easily view its results by visiting the UserFeedback » Results page from the WordPress dashboard.

You will now be able to check the number of responses, impressions, and all the answers provided by your visitors. This can help you improve the overall user experience of your website.

View feedback resultsView feedback results

Bonus: How to Do a UX Audit of Your WordPress Site

Apart from gathering feedback to improve the user experience, it is also important to do a UX audit of your website. This means testing your site to see if there are any usability issues that you can fix.

This is a crucial step to ensure that your site is efficient and provides a high-quality experience.

To do a UX audit, you should first be able to recognize your target audience and understand their needs and preferences. Then, you can move on to finding pages on your website with poor user experience.

To do this, you can use MonsterInsights, which is the best Google Analytics plugin on the market. It lets you see where your users are coming from and how they interact with your website. MonsterInsights also allows you to see pages on your site where you get conversions.

The MonsterInsights Google Analytics pluginThe MonsterInsights Google Analytics plugin

Upon installing and activating the MonsterInsights plugin, all you have to do is visit the Insights » Addons page from your WordPress admin sidebar to install and activate the ‘eCommerce’ addon.

After that, go to the Insights » Reports page and switch to the ‘eCommerce’ tab. You will now be able to overview your top-performing products and conversion sources. This will also help you identify the pages and products where you don’t get many conversions.

Viewing eCommerce reportsViewing eCommerce reports

Additionally, your UX audit may involve optimizing your website’s speed and performance, making your navigation menu simpler, testing conversion elements, and more.

For detailed instructions, you can see our beginner’s guide on how to do a UX audit of your WordPress site.

We hope this article helped you learn some user experience feedback questions to ask your website visitors. You may also want to see our tutorial on how to track user engagement in WordPress with Google Analytics and our top picks for the best WordPress survey plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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How to Connect to API of eCommerce Platform




connect to api

Since the world has become more digital, it is crucial for eCommerce software vendors to guarantee that their solutions can interoperate with the different eCommerce platforms and marketplaces. These integrations help ensure the flow of continuity of the user experience, data exchange and synchronization, and good business management. The application programming interface (API) is very useful for achieving these integrations. The article is devoted to the specifics of how software vendors can connect to API of eCommerce platforms and marketplaces and how this process can be made easier.

Understanding APIs

APIs enable two or more software applications to exchange data and information. For eCommerce software vendors, APIs are the way to get and manage data from eCommerce platforms and marketplaces. The eCommerce API gives users access to various store information. It often enables GET, ADD, UPDATE, and DELETE data from stores, such as orders, products, customers, categories, etc.

eCommerce API integration refers to the process that enables an app or software to connect to API of an eCommerce platform. Therefore, software providers can provide various valuable features for online store owners. Some are order management, inventory synchronization, product management, and others.


API of eCommerce Platforms

Every eCommerce API is unique and has its own features and way of functioning. Here are some examples of popular eCommerce APIs:

Magento API

This API allows the developers to get and modify the store data on the Magento platform including customers, orders, products, etc. It supports both REST and SOAP communication protocols.

WooCommerce API

When software developers connect to API of WooCommerce, they can get, add, modify, and delete data in WooCommerce stores, such as products, prices, orders, customers, and shipping statuses.

Shopify API

This API allows you to retrieve, create, update, and delete object data in WooCommerce stores: products, prices, orders, customers, and shipping statuses. The API is XML and JSON compliant and uses HTTP requests, including GET, POST, PUT, and DELETE.

BigCommerce API

BigCommerce RESTful API enables you to integrate your eCommerce applications with BigCommerce and use any code language of your choice. It allows the user to view and manipulate store data, which includes orders, products, customers, categories, shipments, etc. All CRUD operations are allowed via HTTP methods, such as GET, POST, PUT, and DELETE.

Squarespace API

Squarespace API has different endpoints, such as the Inventory API, Orders API, Products API, Profiles API, Transactions API, and Webhook Subscriptions API. These allow developers to get stock data, order history, manage products, and much more.

1721219167 357 How to Connect to API of eCommerce Platform1721219167 357 How to Connect to API of eCommerce Platform

Key Considerations Before Connecting to an API

  1. API Documentation

  2. API documentation is the starting point for learning how to communicate with a specific platform’s API. It contains information on the endpoints, the formats of requests and responses, authentication, the rate at which requests are allowed, and how errors are handled. It is imperative to go through the documentation of the target eCommerce platform or marketplace carefully before moving on to the integration part.

  3. Authentication

  4. Various platforms employ different forms of authentication, including API keys, OAuth, and basic authentication. Make sure that you are familiar with the expected authentication method and have the credentials needed to make the API calls.

  5. Rate Limits

  6. APIs usually have rate limits to prevent overuse and misuse of the API. These are the limits that you should observe so that you don’t get throttled or blocked. This information is usually available in the API documentation.

  7. Error Handling

  8. Good error handling is vital for a successful integration since errors are bound to occur at some point. It is also important to know the various error codes and their meanings and how to manage them in your integration to address matters like rate limits, timeouts, and authentication.


Methods to Connect to API of eCommerce Platform

There are two ways of connecting to eCommerce API: in-house integration development or via integration solution like API2Cart.

In-house integration development

in-house integrationin-house integration

Creating eCommerce API integrations from the ground up takes a lot of time and effort and includes stages such as planning, development, testing, and support. This can slow down the time it takes to market your solutions.

In-house development allows more control, but it requires a team of qualified developers, which may prove expensive. Moreover, the costs of maintenance and updates, which are continuous processes, are also included in the resource requirements.

All the eCommerce platforms are different in terms of API, documentation, and prerequisites that need to be met. Managing all these for several platforms can be rather cumbersome and also comes with some mistakes.

Integration with eCommerce platforms via API2Cart


API2Cart decreases integration development time. Data can be easily accessed, and developers can connect to eCommerce platform APIs with minimal effort.

The service helps to decrease the need for a large internal development team, which reduces costs. It also includes maintenance and updates, so you don’t need to waste your time and effort on them.

API2Cart has detailed documentation and code samples, which makes it more convenient to connect to the APIs. This support can help minimize the time taken in the integration process.

API2Cart can process large numbers of API calls, which is why it works for any business, regardless of its size. It’s flexible and can accommodate your business’s growth without compromising performance and reliability.

This API integration solution provides its clients with detailed technical support in case of any questions or problems connected with integration. This support can be very helpful when trying to figure out issues and/or fine-tune your integrations.

API2Cart helps you to integrate with the shopping platforms faster, save time on development, allowing you to concentrate more on other business operations.

Depending on various factors such as business requirements, time and money constraints, and other factors, it is possible to choose between the in-house integration development and the use of API2Cart. If you want to have full control and high flexibility and have the capabilities, developing your own may be more suitable. But if you are in search of a cheap, efficient and easily customizable approach, API2Cart is a viable competitor with its API-based integration.

How to Get Started to Connect to eCommerce APIs via API2Cart

API2Cart provides a simple way to connect to API of multiple eCommerce platforms and marketplaces. To start using the service, you need to follow these simple steps:

  1. Sign Up and Get the API Key

  2. The first one is to get an API2Cart account with the help of experts. Once you sign up, you will be given an API key that will be used for the authentication process.

  3. Connect a Store

  4. To add a store to your API2Cart account, you need to enter the basic details of the store such as the store URL, the platform, and the authentication details. API2Cart employs various forms of authentication with regard to the platform used.

  5. Explore API Methods

  6. API2Cart contains many API methods, including products, orders, customers, categories, etc. The documentation explains how to use them appropriately.

  7. Test and Optimize

Check that the integration is functioning correctly. Monitor the API calls and responses and modify your integration.



Integrating with the API of eCommerce platforms and marketplaces is one of the most important tasks for eCommerce software vendors. By knowing the critical factors, adhering to the integration steps, and using tools like API2Cart, vendors can make the process easier, shorten the development time, and have reliable connections. API2Cart is a unified API approach that offers a reliable and flexible solution to help vendors concentrate on value-added services. With a single API software, vendors can integrate with over 40 eCommerce platforms and marketplaces. The list of supported integrations includes Magento, WooCommerce, Shopify, Squarespace, Amazon, etc. You can get more information about API2Cart by scheduling a call with our manager.

Following the guidelines and best practices mentioned in this article, eCommerce software vendors can easily connect to the APIs, improve their products, and provide the best user experience.

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WordPress 6.6 Is Here – News




WordPress 6.6 Is Here – News

A few times a year, the WordPress open source software gets a major update, providing users with new capabilities, regular refinements, and important bug fixes. With hundreds of fixes and enhancements, WordPress 6.6 brings a new level of creativity, usability, and efficiency to your WordPressing.  

Here’s a quick tour of what this latest update offers folks on, starting with some of the basics about WordPress 6.6. 

Table of Contents

  1. The basics 
  2. More efficient views and navigation in the Site Editor 
  3. Unified and updated publishing flow 
  4. Override synced patterns with custom content 
  5. Automatic plugin rollbacks 
  6. New design elements
    1. Site background image 
    2. Negative margins 
    3. All-new grid support 
    4. Custom default shadow styles 
  7. Section-specific styles
  8. Block Bindings API upgrades 
  9. And more! 

The basics 

WordPress 6.6 is available right now and has likely already landed on your site. You may notice that many of these new features have been available on your site(s) for a few weeks or even months; we often roll out updates in waves on to allow for early access, testing, and iteration before these major updates are more widely released. 

Sites on are updated automatically. If you run into issues or bugs, always feel free to reach out to our expert Happiness Engineers at  

More efficient views and navigation in the Site Editor 

The last couple major WordPress releases have dramatically reimagined the Site Editor experience. With 6.6 you’ll see a new side-by-side default layout when viewing and editing pages. 

Pattern management has also been better integrated, ensuring more efficient navigation and fewer clicks to get where you want to be. 

Amidst these bigger changes are a number of small enhancements to keyboard navigation, bulk editing actions, and the overall design and functionality of the Site Editor. 

Unified and updated publishing flow 

If you’ve spent time in the Site Editor, you’ll have noticed that it used to offer a fairly different experience from the page/post editor. WordPress 6.6 now offers a shared workflow for publishing, leading to smoother interactions when navigating between various elements of your site. 

As part of this unification, there’s also an update to the layout and design of the publish flow with more prominent displays for the title, publishing status, and featured image.

For all the plugin and theme developers out there, this particular update also makes it easier to extend the editor. Both the post/page editor and Site Editor now use the same slots and extensibility APIs

For users, this means a lot more plugins will be able to bring exciting features into the editor. For plugin developers, it means that it’s easier to implement your code to extend the editor’s capabilities.

Override synced patterns with custom content 

This new feature allows for editing specific blocks even when you’re utilizing synced patterns and styles. For example, if you have a pattern for a stylized button CTA, you can use this override feature to use different copy or even colors for different pages and button locations, while maintaining common elements. 

You can “Enable Overrides” from the “Advanced” section of the Paragraph, Heading, Buttons, and Image blocks, with more block support planned for the future.

Automatic plugin rollbacks 

When it comes to plugin management, offers unparalleled reliability and redundancy. In addition to the scheduled plugin updates that we recently introduced, WordPress core now offers automatic rollbacks when a plugin update fails. 

If you don’t utilize scheduled updates, your plugins will update automatically when new versions become available. 

In the past, if a plugin update failed, WordPress would leave the plugin inactive, which might render some parts of your website unusable or broken. In WordPress 6.6, the plugin is rolled back to the previous version, ensuring continuity with your site until you can diagnose and fix the issue. 

New design elements

WordPress 6.6 offers a handful of new customization options for designing and stylizing your site. Let’s explore the most impactful new features. 

Site background image 

WordPress 66 Is Here – WordPresscom News

Make an immediate visual splash with the new site-wide background image option in the Site Editor. Whether it’s a striking full-bleed photo or a whimsical graphic pattern, you have the freedom to choose size, position, and repetition. 

Negative margins 

You can now set negative margins for any block, allowing for more granular margin control. This enables users to more easily create overlapping design elements. Note that negative values must be entered manually rather than with the slider. 

All-new grid support 

With the Grid and Grid Layout blocks, you can quickly create professional-looking grids for your images, testimonials, videos, and more. The “Auto” option automatically generates mobile-responsive rows and columns while the “Manual” option provides more granular control. 

Custom default shadow styles 

1721163362 939 WordPress 66 Is Here – WordPresscom News.webp

From the Styles menu, you can now edit shadow effects, including changing the default shadow style for images, buttons, and more. You can also add your own shadow styles, giving your total control over this subtle and powerful design element. 

Section-specific styles

Here’s one for the theme builders out there. With WordPress 6.6, you have the option to define style variations for specific sections of a site, not just the theme as a whole. To enable this, you’ll have to edit your theme’s theme.json file and declare the style variation (click here for instructions). Once that’s set up, you will be able to quickly modify the styles of several blocks for areas like headers, footers, content sections, and more. 

As a bonus, section styles also work flawlessly with content imported from our public pattern collection.

Block Bindings API upgrades 

This release makes Block Bindings easier to use and more powerful. Originally available since WordPress 6.5, this feature allows users to connect (or “bind”) the content of a block to the data of a custom field. Here’s how to create that in a post. WordPress 6.6 takes it one step further by enabling the option to edit custom field data by just updating the block in the editor.

And more! 

There are hundreds of updates to WordPress in the 6.6 release. What we’ve highlighted above is a just taste of the most notable and visible features. If you’re a developer and want to look under the hood a bit more, you can find the full slate of goodies in this WordPress 6.6 Field Guide.  

Click below if you’re a developer and want to leverage the benefits of hosting your sites with

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10 Steps for Profitable Home Based Clothing Businesses in 2024




10 Steps for Profitable Home Based Clothing Businesses in 2024

For the past five years, I’ve successfully run an online clothing and decor shop from home. No initial investment, inventory, or advertising dollars were needed – just smart strategies and determination. Many believe home based clothing businesses require high startup costs, but with the right approach, anyone can build a thriving online store from their living room.

A clothing business has a lot of moving pieces – you’ll have to manage color choices, sizes, styles, shipping, and inventory management. To stay on track, here’s a 10-step guide and checklist to ensure you’re set up for success.

10 Steps to Success With Home Based Clothing Businesses

When I began my own clothing business, I didn’t have access to any major upfront capital. Therefore, I had to learn how to minimize almost every cost while outsourcing as much of the fulfillment process as possible.

This guide will show you how to replicate this “print-on-demand” method so you can be at home (or anywhere else) while semi-passively fulfilling your orders.

This business model frees you from worrying about:

  • Inventory management
  • Manufacturing costs
  • Shipping and handling
  • Customer returns

Remember, the steps below can be adapted to any type of product – clothing or otherwise. For this guide’s sake, we’ll focus on apparel.

1. Decide What Products You Want to Sell

10 Steps for Profitable Home Based Clothing Businesses in 2024

It may seem obvious to know what you want to sell, but you would be surprised by how many aspiring online business owners skip this crucial step.

For example, while you may be clear on your niche, such as yoga clothing, you might not have decided on what types of products to sell. Racerback tanks? Performance leggings? What types of designs will you use, and what major theme will tie it all together?

Here are a few action steps that can help clarify your product selection process:

  • Create a Mood Board: Use Pinterest to gather ideas from other home-based clothing businesses that inspire you.
  • Study Competitors: Look at what successful competitors in your niche are selling to see what’s working and what you like.
  • Leverage Unique Skills: Think of any unique skills you have, like graphic design or hand illustration, to differentiate your products.
  • Identify Trends: Use tools like Google Trends and social media to spot current market trends.
  • Define Your Audience: Work out who your ideal customers are by age, gender, and fashion preferences.

Once you’ve decided on your products, develop your graphics and designs. If you’re creative, use Adobe or Canva. Alternatively, hire professional designers on platforms like 99Designs to ensure your products stand out with unique, high-quality designs that resonate with your audience.

2. Make Financial Projections and Boundaries

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Next, you’ll want to know your financial goals, expenses, and boundaries. You’ll want to have an idea of how much you want to make and what resources you’re able to leverage in order to get there.

Some key questions to ask yourself include:

  • How much money will I need to spend? If you’re planning on hosting your online shop on a platform like Etsy, you won’t have to pay for a website, but you may have to pay for listing and transaction fees. On the other hand, if you host your own store, you’ll have to pay host fees and possibly transaction fees as well.
  • How much time will I be dedicating? Don’t forget about sweat equity. Your time and effort are valuable, and should be taken into account when setting your financial goals.
  • What are my monthly operating expenses? This includes things like software subscriptions, shipping costs, packaging materials, etc.
  • How much money do I want to make? Set a realistic income goal for yourself based on the amount of time you’ll be dedicating and your operating expenses.

Exploring the potential answers to these questions will help you to stay on track and manage expectations as you grow your home-based clothing business.

3. Define Your Target Audience

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Start by stepping into your customer’s shoes. Picture their daily lives, what excites them, and how they interact with fashion. If you sell yoga clothing, what would your ideal buyer be doing when they wear your products? What types of activities would they be participating in?

Next, identify the demographics of your ideal customers—think about their age, gender, and lifestyle. What kind of fashion do they prefer? What are their shopping habits? You’ll have to connect with your audience and utilize market research tools like social media insights and industry reports to get a clearer picture.

Use all this information to create detailed customer personas to guide your marketing strategy. The better you visualize your ideal buyers, the more effective and targeted your marketing efforts will be.

4. Choose Fulfilment and Shipping Providers

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Print-On-Demand companies are affordable and convenient options for a home-based clothing business. This is where a third party handles printing, packaging, and shipping your products to customers. You don’t carry inventory, pay for products upfront, or handle any of the fulfillment logistics after you set everything up.

There are many POD options available, but some popular ones include Printful and Printify. I personally use Printful because they have a great selection of products, as well as offering excellent customer service, and seamless integration with platforms like Etsy and Shopify. Their customer service team is fantastic, and they are available 24/7 through email and chat.

To compare the two POD programs, check out my Printify vs. Printful breakdown to dig deeper into their features.

Make sure to compare pricing and profit margins among different POD services. High clothing and shipping costs can quickly eat up a lot of profit. I aim for a 30% profit margin on all of my clothing items.

While many POD providers are free, a few cost money, and others have both free and paid plans. Free plans are perfectly fine for getting started, and as you grow, you may want to consider upgrading your plan for more features and customization options.

Finally, remember that you can work with many different PODs. For example, I use Printful for printing my sweatshirts, shirts, and tank tops, while I use Gooten for home decor items.

5. Purchase Samples for Quality Assurance

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You never know how good a product really is unless you test it yourself. Printful and Printify both offer sample products at discounted rates for business owners.

Here’s how to assess clothing quality for home-based clothing businesses:

  • Shipping Times: Order a sample of your products to see how long it takes for them to arrive. Consider where your target audience is located and if this shipping time will be acceptable for them.
  • Quality Control: Check the print quality, stitching, and overall construction of the product.
  • Placement and Quality of Print: If you’re using print-on-demand, make sure the design is accurately placed and high-quality.
  • Fit and Sizing: Make sure to order a variety of sizes in both men’s and women’s clothing to ensure they fit as expected.

When creating or purchasing samples, it’s important to keep in mind that they are an investment in the success of your business. Take the time and effort to thoroughly test and evaluate your products. And having other people try them on and provide feedback can be invaluable in the long run.

6. Take High-Quality Images of Your Clothing Line

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A clothing business is highly visual, so having high-quality images of your products is essential. Good product photography make all the difference between making a sale or not.

Here are some tips for taking professional-looking product photos:

  • Using natural lighting helps showcase the true colors and features of your products.
  • Invest in a decent quality camera or hire a professional photographer if possible.
  • Style your clothing on models or mannequins to give customers an idea of how it will look on them.
  • Take multiple angles and close-up shots for each item.

If you don’t have access to models, you can also use flat lays or styled product images. Websites like or Smartmockups allow you to easily create mockup images of your products on different backgrounds and settings.

7. Create Your Storefront

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At this point, you have your products, financial targets, ideal audience, and high-quality images. What’s missing? A storefront, of course. You’ll need online real estate for your clothing business so customers can browse, learn about your brand, and make purchases.

Here are three popular options for creating home-based clothing businesses:

  • Shopify: User-friendly interface with customizable themes and built-in SEO tools, but higher subscription fees and extra costs for third-party apps; also limited customization compared to open-source platforms.
  • Etsy: Built-in audience for unique products with easy setup and low initial costs, but transaction fees add up, and there’s less control over branding plus fierce competition.
  • WordPress (WooCommerce): Full control over design and no subscription fees, but a steeper learning curve, responsibility for hosting and security, and potential costs for premium plugins.

In a nutshell, entrepreneurs who need a user-friendly, all-in-one solution should choose Shopify. Sellers of unique, niche products will benefit most from Etsy’s easy setup and built-in audience. Those with technical skills wanting full control over their store’s design should opt for WordPress with the WooCommerce plugin.

8. Develop and Fine Tune Branding Elements

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Now that you know where you’re hosting your online clothing business, it’s time to design it to fit your brand. Your branding elements should reflect your target audience and differentiate you from competitors.

Here are print-on-demand business name ideas to help you come up with a name if you haven’t already. Think of a name that clearly connects to your clothing brand and is easy to remember.

You should also consider:

  • Logo
  • Color scheme
  • Typography and fonts
  • Voice and tone
  • Brand images

You’ll have variying levels of control over these elements depending on your chosen platform. For example, Shopify offers customization options for logos, colors, and typography, while WordPress allows full control of every aspect.

If you have a lot of time, talent, or a well-staffed team to build a website, opt for WordPress and hire a design team to build your branding elements. Otherwise, consider using pre-made templates on Shopify or Etsy to save time and hit the ground running.

9. Write Engaging SEO-Optimized Product Descriptions

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With your storefront structured and your products ready to go, it’s time to craft compelling product descriptions that will sell them.

Here are a few tips for writing effective product descriptions:

  • Know your target audience and use language that resonates with them with the support of AI tools like Jasper. Use sensory words and descriptive language to bring your products to life.
  • Highlight the unique features and benefits of your products so customers understand what sets them apart.
  • Use SEO keywords to optimize your product descriptions for search engines with programs like Semrush and EtsyRank.

You may also want to include key policy information such as shipping times, return policies, and any special offers or discounts. The clearer and more informative your descriptions are, the more likely customers will buy from you.

10. Market Your New Home Based Clothing Business

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With your products and storefront ready to go, it’s time to get the word out about your new clothing business. Here are some marketing ideas to consider:

  • Social media platforms like Instagram, Facebook, and Pinterest are great places to showcase your products and connect with potential customers.
  • Collaborate with influencers or bloggers in your niche to reach a wider audience.
  • Consider running promotions or offering discounts for first-time buyers.
  • Attend local events or markets to promote your brand and make connections.

Even online clothing store owners need to connect to a community to get the word out and receive feedback. Take at least one small step every day to promote your business and track the results. Over time, you’ll find certain channels work better than others. Focus on these and continue to refine your marketing strategy.

Final Thoughts: 10 Steps to Success With Home Based Clothing Businesses

Clothing is one of those ecommerce niches that will never go away. Year round, millions of people are searching for unique clothing pieces, making it a lucrative market to tap into. Building a customer base takes time and hard work, but with new tech tools and the right mindset, you can successfully run home-based clothing businesses, no matter your budget or experience level.

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