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9 Best WooCommerce Multi Vendor Plugins (Compared)



9 Best WooCommerce Multi Vendor Plugins (Compared)

Are you looking for the best WooCommerce multi-vendor plugins?

Creating your own online store is great, but you could potentially earn more money by letting other sellers rent a small part of the space. With multi-vendor plugins, you can turn your eCommerce site into a professional-looking marketplace, such as eBay, Amazon, or Etsy.

In this article, we will go over the best WooCommerce multi-vendor plugins so that you can allow other sellers to promote their products on your website.


Why Do You Need a WooCommerce Multi Vendor Plugin?

A WooCommerce multi-vendor plugin allows you to turn your store into a marketplace where vendors can easily sell their products. It adds a feature to your WooCommerce site where other users create their own stores and manage products, payments, and orders.

Rather than trying to tinker with code, WooCommerce multi-vendor plugins are the fastest way to get started.

Creating a marketplace might be useful if your website has a large audience who wants to buy certain products. Maybe you can drive traffic to the marketplace but don’t have the products to sell.

In that case, you can just bring sellers onboard to your marketplace and earn a commission for each sale.

Here are just a few advantages of building your own eCommerce multi-vendor website:

  • Earn a commission: As mentioned, you can piggyback on the sales generated by vendors on your site. This is similar to dropshipping, where you can make money online without having to deal with the hassle of managing inventory or shipping.
  • An expanded audience: The more sellers on your eCommerce platform, the more customers you’ll have. Each seller brings their own word-of-mouth contacts, established customer base, and social media presence, which means more visitors to your platform.
  • Sell a wide range of products: Every seller can add their own unique products or services. This can be either physical or digital products. It’s a win-win for everyone because customers have more products to choose from.
  • Save on costs: Creating a marketplace usually takes a huge upfront investment, such as hiring developers to code a website that offers multi-vendor functionality.

With all that said, let’s look at the top WordPress multi-vendor plugins available so you can create a beautiful marketplace that attracts both buyers and sellers.

1. WC Vendors


WC Vendors is the best WooCommerce multi-vendor plugin out there, and it has all the features you need to convert your online store into a marketplace and begin selling third-party products online.

You can easily accept registrations from potential vendors. That way, they can hop on board and start selling on your platform. You can require admin approval, or vendor submissions can be approved automatically.

WC Vendors marketplace settingsWC Vendors marketplace settings

That said, if you require a more comprehensive application process, it’s best to use a dedicated form builder.

For example, WPForms would allow you to create a multi-page user registration form to collect all the information you need. You may want to ask sellers about the types of products they sell, their current revenue, and whether they already have a retail store.

In addition, the plugin offers plenty of customization options. Individual vendors can create their own storefronts, and they have the ability to easily upload products, manage inventory, and fulfill orders.

vendor storefront examplevendor storefront example

Best of all, you can set the commission rate to a fixed or percentage rate. You can even set up a tiered system where you reduce commission rates for top sellers to incentivize them to keep selling on your website.

If you are not ready to commit to a paid plan, then WC Vendors offers a free version to help you get started. You can easily allow vendors to register, and you can set up a commission rate for sales. Beyond that, all vendors have the ability to publish products.

That said, if you want more advanced features, such as creating service or digital product marketplaces, offering more SEO compatibility, adding auction capabilities, and creating membership plans, then you need to install the Pro version.


  • With its launch wizard, WC Vendors is easy to set up.
  • WC Vendors make it easy to accept vendor registrations.
  • You can accept customer reviews and ratings on each product page.


  • While there is a free version, the best features are paid.

Pricing: Starts at $99.50 per year.

Why We Recommend Using WCVendors: We recommend WC Vendors as the best choice for turning your online store into a highly profitable marketplace. It has all the features needed to sell physical products, handcrafted and second-hand goods, digital products, services, and more. Plus, since the plugin supports many WordPress themes and plugins, you can easily integrate all sorts of marketing apps to boost sales and conversations.

To learn more about its features, check out our complete WC Vendors review.

2. Dokan


Trusted by over 60,000+ marketplaces, Dokan is one of the most popular WooCommerce multi-vendor plugins on the market. Like WC Vendors, it lets you create your own online marketplace, similar to Amazon, eBay, or Magneto, in under 30 minutes.

What’s great about Dokan is that each vendor gets their own customizable dashboard on the storefront. They can easily control and navigate each aspect of their store, like creating product listings, managing orders, creating coupons, and viewing sales reports. However, the backend access is restricted to those with admin access only.

Dokan couponDokan coupon

Dokan has arguably the most available payment gateways, with over 100+ integrations, including Apple Pay, Stripe Express, Google Pay, Razor Pay, and more. Vendors can enjoy automatic payment distribution, meaning that the plugin automatically calculates and distributes payouts with the commissions already included.

Also, vendors can easily manage shipments as well by selecting their own shipping zones or setting flat-rate shipping. It’s a good idea to have a built-in shipping calculator at the checkout page so customers can view the final price to avoid unexpected surprises.

Pricing: Free to get started with limited features. But if you want a full-featured marketplace with product bulk edits, multiple commission types, and reporting, the plans start at a one-time fee of $559.


  • Dokan has 20+ extensions, allowing you to add a lot of different functionalities to your marketplace.
  • The plugin has a built-in order tracking system so vendors and customers can see the status of their shipments.
  • It is an easy-to-use plugin with an intuitive interface.


  • Dokan’s paid plan is more expensive than WC Vendors.
  • It doesn’t have advanced commission settings like WC Vendors.

Why We Recommend Using Dokan: It’s hard to argue against Dokan, especially with all of its add-ons and integration capabilities. Dokan also provides all the essential features you need, like commission settings, vendor customization, and more.

3. MultiVendorX


MultiVendorX is one of the best plugins for creating a niche marketplace. What’s cool about MultiVendorX is that you are not limited to making just an eCommerce marketplace.

You can also add subscriptions, auction features, or even a rental marketplace. Let’s say you wanted only to sell handmade goods, similar to how you would use Etsy. With MultiVendorX, you are in total control.

MultiVendorX gives you a wider range of monetization strategies than other platforms. While you can charge a commission fee, you can also charge subscription fees, listing fees, pay-per-contact, pay-per-action, or a mixed model. Pay-per-contact and pay-per-action would be best suited to a service marketplace.

For example, when a user books a table at a restaurant through your marketplace, you would get paid for that.

MultiVendorX also offers an easy-to-read analytics dashboard so that you can view sales performance. You can filter by vendors, products, product categories, and more.

There’s even a Google Analytics integration that allows you to track your traffic sources. That being said, we recommend using MonsterInsights to get insights from Google Analytics directly in your WordPress dashboard.

Pricing: Free to get started, but if you want advanced features, plans start at $399 per year.


  • Lots of available monetization strategies.
  • Vendors can create a product catalog.
  • You can create many types of niche marketplaces.


  • Paid plans are more expensive due to their diverse feature set.

Why We Recommend Using MultiVendorX: If selling products isn’t your main focus, then MultiVendorX might be the perfect solution. It allows you to create niche, subscription-based, and auction marketplaces. So whether you want to be the next eBay or Craigslist, there’s something for everyone. The plugin offers many monetization options, so you are not just limited by charging commissions, either.

4. WooCommerce Product Vendors

WooCommerce product vendorsWooCommerce product vendors

WooCommerce Product Vendors is an official plugin from WooCommerce that allows you to turn your store into a powerful marketplace. At its core, the plugin lets you:

  • Build a diverse community of sellers.
  • Set a commission rate for each vendor.
  • Receive detailed earnings and sales.

While vendors don’t have the same level of customization over their storefronts as plugins like WC Vendors or Dokan, they do still have some control. For example, they can manage their shipping rules, view sales performance, control their public profiles, and send customers tracking numbers.

The biggest advantage to using this plugin is that it’s a part of the vast WooCommerce ecosystem. It allows you to sell anything from digital downloads and handmade products to music, themes, photographs, and more. You could even sell services and have customers book appointments using WooCommerce Bookings.

Pricing: It costs $119 per year.


  • You can tailor the appearance of vendor pages to align with your brand.
  • Woo Product Vendors allows you to onboard new sellers easily with a customizable registration form.
  • Vendors can manage their product listings, orders, and inventories.


  • Vendors must have PayPal accounts to use the plugin’s automatic payout feature, which can be very limiting for sellers in certain regions.
  • It doesn’t allow vendors to customize the front end of their store.

Why We Recommend Using Product Vendors: WooCommerce Product Vendors is a simple solution that lets you easily turn your store into a multi-vendor site. You can enable commissions based on a set amount, percentage, store, product, vendor, or individual. Beyond that, you can set payouts to send on a schedule like weekly, bi-weekly, or monthly.

5. YITH WooCommerce Multi Vendor / Marketplace

YITH WooCommerce Multivendor MarketplaceYITH WooCommerce Multivendor Marketplace

YITH WooCommerce Multi Vendor is a beginner-friendly WooCommerce multi-vendor plugin that allows you to create and manage an eCommerce marketplace similar to AliExpress, SHEIN, or Amazon. It comes with both free and paid versions, so you can test the tool before making a commitment.

What’s unique about the YITH WooCommerce Multi Vendor plugin is that you can customize what appears on the vendor side. For example, you can perform actions like setting the seller’s header size and color, customizing the related products section, and more.

You also get instant compatibility with all of the YITH plugins. For instance, if you wanted to add reviews of all products to each listing, then you could connect your site to the YITH WooCommerce Advanced Reviews plugin.

Pricing: It costs $149.99 per year.


  • You can easily set up your marketplace.
  • The plugin allows you to customize the registration form and approve or reject vendor applications.
  • As the marketplace owner, you can set vendor permissions.


  • Vendors don’t have a lot of customization options to personalize their own store.

Why We Recommend Using YITH WooCommerce Multi Vendor: We like the YITH WooCommerce Multi Vendor plugin because it gives the owner a lot of control over what vendors can and can’t do. You can set the commissions and permissions. for instance, you can decide whether you want to allow them to generate coupons, manage reviews, or limit the number of products they can publish.

6. WCFM Marketplace

WCFM marketplace pluginWCFM marketplace plugin

WCFM Marketplace is a free marketplace plugin from the WordPress repository. It has a lot of the essential features you’d expect, like flexible commissions, vendor registration, bulk product uploads, and more.

Vendors have a lot of control over their shipping rates. They can set them by zone, country, distance, weight, country, and even zip code.

The plugin also gives the marketplace owner a lot of control. For instance, you can set the rules for withdrawals and disbursements. It also supports reverse withdrawals in the event that a customer requests a refund.

You can configure the refund settings for vendors. For instance, you may want refunds to be auto-approved or set up to enforce a threshold number of days for permissible refunds.

But if you want additional features, then the WCFM Marketplace has a wide range of paid add-ons. For example, the WooCommerce Frontend Manager addon allows you to set store hours, store vacations, add reviews, and more.

The Analytics addon gives you the ability to analyze visitors and sales by product category, specific products, traffic sources, etc.

Pricing: Free to get started, but they offer a variety of premium extensions available that range between $19 to $249+.


  • Marketplace owners have a lot of control over setting rules for operating their multi-vendor stores.
  • It is a relatively affordable plugin with a free plan.
  • Vendors can configure the store’s SEO by placing appropriate keywords.


  • There are complaints about the quality of customer service.
  • You need to pay for add-ons to allow vendors to customize and manage the front end of their stores.

Why We Recommend Using WCFM Marketplace: WCFM Marketplace is a good option with a wide range of feature sets for both the marketplace owner and vendors. Plus, unique customizations such as seller verification and badges are available. The verification ensures a seller verifies they are a real person, and the badge will showcase the best vendors on your site.

7. Easy Digital Downloads

Easy Digital Downloads WebsiteEasy Digital Downloads Website

Easy Digital Downloads is a popular plugin for selling digital products like ebooks, courses, audio, pdf, templates, and more.

While it’s not a WooCommerce plugin, it’s the best choice for people looking to turn their website into a digital product marketplace.

With the Frontend Submissions addon, you can configure your own eCommerce store for selling third-party products. Once configured, you can allow anyone to sell digital products through your store, similar to Etsy or Gumroad.

On the front end, vendors can register to become sellers in your marketplace. Upon approval, they’ll be given access to a vendor dashboard, where they can create new products, add product pages, manage orders, access revenue stats, and communicate with customers.

EDD Vendor dashboardEDD Vendor dashboard

What’s also cool about this addon is that it integrates with the Reviews extension. That way, customers can rate and leave reviews on the products they’ve purchased. Vendors get valuable feedback about their products and can leverage these reviews as social proof for more orders.

Everything is drag-and-drop, so vendors can easily build out their product listings without writing code. All they do is add a product description, upload images, and set their pricing.

For a full tutorial, check out our complete guide on how to create a digital product marketplace in WordPress.

Pricing: Starts at $99.50 per year.


  • Easy registration process for vendors.
  • Vendors can easily create their own storefronts since everything is drag-and-drop.
  • Vendors have the power to track their stats and communicate with customers.


  • Easy Digital Downloads is geared towards selling digital products, not physical products.

Why We Recommend Using Easy Digital Downloads: If you plan on selling digital products, then Easy Digital Downloads is the perfect choice. While it’s not a WooCommerce plugin, it still works for all WordPress websites. Easy Digital Downloads also comes with a wide range of extensions like multi-currency capabilities, email marketing service and payment gateway integrations, add-to-cart pop-ups, and more.

Other Useful Plugins for WooCommerce Websites

Besides having a WooCommerce multi-vendor plugin to simply create the marketplace, you might want to download a few additional tools to help provide sellers and buyers with a better user experience.

Here are a few tools to consider.

8. TeraWallet


TeraWallet is a free WordPress plugin that lets your customers easily store money in a digital wallet on your multi-vendor marketplace website.

Returning buyers can add money to their wallets using a variety of payment methods and later use it to make purchases. With this plugin installed on the website, customers won’t have to fill in their payment details every time or for every vendor they purchase from.

Beyond the core wallet functionality, TeraWallet has a useful cashback and rewards system that allows you to provide discounts to customers based on their purchases.

For instance, you can set cashback rates for specific categories or products and even provide bonus cashback during special events or seasonal promotions. This is a great way to build customer loyalty and drive more buyers to your marketplace.

Pricing: Free to use


  • The plugin is free to use.
  • Customers can deposit funds, transfer money to other users, and make purchases with their wallet balance.
  • Customers can even make partial payments with the balance and the remainder with their credit cards.


  • It’s not a multi-vendor-specific plugin, so it works for regular WooCommerce and online stores, too.

Why We Recommend Using TeraWallet: We like TeraWallet as a plugin to improve the user experience. If you want your customers to keep returning to your website, then it’s a good idea to ensure a seamless checkout experience. With TeraWallet, customers can keep an account balance, and sellers can reward them with cashback.

9. Product Feed PRO for WooCommerce

Product Feed Pro for WooCommerceProduct Feed Pro for WooCommerce

Product Feed PRO for WooCommerce is a plugin that helps you set up better eCommerce marketing campaigns.

It helps you add product feeds to your marketing channels, such as Facebook, Google Shopping, Bing Ads, and others. Adding these feeds will help you showcase your top sellers, which help you boost their sales. Best of all, this plugin has an unlimited number of products you can put in your product feeds.

In addition, you can set various filters and rules to show only your vendor’s most profitable products. You can exclude products that are low on stock, have low-profit margins, or only include products on sale.

Pricing: Free to use


  • Free and paid versions are available.
  • Filter rules so you can show the best products for your marketing campaigns.
  • 100+ templates included for marketplaces and comparison shopping engines.


  • It is not designed explicitly for multi-vendor sites, so each seller does not get their own control set.

Why We Recommend Using Product Feed Pro for WooCommerce: We like Product Feed Pro for WooCommerce because it’s a good way to help advertise your marketplace. Adding product feeds to your Google Shopping campaigns will allow you to showcase some of the most popular products on your website and, in turn, help out your vendors.

How to Choose the Right WooCommerce Multi-Vendor Plugin

Not all WooCommerce multi-vendor plugins are made equal. That’s because you may have specific needs that are different from those of other eCommerce marketplaces.

But still, here are some key features and factors to consider when making your decision.

Vendor Management Tools

At the heart of a successful eCommerce marketplace is the ability to easily manage multiple vendors. So, you’ll want to look for vendor management features such as:

  • Unlimited product uploads and variations
  • Inventory management
  • Sales data and reporting dashboard
  • Shipping management
  • Vendor Registration

For instance, WC Vendors provides a full vendor dashboard so you can see all of your orders and shipment status.

WC Vendors dashboardWC Vendors dashboard

The idea is that the plugin should be able to handle all multi-vendor activities, contributing to smoother operation.

Individual Vendor Stores

Your branding plays a vital role in attracting vendors and customers. That means your chosen platform offers a high level of customization.

These customization options may include things like flexible layout designs, adjustable themes, and personalized storefronts for vendors. Each vendor must have its own independent storefront with unique URLs that customers can send.

On top of that, vendors should have the power to add custom dashboard logos, unique headers, and product descriptions.

Commission Structure

Since you are responsible for driving all the traffic to your marketplace, it’s a good idea to have a commission structure in place.

The best multi-vendor plugins offer a flexible commission system. Under this system, you can charge vendors a fixed or percentage fee for every successful sale made through your platform.

For instance, WC Vendors allows you to set multiple commission types. You can even offer tiered commissions based on product price, product sales, or total sales.

Essentially, it allows you to take a small cut to provide the customer base, infrastructure, and platform so that vendors can sell their products or services.

Payment Gateways

Without convenient payment gateway options, there’s a good chance your visitors will abandon their shopping carts.

No matter how many pop-ups, social proof, countdown timers, or other trust badges you add, customers need a reliable payment option they can trust, like Stripe and PayPal.

These are trusted WooCommerce payment gateways available in most countries. They allow you to process credit card payments. Furthermore, customers know they can always contact these payment providers should a problem arise with their order.

Integration and Third-Party Apps

Your multi-vendor plugin is just one part of your entire eCommerce ecosystem. You’ll need other third-party apps such as inventory management systems, email marketing services, accounting software, and help desk plugins.

For example, adding various WooCommerce shipping plugins is probably helpful so that customers can calculate extra fees before checkout and track their orders after making a purchase.

WC Vendors offers integrations with UPS and FedEx shipping plugins, which is helpful for getting accurate shipping costs and handling returns.

Navigation and Search

When customers land on a marketplace site, they expect a smooth shopping experience. Slow website performance or a lack of mobile responsiveness are a few factors that could increase bounce rates.

But beyond that, it’s helpful to have a search bar on your site along with a filter option. For example, WC Vendors provides a sorting feature so users can easily sort through products by rating, price point, and popularity.

vendor filter optionsvendor filter options

They also have an intuitive search functionality so shoppers can find the products they’re looking for without needing to scroll through pages of product listings.

Documentation and Customer Support

When an issue comes up, getting the error fixed should be the top priority. That’s why you want to look for a multi-vendor plugin with a dedicated support team that you can easily reach.

It should also provide a comprehensive knowledge base with documentation showing you how to perform every single function offered by the platform. Ideally, there should also be a way to submit a support ticket or a live chat feature where you can speak with a customer service representative.

Frequently Asked Questions About WooCommerce Multi Vendor Plugins

What is the best multi-vendor plugin for WooCommerce?

Based on our experience and testing, WC Vendors is the best multi-vendor plugin for WooCommerce. Its combination of user-friendliness, customization, and diverse feature sets makes it the most popular choice for building your own online marketplace.

Why create a multi-vendor marketplace?

Creating your own marketplace allows you to stand out from the pack. You can create niche multi-vendor platforms to serve a specific audience, such as a marketplace for hand-crafted goods or an online booking system for online contractors. The possibilities are endless. By creating a multi-vendor site, you can earn an additional income stream with commissions and serve a niche audience.

With all that in mind, WC Vendors is the best overall multi-vendor plugin for WooCommerce since you can sell physical goods, digital products, services, and subscriptions. That said, MultiVendorX offers multiple monetization methods like charging a subscription model, listing fees, or pay-per-action.

We hope this article helped you find the best WooCommerce multi-vendor plugin for WordPress. You may also want to check out our curated list of the best WooCommerce plugins for your store and the best WooCommerce WordPress themes.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Five Takeaways from WordCamp Europe 2024 (From a First-Time WordCamp Attendee) – News




Five Takeaways from WordCamp Europe 2024 (From a First-Time WordCamp Attendee) – News

This year’s WordCamp Europe was held in Torino, Italy, the capital city of the Piedmont region in northern Italy. Torino is known for its rich automotive history, beautiful architecture, and, of course, incredible food.

From June 13-15, 2024, over 2,500 folks from the WordPress community, including many of us from the team, came together to learn, connect, and give back to the WordPress project that powers over 43% of the entire internet.

I joined the team back in January of this year, so WordCamp Europe 2024 was my first WordCamp experience. In today’s post, I thought it might be interesting to hear about the conference from a first-timer, especially if you’re considering attending a WordCamp or WordPress meetup in the future. 

Here are my top five takeaways from my very first WordCamp:

1. In-person connection is powerful.

If your typical workday looks similar to mine––sitting at a desk at your house all day by yourself––going to a conference as large as WordCamp Europe may be a wee bit out of your comfort zone. It certainly was out of mine.

That said, I’ve recently found myself craving in-person connection after the pandemic and working almost exclusively from home for over eight years. Not only did attending this conference just get me out of my normal routine, it allowed me to connect with folks who love the tool I’ve used personally and professionally for over a decade: WordPress.

I staffed the booth, so I had a ton of opportunities to chat with other business owners, developers, creators, and makers over the course of the conference. I actually talked with a few fellow self-taught women developers like me, and I walked away feeling inspired, motivated, and just really thankful to be a part of this community.

But the best conversations happened in places I wouldn’t have expected: over spritzes, grabbing a cafe at the venue, or just walking around the city.

Embracing connection was a big focus of Matt’s final keynote speech during the event, and I couldn’t agree more. Events like WordCamps allow for swapping ideas, collaborating and troubleshooting, and experiencing a sense of community that you just don’t get while sitting behind a computer. 

That said, if large-scale conferences like a flagship WordCamp just aren’t for you, try checking out a local WordPress meetup to connect with other like-minded folks in your community.

2. It takes a ton of people to make WordCamps great.

One of the most moving parts of WordCamp Europe was at the very end when all of the volunteers and organizers were called to the stage; it’s truly amazing just how many people need to be involved to make an event like WordCamp actually happen.

People in black tshirts on a stage with a blue background and other people sitting in chairs facing the stage
Screenshot from the WordCamp Europe 2024 livestream on YouTube

Everything was smooth and well-organized, and the volunteers and organizers could not have been more helpful. Their enthusiasm about the event, WordPress, and community in general throughout the conference was infectious.

WordCamps and local WordPress meetups are always looking for volunteers; donating your time and expertise for events and meetups like this are a great way to give back to the WordPress project and community.

And if you’re an organizer of your local WordPress meetup, check out this post for information on how you can get a free website for your local meetup.

3. Contributor Day isn’t intimidating for a first-timer.

I’ve never contributed to WordPress core, but it was one of my goals for this year. That’s why I was so excited to participate in Contributor Day at WordCamp Europe.

If you’re unfamiliar with Contributor Day, it’s an event that usually kicks off a WordCamp. Teams focus on contributing to the WordPress open source project, with groups focused on code, support, translations, sustainability, inclusion, and more.

After listening to all of the team presentations, I decided to join the Accessibility team. Accessibility is something that has always interested me, but it’s also something I don’t have a ton of experience with.

That said, my inexperience wasn’t just accepted, it was actively welcomed.

people sitting around circular tables and #wceu on a wall

Once I got to the Accessibility team table, I was immediately greeted and welcomed. Then I paired with a fellow contributor, Marco Acato from Acato Digital Agency, to test the accessibility of a new theme for the WordPress theme repository.

I learned so much, asked a ton of questions, and felt surprisingly accomplished after just a few hours of testing this theme. We were actually able to publish feedback for the theme developer at the end of the day as well. 

Contributor Day gave me an even deeper appreciation for the entire community that supports the WordPress project every single day. So much work and effort goes into maintaining and improving this tool that millions of websites across the world rely on to run their businesses, amplify their messages, and stay in touch with others. I felt so grateful to have been a part of it during Contributor Day and would encourage any other first-timers to attend a Contributor Day in the future as well.

Luckily, WordPress core is always looking for volunteers and contributors; check out this guide or the new Contributor Mentorship Program if you’re interested in becoming a contributor yourself.

4. Torino was a great host city, and the WordCamp team made navigating a new city easy.

Between attending Contributor Day and sessions, to checking out sponsor booths and attending side events, I didn’t think we’d have a ton of time to actually see the city or Torino.

I actually had plenty of time to explore with my coworkers, eat pizza every single day, and scope out the best gelato spots outside of conference hours. 

a gelato cup filled with two different colors of gelato with a spoon sticking out of it

The WordCamp Europe team did a great job preparing attendees to make the most of our time in the city as well; their travel guides helped me feel confident navigating the city and finding some of the foods that come from this area in Italy.

As a first-timer in Torino, I really appreciated the extra work that the WordCamp team did to ensure everyone had a chance to explore and experience the city.

5. Pizza really is poetry.

I would be remiss to not mention the food that we ate during our time in our host city! While we like to say that “Code is poetry” around here, so is pizza. 

One of my very favorite memories from the event was the branding. The design team for WordCamp Europe 2024 added subtle nods to our host country throughout the venue, which was incredibly clever and well-done.

a sign that says 'Code is Poetry (...but so is pizza)' and #wceu

And while pizza is indeed poetry, it’s even better when shared amongst coworkers, friends, and people who get excited about the same things that excite you.

five people sitting at a table with three large pizzas on top

Wrapping up

I loved my time at WordCamp Europe, and I’m already looking forward to the next time I can connect face-to-face with the WordPress community. 

Were you at WordCamp Europe this year? Leave a comment with your favorite memory from the event below.

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Inside’s World-Class Security Features – News




Inside’s World-Class Security Features – News

You can rest easy knowing that you have the web’s best security guards working on your behalf.

It’s never been easier to create a website—especially with—but keeping that site secure can be challenging. When you host with, though, we do the heavy lifting for you and let you focus on the fun of creating your dream website. Whether you’re a blogger, entrepreneur, or hobbyist, our top-notch security features safeguard your site day and night so that you don’t need to stress. 

Whether you’ve known about it or not, we’ve long been scanning and monitoring your site’s files to catch and remove threats. Let’s dig in just a bit more. 

Built-in protection at your fingertips

Scan history is available on higher-tier plans

Using Automattic’s homegrown Jetpack software, every site is scanned on a daily basis for dangerous plugins, themes, malware, and other vulnerabilities. Once weaknesses are spotted, our security team swiftly resolves the issues, updating or reverting files as needed depending on the problem. 

Perhaps the best part is that we offer this peace of mind for free, on every plan. This certainly isn’t the case everywhere. Many WordPress hosts charge for the type of protection that offers on all of our website plans.  

Plus, you don’t have to do a thing to activate or maintain these security features. Our scanning tools are up and running as soon as your site is created. You can rest easy knowing that you have the web’s best security guards working on your behalf.

Why does website security even matter? 

It’s possible you’ve never before thought of the importance of website security. The reality of the modern web, however, is that bad actors are out there looking to take advantage of you and your site’s visitors. 

If your site is hacked, it’s liable to cause serious damage to your reputation and your livelihood (not to mention your emotional well-being). Hackers can manipulate your website’s data, steal information from you or your users (including passwords), install and execute malicious code, and even distribute the malicious code to your visitors, infecting their sites and machines. It’s not an insignificant problem or threat, that’s for sure. 

Jetpack’s web application firewall (WAF) monitors every request to your site and blocks requests from anything malicious. Our team of security experts continually updates the web application firewall’s rules to ensure you are protected against the most up‑to‑date threats. You don’t have time for downtime. 

Even more robust security tools are available 

1718839563 143 Inside WordPresscoms World Class Security Features – WordPresscom News

On our higher-tier plans you also have access to the scan history, which shows a record of all previous threats on your site. Additionally, you’ll have access to real-time backups, real-time security scans, malware removal, spam protection, and vulnerability notifications for core code and plugins.

Set it and forget it 

At, we want you dreaming big rather than spending your energy worrying about your website’s security. This is why we provide automatically-installed best-in-class monitoring with no extra charge, on every single plan. 

And our security features will grow right alongside you; whether your dream is to blog about your adorable cats, highlight your stunning landscape photography, or build a home base for your budding technology startup, we have your back. Learn more about all our security features or get started building right now:

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WordPress Themes 101: Free vs. Premium and Everything in Between




WordPress Themes 101: Free vs. Premium and Everything in Between

Do you want to learn about WordPress themes and how they can take your website to the next level? If so, you’re in the right place! 

There’s no question that choosing the right WordPress theme is vital for building a website that not only looks great but also offers your customers the best experience possible. 

But as a beginner or someone looking for a change, this process can be overwhelming, after all, there are thousands of themes to choose from!

We believe that by understanding themes and the important factors around them, you’ll be better prepared to choose one that aligns with your goals. Today, we will give you the full rundown on WordPress themes. Keep reading, and you’ll learn everything you need to know about finding the perfect theme for your site.

Let’s begin!  

Understanding WordPress themes

At its core, WordPress themes are a collection of files that define the appearance and functionality of a WordPress website. Themes control everything from the layout and color scheme to the typography and navigation menus. They are the visual and structural foundation that dictates how content is presented to visitors.

Not only do themes determine the look of your site, but they have a direct impact on performance and your overall user experience (UX).

Choosing the best WordPress themes can enhance the overall branding, improve readability, and provide a seamless browsing experience across different devices. But a quick look at the ecosystem will show you that the possibilities are quite endless. You can find sleek and minimalist themes as well as incredibly in-depth, feature-rich options and everything in between. 

One way to start exploring your options is to see what themes your favorite websites use. There are various tools and resources available that can help you with your research. A popular option is “What WordPress Theme Is That?,” which allows users to enter a website URL and quickly discover the active theme. Additionally, “WordPress Theme Detector” can automatically detect and display the theme information for any WordPress site you visit.

WordPress Themes 101 Free vs Premium and Everything in Between
Adobe Stock

Choosing the right theme

Now that you know a bit more about themes, let’s talk about some of the major factors you need to know when choosing one for your website. 

  1. Responsive Design: Did you know there are over 5.48 billion mobile users? This statistic highlights why it’s essential to choose a theme that offers a responsive design that looks great and works perfectly across all devices and screen sizes.
  2. SEO Optimized: You’ll want to find a WordPress theme that can help with search engine optimization (SEO). For example, some themes come with a schema markup alongside the theme.  This feature can give your website a competitive edge in search engine rankings and lead to more traffic.
  3. Customizable Design: Depending on your needs, you may want to choose a theme that allows for easy and flexible customization, whether through theme options, page builders, or the ability to modify the code directly. This feature can help you add some personal flair and style to your site. 
  4. Compatibility with WordPress plugins: WordPress plugins can add powerful functionality to your website, so it’s crucial to choose a theme that is compatible with the plugins you plan to use or might need in the future. Trust us, you don’t want to buy a theme that isn’t compatible with what you’re currently using. 
  5. Loading Times: Research shows that 53% of people will leave a website if it takes too long to load. So, this means a fast-loading website is crucial for boosting engagement, sales, and your search visibility. When looking for a theme that can help, choose one with optimized code and a lightweight design.

Free vs. premium themes

When it comes to choosing the best WordPress themes for your site, you’ll need to balance the factors above with the decision to use a free or premium option. Both have their advantages and drawbacks that you should know.

Here’s a quick overview of each, as well as when you should use them on your site: 

Free WordPress Themes:

  • Cost-effective solution, which can be helpful for people on a tight budget.
  • A wide range of free themes are available in the official WordPress directory and third-party repositories. This means you’ll have options, even if you decide to take the free route.
  • Ideal for basic websites or those with limited customization needs.
  • Free themes are usually not updated as often, which can pose security risks if not maintained properly.
  • There are limited support options, so you’ll need to check out forums if you get stuck. 

When to choose a free theme:

  • You’re on a tight budget and have basic website design needs
  • You’re comfortable with limited customization options, or don’t need advanced customization
  • You’re willing to take precautions to keep your site safe and maintained due to the lack of support and updates

Premium WordPress themes:

  • Typically come with more advanced features, which means you can tweak your site in a way that perfectly matches your needs. 
  • Outside of standard page building, these themes are often highly customizable with various built-in options and integrations.
  • Provide access to dedicated support and step-by-step guides when you have a specific problem. 
  • It can be more expensive, ranging from one-time fees to recurring subscriptions.

When to choose a premium theme:

  • You require advanced features and functionality.
  • You value regular updates, support, and maintenance.
  • You need a highly customizable and unique design.
  • Your website handles a lot of sensitive information or traffic. 

Ultimately, the decision between a free or premium WordPress theme will depend on your specific needs, budget, and the level of customization and support you require for your website. Both have a place in the community. 

Now that you know a little more about themes and how they work, let’s have a look at some of the best themes and how they can help you take your website to the next level.


WordPress Themes 101 Free vs Premium and Everything in BetweenWordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $59 per year

Astra theme is a multipurpose and lightweight theme that has become extremely popular among WordPress users due to its performance, customizability and compatibility with popular page builders such as Elementor, Beaver Builder etc. 

The free version of the theme offers basic yet important features such as responsive layout, typography controls, different layouts etc. The premium version of Astra, Astra Pro, offers advanced features such as custom layouts, header builder, footer builder, typography options etc. Weighing less than 100KB, this theme is one of the fastest WordPress themes and is suitable for any type of website.


1718603778 829 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 829 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $59 per year

Another modern and popular theme, GeneratePress, is known for its speed and ease of use. The free version already has an integrated layout builder, typography options, and basic pages such as services, portfolio, and contact.

GeneratePress is also an ideal WordPress theme for website layout because of its visual page builder in the premium version. Some of the premium features of this theme include a site library, custom layouts, sections, headers, typography, pricing tables, WooCommerce support, and advanced theme settings. If you’re looking for WordPress eCommerce themes, this is an excellent option.


1718603778 139 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 139 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $44 per year, $176 for life

A multipurpose theme with strong eCommerce and online store capabilities, OceanWP offers a range of pre-built website demos in the free version, as well as WooCommerce integration and all the customization options you’d expect from a popular WordPress theme. 

Further premium features include a pop-up builder, sticky headers, content slider, icon box, feature grid, table of contents and more. The theme also includes premium add-ons for integrating with some of the most popular plugins such as MonsterInsights, WP Rocket, and AIOSEO. Overall, OceanWP is a powerful theme suitable for business websites and online stores.


1718603778 287 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 287 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Premium $69 per year

Avada is a top-selling theme on ThemeForest. It is a fully packed, highly functional, responsive, and versatile premium WordPress theme with a visual page builder, dozens of pre-built website layouts, tons of custom options, header builder, footer builder, and e-commerce shopping cart options. 

Out of the box, Avada comes with lots of layout possibilities and you can create any type of website from business and corporate sites to e-commerce stores, restaurants, cafes, product showcases, portfolio sites, travel and wedding sites, medical and law firms, SEO and marketing agencies, and any type of responsive website.

We like the Visual Pagebuilder, which allows users complete creative freedom to build stunning and highly effective web pages. In addition to that, it offers Header Builder and Footer Builder as well. Avada is a complete theme which will fulfill all your requirements.


1718603778 164 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 164 WordPress Themes 101 Free vs Premium and Everything in Between
Price: 30-day free trial, $89 per year

Divi is a bestselling premium WordPress theme by ElegantThemes which comes with a great drag-and-drop page builder. This enables complete control over your website’s design along with remarkable layout choices. 

The user-friendly visual builder helps create personalized layouts, incorporate animations, and take advantage of the pre-designed layouts and modules. Other advanced options that Divi offers are split testing, custom CSS controls, and robust theme options. All these make Divi a versatile choice for agency websites, designers, and for everyone looking for a totally customizable web solution.

Thrive Themes

1718603779 146 WordPress Themes 101 Free vs Premium and Everything in Between1718603779 146 WordPress Themes 101 Free vs Premium and Everything in Between

Price: $149 per year

Thrive Themes offers a great theme builder that can help you create stunning, high-performing websites. It comes with a list of designer-made and tested themes that can be installed with a click. Set global website branding effortlessly, including smart brand colors, global font sets and pairings, and dark/light brand logos.

With Thrive Themes, you can visually edit all your theme template files, including blog posts, headers, footers, sidebars, 404 pages, and more. The theme builder allows you to edit and style blog lists with ease and make sweeping changes across your entire website or fine-tune each pixel.

Ideal for marketers and eCommerce business owners, Thrive Themes provides the flexibility and power to create engaging, conversion-optimized websites. It integrates seamlessly with other popular WordPress plugins, making it a great choice for both new and established businesses.


1718603779 394 WordPress Themes 101 Free vs Premium and Everything in Between1718603779 394 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $149 per year

Specialized WordPress themes

WordPress themes are very versatile, but sometimes you need something more targeted – a specialized WordPress theme just for your site and its unique purpose.

With that thought in mind, let’s look at some of the top theme choices for some of the most common website types, including blog, e-commerce, and business themes.

WordPress blog templates

Perhaps your #1 priority is to create a successful blog. In that case, you need a WordPress theme that’s optimized for writing and blogging. Here are some of the top WordPress blog themes featuring user-friendly elements that bloggers will love:

  • Design elements that encourage readability and content discovery
  • Built-in featured posts, related posts, and popular posts widgets
  • Integration with social networks for sharing
  • Easy customization of author boxes
  • Integrated email/newsletter signup forms

Some of the most popular WordPress blog templates include Editorial, Novelty, and Poseidon. Many of the best blog themes emphasize clean design and minimal distractions for readers while still offering plenty of customization and tools.

WordPress Ecommerce templates

If you’re ready to create an online store, you’ll need an eCommerce WordPress theme. All of the best WordPress eCommerce templates are optimized for shopping and include integration with the popular WooCommerce plugin and other shopping cart systems.

Other features include:

  • Product catalogs and shopping carts
  • Secure checkouts
  • Advanced product filters and search
  • Cross- and upselling
  • Customer reviews and ratings

Astra Pro, OceanWP, and Divi all offer strong eCommerce support, while dedicated eCommerce templates like Shoptimizer and GrooveKart are specifically designed for this.

When choosing an eCommerce WordPress theme, consider the size of your product catalog, the payment options you need, and any other functionality like memberships or subscriptions.

WordPress business and corporate templates

Whether you’re a business, agency, or professional, your WordPress theme can make or break your credibility and trust with clients and customers.

Many of the best WordPress themes for business and corporate sites feature professional designs and useful business tools, including:

  • Clean, corporate layouts
  • Staff profile pages
  • Team portfolio and case studies
  • Testimonials and client logo sliders
  • Advanced contact forms and map integrations

Neve, Customizr, and the Divi theme are all popular choices for business templates. The latter offers a whole suite of professional layouts and designs for many types of industries.

When selecting a business WordPress theme, consider your industry niche, whether you need eCommerce, and your branding and design style. All of this information will help you determine the right theme for your site. 

Ultimately, picking the right template can help you start your website strong, whatever it may be. We suggest doing some additional research and looking for themes targeting your specific niche – it will be worth your time, and your visitors will appreciate the fact that your site is optimized for them. 

Theme selection based on content needs

Apart from special use cases like blogs or e-commerce websites, you can also consider the type of content you’ll publish and choose the theme that best fits your needs.

Let’s consider some good themes for posts/comments and visual content like portfolios and galleries.

Best themes for posts and comments

Do you think user comments and community engagement will be a major part of your workflow? If so, you should pick a theme that prioritizes posts and comments.

The best themes for posts and comments WordPress provides customizations like blog layouts, commenting, social sharing, related feature tabs, and customizable user profiles.

Some well-known themes in this category include Editorial, Zine, and Suffice. These themes will give you a blank slate for long-form content to go alongside engagement via comments, sharing buttons, and related posts.

Best themes for visual content

On the other hand, if your website is going to contain a lot of visual elements like photography, designs, or graphics, you need a theme that helps in showcasing this type of content.

The themes that are best for websites with lots of visual content usually come with the following features: gallery and portfolio project system, lightbox, grid options, distraction-free modes, and slider integrations.

Some of the well-known themes for websites with lots of visual content include Divi, Neve, Astra, and specialized portfolio themes like Accountor and Imprint. Many of them make use of WordPress’ native media handling while adding better visual layouts and display features.

When selecting a theme that focuses on visual content, consider the type of media you’ll be displaying (images, videos, 3D models, etc.), whether you need proofing areas for clients, and whether print/download options will be needed.

Regardless of the type of content you’ll be publishing, investing time in identifying a theme well-suited to managing how you organize and present that content can lead to a much better user experience for your target audience.

Affordable options

Creating a website needn’t be expensive. There are high-quality, cheap WordPress themes available that ensure your website looks professionally crafted without compromising on performance or usability.

Startups, small enterprises, and people with limited budgets need cost-effective solutions when it comes to choosing WordPress themes. Here are some guidelines on how to find cheap, responsive WordPress themes:

Visit free theme repositories

The official theme repository is the first place you should consider. There are thousands of free themes available there. Free doesn’t necessarily mean the theme is of low quality. There are well-coded, responsive, and regularly maintained themes in the repository if you’re willing to look and be aware of ones that haven’t been updated in a while.

Check for developer/student discounts

Most premium theme providers give attractive discounts to developers, agencies, students, and beginners. Ask if there are special discounts available even if you don’t see any listed.

Freemium themes

There are WordPress theme companies which provide themes based on a freemium model. Kandance from our list above is one such option. You can start with the free version and upgrade to premium features as and when your resources permit.

Watch out for sales and bundles

If you have a flexible deadline, you can wait for the next sale or bundle offer from prominent theme providers. Many of them offer attractive discounts (as much as 30-70%) around various festive seasons like Black Friday and so on.

Wrapping it up

Choosing the very best WordPress theme for your website is a key part of the design process. Not only does your theme determine the appearance of your site but it also determines the experience you build with visitors.

Whether you are creating a blog, an online store, a business website, or a portfolio that is heavy on images, choosing the right WordPress theme from the start will make all the difference to the success of your site.

In this article, we’ve covered the different types of WordPress themes available, some of the popular choices, specialist themes, and even some free alternatives.

So, take the time to research, experiment, and use the advice and resources we shared today. With the right WordPress theme in hand, you’ll be well on your way to creating a thriving website that resonates with your audience.

Additional resources

Theme libraries

  1. Theme Directory: The official WordPress theme repository with thousands of free themes.
  2. ThemeForest: A vast marketplace for premium WordPress themes across various categories.
  3. Elegant Themes: Home to the popular Divi theme and other premium themes and plugins.

Tools for detecting themes

  1. What WordPress Theme Is That?: A free online tool to detect the theme and plugins used by a WordPress site.
  2. WPThemeDetector: Another tool for identifying the theme and plugins on a WordPress site.

Theme comparison and review sites

  1. WPBeginner: Offers reviews and comparisons of various WordPress themes and plugins.
  2. SeedProd: Provides curated lists and reviews of free and premium WordPress themes.
  3. IsItWP: Helps you find the best WordPress themes and provides in-depth reviews.


What is a WordPress theme?

A: A WordPress theme is a collection of templates and stylesheets used to define the appearance and display of a WordPress-powered website.

How do I install a WordPress theme?

A: To install a theme, go to your WordPress dashboard, navigate to Appearance > Themes, click “Add New,” search for a theme, and click “Install.” Once installed, click “Activate” to apply the theme to your site.

What is the difference between free and premium WordPress themes?

A: Free themes are available at no cost and offer basic features and customization options. Premium themes come with advanced features, dedicated support, and regular updates but require a purchase.

Can I customize my WordPress theme?

A: Yes, most WordPress themes offer customization options through the WordPress Customizer or theme-specific settings. You can change colors, fonts, layouts, and more.

What should I consider when choosing a WordPress theme?

A: Consider factors like design, responsiveness, customization options, compatibility with plugins, SEO friendliness, speed, and support.

How can I find out which theme a website is using?

A: You can use online tools like “What WordPress Theme Is That?” or “WPThemeDetector” to identify the theme and plugins used by a WordPress site.

Can I use multiple themes on my WordPress site?

A: Typically, you can only activate one theme at a time for your entire WordPress site. However, you can use different themes for different sections of your site with plugins or custom coding.

Guest AuthorSyed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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