Google’s announcement to sunset their Optimize product has hit many companies hard, as they realize they only have eight months to find a...
Vendor lock-in, alongside security, are issues that have pervaded IT and software procurement, whether computing has been centralized or not. In the era of the cloud,...
A combination of forces is putting intense pressure on companies to transform their business models. Deprecating third-party cookies, dynamic privacy environments, and rapidly changing consumer behaviors...
Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. Infutor’s Total...
For the past 20 years at Real Story Group, we’ve helped hundreds of enterprises make good martech stack decisions, and over that span, I’ve been fortunate...
Let’s say you work in martech for a large, well-known enterprise. It’s a global firm, a recognized brand. Ideally, you’d want to follow a structured, test-based...
In the wake of the first dot-com bubble bursting twenty years ago, Forbes published an excellent piece called “The Undead.” It profiled some struggling enterprise software...
