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Here are some tips and tricks to get free images for your website




Recent search engine updates made it clear that Google will not accept websites with fewer images. It seems harsh, doesn’t it? It is important to evaluate what steps will help your SEO and what will make you feel discouraged. Google’s latest bottom line states that your SEO will suffer if your website doesn’t have at least one relevant, high-quality image per page.

For all you website owners who find it easier to put pen to paper than to use flash, here’s the scoop: Google loves images and we should follow their lead. Images look great. The world is different than it was once. And the daily newspaper is not filled with black-and-white text. Today, images fuel our society. Images that capture a moment in time, are captivating and captivating. They also entice our attention and captivate our senses. To truly connect to what they see on the screen, the majority of online society today relies on delicate juxtapositions of text and images.

Sharing is another trend that has been reviving in recent years to add to the ever-growing list. Online sharing has become so common that websites without sharing tools are considered obsolete. It is important to attach a relevant image to each post to allow website visitors to share them. You are doing yourself a great disservice by leaving an imageless post. If no one is able to share your post, all the effort and time you put into researching, writing and editing, it will be a waste of time. Google will also discredit the work you put into writing if it doesn’t have a quality image that compliments it.

Since images are now the key ingredient for website success, it is no surprise that “free images” is one of the most popular trends on the internet. The copyrighted photo is the most popular of all these trends. Website owners have found it too risky to use copyright-protected images on their websites. Therefore, the internet follows one simple rule: “Take your own pictures or search the internet for free pictures.” Option “B” is not an option for people who don’t know how to use a Nikon. It is becoming increasingly difficult to find suitable images that are free from copyrights on the internet. However, there is a growing demand for these images. Website owners who are skilled at photography have resisted anyone trying to get a ride. Google made it nearly impossible to steal and republish copyrighted images. New services and developments opened the door.

Remember those times when your mother used to remind us that there is no such thing as a free lunch. It was only a matter time before copyright-free images became so in high demand that new companies began popping up all the time to fill the gap. Website owners were excited to sign up and gain access to a free library of images they could use anywhere, anytime. Many of these stock image websites offering “Free Images” are offering false dreams. Website owners will often be hit with image costs and subscription fees after signing up. While some website owners will pay 99 cents per image, those who want to make a profit from their website before spending more money on it will be charged 99 cents.

The next step that the image-seeking deperado often takes is to load his web pages with all images he finds. But cowboy, keep your horses there, too. Google is smarter than that. It is no longer enough to fill a tech post with a photo of your pet cat, Pebbles. Google is becoming smarter by every megabyte and can now recognize the images that you use to fill your pages. To get your pages the recognition they deserve, you must align the images you place side by side with your posts.

There are some service providers that can be called “the good guys” when it comes to searching for free images. is one of them. is a free stock photography website that offers unlimited access to free images. It also has a WordPress plugin. However, there are always the bad things.’s limited collection of photos is not all that great. Website owners who are considering browsing’s photo database should be aware that they must give credit information to any image they use on their website.

PhotoDropper, another website, is a good example of a website that blurs the lines between good and evil. PhotoDropper can also be used as a WordPress plugin and offers a large library of photos. Be sure to carefully read the fine print before you click on that relevant image. PhotoDropper offers a large library of photos. However, most of the best ones are not available to those who have purchased the “premium” package. While you will find useful images in their free collection, you’ll end up with only a toothache if you go to the candy shop and find out that you can only eat gummy worms.

Stock.EXCHNG and Stock Vault also have managed to secure their place in the race for free images. Unfortunately, as with PhotoDropper and, these free-image-sharing services have their own set of problems. Stock.EXCHNG demands that every image be accompanied with attribution information. The service is not available for WordPress plugins. Stock.EXCHNG offers a wide range of high-quality images and you can use any of them on your website if you have the time to browse their database. However, the search options don’t allow you to narrow your selection. Stock Vault is also proud of its high-quality image library and is available to all WordPressers. However, there is a catch. This may make it difficult for many to keep searching for the next best thing. Stock Vault can only be used for non-commercial purposes. If you are looking to sell soap online, stockvault has images of bubble baths.

What does it all boil down to? Your content is great, you have great ideas. But without images, everything is falling apart. There are two new options for SEOs stuck in a SEO rut. Zemanta, and imonomy have been making waves on the internet one site at a while. Zemanta and imonomy were the first to offer an automated service that lets you add non-copyright images to your pages. These services can scan your pages and instantly locate similar images. Before you click on the catchiest service, let’s first discuss the limitations and benefits of each of these automated and free-image-providing websites.

Zemanta scans website text as it is posted and then offers website owners the option to select from a smaller number of images that Zemanta’s automated database pulls from. Zemanta’s automated system offers high-quality images and a large enough selection to satisfy most website owners. Before you start exploring Zemanta’s collection of free-of-copyright images, there are some things to be aware of. Zemanta is not retroactive. This means that all your posts after you start using Zemanta will have access the automated image service. If you have a mature website, older posts and archives won’t be given the same image-makeover as your newer posts. It is important to remember that Zemanta requires the attribution information for every image. These attributions can sometimes be as long as three to four lines. Zemanta is not only able to provide images for free, but also allows you to add external links to related posts. Depending on their placement and the quantity of links, they can either hurt or help SEO. The links will ultimately lead to other websites. Users may be redirected by Zemanta’s free images.

Zemanta’s matchup imonomy offers similar services, but with a twist. Imonomy’s technology scans every post on a website and matches it instantly. This is in contrast to Zemanta. imonomy can retroactively update web pages by simply clicking a few buttons. Imonomy can scan the entire website and offer a secondary service to allow users to be reconnected with related posts from the same site. imonomy’s free images are not subject to copyright and do not require attribution credits. They also act as interactive components of websites and encourage SEO through intelligent internal links. No matter which service you use, free images have a catch. To that end, imonomy inserts small ads alongside the images. After all is said and done, the advertisements are content-related and the website owner walks away with most of the profits.

It is essential to have high-quality images that are relevant and useful for your website posts. While there are a few booby traps along this path, it is possible to find the treasure chest. Those of you who are still fighting denial should move on to the glorious stage of “acceptance”. Google has set very high standards for website design. You can call it superficial, but these new image laws will not be changing. It is time to do some research on how to improve your pages.

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From Beginner to Pro: How to Win at E-Commerce in 2024 (Detailed Guide)




From Beginner to Pro: How to Win at E-Commerce in 2024 (Detailed Guide)

E-commerce has not only reshaped the modern business landscape but also created inspiring success stories across the globe. 

One such example is Nivetha Muralidharan, who transitioned from a software engineer to an e-commerce guru, founding her own agency that specializes in converting traditional businesses into online successes. 

Similarly, the story of Flipkart, started by former Amazon employees Sachin and Binny Bansal, illustrates the vast potential of e-commerce. Beginning as a small online bookstore, Flipkart grew into one of India’s most valuable startups, eventually attracting a $16 billion investment from Walmart​​.

This article serves as your comprehensive guide to the e-commerce journey. 

From the initial steps of setting up an online store to employing advanced strategies like leveraging artificial intelligence (AI) to improve customer interactions, we cover all you need to know to start, manage, and optimize your e-commerce business. 

Join the ranks of success stories like Nivetha and Flipkart by mastering the fundamentals and exploring innovative e-commerce strategies detailed here.

What is ecommerce? 

E-commerce, short for electronic commerce, refers to the transaction of goods and services through the digital medium, primarily the internet. 

This broad domain includes various business models, each catering to different market needs:

  • B2B (Business-to-Business): This model involves transactions between two businesses, such as a manufacturer and a wholesaler, or a wholesaler and a retailer. B2B e-commerce often involves bulk sales, which require complex logistical planning and longer sales cycles.

    Platforms specialized for B2B transactions often offer features like order management systems, bulk pricing options, and detailed invoicing capabilities.

  • B2C (Business-to-Consumer): The most common form of e-commerce, B2C transactions occur between businesses and individual consumers. This model includes online retailers who sell products or services directly to consumers without an intermediary.

    B2C e-commerce is characterized by faster sales cycles, lower order volumes compared to B2B, and direct marketing approaches to entice the individual consumer.

  • C2C (Consumer-to-Consumer): Popularized by platforms like eBay, Etsy, and Craigslist, C2C e-commerce allows individuals to sell goods and services to each other. This model has given rise to a vibrant marketplace for secondhand goods, handmade items, and personalized services.

    It relies heavily on platform security, user verification processes, and effective transaction handling mechanisms.

  • D2C (Direct-to-Consumer): D2C e-commerce is a newer model where manufacturers or producers sell directly to the end consumer, bypassing traditional retailers or intermediaries.

    This approach allows businesses to gain more control over their brand presentation, customer experience, and profit margins. It often involves a significant focus on digital marketing, community building, and customer service.

E-commerce also varies in the types of goods and services sold, ranging from physical items like books and clothing to digital products such as software, and services like online courses or consulting. 

The ecommerce operations can be supported by various backend functions including logistics, digital marketing, and customer service, tailored to each model’s specific needs.

The trajectory of e-commerce has been profoundly influenced by the rapid evolution of technology and the shifting habits of consumers. 

Starting in the 1990s with the commercialization of the internet, e-commerce has transformed from a novel concept into a fundamental business practice, featuring prominently across global markets.

Historical perspective

Initially, ecommerce was limited by the technology of the time and consumer trust issues. Early adopters were few, and systems were not as robust or secure. 

However, as internet technology improved, and secure payment gateways became standardized, more businesses and consumers began embracing online transactions. 

The dot-com boom of the late 1990s and early 2000s saw a surge in e-commerce businesses, some of which are now leading global retailers.


Today, ecommerce is characterized by several key trends that are shaping its future:

AI in ecommerce 

Artificial intelligence is revolutionizing e-commerce operations by enhancing user experiences through personalized shopping and customer service. AI-driven systems analyze customer data to predict buying patterns, recommend products, and manage inventory more efficiently. 

AI is also pivotal in optimizing logistics and supply chain strategies, making e-commerce operations more responsive to market demands.

Mobile shopping 

With the increase in smartphone usage, mobile commerce (m-commerce) has grown exponentially. Consumers appreciate the convenience of shopping from anywhere at any time, which has led businesses to prioritize mobile-friendly websites and apps. 

This shift demands responsive web design and mobile-specific marketing strategies to capture the mobile-savvy consumer base.

E-commerce SEO and marketing 

As the ecommerce space becomes more crowded, effective search engine optimization (SEO) and comprehensive e-commerce marketing strategies have become crucial. 

Businesses are investing in SEO to improve their online visibility and drive organic traffic to their sites. Additionally, targeted digital marketing campaigns using social media, email, and content marketing are key to engaging potential customers and building brand loyalty.

Personalization and customer experience 

E-commerce businesses are focusing more on delivering personalized shopping experiences. By using data analytics and machine learning, online retailers can create individualized content, offers, and product recommendations, leading to higher engagement and conversion rates.

Sustainability and ethical practices 

Increasingly, consumers are considering the environmental and social impact of their purchases. E-commerce brands that adopt sustainable practices, such as eco-friendly packaging and ethically sourced products, are gaining favor among conscientious buyers.

Global expansion and cross-border ecommerce 

As technology bridges geographical gaps, more e-commerce businesses are exploring international markets. This expansion is supported by improved logistics, multi-lingual customer support, and localized marketing efforts, making it easier to sell and ship products globally.

These trends highlight the dynamic nature of e-commerce, continually driven by innovation and consumer expectations. 

As we look to the future, these elements are expected to play even more significant roles, pushing the boundaries of what e-commerce platforms can achieve and offering new opportunities for businesses and consumers alike.

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Precedence Research

Starting an ecommerce business

When launching an e-commerce business, the initial steps you take can determine your long-term success. 

Choosing the right products or services to offer and understanding your market and audience are foundational elements that require careful consideration and strategic planning.

Choosing the right product or service

The cornerstone of any successful e-commerce business is its product or service offering. When selecting what to sell, consider the following factors:

  • Market Demand: Assess the current demand for potential products or services. Tools like Google Trends and social media analysis can provide insights into what consumers are interested in and how these interests change over time.
  • Competition: Evaluate the competitive landscape. Identify direct competitors and analyze their offerings, pricing, and marketing strategies. Look for gaps in the market where you can offer something unique or of better quality.
  • Profitability: Consider the cost of sourcing, storing, and shipping your products. Some products may have higher initial profits but might be more expensive to manage due to storage or shipping requirements. Digital products or dropshipping models can reduce overhead costs and simplify logistics.

Conducting market research

Effective market research involves gathering and analyzing data to better understand your industry and target customers. This process should guide your business decisions and strategy:

Who are your potential customers? What are their age groups, interests, spending habits, and preferences? This information can help tailor your marketing efforts and product offerings.

Where are your customers located? Understanding the geographic distribution of your potential market can influence product choices, marketing strategies, and shipping logistics.

Be aware of any trends that could affect your product categories. Seasonal fluctuations can significantly impact sales, and being prepared for these changes can help maintain steady revenue.

Identifying target audiences

Identifying and understanding your target audience is critical to tailoring your e-commerce strategy.

Start by segmenting your market based on demographic, geographic, and behavioral criteria. This segmentation can help create more targeted and effective marketing campaigns.

You’ll then need to understand what your customers value, having this information can help in designing your product line and your marketing messages. Customer feedback, surveys, and engagement on social media can provide valuable insights.

Finally, position your brand and products in a way that appeals to your target audience. This involves not only the functional attributes of your products but also the emotional and psychological aspects that can resonate with your audience.

By taking the time to choose the right product or service, conduct thorough market research, and clearly identify your target audiences, you set a strong foundation for your e-commerce business. 

These steps are crucial in ensuring that your business not only meets existing market demands but also stands out in the competitive online marketplace, positioning it for long-term growth and success.

E-commerce platforms & websites

Choosing the right e-commerce platform is critical, as it affects everything from the user experience to the ease of site management. Ecommerce website builders like Shopify, Magento, and WooCommerce offer different features and scalability options. 


From Beginner to Pro How to Win at E Commerce in

Overview: Shopify is a highly popular e-commerce platform known for its ease of use and all-in-one hosted solution, meaning you don’t need to worry about buying separate hosting. It’s designed to help individuals and businesses build their online stores quickly and efficiently without requiring technical skills.

Key features:

  • User-friendly interface: Shopify is celebrated for its simple, clean, and intuitive admin panel, which is great for beginners.
  • Integrated payment solutions: It offers its own payment gateway, Shopify Payments, as well as integration with numerous other payment processors.
  • Scalability: Shopify can scale with your business, from small startups to large enterprises, and supports various sales channels including online, in-store, and social media.
  • App ecosystem: A vast marketplace of apps and plugins that can add functionality and customize your store.

Magento (Adobe Commerce)

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Overview: Magento, now known as Adobe Commerce, is an open-source e-commerce platform that offers robust features and unlimited customization options, making it ideal for medium to large enterprises with more complex e-commerce needs and the resources to manage them.

Key Features:

  • Customization: Being open-source, it allows for deep customization of every aspect of the store, from the user interface to the backend processes.
  • Scalability: It handles large inventories and complex functionalities better than most platforms, making it suitable for businesses planning to scale quickly.
  • Community and Professional Support: A large community of developers and professional support from Adobe ensure continuous improvements and enterprise-grade support.
  • Integrated B2B Functionality: Offers features designed specifically for B2B sellers, including quote management, credit purchases, and custom catalogs.


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Overview: WooCommerce is an open-source e-commerce plugin for WordPress. It is a great choice for small to medium-sized businesses already familiar with WordPress or those seeking to extend a WordPress site into an e-commerce platform.

Key features:

  • WordPress integration: Perfect integration with WordPress makes it a go-to choice for users who are already comfortable with the WordPress environment.
  • Cost effectiveness: The core software is free, though many extensions and themes are paid, but generally, it’s considered a cost-effective option for startups.
  • Flexibility: It supports physical, digital, and even affiliate products. Like Magento, it’s highly customizable because of its open-source nature.
  • Large plugin ecosystem: Access to thousands of WordPress plugins and themes to extend the functionality and design of your e-commerce site.

Choosing the right platform

When selecting between Shopify, Magento, and WooCommerce, consider your specific business needs, technical capabilities, and growth plans. 

Shopify might be best for those who need simplicity and quick setup, Magento for large businesses needing a highly customizable platform, and WooCommerce for existing WordPress users looking for an easy extension to e-commerce. 

Each platform offers unique advantages and could be the right choice depending on your particular requirements.

Setting up an ecommerce website

Once you’ve chosen a platform, setting up an effective e-commerce website involves several critical steps:

Step One – Domain Name: Your domain name should be memorable, align with your brand, and be easy to type. A good domain name can make a significant difference in marketing and brand recognition. Secure a domain name that is straightforward and reflects your business.

Step Two – Hosting: Reliable hosting is crucial to ensure your website remains accessible at all times. Hosting solutions should offer excellent uptime, fast servers, and good customer support. Some e-commerce platforms offer their own hosting, which may simplify setup and maintenance.

Step Three – Website Design: The design of your website should reflect your brand’s aesthetic and appeal to your target audience. It should be visually appealing and functional, offering a good balance between beauty and usability. Ensure that your website design is mobile-friendly, considering the increasing prevalence of mobile shopping.

Step Four – Security: E-commerce sites must be secure to protect sensitive customer information such as credit card numbers and personal details. Ensure your platform supports HTTPS/SSL for secure connections, and comply with PCI DSS (Payment Card Industry Data Security Standard) requirements.

By carefully choosing an e-commerce platform and meticulously setting up your website, you create a solid foundation for your online business. This foundation supports not only current operational needs but also future growth and expansion, ensuring that your e-commerce venture is built for success.

Operational aspects of e-commerce

A robust operational framework is vital to the success of any e-commerce business. This includes not only how the website functions but also how products are managed and delivered. 

Let’s delve deeper into the essentials of e-commerce website operations and the critical components of inventory management and shipping logistics.

E-commerce website essentials

For an e-commerce website to thrive, it must excel in several key areas:

  • Well-Designed Product Pages: Each product page should provide detailed information, including high-quality images, comprehensive descriptions, specifications, price, and availability. Additionally, incorporating elements like customer reviews, ratings, and related products can enhance user experience and aid in purchase decisions.
  • Seamless Checkout Process: A streamlined checkout process reduces cart abandonment and enhances customer satisfaction. This involves minimizing the number of steps to purchase, offering multiple payment options (including mobile payments and digital wallets), and ensuring transparency in pricing and fees throughout the process.
  • Mobile Optimization: With a significant portion of online shopping done via mobile devices, ensuring your website is mobile-friendly is essential. This includes responsive design that adjusts to different screen sizes, easy navigation, and touch-friendly interfaces. Mobile optimization also affects search engine rankings, further emphasizing its importance.
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Managing inventory and shipping

Effective management of inventory and shipping operations is crucial for maintaining service quality and operational efficiency. 

Here’s how businesses can optimize these areas:

Efficient Inventory Management 

Proper inventory management ensures that you have the right amount of product, at the right time, to meet consumer demand without overstocking or stockouts. Implementing automated inventory management systems can help track stock levels in real-time, forecast demand based on historical data, and trigger alerts when it’s time to reorder.

Real-Time Inventory Updates 

Integrating real-time inventory updates on your e-commerce site helps maintain accurate stock levels on the website, reducing the chance of customer disappointment due to order cancellations. This transparency can enhance customer trust and satisfaction.

Reliable Shipping Policy 

Clear and reliable shipping policies are fundamental for customer satisfaction. This includes offering various shipping options that balance speed and cost, providing tracking information, and ensuring that packaging is secure and appropriate for the items being shipped.

Automated Shipping Systems 

Automation can streamline the shipping process, reduce errors, and increase efficiency. Automated systems can generate shipping labels, track shipments, and update customers automatically, thereby improving the overall customer experience.

Handling Returns 

Efficient handling of returns is also a critical aspect of e-commerce operations. A clear, straightforward returns policy and a simple process for customers to follow can help in retaining customers who might otherwise be dissatisfied with their purchase.

By optimizing these operational aspects, e-commerce businesses can enhance their efficiency, improve customer experiences, and ultimately drive greater success. 

Each element from website design and checkout optimization to inventory and shipping management plays a critical role in building a reliable and successful online business.

E-commerce marketing and sales strategies

Effective ecommerce marketing and sales strategies are pivotal for the success of any e-commerce business. They help in not only attracting new customers but also retaining them over the long term. 

Digital marketing for e-commerce

Digital marketing encompasses a variety of strategies tailored to reach and convert online consumers. Here are some key strategies:

  • Search Engine optimization (SEO): E-commerce SEO involves optimizing your website and its content to rank higher in search engine results pages (SERPs). This includes using the right keywords, optimizing product descriptions and images, and ensuring your website has all the necessary technical optimizations to enhance visibility and drive organic traffic.
  • Content marketing: Effective content marketing can help attract customers through valuable and relevant content that addresses their needs and interests. This might include blogs, buying guides, how-to articles, and videos that not only help in SEO but also provide value to your audience, building trust and authority in your niche.
  • Pay-Per-Click (PPC) advertising: PPC campaigns can drive immediate traffic to your e-commerce site. Platforms like Google Ads and Bing Ads allow you to display ads in search engine results and on partner websites, targeting specific demographics and keywords.
  • Social Media advertising: Utilizing platforms like Facebook, Instagram, Twitter, and Pinterest can help you reach a vast audience. Social media ads can be highly targeted based on user demographics, interests, behaviors, and more, making them effective for generating leads and driving sales.
  • Email marketing: Email remains one of the most effective marketing tools for e-commerce businesses. It allows for direct communication with your customers, enabling personalized offers, newsletters, and updates that can encourage repeat purchases and foster brand loyalty.

Customer engagement and retention

Engaging with your customers effectively and maintaining their interest is crucial for building a loyal customer base. 

Incorporating interactive elements such as live chat and AI-powered chatbots on your website can improve customer service by providing instant assistance and answers to customer queries. 

This real-time interaction enhances the shopping experience and supports conversion and retention rates.

Using data analytics to offer personalized product recommendations can significantly enhance the shopping experience. By analyzing past behavior, preferences, and purchases, you can suggest relevant products to your customers, increasing the likelihood of purchases.

Implementing loyalty programs that reward repeat customers with discounts, special offers, and exclusive deals can enhance customer retention. These programs encourage customers to return and make additional purchases.

Actively seeking customer feedback and facilitating product reviews can lead to greater customer engagement. Feedback helps you understand customer needs and improve your offerings, while reviews provide social proof that can influence the buying decisions of new customers.

Remarketing involves targeting customers who have visited your website but did not make a purchase. Through targeted ads and follow-up emails, you can re-engage these potential customers, increasing the chances of converting previously missed opportunities.

By employing these digital marketing and customer engagement strategies, e-commerce businesses can attract a diverse audience, convert them into customers, and retain them for long-term success. 

Each element plays a crucial role in building a robust online presence and a loyal customer base.

E-commerce SEO

Optimizing your e-commerce site for search engines is essential for enhancing your online visibility and attracting more customers. 

Effective e-commerce SEO involves several key elements that are crucial for improving your search engine rankings and driving organic traffic.

  • Optimized product descriptions: Each product description should be unique, informative, and include relevant keywords that potential customers might use when searching for that product. This not only helps in SEO but also improves the user experience by providing valuable information.
  • Keyword optimization: Conduct thorough keyword research to identify the terms and phrases that potential customers are using. Incorporate these keywords naturally into your product titles, descriptions, meta descriptions, and URLs to help search engines understand and rank your pages.
  • Mobile optimization: With the increasing use of mobile devices for online shopping, having a mobile-friendly website is crucial. Google uses mobile-first indexing, which means it predominantly uses the mobile version of the content for indexing and ranking. Ensure your site is responsive, loads quickly on mobile devices, and provides a seamless shopping experience.
  • Site structure and navigation: A well-organized site structure helps search engines crawl your site more effectively. Use a logical hierarchy for your product categories and links, and ensure your navigation is easy for users to follow.
  • Technical SEO: Address technical SEO aspects such as fast loading speeds, secure connections (HTTPS), and the elimination of duplicate content. Implement structured data (schema markup) to enhance your listings in search results, which can improve click-through rates.

By focusing on these aspects of e-commerce SEO, you can significantly improve your site’s visibility in search results, attracting more traffic and potential customers to your online store.

How to choose ecommerce products

Selecting, presenting, and pricing products are critical components of running a successful e-commerce store. Each element plays a vital role in attracting customers and driving sales.

Selecting products for your e-commerce store

Choosing the right products is foundational to your e-commerce success. Conduct market research to identify trends, customer preferences, and potential niches. 

Consider factors such as profitability, shipping costs, and supplier reliability. It’s essential to select products that not only have a proven market demand but also align with your brand values and target audience.

Product presentation and listings

Effective product presentation is crucial. High-quality images, detailed descriptions, and clear specifications help customers make informed decisions. 

Utilize multiple photos from various angles and include videos if possible to enhance the visual appeal. Your product listings should be SEO-friendly, incorporating targeted keywords to improve search engine rankings and visibility.

Pricing strategies

Developing a competitive pricing strategy is key to attracting and retaining customers. Consider both cost-plus pricing and market-oriented pricing strategies. 

Analyze your competitors’ prices to ensure your pricing is competitive but also allows for a reasonable profit margin. Employing psychological pricing tactics, such as pricing products just below a round number (e.g., $29.99 instead of $30), can also subtly enhance the attractiveness of your prices. 

Regularly review and adjust your pricing based on market conditions, customer demand, and overall business goals.

By meticulously managing these aspects of your e-commerce products, you can optimize your product offerings to meet customer expectations and drive business growth.

Advanced ecommerce techniques

Advancements in technology have given rise to sophisticated techniques that can significantly enhance e-commerce operations. 

Utilizing data and analytics, and integrating AI and automation are at the forefront of these advanced strategies.

Utilizing data and analytics

Data and analytics are indispensable for understanding customer behavior and optimizing e-commerce strategies. 

Key Performance Indicators (KPIs) such as conversion rates, average order value, customer lifetime value, and traffic sources are crucial for monitoring and measuring e-commerce success. 

Tools like Google Analytics offer comprehensive insights into user behavior, traffic patterns, and effectiveness of marketing campaigns. By analyzing this data, businesses can identify successful elements of their online presence and areas that require improvement. 

For instance, if the data shows high cart abandonment rates, strategies can be developed to address this issue, potentially increasing sales.

The role of AI and automation

Artificial Intelligence (AI) and automation are transforming e-commerce operations across multiple dimensions:

  • Customer Service: AI-powered chatbots can handle customer inquiries 24/7, providing instant responses to common questions and issues. This not only enhances the customer experience but also reduces the workload on human customer service teams.
  • Personalized Shopping Experiences: AI algorithms analyze customer data, past behavior, and purchasing patterns to deliver personalized product recommendations and promotions. This level of personalization can significantly enhance the customer experience and increase the likelihood of repeat purchases.
  • Optimized Logistics and Supply Chain Management: AI can optimize inventory management and logistics, predicting demand to ensure the right products are in stock and automating routing and scheduling for deliveries. This results in more efficient operations and can reduce costs.
  • Marketing and Sales Strategies: AI tools can automate and optimize marketing campaigns, adjusting in real time based on customer interactions and engagement. This allows for highly targeted marketing that is more likely to convert.
  • Fraud Detection: AI systems are capable of identifying potential fraudulent activities by analyzing patterns that deviate from the norm, enhancing security for both the business and its customers.

Incorporating these advanced techniques into e-commerce operations not only streamlines processes but also provides a significant competitive advantage. 

By leveraging data and analytics and embracing AI and automation, e-commerce businesses can enhance efficiency, improve customer satisfaction, and ultimately drive growth and profitability.

Challenges and solutions in e-commerce

Operating an e-commerce business is not without its hurdles. 

From logistical challenges to legal and ethical concerns, there are numerous obstacles that businesses must navigate to ensure smooth operations and maintain customer trust.

Addressing common e-commerce challenges

Managing Customer Expectations: In the digital age, customers have high expectations for service, delivery, and quality. To manage these expectations, clear communication is key. Ensure that product descriptions are accurate and comprehensive, and policies regarding returns and deliveries are transparent and well-communicated. Utilizing customer feedback systems can also help identify areas needing improvement.

Ensuring Timely Deliveries: Delivery delays are a common issue in e-commerce. To mitigate this, optimize your logistics and supply chain strategies. Partnering with reliable shipping providers and maintaining good inventory practices can help avoid delays. Additionally, providing customers with tracking information and proactive updates can improve the experience, even when delays occur.

Maintaining a Secure Online Presence: Cybersecurity threats pose significant risks to e-commerce businesses. Implement robust security protocols such as SSL certificates, data encryption, and secure payment gateways to protect customer information. Regular security audits and staying updated on the latest cybersecurity trends are also crucial.

Compliance with E-commerce Regulations: E-commerce businesses must adhere to a complex array of regulations that vary by country and region, including consumer protection laws, data protection directives, and tax obligations. Staying informed about relevant legislation and seeking legal advice can help ensure compliance. Implementing compliant practices not only avoids legal penalties but also enhances your reputation.

Maintaining Ethical Practices: Ethical concerns, particularly related to privacy and data usage, are increasingly important to consumers. Be transparent about how you collect, use, and store customer data. Implement privacy policies that protect user data and provide customers with options to control their information, such as easy-to-use privacy settings and customer data access requests.

Sustainability Practices: Ethical considerations also extend to sustainability. Consumers are increasingly favoring businesses that demonstrate environmental responsibility. Adopting sustainable practices, such as using eco-friendly packaging and supporting fair trade products, can enhance your brand’s appeal and contribute to customer loyalty.

By proactively addressing these challenges and adhering to legal and ethical standards, e-commerce businesses can build a strong, trusted relationship with customers, ensuring long-term success and stability in the competitive online marketplace.

Final thoughts

The potential of e-commerce is immense, offering myriad opportunities for businesses to expand and innovate. 

By utilizing the strategies outlined in this guide, entrepreneurs can effectively build and grow their e-commerce ventures, ensuring sustained success in the digital marketplace.


What is e-commerce with an example?

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. 

It encompasses a variety of transactional processes conducted online, ranging from ordering digital content for immediate online consumption to purchasing conventional goods and services. 

Example: An individual purchases a new laptop from an online store like Amazon. They select the laptop, place it in their virtual shopping cart, complete the payment process online, and the laptop is shipped to their address.

How do I start my e-commerce business?

To start an e-commerce business, follow these steps:

  1. Choose a Niche: Identify a product category that interests you and meets a specific market demand.
  2. Market Research: Conduct thorough research to validate your idea, understand your target audience, and analyze competitors.
  3. Select a Business Model: Decide whether you’ll dropship, hold inventory, or manufacture your own products.
  4. Choose an E-commerce Platform: Select a platform like Shopify, WooCommerce, or Magento based on your technical skills, budget, and customization needs.
  5. Set Up Your Online Store: Customize your website, add products, and set up payment and shipping options.
  6. Launch Marketing Campaigns: Use SEO, content marketing, PPC advertising, and social media to attract customers to your store.
  7. Analyze and Optimize: Monitor your store’s performance and make improvements to enhance user experience and increase sales.

What are the four main types of e-commerce?

The four main types of e-commerce are:

  1. B2C (Business-to-Consumer): Businesses sell goods and services directly to consumers online. Example: Netflix subscriptions.
  2. B2B (Business-to-Business): Transactions between businesses, such as a manufacturer and a wholesaler, or a wholesaler and a retailer. Example: Office supplies from Office Depot to businesses.
  3. C2C (Consumer-to-Consumer): Consumers sell goods or services to other consumers. Example: eBay or Craigslist.
  4. C2B (Consumer-to-Business): Individuals sell goods or services to businesses. Example: A freelance graphic designer creating logos for a business.

Is eccommerce worth it?

E-commerce can be highly rewarding if managed correctly. It offers access to a larger market, the convenience of shopping from anywhere, and often lower costs. 

However, success requires an understanding of digital marketing, customer service, and the technical aspects of running an online store. It’s a competitive field but can yield substantial returns with the right strategy and commitment.

Can e-commerce make you wealthy?

Yes, e-commerce has the potential to make you wealthy, but it isn’t guaranteed. Success depends on factors such as choosing the right niche, having a robust online presence, effective marketing, and a bit of luck. 

Many e-commerce entrepreneurs have built prosperous businesses, but like any business, it requires hard work, persistence, and smart strategies.

Is e-commerce a good side hustle?

E-commerce can be an excellent side hustle, offering the flexibility to manage your business from anywhere and potentially providing a significant income stream. 

It can start as a part-time endeavor and grow into a full-time business. However, it requires time to manage inventory, fulfill orders, provide customer service, and market your products.

How difficult is e-commerce?

E-commerce can be challenging due to intense competition, the need for continual marketing efforts, and the logistics of managing an online business. 

Success often depends on selecting the right niche, effective marketing, optimizing the customer experience, and scaling operations. It’s accessible to beginners but does require learning and adapting to many facets of running a business online.

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How to choose the best eCommerce platform for your online store




How to choose the best eCommerce platform for your online store

The success of an online store is influenced by its eCommerce platform. It impacts every operational aspect, from product presentation to transactions.

Selecting the best eCommerce platform for your needs can help improve customer experience, streamline management, and increase sales.

In this article, we’ll show you six essential factors to consider when choosing an eCommerce platform for your online store.

WordPress vs. WooCommerce Hosting
WordPress hosting is developed for WordPress websites in general.

Meanwhile, WooCommerce hosting is specifically designed for WordPress websites using WooCommerce. This specialised eCommerce hosting includes optimised features for managing products and orders. It also provides improved performance and security measures tailored to the needs of online stores.

Factors to consider when choosing an eCommerce platform
When selecting an eCommerce platform, consider these key features to support a successful online store:

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amazon ads Amazon ads equals a minus for Google Meta.cms

1. Performance
Pay attention to the eCommerce platform’s speed, uptime, and optimisation tools.

Your platform should ensure fast page loads and high uptime rates. These factors directly impact customer satisfaction and SEO rankings.

As for optimisation tools, look for features like caching, content delivery networks (CDN), and servers that enhance the overall performance of your store.

2. Scalability
A good eCommerce platform should be able to handle large traffic. You want to be able to expand into new markets without having to do a complete system overhaul.

Therefore, your eCommerce platform should be able to dynamically adjust resources like bandwidth and storage to meet changing demands. Look for cloud-based services that offer elastic scalability, which automatically scale up during traffic spikes.

Platforms that let you add new features easily are also preferable because they can adapt to your changing needs.

3. Pricing
Along with the previous point on scalability, look for an eCommerce platform with clear and transparent pricing without any hidden fees. This lets you understand the total cost upfront, which is crucial for effective budget planning.

Moreover, you should carefully evaluate what is included in each plan to make sure you are getting the best return on your investment.

It helps to shortlist a few platforms and compare their pricing structures to determine which one offers the most value for your business needs. When deciding on pricing, consider the long-term benefits and potential growth of your business.

4. Security
Security is paramount in protecting your business and customer information.

Your chosen eCommerce platform should come with essential security features, such as SSL certificates, secure payment gateways, and compliance with PCI-DSS standards. These measures will help safeguard sensitive data.

Make sure to choose a platform that proactively monitors potential threats and regularly updates its security measures.

5. Ease of use
The platform should offer a clean, intuitive interface that makes managing an online store easy, even for those without technical expertise.

Automation features are particularly beneficial. By automating routine tasks such as inventory management and tax calculations, you can save time and minimise the risk of human error.

6. Technical support
The ideal eCommerce platform provides 24/7 support, ensuring that help is available whenever you need it, regardless of the time of day.

The quality of customer support is just as important as its availability. The support team should be knowledgeable and responsive, capable of quickly and effectively resolving any issues that arise.

This helps minimise downtime and maintain a seamless shopping experience for your customers.

Hostinger’s Managed WooCommerce Hosting: Elevate your eCommerce platform
Hostinger’s Managed WooCommerce Hosting plans are designed to offer optimised performance through dedicated resources, ensuring your site runs smoothly even during peak traffic. Therefore, you can focus on growing your business.

WooCommerce India article (1)ET Spotlight

The onboarding process is straightforward and user-friendly, making it accessible to everyone, including those new to eCommerce.

Here are the key features of Hostinger’s Managed WooCommerce hosting:

  • One-click WooCommerce Installation: Quickly launch your store with an easy one-click setup. This feature allows you to start customising your store immediately, eliminating complex technical steps.
  • Performance Optimisation: Enhance your store’s responsiveness with LiteSpeed Cache and advanced CDN options. They significantly reduce loading times to ensure a smooth customer experience.
  • Enhanced Security: Protect your online store with strong security measures such as regular malware scans, complimentary SSL certificates, and DDoS protection. These precautions help secure your data and safeguard customer information.
  • Daily Backups: Automatic daily backups ensure that your store’s data is always secure and can be quickly restored whenever needed.
  • Dedicated Support: Enjoy around-the-clock access to WooCommerce experts who are ready to assist you with any questions or issues. This way, you can minimise any potential downtime for your store.

There are four Managed WooCommerce Hosting plans to choose from. Take a look at this comparison table to find the one most suited for your needs:

Top Features
Cloud Startup
Cloud Professional
Cloud Enterprise
Pricing ₹249 per month ₹699 per month ₹999 per month ₹2,499 per month
WooCommerce Optimisation Basic Standard Advanced Expert
Amount of traffic
~100000 visits monthly ~200000 visits monthly ~300000 visits monthly ~400000 visits monthly
Maximum number of websites 100 websites 300 websites
Storage 200 GB NVMe storage 250 GB NVMe storage 300 GB NVMe storage
Backup options Daily backups
Security Web Application Firewall, Cloudflare Protected Nameservers, Malware Scanner, Secure Access Manager

Each plan offers varying levels of storage, WooCommerce optimisation, traffic load, and security features. This variety ensures that there is a Hostinger plan suitable for businesses of any size.

We recommend starting out with the Cloud Startup plan, which offers the best value for money and gives you more options when you need to scale up.

Use the custom code ET10 during checkout to receive a 10% discount.

Hostinger also offers a 30-day money-back guarantee. This gives you the peace of mind to try out their services without risk and see if they meet your needs.

Hostinger 700x90_new (1) (1)ET Spotlight

Selecting the appropriate eCommerce platform impacts every aspect of your online store, from the user experience to the transaction process. Here are the key factors when choosing the right eCommerce platform:

  1. Performance
  2. Scalability
  3. Pricing
  4. Security
  5. Ease of use
  6. Technical support

Among many WooCommerce solutions available out there, Hostinger stands out for its value and features.

Hostinger checks all the boxes when it comes to what you should look for in an eCommerce solution. It is scalable, secure, cost-effective, easy to use, and backed by excellent technical support. It gives your online store a solid foundation to succeed in the competitive online market.

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29 Best Business Tools for Small Business (2024)




29 Best Business Tools for Small Business (2024)

Over our years of helping small websites and companies grow and compete with the big guys, we’ve learned that the right business tools can make a huge difference in their success.

Whether you are looking for something to help you with email marketing, customer support, customer relationship management, or something else, there are plenty of plugins and software options that can fit the bill.

That’s why we’ve done the research and put together a huge list of the best business tools for small businesses. We’ve broken down everything into different categories so that you can find the best options for your needs.


Quick Pick: The Best Business Tools for Small Business

Tool Category Price Free Trial
Constant Contact Email Marketing $12 per month Yes
Nextiva Business Phone $14.95 per month per user Yes
Groove Live Chat & Support $16 per person per month Yes
Gusto HR & Payroll $40 per month, plus $6 per month per additional user No
HubSpot CRM CRM $90 per month per seat Yes

How We Test and Review Business Tools

Here’s how we reviewed different small business tools for this guide:

  1. Real-World Experience: At WPBeginner, we actively run small businesses of our own. We’re involved in starting new projects and managing existing websites, so we’ve used and tested these tools extensively ourselves. We ensure that they meet our high standards of reliability and ease of use.
  2. Comprehensive Research: We perform our own dedicated research to stay up-to-date on the latest developments in each category. We regularly update our recommendations accordingly, holding each tool to a high standard.
  3. User Feedback: We’ve combed through various third-party sites and even performed polls for users to see how they enjoy using these tools.

Why Trust WPBeginner?

At WPBeginner, we’re a passionate team with over 16 years of hands-on expertise in WordPress, design, and online marketing. Our mission is simple: deliver top-notch content and valuable resources to our audience. We achieve this by thoroughly evaluating and reviewing the plugins and software we actually use.

To learn more, see our complete editorial process.

Why Do You Need the Best Small Business Tools?

Running a business is no small feat. Luckily, there’s a wealth of online tools available to streamline your workflow and ease your burden. Choosing the right ones can feel overwhelming, though.

At WPBeginner, we’ve been testing and refining our top picks for years, keeping pace with the ever-evolving market. We’ve narrowed down our favorites to a curated list across various categories.

However, it can be a chore to figure out which is the right tool for your business.

Here are just a few reasons to add some of these small business tools to your repertoire.

  • Increased Productivity: The right tools streamline business processes, automate repetitive tasks, and enhance overall efficiency. This leads to increased productivity among your team members, allowing them to focus on more strategic and value-added activities.
  • Improved Collaboration: Many small business tools come with collaboration features that facilitate communication and teamwork. This is especially important in modern work environments where remote or dispersed teams are common. Collaboration tools enhance communication, file sharing, and task management.
  • Enhanced Customer Experience: Tools such as a CRM (Customer Relationship Management) system help businesses manage customer interactions, track leads, and provide personalized services.
  • Data-Driven Decision Making: Software with analytics and reporting capabilities provides valuable insights into business performance and customer journey. With accurate data at your fingertips, you can make informed decisions, identify trends, and adjust strategies to align with your business goals.
  • Time and Cost Savings: Automation tools can significantly reduce the time spent on manual tasks, saving both time and money. You may have limited resources, so software that automates activities allows you to allocate resources more efficiently.

That said, it’s time to cover the best business tools for small businesses. Feel free to use the links below to jump to any section you need a solution for:

Email Marketing

Every business needs to build an email list. Sure, you could keep in touch with your customers via social media, but you don’t own the audience there.

An email list is something you own and can continually contact customers or leads anytime.

That’s why you need an email marketing service. These services allow you to send bulk automated emails to your subscribers. Not only that, you can segment users into groups, track their performance, and create marketing workflows.

1. Constant Contact

The Constant Contact autoresponderThe Constant Contact autoresponder

Constant Contact is the most beginner-friendly and fastest-growing email marketing service out there. It boasts an impressive 97% deliverability rate and offers a handful of time-saving automation that every small business could use.

Out of the many email service providers we’ve tried, we really like the user interface. From the moment you make your account, Constant Contact guides you through their simple process. You can create email newsletters, social media posts, landing pages, and events in minutes.

One of Constant Contact’s most unique aspects is its ability to segment the audience based on engagement level. Sure, it’s got all the standard segmentations, such as dividing contacts by location, membership, sales, email activity, and more.

That said, Constant Contact lets you segment your audience into four categories: most engaged, somewhat engaged, least engaged, and everyone else. For example, your most engaged customers could be your most loyal subscribers, to whom you can send upsell or cross-sell promotions.

Pricing: Plans start at $12 per month. If you need more storage, users, and advanced features, there are also higher-tiered plans.


  • Very affordable pricing
  • It offers powerful integrations such as Facebook ads and eCommerce platforms.
  • Constant Contact offers 200+ templates to fit your needs.


  • No advanced dynamic tags.

Why We Recommend Using Constant Contact: You can’t go wrong with Constant Contact as it’s good at just about everything. We especially like that they offer really outstanding customer support via live chat, email, phone calls, and community support, along with a large library of helpful resources. That way, you’ll always get your questions answered.

2. Brevo

Brevo websiteBrevo website

Brevo, formerly known as Sendinblue, is an email and SMS marketing software perfect for small businesses.

One of the best things about Brevo is that you receive unlimited email lists and contacts no matter which plan you choose. With contact segmentation, you can easily target smaller groups and engage them with relevant content.

Their advanced plans go well beyond just email marketing. They offer a sales CRM, live chat, landing page builder, and Facebook Ads integration. That means that for the price you are paying, you’re getting a lot more value than most email marketing services can offer.

Brevo is also known for high deliverability, guaranteeing up to 97%. That’s because they support many setup options, including email API, SMTP relay, webhook, and plugin. This means you can send bulk emails and have more control over your batch sends.

Pricing: Brevo is free to get started. However, their Starter plan begins at $25 per month and has unlimited contacts.


  • You will receive access to an unlimited number of contacts on any plan.
  • A built-in CRM app is included.
  • You can send advanced automation campaigns based on list-based behaviors.


  • You have to pay for a higher-tiered plan to get access to more advanced reporting features.

Why We Recommend Using Brevo: We like Brevo as an all-in-one marketing automation software that can do a little bit of everything. For instance, you can send timely SMS messages to promote your products and personalize them accordingly.

3. Drip


Drip is the best email marketing service for advanced users, especially for businesses looking to deliver hyper-personalized campaigns to their audience.

One of Drip’s standout features is its ability to create seamless workflow automation. The visual workflow builder makes it easy to visualize and customize user journeys.

When building your workflows, there are intuitive trigger options based on page visitors, tags, and other on-site behaviors that start the flow. Then, choose from dozens of actions to build the desired automation sequence.

If you’re running an online store, Drip offers integrations for WooCommerce, BigCommerce, and Shopify. That allows you to send strategically segmented campaigns to visitors and customers. For example, there are templates for just about everything, including cart abandonment emails and workflows.

Pricing: Pricing starts at $39 per month for up to 2,500 people on your email list. The price increases the more subscribers you have. All plans come with a 14-day free trial.


  • Drip has plenty of merge tags that dynamically replace content within an email based on the info you’ve collected in your contact or lead forms.
  • You can A/B split test automation workflows to see which one performs better and ultimately provides the best conversion rates.
  • It offers an eCommerce revenue attribution feature, so you know exactly how much revenue is generated from your email marketing campaigns.


  • Some learning curve is involved. For example, there are countless Liquid tags to learn about, which can be a lot of information if you’re used to using simpler email marketing services.

Why We Recommend Using Drip: At WPBeginner, we switched from MailChimp to Drip largely because of its more advanced segmentation and personalization features. That allows us to send more relevant and targeted campaigns to our readers.

For a more in-depth list of our favorite providers, check out our blog on the best email marketing services for small businesses.

Business Phone

While adding your mobile number to your WordPress site might seem convenient, it’s unprofessional and exposes your personal privacy.

That’s why you want to get a virtual business phone number and use a dedicated business phone service. This is a secure and professional solution. It allows you to:

  • Make calls over the internet: Eliminate expensive phone bills.
  • Use call forwarding, routing, and recording: Enhance team collaboration and capture valuable customer interactions.
  • Track call metrics: Gain insights into wait times, hold times, and call duration to optimize your customer service strategy.

In essence, a business phone service is essential for any business that wants to improve customer service and effectively manage inbound and outbound calls.

4. Nextiva

Nextiva homepageNextiva homepage

Nextiva is the best business phone service, and it makes it easy to manage communication between you and your customers.

The phone service is highly efficient and reliable, and you get helpful features beyond voice calling. There are plenty of features your call team can take advantage of, such as advanced call routing, voicemail to email and text, unlimited free domestic calling, text messages, and more.

Nextiva offers a treasure trove of data to help support your decision-making. You get critical information such as talk time, net promote score, first-time resolution rate, etc. Call center and sales team managers can easily interpret the data and come up with solutions to better improve performance.

If you’re using a traditional landline office phone system, Nextiva makes it easy to transition to a VoIP system. That means you can run your calls over the internet rather than complex landlines. They work with a variety of VoIP phones, headsets, and other call devices.

Pricing: Nextiva pricing starts at $14.95 per month per user for unlimited voice calling.


  • Nextiva provides 99.99% uptime for excellent reliability.
  • They offer 24/7 customer support, so you always get the help you need.
  • It’s an all-in-one phone system with a wide range of features to handle both outbound, inbound, and internal team communication.


  • Somewhat pricy, but the value is definitely there for what you pay for.

Why We Recommend Using Nextiva: Nextiva gives you everything you need to handle communication in your business. They offer a comprehensive set of VoIP service features that help you take your customer service to the next level. That way, your agents can work efficiently, and your customers can get their issues resolved quickly.

WPBeginner readers also get a special Nextiva Coupon to unlock an additional 21% off your purchase.

5. RingCentral

Is RingCentral the right VoIP and communications solution for you?Is RingCentral the right VoIP and communications solution for you?

RingCentral is an affordable alternative to RingCentral that offers high-quality business phone services. Despite its cost-effective price, it doesn’t skimp out on quality.

With the entry plan, you get unlimited calls and texts, team messaging, file sharing, and other basic features you need. For smaller teams of 20 people or less, the $20 per user per month price point is a great deal.

We like the call routing capabilities, which allow you to direct callers to various departments and extensions. You can create and manage custom answering rules to ensure you get callers to the right people. You can even route the most important calls directly to your mobile device.

Pricing: Plans start at $20 per user per month, billed annually. Pricing varies depending on number of users and features available.


  • RingCentral comes with video meetings, team messaging, and screen sharing.
  • It integrates with useful tools like Google Workspace and Microsoft, so you can easily connect data across platforms.
  • You can enjoy a user-friendly interface that allows you to easily understand where and how to use all of its features.


  • You need to pay for the higher-priced tiers to get access to Interactive Voice Response (IVR) menu options.

Why We Recommend Using RingCentral: RingCentral is a good beginner-friendly option for small businesses just getting started with phone services. It lacks a few advanced capabilities that Nextiva has but gives you all the essential features needed for any business phone service.

6. Ooma

Ooma VoIP phone serviceOoma VoIP phone service

Ooma is one of the top VoIP providers for small businesses. It offers virtual numbers, collaboration tools, call forwarding, voice mail, and more. It’s great for small businesses without IT teams because it provides everything you need in an easy-to-use way.

Ooma features a virtual receptionist feature, which is great for directing calls for your small business. You can easily set up a custom greeting, provide a menu of options that guides callers to the right departments, and send them to various extensions. It also helps to reduce the call load and average wait times, which your customers will appreciate.

Every Ooma plan has a mobile app so that your agents can easily answer or make calls while on the go. You can do all the important tasks, such as checking your voicemail, reviewing stats, and more.

That said, when comparing Nextiva vs. RingCentral and Ooma, this service isn’t ideal for call centers since it doesn’t support desk and conference phones.

Pricing: Plans begin at $19.95 per month per user. No contract is necessary, so you won’t be tied to a year-long commitment.


  • Ooma offers unlimited domestic calling in the US, Puerto Rico, Mexico, and Canada.
  • Pricing is relatively affordable.
  • Easy to use mobile app.


  • Missing a few advanced features unless you upgrade to the higher plans.

Why We Recommend Using Ooma: We like Ooma because it’s ready to use out-of-the-box. It requires zero technical installation, and just about everything is already configured when installed. They use an auto-configuration technology that automatically detects all the settings needed for your system to work.

You may want to also check out our full list of the best business phone services for small businesses.

Live Chat & Support

Live chat software is a tool that helps connect customers to an actual human support representative so that you can resolve their issues in real time. That way, your customers can get the answers they’re looking for quickly.

They’ll spend less time sifting through your knowledge base and waiting to find a solution.

This goes hand-in-hand with your business phone services. By offering live chats on your website, you provide a more omnichannel customer experience, reducing your call load and average handling time.

7. Groove


Groove is a popular help desk software used by big brands like HubSpot, AppSumo, AT&T, and CloudApp.

It offers all the essential features a small business needs to deliver fast and responsive customer service. These include a knowledge base builder, shared inbox, collaboration and reporting tools, and live chat support.

Using Groove, we quickly realized how accessible the software feels. Think of it like a simple inbox that manages all customer communication in one place. Each conversation can be assigned to specific team members, so it’s clear who’s responsible for managing each conversion. Even better, you can label and assign agents to conversations based on certain conditions, such as department or type of inquiry.

Sticking to the theme of simplicity, Groove makes reporting as easy to understand as possible. Rather than giving you a ton of analytics that may confuse small businesses, they stick to the most important options.

For example, some of the metrics include response time, agent performance, busiest times, customer feedback, number of customers helped, and number of resolutions.

Pricing: Starts at $16 per user per month, billed annually. There is also a free trial available.


  • Groove integrations with the most popular business tools like Shopify, Slack, and Mailchimp.
  • The knowledge base builder is customizable, and there are time-saving AI writing tools to help you quickly create support articles.
  • Live chat lets you deliver fast service to customers


  • Groove isn’t the most customizable in terms of layouts and themes.

Why We Recommend Using Groove: Groove ranks as our top choice based on its value and ease of use. The entire system is easy to adopt, so you can better manage your support reps without having to spend a lot of time training them on how to use the software.

8. Heroic Inbox

Heroic InboxHeroic Inbox

Heroic Inbox is the best WordPress-powered help desk and customer support market in the market. It allows you to easily manage customer emails and support tickets right within your WordPress site.

This can streamline workflow by keeping all support-related tasks in one place so you can respond to customer inquiries faster.

After testing the inbox, we found that it comes with all the features you’ll need to manage support emails. For instance, you can create canned responses, add notes to conversations, track your ticket history, and assign messages to team members.

Best of all, it pulls multiple inboxes into one place. Chances are, you may have various inboxes to respond to, such as sales, support, customer service, and partnerships. This allows you to ensure that an important message is never missed.

If you want to add knowledge base capabilities, then you’ll simply need to download Heroic KB, which gives you the ability to add a searchable knowledge base to your website.

Pricing: Starts at $199.50 per year.


  • Manages customer service inquiries directly in WordPress.
  • You can connect multiple inboxes in one place.
  • It offers the ability to add notes and assign tickets to users.


  • It doesn’t have live chat capabilities.

Why We Recommend Using Heroic Inbox: Juggling a lot of software can be a problem for a lot of small businesses. With Heroic Inbox, you can manage all inquiries in your WordPress dashboard. Since it lives within the WordPress ecosystem, it also seamlessly connects with other plugins, such as WooCommerce.

9. LiveChat

Live Chat Inc WebsiteLive Chat Inc Website

LiveChat is an all-in-one customer service software that works seamlessly for WordPress website owners. With over 35,000+ businesses that trust LiveChat, it’s a very popular tool for building live chatbots.

You can create a chatbot that asks the user questions before they’re automatically transferred to the right agent. During the chat, the agent is able to share files back and forth with the customer, send calendar links, or complete a purchase. On top of that, you can set up canned frequently asked questions type of responses to save time.

Beyond that, you can add pre-chat survey forms before and after each live chat session. That way, you’re able to evaluate your sales reps and customer support agents and how they’re performing.

It even integrates with popular tools like HubSpot, Zendesk, and Google Analytics, so you can better understand where your customers are coming from and who they are.

Pricing: LiveChat starts at $20 per person, billed annually, with higher-priced plans that track more users and better features. There’s also a free plugin available.


  • Plenty of integrations to seamlessly connect data across platforms.
  • You can initiate a chat with a visitor as they are browsing on your site.
  • There are lots of customization options to help users find a solution.


  • Price can quickly add up for large teams.

Why We Recommend Using LiveChat: LiveChat is an AI-powered help desk software that has a lot of advanced tools to help you sell more. For example, their custom forms, product cards, and AI automation can help turn inquiries into actual sales.

10. HubSpot Chat

HubSpot Live ChatHubSpot Live Chat

HubSpot Chat is an all-in-one marketing platform that also offers a chatbot builder and live chat feature.

You’re able to customize the live chat design to help route leads and customers to the right person on your team. The live chat widget can be edited to match the look and feel of your brand. You can even send targeted welcome messages on your live chat widget based on segments of your audience or different web pages.

The routing feature works during a chat, where your services team passes a lead to a sales rep. In addition, it provides useful automation features so you can deliver canned responses for faster response times.

Since HubSpot is an all-in-one tool, all chats are automatically stored in the CRM. That means your team will have a clear view of each customer interaction.

Pricing: It’s free to get started. But if you want the suite of marketing tools or CRM, you’ll need to buy the entire package. Prices vary based on what suite you choose.


  • HubSpot Chat is free to use.
  • You can connect the tool to Slack so your team gets immediate notifications when a visitor requests to speak with your support team.
  • You’re able to route leads to anyone on your team.


  • It’s missing advanced features such as post-chat survey forms.

Why We Recommend Using HubSpot Chat: We like HubSpot Chat because it offers all the essential features of live chat software and is absolutely free to use. That said, if you want more advanced automation or more sales-related features like product recommendations, then you may want to consider LiveChat or ChatBot instead.

11. ChatBot


ChatBot is the best helpdesk software for creating AI-generated answers to customer questions.

Where ChatBot stands out is its ability to build visual workflows that help customers get their questions answered and guide them to a sale. It comes with pre-built templates so that you can use them out of the box. For example, after a customer asks a question about a specific product category, you can immediately offer a limited-time discount to incentivize visitors to take action.

If site visitors want to chat with a real person, you can easily forward them to a live customer support representative. That said, the customization options are quite limited compared to LiveChat.

But, when it comes to AI automation, ChatBot can make your life easier. For example, depending on how users interact with your site and chatbot, you can add them to a segmentation and then import them to a CRM or email marketing service. This is great for nurturing leads and sending follow-up emails.

Pricing: Chatbot starts at $52 per month, billed annually or $65 month-to-month. However, there is a 14-day free trial, with no credit card required.


  • ChatBot saves time with its powerful and expansive automation features.
  • It allows you to segment lists and trigger actions based on visitor behavior.
  • It integrates with WooCommerce and WordPress.


  • ChatBot lacks high-level live chat features.

Why We Recommend Using ChatBot: If you want to automate your helpdesk and chat support, ChatBot is the way to go. It has many templates that help guide users into a sale.

Also, check out our expert picks of the best WordPress chat plugins.

HR & Payroll

Managing your team members is arguably one of the most important functions of a business. No matter what type of business you run, you’ll need to pay your employees and manage their hours.

With HR payroll software, you can automatically send out paychecks through bank direct deposit, manage PTO and bonuses, streamline employee onboarding, withhold a percentage for taxes, and more.

When your HR and payroll are organized, employees know what to expect, and you don’t have to worry about running into tax compliance issues.

Best of all, HR software streamlines all the tedious admin tasks that you would otherwise have to do by yourself.

12. Gusto

gusto websitegusto website

Gusto is the best payroll and HR software that helps you automate both basic and advanced payroll tasks for employees and contractors. With its beginner-friendly approach to payroll management, it’s definitely a tool to have in your corner to ensure everything runs smoothly.

Even if you’re a small business without a full accounting team, Gusto makes it easy to handle payroll. It automatically runs payroll for you as many times a month as you need, and taxes are filed automatically. In addition, it automatically syncs health insurance, workers’ compensation, time tracking, 401K, PTO, and more.

Besides payroll, Gusto makes hiring and onboarding a breeze. There are features like custom offer letters, onboarding checklists, document signing, and even software account creation.

Pricing: Gusto starts at $40 per month, plus $6 per month per additional user you add.


  • Relatively affordable to use.
  • Very beginner-friendly for both business owners and employees.
  • Gusto is a self-service tool for employees where they can hop online to check their pay stubs and important documents and request time off without the need for HR to intervene.


  • Gusto is only available in the United States.

Why We Recommend Using Gusto: Gusto is an all-encompassing tool for payroll and HR tasks. You don’t have to worry about the nitty-gritty tasks like filing payroll and tracking all the taxes withheld. Plus, its higher plans offer next-day deposits, so employees get paid faster.

13. BambooHR


BambooHR is an excellent HR software and payroll solution for small businesses. The program is better suited for human resource tasks like compensation, hiring, onboarding, and company culture.

Inside, you get an application tracking system (ATS) that helps you speed up the hiring process and weed out potential applicants who don’t meet the job role requirements. Its automated alert features ensure you stay on schedule and keep candidates in the loop during the hiring process.

Once you’ve made your decision, you can use one of the many offer letter templates that come with auto-fill features so the new hire can sign and accept everything digitally.

That said, Bamboo HR also does all of the essential payroll tasks. It automates tax filing, so you don’t have to do it manually. As a result, you’ll avoid tax penalties and ensure you accurately report your employee earnings and taxes withheld.

Pricing: BambooHR offers free pricing quotes. To receive customized pricing, you will need to complete their contact form.


  • BambooHR offers self-service tools so employees can access information such as tax forms and pay stubs online.
  • It automates the payroll process to avoid mistakes.
  • The ATS makes hiring much easier and faster.


  • BambooHR is not as contractor-friendly as Gusto since it doesn’t have many features that cater to freelancers.

Why We Recommend Using BambooHR: BambooHR is a great choice if you have a remote team based internationally (outside of the U.S.). It makes it easy to manage your hiring and payroll across multiple countries.

14. QuickBooks

Quickbooks PayrollQuickbooks Payroll

QuickBooks is a payroll software designed to make life easier for small business owners. It’s primarily used for accounting tasks, allowing you to calculate all your balance sheets and perform payroll.

One key area where QuickBooks shines is that it offers same-day or next-day direct deposit processing, depending on the plan you choose. You also get useful features such as automated tax calculations and payroll, business receipt capture, paycheck creation, and more.

There’s a dedicated mobile app, so employees can easily access their PTO and health information and even look into their paystubs on the go. For administrators, you can manage payroll from anywhere, ensuring your team never misses payday.

Pricing: Price starts at $37.50 per month, plus an additional $6 per additional employee per month.


  • Quickbooks offers a 30-day free trial.
  • For Elite users, QuickBooks Payroll provides a tax penalty protection of up to $25,000 per year.
  • QuickBooks Payroll integrates with QuickBooks Online, meaning you get a payroll and accounting system in one.


  • There are limited third-party integrations.

Why We Recommend Using QuickBooks: If you’re focused on getting your accounting and payroll right, then QuickBooks is the way to go. With the tax penalty protection, you’re getting great coverage. That means if you make an error, they’ll not only help you to fix the issue but also cover any penalty and interest fines along with it.

For a more comprehensive list, read our blog post on the best payroll software for small businesses.


Juggling customer data across scattered Excel sheets can be chaos. You may deal with missed follow-ups, forgotten birthdays, unsent emails, mixed signals, and frustrated teams and customers.

CRM apps eliminate this nightmare. They consolidate all customer data into a single, accessible platform. This empowers your sales, marketing, and customer support teams to:

  • Effortlessly access information: No more scrambling for details.
  • Personalize the customer journey: Deliver targeted experiences based on customer history.
  • Boost efficiency: Automate tasks and free up time for strategic work.

Sales reps can prioritize high-value opportunities and close deals faster. Plus, marketers can leverage customer insights to craft impactful campaigns. Customer support gains a complete view of each interaction, providing exceptional service every time.

15. HubSpot CRM

HubSpot CRMHubSpot CRM

HubSpot CRM is the most popular CRM software on the market. It is cost-effective and offers a wide range of features, making it a great choice for most small businesses. You can get started with the free plan, which already gives you access to unlimited users and contacts.

Where HubSpot excels is its all-in-one capabilities. Since it combines sales, marketing, customer service, CMS, and operation hubs, you can easily connect data between departments. For example, you can easily pass contacts from your marketing team to the sales department without having to sync information to another system.

HubSpot is also really easy to navigate. It provides a full picture of customer interactions and comes with customizable reporting dashboards so that you can see how your team is performing. By looking at the opportunities and deal stages, you can quickly see what’s currently in the pipeline and focus on high-leverage prospects who are ready to buy.

Pricing: Hubspot CRM is free to get started. If you want the entire marketing suite, it’s $800 per month for 3 seats, billed annually, and an extra $45 per month per additional user. HubSpot Sales suite costs $90 per month per seat.


  • HubSpot has an easy-to-use interface.
  • There are tons of features and even apps that you can download to make your experience better.
  • Visual dashboards and reporting make it very easy to track team performance and spot opportunities for growth.


  • While HubSpot has a very generous free plan, its pricing gets steep quickly if you wish to upgrade.

Why We Recommend Using HubSpot: HubSpot is one of those can’t-miss tools for beginners. Sure, it could be more customizable or offer more affordable plans. But with that said, its free plan is enough to get small teams started.

16. FunnelKit Automations

FunnelKit AutomationsFunnelKit Automations

FunnelKit Automations is the best CRM and marketing automation engine for WooCommerce. It’s filled with a wide range of features to help get your online more repeat sales and higher order values.

Geared towards e-commerce business owners, you have a complete 360-degree contact view of your customers. You’ll be able to see their name, gender, email, tags, lists, geographical location, and custom field data.

In addition to the CRM tool, you can build high-converting checkout pages and flows. The drag-and-drop builder connects with other major page builders, such as Divi, Elementor, Oxygen, and Gutenberg.

Once customers complete the purchase, you can create upsell pages to showcase higher-tier products, increasing your total order value.

Pricing: FunnelKit starts at $99.50 per year. That said, there is a free version as well.


  • You get plenty of automation templates and workflows to increase conversions.
  • You can view the customer’s complete profile, including purchase history, order placed, etc.
  • Everything can be tracked, including what pages and workflows led to revenue.


  • You’ll need a mailer plugin, such as WP Mail SMTP, since WordPress isn’t built for high-volume email.

Why We Recommend Using FunnelKit Automation: If you’re running an online store, adding FunnelKit Automation is a no-brainer. Keep your opt-in leads and customers organized so that you can send them more relevant product recommendations.

17. Pipedrive

Pipedrive CRMPipedrive CRM

Pipedrive is a sales-focused CRM app for small businesses. It’s an all-in-one sales platform to boost revenue and track all of your leads and customers.

What we like about Pipedrive is its smart, in-platform tips. It comes with a sales assistant that provides performance tips and recommended features to help your team get acclimated to the software. For example, if you’re not sending follow-up emails after demo calls, it might send reminders to your reps.

Pipedrive goes beyond simple CRM with powerful automation features. Imagine automatically nurturing leads with timely emails, assigning tasks, and moving deals through your pipeline.

These automated workflows free up your sales reps to focus on closing high-value deals, not repetitive tasks.

Pricing: Pipedrive begins at $14 per seat per month, billed annually. But there’s a free 14-day trial you can get started with.


  • Fairly affordable to use.
  • The smart assistant feature helps you improve your team performance.
  • It has a lead enrichment feature, which scrapes data online to find information about your prospects based on the email you’ve collected.


Why We Recommend Using Pipedrive: If you want a comprehensive sales tool to help manage your leads and drive home more revenue, Pipedrive is a solid choice. They offer many AI-powered features to make your life easier and save a lot of time.

If you want to learn about other options, check out our list of the best CRM apps for small businesses.

Bonus Small Business Tools

Aside from these top business tools that we mentioned above, we also use and recommend the following plugins to better manage our WordPress sites.

  1. WPForms is the most beginner-friendly contact form plugin used by over 6,000,000 sites. It features an intuitive drag-and-drop form builder, allowing you to build beautiful contact forms, payment forms, user registration forms, multi-page forms, and more.
  2. All in One SEO is a WordPress SEO plugin that helps you improve your WordPress SEO. It provides powerful on-page SEO optimization tools to help search engines better crawl and index your site, among many other capabilities.
  3. SeedProd is the ultimate drag-and-drop page builder plugin for WordPress. With this software, you can design high-converting and beautiful pages that convert visitors into leads and leads into customers. You can create everything from landing pages and custom home pages to 404 pages and more.
  4. MonsterInsights is the best Google Analytics plugin for WordPress. It brings the power of Google Analytics right to your WordPress dashboard, so you can get detailed reports of important metrics to see what’s working and what could be improved.
  5. OptinMonster is the best lead generation and popup plugin that helps you convert website visitors into subscribers and customers. With this tool, you can create a wide range of campaigns, including popups, scroll boxes, floating bars, and fullscreen welcome mats.
  6. MemberPress is a popular WordPress membership plugin for building membership websites. It has advanced membership features, including the ability to create gated content, add member levels, accept payments, create members-only forums, and more.
  7. PushEngage is a web push notification software that helps you engage and retain visitors once they’ve left your site. When users leave, you can send them all types of reminders, such as product announcements, blog post notifications, cart abandonment reminders, and more.
  8. RafflePress is a WordPress giveaway and contest plugin that lets you run all sorts of competitions. For example, you can run a giveaway to grow your email list.
  9. WP Mail SMTP is the best WordPress SMTP plugin for improving the deliverability and security of your emails.
  10. WP Simple Pay is the best Stripe payments plugin for WordPress. It allows you to easily create payment forms or buttons that accept 13+ payment methods and collect recurring payments.
  11. Smash Balloon is a social media feeds plugin for WordPress websites. It allows you to display custom Facebook, Instagram, Twitter, and YouTube feeds on your site to boost followers and engagement.
  12. WooCommerce is the world’s most popular eCommerce platform. It is cost-effective, super-flexible, and easy to use for beginners. You can easily create product pages, accept payments, manage orders, and much more. Basically, you can create your entire online store from scratch.

Frequently Asked Questions About Business Tools

What should you look for in a business tool?

The most important factors to consider when selecting a business tool are:

  • Integration with WordPress: If you own a WordPress site or WooCommerce store, you’ll want a business tool that easily connects the platforms. That way, no crucial information is lost in translation.
  • Ease of Use: The tool should be user-friendly and have an intuitive interface. Small businesses often have limited resources and may not have dedicated IT personnel, so it’s essential that the tool is easy for anyone on the team to use.
  • Scalability: Will it be able to grow with your business? Make sure the software can accommodate increasing data, users, and business complexity.
  • Cost-effectiveness: Evaluate the cost of the software pricing and its value for your business. Consider both upfront costs and ongoing fees. Some tools offer scalable pricing plans, which can be beneficial for small businesses.
  • Feature Set: Identify the specific features that are essential for your business. Whether it’s task management, CRM, eCommerce capabilities, or content marketing, make sure the service aligns with your business needs.
  • Customization: Look for a tool that allows some level of customization. This ensures that the tool can be adapted to meet your business’s unique requirements.
  • Customer Support: Reliable customer support is crucial. Check the availability, response times, and level of support provided. This is especially important when technical issues arise.
  • Security: Security is vital, especially when dealing with customer data. The tool should adhere to industry security standards and have measures in place to protect your business and customer information.
  • Mobile Compatibility: With an increasing number of users accessing websites through different devices, the software should be mobile-friendly.
  • Community and Reviews: Check for testimonials and user feedback to gain insights into the experiences of other small businesses using the tool.
  • Data Backup and Recovery: Make sure the software has reliable data backup and recovery mechanisms to prevent data loss in case of unexpected events. That said, if you don’t already have a WordPress backup plugin, Duplicator is our go-to recommendation.

Do business tools integrate with your WordPress site?

Yes, the best WordPress plugins should seamlessly integrate with the most popular third-party business tools. However, if there isn’t an integration, we recommend using Uncanny Automator.

It is the best automation plugin, allowing you to create unlimited automated workflows in WordPress. That means you can connect your website to a specific tool to complete an action.

Let’s say every time someone completes your contact form, you want to automatically add those contacts to your prospects list to your CRM tool. You can create an automated workflow through Uncanny Automator that will easily execute that action for you.

Are there any free business tools available?

Yes, many of these tools offer a free version with limited features. That means you can test the product and see if it meets your needs. That said, you can also check out our list of the best free business tools for small businesses.

We hope this article helped you find the best business tools for small businesses. You can also check out our list of the must-have WordPress plugins for business websites or our guide on the proven ways to make money online blogging with WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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