Connect with us

WORDPRESS

How to Send Automated Coupons in WordPress to Bring Back Customers

Published

on

How to send automated coupons in WordPress to bring back customers

Do you want to send automated coupons in WordPress to bring back customers?

By sending the right coupon to the right person at the right time, you can re-engage customers who are losing interest. This can get you more sales, create brand loyalty, and help you keep your best customers.

In this guide, we’ll show you a few different ways to send automated coupons in WordPress, and bring back customers.

Why Send Automated Coupons to Bring Back Customers?

You may have heard the saying that it costs five times more to get a new customer than keep an old one.

While lead generation will help grow your business, you also need to keep your existing customers happy. Over time, people may lose interest in your website, forget about your products, or start shopping with a competitor.

That’s where automated coupons come in.

Advertisement

The best WordPress automation tools and plugins can watch your customers for signs they’re becoming disengaged. For example, a customer may not place an order for 2 months or stop opening your emails.

One way to bring those customers back is to automatically send them a coupon code via email. By creating this automated workflow in WordPress, you can retain customers without having to do all the hard work yourself.

Pro Tip: If you send coupons via email, then you’ll need to make sure those messages land in the customer’s inbox and not in the spam folder. Here, a good SMTP service provider is essential for improving your email deliverability. We also recommend using WP Mail SMTP as it allows you to easily send WordPress emails using any SMTP service provider.

With that being said, let’s see how you can send automated coupons in WordPress and bring back customers. Simply use the quick links below to jump to the method you want to use.

Method 1. Using FunnelKit (Best for WooCommerce Users)

One way to send automated coupons in WordPress, is by using FunnelKit Automations.

FunnelKit is a WordPress sales funnel builder and optimization plugin that allows you to create powerful customer winback campaigns. It also lets you create unique, personalized coupons, which can really catch the shopper’s attention.

Advertisement

FunnelKit integrates with WooCommerce and has lots of features that are designed to grow your online store. With that in mind, FunnelKit is a great choice if you already use WooCommerce to sell products and services online.

How to Set up the FunnelKit WordPress Plugin

First, you’ll need to install and activate the free version of FunnelKit Automations, as it provides the base for the premium plugin’s features. For more details, please see our guide on how to install a WordPress plugin.

After that, you’ll need to install and activate the FunnelKit Automations Pro plugin.

After activating both plugins, go to FunnelKit Automation » Settings. You can now go ahead and add the license key to the ‘License’ field.

Adding a license to the FunnelKit Automations WordPress plugin

You’ll find this information in your account on the FunnelKit website. After adding this information, click on the ‘Activate’ button.

How to Create an Automated Coupon Workflow for WordPress

Advertisement

Now, we’re going to create a workflow that will generate a personalized coupon and send it to the customer via email. This workflow will run once 30 days have passed since the customer’s last order.

To create the workflow, go to FunnelKit Automations » Automations (Next Gen) in the WordPress dashboard. Then, click on the ‘Add New Automation’ button.

Creating a new WordPress automation with FunnelKit

You’ll now see all the different automation templates that you can use.

Since we want to create our own workflow, select ‘Start from Scratch.’

Creating a custom automated workflow in WordPress

In the popup that appears, type in a name for the automation. This is just for your reference, so you can use anything you want.

With that done, click on ‘Create.’

Add a name to your FunnelKit automation workflow

Now, we need to choose the action that will kickstart the workflow, so click on ‘Select Trigger.’

In the left-hand menu, choose ‘WooCommerce’ and then click to select ‘Customer Win Back.’

Adding a 'customer winback' trigger to an automation workflow

With that done, click on ‘Done’ to add the trigger to your automation workflow.

Back in the main editor, click on the ‘Customer Win Back’ trigger.

Advertisement
Adding a trigger to the FunnelKit automation editor

In the ‘Customer Last Ordered Period’ section, you can type in how long FunnelKit will wait before running the workflow.

For example, in the following image the workflow will run when 30 days have passed since the customer’s last order.

FunnelKit will repeat this automation once every 24 hours, so it’s important to only run it for a short period of time. For this reason, we’ve set the workflow to stop when 35 days have passed since the customer’s last order.

Adding an order period to the automation recipe

In this way, you won’t annoy customers by sending them dozens of emails.

Next, you can set the time when the automation will run, using the ‘Schedule this….’ fields. FunnelKit will use your store’s timezone, so you may want to change your online store settings if you want to use a different timezone instead.

Scheduling an automated coupon code

With that done, click on ‘Save.’

Back in the main workflow editor, click on ‘+’ and then select ‘Action.’

Adding actions to an automated workflow in WordPress

In the popup that appears, select ‘WooCommerce’ and then click on ‘Create Coupon.’

Simply click on ‘Done’ to add this action to the workflow.

How to create an automated coupon using FunnelKit

Back in the main FunnelKit editor, click on the action you just added. This opens a popup where you can customize the ‘Create Coupon’ action.

To start, type a name for the coupon into the ‘Coupon Title’ field. This is just for your reference so you can use anything you want.

Advertisement
Creating a winback customer automation workflow in WordPress

After that, choose the type of coupon that you want to create, using the ‘Discount Type’ dropdown menu.

FunnelKit supports percentage discount, fixed cart discount, and fixed product discount. Most of the time, you’ll want to select ‘Percentage Discount’ to make sure all customers get a similar benefit, no matter how much they spend or what products they buy.

After that, type an amount into the ‘Amount’ field. For example, you might offer customers 20% off, or a $5 discount on all purchases.

How to create an automated percentage discount coupon

FunnelKit automatically creates a unique coupon code for each contact. However, you can add a prefix to the start of the coupon, which can either be plain text or dynamic tags. FunnelKit will replace these tags with real text every time it creates a code, so this is a great way to create personalized coupons.

Since we want to bring shoppers back in, you may decide to include the customer’s name in the coupon. This can catch their attention, and also makes your code easier to remember.

To add plain text as a prefix, simply type into the ‘Coupon Code Prefix’ field.

Adding a prefix to the automated coupon code

To add one or more tags, click on the ‘Merge tags’ icon.

This is the button that has curly braces.

Adding dynamic text to the automated coupon code

Now, you’ll see all the tags that you can use in the automated coupon.

We’re going to use the {{contact_first_name}} tag, but you can use any tags you want.

Advertisement
How to create a personalized coupon code with merge tags

Simply copy each tag and then paste it into the ‘Coupon Code Prefix’ field.

As you can see in the following image, you can use a mix of plain text and tags.

How to create a personalized and dynamic coupon code

By default, the coupon will never expire. A sense of urgency and FOMO can push customers to use a coupon, so you may want to select the radio button next to ‘Expire after Specific Days’ or ‘Expire on Specific Date.’

You can then use the controls to specify when the coupon will expire.

Adding a coupon expiration date to your WordPress coupon

Finally, you can choose whether the coupon gives customers a free shipping discount.

Shoppers love free shipping, so you may want to consider adding this to your coupon by selecting the ‘Yes’ radio button under ‘Allow Free Shipping.’

How to create a free shipping discount for your online store

When you’re happy with how the coupon is set up, make sure you copy the small pieces of code under the ‘Coupon Title.’

You’ll need this coupon code for the email we’ll be creating in the next step, so store it somewhere safe.

Creating an automated coupon to win back customers

With that done, click on ‘Save’ to store your changes.

Now we have a coupon, it’s time to create the email that FunnelKit will send to your customers. To add an email action, click on the ‘+’ button and then select ‘Action.’

Add an email action to win back customers

If it isn’t already selected, then click on ‘Messaging’ in the left-hand menu.

Then, select ‘Send Email’ and click on ‘Done.’

Advertisement
Choosing an action in the FunnelKit automation plugin

You can now create an email by typing in a subject and preview, and adding body text.

Similar to creating a coupon, it’s best to use a mix of plain text and tags. To add dynamic tags, click on the ‘Merge Tags’ icons that appear next to the To, Subject, and Preview Text fields.

How to create a personalized email to win back customers

If you want to add tags to the email body, then you can click on the ‘Merge Tags’ button.

To add your coupon code, simply paste or type in the {{wc_dynamic_coupon id= code we copied in the previous step.

Create a personalized email to bring back customers

When you’re happy with how the email looks, click on ‘Save & Close.’

That’s it. When you’re ready to make the automation live, click on the ‘Inactive’ slider so it turns to ‘Active.’

Making your workflow automation live

Now, FunnelKit will automatically send the coupon to any customer who hasn’t purchased from you in the past 30 days.

Method 2. Using Uncanny Automator (Over 100 Integrations)

Another way to send automated coupons in WordPress, is by using Uncanny Automator. It is one of the best WordPress automation plugins on the market and lets you create powerful workflows to save time and help you respond to customers more quickly.

Uncanny Automator works seamlessly with WooCommerce, plus all of the must have WordPress plugins and third-party tools. If you’re already using lots of different software on your online store, then Uncanny Automator may be a good choice for you.

There is a free Uncanny Automator plugin that lets you automate many common tasks. However, we’ll be using Uncanny Automator pro because it works with WooCommerce.

Advertisement

To start, you’ll need to install Uncanny Automator pro, plus the free plugin as it provides the base for the premium version. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, go to Automator » Settings and enter your license key into the ‘Uncanny Automator Pro license key’ field.

Adding an Uncanny Automator license to your WordPress website

You’ll find this information under your account on the Uncanny Automator website.

Uncanny Automator is a powerful and flexible plugin, so there’s lots of different ways that you can bring customers back to your site. Let’s take a look at a few options.

Automatically Send Coupons to Logged-Out Customers

It’s smart to let customers create an account with your online store, as it encourages brand loyalty and makes it easier for shoppers to buy from you in the future.

User registration can also help with lead generation. If you get the shopper’s email address, then you can target them with email marketing, personalized ads, an email newsletter, and much more.

Advertisement

If you’re using WooCommerce, then this plugin automatically creates all the pages customers need to create and manage an account. WooCommerce also adds a new Customer role, which it automatically assigns to any shoppers who register with your store.

Are you using a different eCommerce solution that doesn’t support customer registration? Then see our guide on how to allow user registration on your WordPress site.

After that, you can simply create a new role for your customers. For detailed instructions, please see our beginner’s guide to WordPress user roles and permissions.

If you allow user registration, then you can track when a shopper logs out of their account, as this suggests they’re losing interest in your store. You can then send a coupon to encourage them to log back in.

To create this recipe, simply go to Automator » Add new in the WordPress dashboard.

Uncanny Automator will now ask whether you want to create a recipe for logged-in users, or everyone. Go ahead and select ‘Logged-in users,’ then click on the ‘Confirm’ button.

Advertisement
Creating a logged-in automation recipe with Uncanny Automator

Next, you can give the recipe a name by typing into the ‘Title’ field. This is just for your reference so you can use anything you want.

Once you’ve done that, click on ‘WordPress’ in the ‘Select an integration’ area.

Select WooCommerce as an integration

You can now choose a trigger, which is anything that kickstarts the recipe.

In the dropdown menu, start typing the following ‘A user logs out of a site’ and then select the right option when it appears.

Choosing a trigger for the automated coupon recipe

We only want to run the workflow when someone with the ‘Customer’ user role logs out of their account.

With that in mind, click on the ‘Add filter’ button.

How to create an automation workflow for your WooCommerce customers

In the popup that appears, click on ‘WordPress.’

Next, find ‘The user has a specific role’ in the dropdown menu.

Filtering your users based on WordPress role

Open the ‘Role’ dropdown and select the role you’re using for your customers.

After that, go ahead and click on ‘Save filter.’

Sending an automated coupon to your WooCommerce customers

Now it’s time to specify the action that Uncanny Automator will perform every time this workflow runs.

We’re going to send the customer an email containing a coupon, so go ahead and click on ‘Add action.’

Advertisement
Adding actions to an automated recipe

Since we want to send an email, select ‘Emails’ as the integration.

In the dropdown that appears, click on ‘Send an email.’

Send automated coupons in WordPress to bring back customers

This adds all the fields that you can use to create the email.

To start, we need to make sure the message goes to the right user, by clicking on the asterisk next to the ‘To’ field. Then, select ‘Common’ and ‘User email.’

Getting the customer's email address

You can now create the email by adding a subject line and body text.

Here, you can use a mix of plain text and tokens, which are placeholders that Uncanny Automator replaces with real values automatically. For example, if you want to use the customer’s name, then you can click on the asterix and select ‘Common.’

Simply select the ‘User first name’ token to create the personalized greeting.

Adding a dynamic user name token to the coupon workflow

You’ll also need to create a coupon and add it to the email.

The easiest way is by using the Advanced Coupons plugin, which is the best WordPress coupon code plugin on the market. It lets you create lots of different advanced coupons to get more sales and grow your business.

For a step-by-step guide, please see our post on how to create smart coupons.

Advertisement

After creating a coupon, you can simply add it to the email.

Sending an automated coupon email in WordPress to bring back customers

When you’re happy with how the email looks, click on ‘Save.’

After that, it’s time to set a delay. This is how long Uncanny Automator will wait after the customer logs out, before sending them the coupon.

To add a delay, hover your mouse over the ‘Email’ action. When it appears, click on ‘Delay.’

How to add a delay to an automation workflow

You can then add your delay in the popup that appears.

Once you’ve done that, go ahead and select ‘Set delay.’

Adding a time delay to the automated coupon recipe

When you’re happy with how the recipe is set up, it’s time to make it active.

In the ‘Recipe’ box, click the ‘Draft’ switch so that it shows ‘Live’ instead.

Publishing the automated coupon recipe

That’s it. Now, when a customer logs out of their account, Uncanny Automator will wait for the specified amount of time before sending them a coupon code.

Automatically Send Coupons for a Specific Product

Advertisement

Sometimes a shopper may look at a product multiple times. This suggests they’re interested in the item, but something is stopping them from making a purchase.

In this case, you may want to send them a coupon, which will encourage them to splash out on the product.

To get started, create a new recipe for logged-in users following the same process described above. After that, click on ‘WooCommerce’ in the ‘Select an integration’ area.

Adding WooCommerce as an integration in Uncanny Automator

Next, choose a trigger by typing the following ‘A user views a product.’

When the right trigger appears, give it a click.

Get more sales with an automated coupon recipe

By default, this trigger is set to ‘Any product.’

If you want to link the recipe to a specific product, then open the ‘Product’ dropdown and choose that product from the list.

Choose a WooCommerce product from the dropdown menu

Once you’ve done that, click on the ‘Number of times’ button.

By default, the recipe will run every time a customer looks at a product. You should change this, so the customer has to look at the product multiple times before triggering the recipe. To do this, type a different number into the ‘Number of times’ field.

Advertisement
Triggering a workflow when the customer views a product multiple times

When that’s done, click on ‘Save’ to store your settings.

This recipe should only run when a customer views a product, so click on ‘Add Filter.’ In the popup that appears, click on ‘WordPress’ and then choose ‘The user has a specific role.’

Adding WooCommerce features to an automation recipe

After that, open the ‘Role’ dropdown and select the role you’re using for your customers.

When you’re ready, click on ‘Save filter.’

Configuring the automated coupon rule

Now it’s time to add the action. There are a few different ways to send automated coupons from your WordPress website.

To email a code to your customers using Uncanny Automator and Advanced Coupons, simply follow the same process described above.

Another option is to generate the code using WooCommerce. To do this, click on ‘Add Action’ and then select ‘WooCommerce’ as the integration.

Selecting the WooCommerce eCommerce plugin as an integration

In the search bar, start typing ‘Generate and email a coupon code to the user.’

When the right option appears, give it a click.

Generating a WooCommerce coupon

This will add some new settings where you can create the coupon code.

To generate a code automatically, simply leave the ‘Coupon code’ field blank.

Advertisement
How to create a coupon for your WooCommerce online store

In the ‘Discount type’ field, choose the kind of coupon that you want to create, such as a fixed cart discount or percentage discount.

For this guide, we’ll select ‘Percentage discount’.

How to create a percentage discount code

After that, type the percentage discount into the ‘Coupon amount’ field.

In the following image, we’re offering customers a 30% discount on their purchase.

Creating a percentage coupon code

In the next field, you can set an expiry date for the coupon, either by using the YYY-MM-DD format or typing in the number of days until the coupon expires.

For example, in the following image the coupon will expire after 7 days.

Adding an expiration date to an automated coupon code

You can also set a minimum and maximum spend for the coupon. We’ll leave these fields blank so the customer can use the code with any purchase.

You may also want to check the ‘For individual use only’ box so customers can’t use this code in combination with other coupons.

Creating a coupon for individual use

Next, scroll to the ‘Usage limit per coupon’ section. The shopper should only be able to use the coupon once, so type in ‘1.’

There are lots of other settings you can change for the coupon. It’s a good idea to look through these settings to see whether you want to make any more changes.

When you’re happy with how the coupon is set up, scroll to the ‘Email’ section. To start, find the ‘To’ field and then click on the asterisk next to it. Then, click on ‘Common’ and select ‘User email.’

Advertisement
Creating an automated coupon email to bring back shoppers

With that done, you can add a subject line and change the text in the email body.

To create a more personalized email, it’s a good idea to use a mix of plain text and tokens, by following the same process described above.

Adding a coupon to your WooCommerce email

When you’re happy with the email, click on the ‘Save’ button to store the recipe.

After that, you can make the recipe live by clicking the ‘Draft’ switch so that it shows ‘Live.’

Making an Uncanny Automator recipe live on your WordPress website

Now, every time someone views a product multiple times, it’ll trigger the recipe workflow.

We hope this article helped you learn how to send automated coupons in WordPress to bring back customers. You may also want to check out our guide on how to create a WooCommerce popup to increase sales and the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

WORDPRESS

How We Built a New Home for WordPress.com Developers Using the Twenty Twenty-Four Theme – WordPress.com News

Published

on

By

How We Built a New Home for WordPress.com Developers Using the Twenty Twenty-Four Theme – WordPress.com News

In the last few weeks, our team here at WordPress.com has rebuilt developer.wordpress.com from the ground up. If you build or design websites for other people, in any capacity, bookmark this site. It’s your new home for docs, resources, the latest news about developer features, and more. 

Rather than creating a unique, custom theme, we went all-in on using Twenty Twenty-Four, which is the default theme for all WordPress sites. 

That’s right, with a combination of built-in Site Editor functionalities and traditional PHP templates, we were able to create a site from scratch to house all of our developer resources. 

Below, I outline exactly how our team did it.

A Twenty Twenty-Four Child Theme

The developer.wordpress.com site has existed for years, but we realized that it needed an overhaul in order to modernize the look and feel of the site with our current branding, as well as accommodate our new developer documentation

Advertisement

You’ll probably agree that the site needed a refresh; here’s what developer.wordpress.com looked like two weeks ago:

Once we decided to redesign and rebuild the site, we had two options: 1) build it entirely from scratch or 2) use an existing theme. 

We knew we wanted to use Full Site Editing (FSE) because it would allow us to easily use existing patterns and give our content team the best writing and editing experience without them having to commit code.

We considered starting from scratch and using the official “Create Block Theme” plugin. Building a new theme from scratch is a great option if you need something tailored to your specific needs, but Twenty Twenty-Four was already close to what we wanted, and it would give us a headstart because we can inherit most styles, templates, and code from the parent theme.

We quickly decided on a hybrid theme approach: we would use FSE as much as possible but still fall back to CSS and classic PHP templates where needed (like for our Docs custom post type).

With this in mind, we created a minimal child theme based on Twenty Twenty-Four.

Advertisement

Spin up a scaffold with @wordpress/create-block

We initialized our new theme by running npx @wordpress/create-block@latest wpcom-developer

This gave us a folder with example code, build scripts, and a plugin that would load a custom block.

If you only need a custom block (not a theme), you’re all set.

But we’re building a theme here! Let’s work on that next.

Modify the setup into a child theme

First, we deleted wpcom-developer.php, the file responsible for loading our block via a plugin. We also added a functions.php file and a style.css file with the expected syntax required to identify this as a child theme. 

Despite being a CSS file, we’re not adding any styles to the style.css file. Instead, you can think of it like a documentation file where Template: twentytwentyfour specifies that the new theme we’re creating is a child theme of Twenty Twenty-Four.

Advertisement
/*
Theme Name: wpcom-developer
Theme URI: https://developer.wordpress.com
Description: Twenty Twenty-Four Child theme for Developer.WordPress.com
Author: Automattic
Author URI: https://automattic.com
Template: twentytwentyfour
Version: 1.0.0
*/

We removed all of the demo files in the “src” folder and added two folders inside: one for CSS and one for JS, each containing an empty file that will be the entry point for building our code.

The theme folder structure now looked like this:

A WordPress child theme folder structure

The build scripts in @wordpress/create-block can build SCSS/CSS and TS/JS out of the box. It uses Webpack behind the scenes and provides a standard configuration. We can extend the default configuration further with custom entry points and plugins by adding our own webpack.config.js file. 

By doing this, we can:

  1. Build specific output files for certain sections of the site. In our case, we have both PHP templates and FSE templates from both custom code and our parent Twenty Twenty-Four theme. The FSE templates need minimal (if any) custom styling (thanks to theme.json), but our developer documentation area of the site uses a custom post type and page templates that require CSS.
  2. Remove empty JS files after building the *.asset.php files. Without this, an empty JS file will be generated for each CSS file.

Since the build process in WordPress Scripts relies on Webpack, we have complete control over how we want to modify or extend the build process. 

Next, we installed the required packages:

​​npm install path webpack-remove-empty-scripts --save-dev

Our webpack.config.js ended up looking similar to the code below. Notice that we’re simply extending the defaultConfig with a few extra properties.

Any additional entry points, in our case src/docs, can be added as a separate entry in the entry object.

Advertisement
// WordPress webpack config.
const defaultConfig = require( '@wordpress/scripts/config/webpack.config' );

// Plugins.
const RemoveEmptyScriptsPlugin = require( 'webpack-remove-empty-scripts' );

// Utilities.
const path = require( 'path' );

// Add any new entry points by extending the webpack config.
module.exports = {
	...defaultConfig,
	...{
		entry: {
			'css/global':  path.resolve( process.cwd(), 'src/css',   'global.scss' ),
			'js/index': path.resolve( process.cwd(), 'src/js', 'index.js' ),
		},
		plugins: [
			// Include WP's plugin config.
			...defaultConfig.plugins,
			// Removes the empty `.js` files generated by webpack but
			// sets it after WP has generated its `*.asset.php` file.
			new RemoveEmptyScriptsPlugin( {
				stage: RemoveEmptyScriptsPlugin.STAGE_AFTER_PROCESS_PLUGINS
			} )
		]
	}
};

In functions.php, we enqueue our built assets and files depending on specific conditions. For example, we built separate CSS files for the docs area of the site, and we only enqueued those CSS files for our docs. 

<?php

function wpcom_developer_enqueue_styles() : void {
    wp_enqueue_style( 'wpcom-developer-style',
        get_stylesheet_directory_uri() . '/build/css/global.css'
    );
}

add_action( 'wp_enqueue_scripts', 'wpcom_developer_enqueue_styles' );

We didn’t need to register the style files from Twenty Twenty-Four, as WordPress handles these inline.

We did need to enqueue the styles for our classic, non-FSE templates (in the case of our developer docs) or any additional styles we wanted to add on top of the FSE styles.

To build the production JS and CSS locally, we run npm run build

For local development, you can run npm run start in one terminal window and npx wp-env start (using the wp-env package) in another to start a local WordPress development server running your theme.

An active wpcom-developer child theme on a local WordPress installation

While building this site, our team of designers, developers, and content writers used a WordPress.com staging site so that changes did not affect the existing developer.wordpress.com site until we were ready to launch this new theme.

theme.json

Twenty Twenty-Four has a comprehensive theme.json file that defines its styles. By default, our hybrid theme inherits all of the style definitions from the parent (Twenty Twenty-Four) theme.json file. 

Advertisement

We selectively overwrote the parts we wanted to change (the color palette, fonts, and other brand elements), leaving the rest to be loaded from the parent theme. 

WordPress handles this merging, as well as any changes you make in the editor. 

Many of the default styles worked well for us, and we ended up with a compact theme.json file that defines colors, fonts, and gradients. Having a copy of the parent theme’s theme.json file makes it easier to see how colors are referenced.

You can change theme.json in your favorite code editor, or you can change it directly in the WordPress editor and then download the theme files from Gutenberg.

WordPress settings with a red arrow pointing to the Export tool

Why might you want to export your editor changes? Styles can then be transferred back to code to ensure they match and make it easier to distribute your theme or move it from a local development site to a live site. This ensures the FSE page templates are kept in code with version control. 

When we launched this new theme on production, the template files loaded from our theme directory; we didn’t need to import database records containing the template syntax or global styles.

Global styles in SCSS/CSS

Global styles are added as CSS variables, and they can be referenced in CSS. Changing the value in theme.json will also ensure that the other colors are updated.

Advertisement

For example, here’s how we reference our “contrast” color as a border color:

border-color: var(--wp--preset--color--contrast);

Some plugins require these files in a theme, e.g. by calling get_header(), which does not automatically load the FSE header template. 

We did not want to recreate our header and footer to cover those cases; having just one source of truth is a lot better.

By using do_blocks(), we were able to render our needed header block. Here’s an example from a header template file:

<head>
<?php
wp_head();
$fse_header_block = do_blocks( '<!-- wp:template-part {"slug":"header","theme":"a8c/wpcom-developer","tagName":"header","area":"header", "className":"header-legacy"} /-->' );
?>
</head>
<body <?php body_class(); ?>>
<?php
echo $fse_header_block;

The new developer.wordpress.com site is now live!

The new developer.wordpress.com homepage with a black background, a pixelated W logo, and the headline 'Powerful WordPress Hosting for Developers'

Check out our new-and-improved developer.wordpress.com site today, and leave a comment below telling us what you think. We’d love your feedback. 

Using custom code and staging sites are just two of the many developer features available to WordPress.com sites that we used to build our new and improved developer.wordpress.com.

If you’re a developer and interested in getting early access to other development-related features, click here to enable our “I am a developer” setting on your WordPress.com account.

Advertisement
the Developer Features page on WordPress.com with an "I am a developer" toggle and cards displaying developer features like SFTP, SSH, WP-CLI, Staging sites, and Custom code

Join 105.7M other subscribers

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

WORDPRESS

14 Best WooCommerce Dropshipping Plugins in 2024

Published

on

By

14 Best WooCommerce Dropshipping Plugins in 2024

Did you switch from Shopify to WooCommerce for more control over your store?

If so, you’re probably wondering which apps you need for your dropshipping store.

In this article, we compiled the 14 best WooCommerce dropshipping plugins, each designed to improve your store’s functionality and boost sales.

Let’s start!

The 14 Best WooCommerce Dropshipping Plugins: An Overview

Here’s a quick overview of the best WooCommerce dropshipping plugins, just in case you don’t have time for the full article.

Advertisement

3 Best WooCommerce plugins for sourcing dropshipping products

Having trouble finding the right products for your dropshipping store or running into issues with your current supplier?

Check out these WooCommerce plugins. They’ll link your store to reliable dropshipping suppliers and streamline the process!

1. DSers Review

Best for: AliExpress dropshipping

DSers is created explicitly for dropshipping stores that use AliExpress as their supplier.

The best part about DSers is that it’s the official ecommerce solution of AliExpress and offers seamless integration with the platform!

Its one-click automated fulfillment feature speeds up order processing, slashing ordering time by up to 96.7%, according to DSers.

Advertisement

Plus, the DSers plugin offers a PayPal order tracking service and a handy supplier optimizer feature.

Key features

  • Product bundling. Mix and match different products from AliExpress suppliers into bundles, and DSers will manage the orders for you. Imagine combining various electronic accessories from different AliExpress suppliers and letting DSers handle the ordering process.
  • Chrome extension. The DSers Chrome extension allows you to import products from AliExpress into your store with just a few clicks.
  • Multi-store management. With this feature, you can connect multiple stores to DSers and manage them all from one place.

Pricing

DSers offers four plans: Free, Advanced, Pro, and Enterprise.

The free plan, while missing some features, allows up to 3,000 products, which is quite generous! The paid plans offer similar features but with different limits.

You can check out the full details of DSers’ pricing plans here!

Pricing of DSers

2. Spocket Review

Best for: Sourcing goods from Europe and the US.

Spocket plugin

With dropshipping being such a competitive business model, faster shipping is becoming more and more important.

And if you’re aiming for speed, Spocket could be your go-to sourcing plugin for your WooCommerce store!

Unlike DSers, which sources products from AliExpress, Spocket focuses on local suppliers, primarily in the US and Europe.

These suppliers offer high-quality products you won’t often come across on other platforms, allowing you to achieve much quicker shipping times.

Advertisement

Key features

  • US/EU suppliers. Around 80% of Spocket’s suppliers are located in the US/EU.
  • Order automation. Spocket automates the process of placing and tracking orders, increasing efficiency and reducing errors.
  • Sample orders. You can place sample orders before trying to dropship the product, which can increase your confidence in your product’s quality.

Pricing

Spocket pricing plans new

To start dropshipping with Spocket, you will need to pay anywhere from $40 per month to $299 per month, according to Spocket’s pricing plans.

If you’re interested in Spocket, you can read our in-depth review of Spocket here!

Exclusive Spocket offer: Enter the coupon code: SpocketTrial during checkout, and you’ll instantly unlock a FREE 30-day trial. Click here to redeem your free trial now!

3. Printful Review

Best for: Print on demand

Printful plugin

Unlike the previous apps, Printful is a plugin specifically for print on demand stores.

Print on demand is a business model where you can add your own designs to products like t-shirts, sweaters, and mugs.

The print on demand model explained in simple steps

If you want to be creative and sell your self-designed products, then Printful is the perfect print on demand WooCommerce plugin.

And, if one of them is selling very well, you can use Printful’s Warehousing & Fulfillment service to store it in one of their warehouses beforehand and save two to seven days in your product delivery time (since the product doesn’t have to be manufactured upon order).

Key features

  • In-house production. Printful manages everything from sourcing to shipping. No outsourcing means fewer errors and better coordination.
  • Quick turnaround. With fulfillment centers in Mexico, Europe, and the US, Printful cuts down shipping times significantly, meeting today’s fast-paced delivery expectations.
  • Great print quality. Printful stands out with its consistently high-quality printing. Their tools, like the mockup generator, help you ensure your designs look just right.

Pricing

Printful is free to start and doesn’t have any monthly fees.

However, there are two paid memberships available that offer large discounts.

Advertisement
Printful Memberships pricing

Plus, some additional customization features, such as embroidery digitization and premium images, are paid for.

We only covered Printful here, but another popular print on demand company is Printify. You can check out the difference here to find the right supplier for you!

5 Best WooCommerce plugins for boosting sales

Now that you’ve got product sourcing covered for your dropshipping store, it’s time to focus on increasing your conversion rate and boosting sales.

If you’re getting visitors to your store, your next move is to turn them into customers. Here are some standout WooCommerce plugins designed to do just that:

1. WooCommerce Cart Abandonment Recovery Review

Best for: Sending abandoned cart emails for free

Cartflows plugin

Did you know the global average cart abandonment rate is a whopping 70.19%?

So, how do you reduce abandoned carts, especially if you’re on a budget?

Meet WooCommerce Cart Abandonment Recovery. This plugin captures users’ email addresses at the checkout.

Advertisement

If they don’t complete the purchase within 15 minutes, a series of automated, customizable emails will be sent to encourage them to finish their purchase.

You can send reminders, ask for feedback, or offer discounts to lure potential buyers back.

And guess what? You can send as many emails as you need since this plugin is completely free!

The only catch? You can’t create highly personalized emails. If you want more control and additional automation tools, Klaviyo is a better option (more on that below).

Key features

  • Ready templates. Don’t stress about writing emails. The plugin offers ready, tested templates for effective follow-ups.
  • Coupon code. Generate time-sensitive unique discount coupons and send them automatically via email.
  • Unique checkout links. Send a unique link to each shopper that leads them exactly where they left off. This reduces friction for the shopper!

Pricing

WooCommerce Cart Abandonment Recovery is 100% free!

2. Discount Rules for WooCommerce Review

Best for: Creating discount rules

Discount Rules plugin by Flycart

Just having discounts isn’t enough to boost sales. The key is to create promotions that grab attention.

That’s where Discount Rules for WooCommerce comes in.

Advertisement

This plugin beautifully displays discounts on product pages, at the cart, checkout, and email notifications.

It’s the ideal tool for crafting all kinds of customer-enticing discounts. Even the free version is packed with options for creating store-wide discounts.

The plugin allows for various discount types:

  • Bulk discounts
  • Dynamic pricing
  • Advanced discounts
  • Percentage discounts
  • Product based discounts
  • Tiered discounts
  • Shipping address-based discounts

Key features

  • BOGO deals. Use the Buy One Get One Free offer for upselling. For example, buy a desk organizer and get a notebook free, or buy three notebooks and get 50% off on pens.
  • Scheduling. Set discounts to start and stop automatically.
  • Category-based. Offer discounts on entire categories, like $10 off any item in the ‘Stickers’ category.

Pricing

Discount rules for WooCommerce has two tiers:

  • Free. The free version offers a ton of discount rule features based on percentage, cart, quantity, order total, number of line items, and date.
  • Pro. The pro version costs $69 a year for a single online store.

3. Tidio Review

Best for: Live chat

Tidio plugin

When it comes to customer service, Tidio emerges as the ultimate dropshipping plugin.

It’s packed with features like live chat, help desk solutions, analytics, email marketing, and messaging channels.

But where Tidio really shines is in its live chat and AI chatbot services.

Tidio live chat
Source

The paid plans come loaded with extras like custom branding, a live visitor list, page views, and visitor notes.

But if you’re running your dropshipping business solo, the free version is plenty. It supports one agent and one open chat with no other restrictions.

Advertisement

Looking to automate your chats? Tidio’s latest AI chatbots, which use AI and natural language processing (NLP), are revolutionary.

Their newest addition, Tidio AI, includes tools like the FAQ wizard, which uses machine learning to handle customer questions quickly.

Key features

  • Pre-chat survey. Gather client details before starting the chat.
  • Live typing. See what users type in real-time before they hit the ‘send’ button. This way, you get to speed up responses.
  • Lyro AI. This free automated solution manages 70% of customer queries through natural, human-like interactions.

Pricing

Tidio pricing new

Tidio has four plans, including a free option perfect for small to medium-sized stores, offering 50 monthly conversations, unlimited seats, live chat, messenger integration, widget customization, and apps.

With each paid plan, you get more features. Their most premium plan, including AI chatbots and all features, starts at $398 per month.

4. TrustPulse Review

Best for: FOMO notifications

TrustPulse plugin

People naturally fear missing out, especially when it comes to trending items or activities.

Knowing what others are buying or engaging with can instantly boost your visitors’ confidence, tapping into the ‘Fear Of Missing Out’ (FOMO).

TrustPulse leverages this by displaying real-time notifications of other users’ actions on your site.

Advertisement

You can choose from two FOMO campaigns with TrustPulse:

  • Recent Activity. Displays live activities like purchases, email sign-ups, and more.
  • On-Fire. Shows how many people took action on your pages within a specific timeframe, like ’22 people bought shoes in the last 24 hours.’

And why should you trust this plugin? It’s from the creators of OptinMonster, the leading lead generation software. So you know you’re in safe hands!

Key features

  • Smart targeting. Display notifications at the right time to the right audience to increase conversions by using time controls and advanced targeting.
  • Design options. Tailor notifications to fit your site’s style with customizable messages, colors, and images.
  • Analytics. Easily track and identify which pages get the highest conversions

Pricing

TrustPulse pricing

TrustPulse has a free plan and four affordable paid plans, starting at $5 per month.

And there’s a 14-day money-back guarantee, no questions asked.

5. Points and Rewards for WooCommerce Review

Best for: Loyalty programs

Points and Rewards for WooCommerce plugin

Points and Rewards for WooCommerce is all about turning your existing customers into dedicated fans.

It’s essentially a loyalty program in a plugin designed to encourage repeat purchases!

You can motivate your customers with points, badges, levels, rewards for your best customers, and commissions when they refer others.

Plus, it offers flexibility to adjust points in cases of refunds and cancellations.

Advertisement

Key features

  • Win-wheel. Add fun to your loyalty program! Let customers spin a customizable win-wheel to earn points and rewards.
  • Various actions. Customers can gain points through activities like signing up, spending certain amounts, purchasing specific products, total order numbers and making referrals.
  • Assign points on previous orders. Award points for past orders, ensuring long-term customers don’t miss out.

Pricing

There’s a free version and a paid version at $99 a year for one store.

3 Best WooCommerce plugins for marketing

Marketing your dropshipping store can be a breeze with the right WooCommerce plugins.

Below, you’ll find a list of them:

1. Klaviyo Review

Best for: Email marketing

Klaviyo plugin

Klaviyo stands out as a top email marketing tool for dropshipping and ecommerce, especially for new merchants looking for an easy-to-use plugin.

Its main strength lies in its straightforward automation system.

You can customize emails for anything from customer lifetime value to brand loyalty, and emails can trigger messages based on what consumers do.

For example, if people make a purchase or click on an email, they can be placed in a special group that allows more specific ad targeting.

Advertisement

Designing emails is also effortless with Klaviyo’s visual drag-and-drop builder! You have a range of fonts, brand colors, and the option to upload your own templates.

It is not a perfect platform, though.

Klaviyo does not have lead scoring, which is an important feature for triggering automations based on how engaged your customers are with your website and digital ads.

All is not lost, though; you can get a third-party application integration for it, but that’ll be another bill to add to your expenses.

Key features

  • Generous free tier. You get the full Klaviyo experience for free for up to 250 contacts or up to 500 email sends a month.
  • Strong automation system. Easily schedule emails and create triggers based on customer actions.
  • Integrations. It integrates with Facebook, Google Ads, Unbounce, AfterShip, Stripe and more!

Pricing

Klaviyo provides a feature-rich, robust free tier, ideal for those with small email lists.

Klaviyo pricing

As your list grows, pricing increases, but the feature set remains consistent. The main addition to paid plans is access to customer support.

2. Rank Math Review

Best for: SEO

Rank Math SEO plugin

Rank Math is an SEO plugin designed to improve your site’s on-page SEO.

It’s user-friendly, and its free version has many features!

Advertisement

With Rank Math, you can customize meta titles and descriptions, research keywords, find broken links, and track rankings.

It also provides SEO tips for product pages based on your focus keywords.

But Rank Math’s real strength for dropshipping lies in its WooCommerce SEO module.

This feature offers extra settings to fine-tune your WooCommerce site for SEO, like schema settings that align with Google’s guidelines, options to remove product and category base URL slugs, and the WooCommerce generator meta tag.

It also has a custom breadcrumb optimized for WooCommerce SEO, which helps both users and search engines navigate your product categories.

Key features

  • Setup wizard. Rank Math nearly sets itself up with a wizard that perfectly configures SEO for WooCommerce.
  • Rank tracker. Keep tabs on your website’s performance against specific keywords.
Rank Math Rank Tracker feature
Source
  • Product schema. Add product name, description, SKU, inventory, and other details to the product, which can then be then shown in the SERPs.

Pricing

Rank Math SEO pricing

Rank Math has four pricing plans: Free, Pros, Business, and Agency.

The free version is usually sufficient for small-sized dropshipping stores.

Advertisement

3. WooCommerce Google Analytics Integration Review

Best for: Store analysis

WooCommerce Google Analytics plugin

Whether you’re just starting out or a seasoned dropshipper, Google Analytics (GA) is the must-have tool to forecast, track site stats, and gain insights into your product performance.

You can discover which sales channels are your top performers and identify the most profitable areas of your website while pinpointing what needs improvement.

You might get overwhelmed initially, but don’t worry!

Our comprehensive guide will walk you through the ins and outs of using Google Analytics for your dropshipping store.

Key features

  • Marketing campaigns. Easily monitor user interactions with landing pages and campaign sources that lead to purchases. For example, if your campaign includes a video or YouTube channel, use GA to measure how many viewers watched your video and completed a purchase as a result.
  • Traffic analysis. GA provides detailed reports on various traffic sources, including organic, referral, social, direct, and email traffic. You can then compare these sources over specific periods to monitor your website’s traffic trends.
  • Segmentation. Create customer segments based on factors like age, location, buying behavior, or device type. Use this data to tailor your marketing efforts to specific demographics.

Pricing

WooCommerce Google Analytics Integration is 100% free!

3 Amazing under-the-radar WooCommerce dropshipping plugins

In this section, we’ll explore three fantastic WooCommerce plugins that you wouldn’t think about using in the first place but are still just as amazing as the others!

1. Booster for Woocommerce Review

Best for: All-in-one dropshipping tool

Advertisement
Booster for WooCommerce plugin

Booster for WooCommerce offers an impressive set of features that can address the gaps you might have noticed while using WooCommerce.

Some of these features include:

  • Bulk price converting
  • Multi-currency
  • Global discounts
  • Wishlist
  • Frequently bought together
  • PDF invoicing

Bottom line: Give it a try before considering a premium plugin that only solves one specific problem.

Key features

  • Payment gateways. Customize WooCommerce payment methods based on currency, shipping options, or location. You can also set up a multi-currency converter and establish minimum and maximum amounts for payment methods to appear.
  • Cart and checkout. Tailor the checkout experience using WooCommerce custom fields, like VAT for EU countries, coupon codes, and checkout fees.
  • Button and price labels. Adjust price labels and create custom buttons of your choice.

Pricing

The main plugin is free and includes many features.

Booster for WooCommerce pricing

Booster for WooCommerce also has three paid plans, based on how many sites you need.

2. AfterShip Review

Best for: Shipment tracking

AfterShip plugin

AfterShip is a shipment tracking tool that ensures a smooth customer experience. It lets your customers easily monitor their orders right on your website.

As a dropshipper, you probably know why having a dedicated tracking page is crucial.

This is especially important when you’re using PayPal as your payment gateway because PayPal tends to withhold funds until you provide a valid tracking number.

Gymshark's AfterShip branding page
Source: Gymshark’s AfterShip branding page

What sets AfterShip apart is its connectivity — it links up with a whopping 1,000+ global shipping carriers.

Plus, it uses AI to make educated guesses about when your customers can expect their orders.

Key features

  • Customer confidence. AfterShip lets your customers track their orders directly on your website, giving them peace of mind that their orders are on their way.
  • Global carrier integration. AfterShip connects with most postal carriers, allowing you to track orders more efficiently.
  • SMS. You can schedule delivery SMS notifications based on the buyer’s timezone for added convenience.

Pricing

AfterShip offers a free basic plan that should cover your tracking needs.

Pricing of AfterShip

If you find yourself tracking more than 100 shipments a month or needing extra features, you can explore their upgraded plans.

3. Microsoft Clarity Review

Best for: Understanding user behavior with heatmaps

Advertisement
Microsoft Clarity plugin

Let’s finish up with Microsoft Clarity!

If you want to know more about what shoppers do on your website, Microsoft Clarity can help.

With Microsoft Clarity, you can see how visitors click, scroll, and move around on your site. This helps you understand what they like and what works best on your site.

For example, heatmaps can show whether users are clicking on a ‘Buy Now’ button or not. If clicks are lacking, you can redesign or reposition the button for better engagement.

Microsoft Clarity heatmap

But you might be thinking, “Why not just use Google Analytics?”

Well, Google Analytics is a useful tool, but it gives you more general information, like how many people visit your pages and how long they stay.

On the other hand, heatmaps are like a close-up view of what people do on your site.

Key features

  • No limitations. You can use it for as many sites as you want, and there are no restrictions on how many heatmaps you can create each month.
  • Session recordings. You can watch how people use your site in clear videos to see where they go and where they might leave.
  • Real-time. You can instantly make click, scroll, and area heatmaps. Click heatmaps show what gets clicked the most, scroll heatmaps show how far people scroll, and area heatmaps highlight where people click in specific spots on your site.

Pricing

Microsoft Clarity is 100% free forever!

Summary

Before we go, we’ve created a quick summary of this article for you, so you can easily remember it:

Advertisement

Final verdict

So, that’s our list for today, but remember, you don’t need to go on a plugin installation spree for your dropshipping store.

Take a moment to think about what your store really needs and what features it’s missing, and then make your choices wisely.

The good news is that most plugins have free versions available, which means you can try them out without breaking the bank.

Just one word of advice, though: Always opt for plugins developed by reputable companies to avoid any unwanted code left behind when you uninstall them.

With that in mind, here are our top three recommendations!

Final verdict: The three best WooCommerce dropshipping apps are Klaviyo, Rank Math, and Tidio.

These will lay a solid foundation for a successful dropshipping store!

Advertisement

And if you want to check the overview of the list again, here it is:

We hope you agree with our final verdict. But if not, let us know which plugins we missed in the comments below!

Want to learn more about WooCommerce?

Ready to move your WooCommerce dropshipping store to the next level? Check out the articles below:

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

WORDPRESS

My Condolences, You’re Now Running a Billion-Dollar Business – WordPress.com News

Published

on

By

My Condolences, You’re Now Running a Billion-Dollar Business – WordPress.com News

A few things I’ve learned during my interim role of running WordPress.com

Halfway through a relaxing winter break with my family, I opened Slack for a quick dopamine hit. The message I saw waiting from Matt, Automattic’s CEO, was quite the surprise:

“Would you be interested in running WordPress.com while I’m on sabbatical?”

In honesty, my initial reaction was “No, not really.” It seemed like a lot of work, stressful, etc. But, I named my last team YOLO for a reason: the answer is always “Yes,” because you only live once.

Advertisement

Many teams at Automattic use the “red / yellow / green check-in” as a communication tool. At nearly the one-month mark of running WordPress.com, I can safely say I’ve experienced the entire rainbow of emotional states. Today, I’d like to share a few of my learnings with the hope that they help you during your leadership journey.

Also, one pro tip: don’t open Slack on vacation.

Problem #1: I’m receiving 50x more pings

My former team is largely based in Europe, so their day started much earlier than mine. When I signed on for the morning, I’d usually have a few things to respond to before I dived into work.

These days, I drink from the firehose. I wake up to dozens of P2 mentions, Slack DMs, and other communication threads. I clear them out, and then they just pile up again.

Solution: Delegate, delegate, delegate

1709137575 520 My Condolences Youre Now Running a Billion Dollar Business – WordPresscom

Ideally, I’d like to run the business while skiing fresh powder. In order to do so, I need a great team whom I can trust to get the job done.

For our recent efforts, the WordPress.com leadership team traveled a collective 160 hours to meet in NYC. While there, we focused on identifying goals that answered the question: “If we did this in the next 90 days, would it be transformative to the business?” Everyone went home with a specific set of goals they own. Knowing what we’re trying to do and who is responsible for what are two key elements of delegation.

Additionally, I also encourage the team on a daily basis to:

Advertisement
  • Actively work together before they come to me. On a soccer field, the team would get nowhere if they had to ask the coach before every pass.
  • Come to me with “I intend to,” not “What should I do?” Actively acting on their own and reporting progress represents the highest level of initiative.

Ultimately, I should be the critical point of failure on very few things. When something comes up, there should be an obvious place for it within the organization.

Problem: Something is always on fire

1709137575 123 My Condolences Youre Now Running a Billion Dollar Business – WordPresscom

I am a very “Inbox Zero” type of person. Running WordPress.com breaks my brain in some ways because there’s always something broken. Whether it’s bugs in our code, overloaded customer support, or a marketing email misfire, entropy is a very real thing in a business this large.

Even more astounding is the game of “whac-a-mole”: when making a tiny change to X, it can be difficult to detect a change in Y or take Y down entirely. There’s always something!

Solution: Focus on the next most important thing

1709137575 570 My Condolences Youre Now Running a Billion Dollar Business – WordPresscom

When dealing with the constant fires and the constant firehose, I’ve found a great deal of comfort in asking myself: “What’s the most important thing for me to work on next?”

Leadership is about results, not the hours you put in. More often than not, achieving these results comes from finding points of leverage that create outsized returns.

At the end of the day, the most I can do is put my best effort forth.

Problem: We’re moving too slowly

1709137575 449 My Condolences Youre Now Running a Billion Dollar Business – WordPresscom

By default, nothing will ever get done in a large organization. There are always reasons something shouldn’t be done, additional feedback that needs to be gathered, or uncertainties someone doesn’t feel comfortable with.

If you’ve gotten to the point where you’re a large organization—congratulations! You must’ve done something well along the way. But, remember: stasis equals death. Going too slowly can be even more risky than making the wrong decision.

Solution #3: “70% confident”

1709137575 356 My Condolences Youre Now Running a Billion Dollar Business – WordPresscom

I think “70% confident” has been kicking around for a while, but Jeff Bezos articulated it well in his 2016 letter to shareholders (emphasis mine):

Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow. Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure.

In leadership, I find “70% confident” to be a particularly effective communication tool. It explicitly calls out risk appetite, encourages a level of uncertainty, and identifies a sweet spot between not enough planning and analysis paralysis. Progress only happens with a certain degree of risk.


I’m excited to start sharing what we’ve been working on. Stay tuned for new developer tools, powerful updates to WordPress.com, and tips for making the perfect pizza dough. If you’d like some additional reading material, here is a list of my favorite leadership books.

Advertisement

Original illustrations by David Neal.


Join 105.7M other subscribers

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS