Do you want to send automated coupons in WordPress to bring back customers?
By sending the right coupon to the right person at the right time, you can re-engage customers who are losing interest. This can get you more sales, create brand loyalty, and help you keep your best customers.
In this guide, we’ll show you a few different ways to send automated coupons in WordPress, and bring back customers.
Why Send Automated Coupons to Bring Back Customers?
You may have heard the saying that it costs five times more to get a new customer than keep an old one.
While lead generation will help grow your business, you also need to keep your existing customers happy. Over time, people may lose interest in your website, forget about your products, or start shopping with a competitor.
That’s where automated coupons come in.
The best WordPress automation tools and plugins can watch your customers for signs they’re becoming disengaged. For example, a customer may not place an order for 2 months or stop opening your emails.
One way to bring those customers back is to automatically send them a coupon code via email. By creating this automated workflow in WordPress, you can retain customers without having to do all the hard work yourself.
Pro Tip: If you send coupons via email, then you’ll need to make sure those messages land in the customer’s inbox and not in the spam folder. Here, a good SMTP service provider is essential for improving your email deliverability. We also recommend using WP Mail SMTP as it allows you to easily send WordPress emails using any SMTP service provider.
With that being said, let’s see how you can send automated coupons in WordPress and bring back customers. Simply use the quick links below to jump to the method you want to use.
Method 1. Using FunnelKit (Best for WooCommerce Users)
FunnelKit is a WordPress sales funnel builder and optimization plugin that allows you to create powerful customer winback campaigns. It also lets you create unique, personalized coupons, which can really catch the shopper’s attention.
FunnelKit integrates with WooCommerce and has lots of features that are designed to grow your online store. With that in mind, FunnelKit is a great choice if you already use WooCommerce to sell products and services online.
How to Create an Automated Coupon Workflow for WordPress
Now, we’re going to create a workflow that will generate a personalized coupon and send it to the customer via email. This workflow will run once 30 days have passed since the customer’s last order.
To create the workflow, go to FunnelKit Automations » Automations (Next Gen) in the WordPress dashboard. Then, click on the ‘Add New Automation’ button.
You’ll now see all the different automation templates that you can use.
Since we want to create our own workflow, select ‘Start from Scratch.’
In the popup that appears, type in a name for the automation. This is just for your reference, so you can use anything you want.
With that done, click on ‘Create.’
Now, we need to choose the action that will kickstart the workflow, so click on ‘Select Trigger.’
In the left-hand menu, choose ‘WooCommerce’ and then click to select ‘Customer Win Back.’
With that done, click on ‘Done’ to add the trigger to your automation workflow.
Back in the main editor, click on the ‘Customer Win Back’ trigger.
In the ‘Customer Last Ordered Period’ section, you can type in how long FunnelKit will wait before running the workflow.
For example, in the following image the workflow will run when 30 days have passed since the customer’s last order.
FunnelKit will repeat this automation once every 24 hours, so it’s important to only run it for a short period of time. For this reason, we’ve set the workflow to stop when 35 days have passed since the customer’s last order.
In this way, you won’t annoy customers by sending them dozens of emails.
Next, you can set the time when the automation will run, using the ‘Schedule this….’ fields. FunnelKit will use your store’s timezone, so you may want to change your online store settings if you want to use a different timezone instead.
With that done, click on ‘Save.’
Back in the main workflow editor, click on ‘+’ and then select ‘Action.’
In the popup that appears, select ‘WooCommerce’ and then click on ‘Create Coupon.’
Simply click on ‘Done’ to add this action to the workflow.
Back in the main FunnelKit editor, click on the action you just added. This opens a popup where you can customize the ‘Create Coupon’ action.
To start, type a name for the coupon into the ‘Coupon Title’ field. This is just for your reference so you can use anything you want.
After that, choose the type of coupon that you want to create, using the ‘Discount Type’ dropdown menu.
FunnelKit supports percentage discount, fixed cart discount, and fixed product discount. Most of the time, you’ll want to select ‘Percentage Discount’ to make sure all customers get a similar benefit, no matter how much they spend or what products they buy.
After that, type an amount into the ‘Amount’ field. For example, you might offer customers 20% off, or a $5 discount on all purchases.
FunnelKit automatically creates a unique coupon code for each contact. However, you can add a prefix to the start of the coupon, which can either be plain text or dynamic tags. FunnelKit will replace these tags with real text every time it creates a code, so this is a great way to create personalized coupons.
Since we want to bring shoppers back in, you may decide to include the customer’s name in the coupon. This can catch their attention, and also makes your code easier to remember.
To add plain text as a prefix, simply type into the ‘Coupon Code Prefix’ field.
To add one or more tags, click on the ‘Merge tags’ icon.
This is the button that has curly braces.
Now, you’ll see all the tags that you can use in the automated coupon.
We’re going to use the {{contact_first_name}} tag, but you can use any tags you want.
Simply copy each tag and then paste it into the ‘Coupon Code Prefix’ field.
As you can see in the following image, you can use a mix of plain text and tags.
By default, the coupon will never expire. A sense of urgency and FOMO can push customers to use a coupon, so you may want to select the radio button next to ‘Expire after Specific Days’ or ‘Expire on Specific Date.’
You can then use the controls to specify when the coupon will expire.
Shoppers love free shipping, so you may want to consider adding this to your coupon by selecting the ‘Yes’ radio button under ‘Allow Free Shipping.’
When you’re happy with how the coupon is set up, make sure you copy the small pieces of code under the ‘Coupon Title.’
You’ll need this coupon code for the email we’ll be creating in the next step, so store it somewhere safe.
With that done, click on ‘Save’ to store your changes.
Now we have a coupon, it’s time to create the email that FunnelKit will send to your customers. To add an email action, click on the ‘+’ button and then select ‘Action.’
If it isn’t already selected, then click on ‘Messaging’ in the left-hand menu.
Then, select ‘Send Email’ and click on ‘Done.’
You can now create an email by typing in a subject and preview, and adding body text.
Similar to creating a coupon, it’s best to use a mix of plain text and tags. To add dynamic tags, click on the ‘Merge Tags’ icons that appear next to the To, Subject, and Preview Text fields.
If you want to add tags to the email body, then you can click on the ‘Merge Tags’ button.
To add your coupon code, simply paste or type in the {{wc_dynamic_coupon id= code we copied in the previous step.
When you’re happy with how the email looks, click on ‘Save & Close.’
That’s it. When you’re ready to make the automation live, click on the ‘Inactive’ slider so it turns to ‘Active.’
Now, FunnelKit will automatically send the coupon to any customer who hasn’t purchased from you in the past 30 days.
Method 2. Using Uncanny Automator (Over 100 Integrations)
Another way to send automated coupons in WordPress, is by using Uncanny Automator. It is one of the best WordPress automation plugins on the market and lets you create powerful workflows to save time and help you respond to customers more quickly.
Uncanny Automator works seamlessly with WooCommerce, plus all of the must have WordPress plugins and third-party tools. If you’re already using lots of different software on your online store, then Uncanny Automator may be a good choice for you.
There is a free Uncanny Automator plugin that lets you automate many common tasks. However, we’ll be using Uncanny Automator pro because it works with WooCommerce.
To start, you’ll need to install Uncanny Automator pro, plus the free plugin as it provides the base for the premium version. If you need help, then please see our guide on how to install a WordPress plugin.
Upon activation, go to Automator » Settings and enter your license key into the ‘Uncanny Automator Pro license key’ field.
You’ll find this information under your account on the Uncanny Automator website.
Uncanny Automator is a powerful and flexible plugin, so there’s lots of different ways that you can bring customers back to your site. Let’s take a look at a few options.
Automatically Send Coupons to Logged-Out Customers
It’s smart to let customers create an account with your online store, as it encourages brand loyalty and makes it easier for shoppers to buy from you in the future.
User registration can also help with lead generation. If you get the shopper’s email address, then you can target them with email marketing, personalized ads, an email newsletter, and much more.
If you’re using WooCommerce, then this plugin automatically creates all the pages customers need to create and manage an account. WooCommerce also adds a new Customer role, which it automatically assigns to any shoppers who register with your store.
If you allow user registration, then you can track when a shopper logs out of their account, as this suggests they’re losing interest in your store. You can then send a coupon to encourage them to log back in.
To create this recipe, simply go to Automator » Add new in the WordPress dashboard.
Uncanny Automator will now ask whether you want to create a recipe for logged-in users, or everyone. Go ahead and select ‘Logged-in users,’ then click on the ‘Confirm’ button.
Next, you can give the recipe a name by typing into the ‘Title’ field. This is just for your reference so you can use anything you want.
Once you’ve done that, click on ‘WordPress’ in the ‘Select an integration’ area.
You can now choose a trigger, which is anything that kickstarts the recipe.
In the dropdown menu, start typing the following ‘A user logs out of a site’ and then select the right option when it appears.
We only want to run the workflow when someone with the ‘Customer’ user role logs out of their account.
With that in mind, click on the ‘Add filter’ button.
In the popup that appears, click on ‘WordPress.’
Next, find ‘The user has a specific role’ in the dropdown menu.
Open the ‘Role’ dropdown and select the role you’re using for your customers.
After that, go ahead and click on ‘Save filter.’
Now it’s time to specify the action that Uncanny Automator will perform every time this workflow runs.
We’re going to send the customer an email containing a coupon, so go ahead and click on ‘Add action.’
Since we want to send an email, select ‘Emails’ as the integration.
In the dropdown that appears, click on ‘Send an email.’
This adds all the fields that you can use to create the email.
To start, we need to make sure the message goes to the right user, by clicking on the asterisk next to the ‘To’ field. Then, select ‘Common’ and ‘User email.’
You can now create the email by adding a subject line and body text.
Here, you can use a mix of plain text and tokens, which are placeholders that Uncanny Automator replaces with real values automatically. For example, if you want to use the customer’s name, then you can click on the asterix and select ‘Common.’
Simply select the ‘User first name’ token to create the personalized greeting.
You’ll also need to create a coupon and add it to the email.
The easiest way is by using the Advanced Coupons plugin, which is the best WordPress coupon code plugin on the market. It lets you create lots of different advanced coupons to get more sales and grow your business.
After creating a coupon, you can simply add it to the email.
When you’re happy with how the email looks, click on ‘Save.’
After that, it’s time to set a delay. This is how long Uncanny Automator will wait after the customer logs out, before sending them the coupon.
To add a delay, hover your mouse over the ‘Email’ action. When it appears, click on ‘Delay.’
You can then add your delay in the popup that appears.
Once you’ve done that, go ahead and select ‘Set delay.’
When you’re happy with how the recipe is set up, it’s time to make it active.
In the ‘Recipe’ box, click the ‘Draft’ switch so that it shows ‘Live’ instead.
That’s it. Now, when a customer logs out of their account, Uncanny Automator will wait for the specified amount of time before sending them a coupon code.
Automatically Send Coupons for a Specific Product
Sometimes a shopper may look at a product multiple times. This suggests they’re interested in the item, but something is stopping them from making a purchase.
In this case, you may want to send them a coupon, which will encourage them to splash out on the product.
To get started, create a new recipe for logged-in users following the same process described above. After that, click on ‘WooCommerce’ in the ‘Select an integration’ area.
Next, choose a trigger by typing the following ‘A user views a product.’
When the right trigger appears, give it a click.
By default, this trigger is set to ‘Any product.’
If you want to link the recipe to a specific product, then open the ‘Product’ dropdown and choose that product from the list.
Once you’ve done that, click on the ‘Number of times’ button.
By default, the recipe will run every time a customer looks at a product. You should change this, so the customer has to look at the product multiple times before triggering the recipe. To do this, type a different number into the ‘Number of times’ field.
When that’s done, click on ‘Save’ to store your settings.
This recipe should only run when a customer views a product, so click on ‘Add Filter.’ In the popup that appears, click on ‘WordPress’ and then choose ‘The user has a specific role.’
After that, open the ‘Role’ dropdown and select the role you’re using for your customers.
When you’re ready, click on ‘Save filter.’
Now it’s time to add the action. There are a few different ways to send automated coupons from your WordPress website.
To email a code to your customers using Uncanny Automator and Advanced Coupons, simply follow the same process described above.
Another option is to generate the code using WooCommerce. To do this, click on ‘Add Action’ and then select ‘WooCommerce’ as the integration.
In the search bar, start typing ‘Generate and email a coupon code to the user.’
When the right option appears, give it a click.
This will add some new settings where you can create the coupon code.
To generate a code automatically, simply leave the ‘Coupon code’ field blank.
In the ‘Discount type’ field, choose the kind of coupon that you want to create, such as a fixed cart discount or percentage discount.
For this guide, we’ll select ‘Percentage discount’.
After that, type the percentage discount into the ‘Coupon amount’ field.
In the following image, we’re offering customers a 30% discount on their purchase.
In the next field, you can set an expiry date for the coupon, either by using the YYY-MM-DD format or typing in the number of days until the coupon expires.
For example, in the following image the coupon will expire after 7 days.
You can also set a minimum and maximum spend for the coupon. We’ll leave these fields blank so the customer can use the code with any purchase.
You may also want to check the ‘For individual use only’ box so customers can’t use this code in combination with other coupons.
Next, scroll to the ‘Usage limit per coupon’ section. The shopper should only be able to use the coupon once, so type in ‘1.’
There are lots of other settings you can change for the coupon. It’s a good idea to look through these settings to see whether you want to make any more changes.
When you’re happy with how the coupon is set up, scroll to the ‘Email’ section. To start, find the ‘To’ field and then click on the asterisk next to it. Then, click on ‘Common’ and select ‘User email.’
With that done, you can add a subject line and change the text in the email body.
To create a more personalized email, it’s a good idea to use a mix of plain text and tokens, by following the same process described above.
When you’re happy with the email, click on the ‘Save’ button to store the recipe.
After that, you can make the recipe live by clicking the ‘Draft’ switch so that it shows ‘Live.’
Now, every time someone views a product multiple times, it’ll trigger the recipe workflow.
A sneaky new credit card stealer has been discovered hiding in places that are difficult to scan, and thus managing to steal payment (opens in new tab) information without triggering any alarms.
A report from cybersecurity experts Sucuri notes how it stumbled upon the malware when called in to investigate an “unusual infection” at one of its clients’ payment endpoints.
As it turns out, the malware was hiding in the site’s WooCommerce payment gateway module called Authorize.net, which process payment details on checkout. As this module works after the user submits data at checkout, cybersecurity solutions have a harder time detecting potentially malicious code hiding within.
No vulnerabilities
Usually, threat actors would inject malicious code into the HTML of the store of customer checkout pages. The code would then grab the data being inputted during checkout – giving hackers access to sensitive data such as full credit card numbers, CVV numbers, expiration dates, phone numbers, email addresses, and other important information.
But today’s cybersecurity solutions can scan the HTML code for malware and thus keep the ecommerce sites safe.
That’s why this creative malware developer turned to the Authorize.net payment processing system. Apparently, it is currently being used by more than 400,000 merchants all over the world.
But the WordPress ecommerce plugin WooCommerce, or the Authorize.net payment gateway, are not flawed, and do not carry any vulnerabilities, Sucuri stressed.
“Overall they are both robust and secure payment platforms that are perfectly safe to use. Instead, this article highlights the importance of maintaining good security posture and keeping environments locked down to prevent tampering from threat actors.”
“Just like any other piece of software, if malicious actors compromise an environment they can tamper with existing controls,” they concluded.
To remain secure, businesses are advised to leverage file integrity monitoring, keep a close eye on modified files, and urged to “take every possible avenue to keep the attackers at bay.”
A new credit card stealing hacking campaign is doing things differently than we have seen in the past by hiding their malicious code inside the ‘Authorize.net’ payment gateway module for WooCommcerce, allowing the breach to evade detection by security scans.
Historically, when threat actors breach a commerce site like Magenta or WordPress running WooCommerce, they inject malicious JavaScript into the HTML of the store or customer checkout pages.
These scripts will then steal inputted customer information on checkout, such as credit card numbers, expiration dates, CVV numbers, addresses, phone numbers, and email addresses.
However, many online merchants now work with security software companies that scan the HTML of public-facing eCommerce sites to find malicious scripts, making it harder for threat actors to stay hidden.
To evade detection, the threat actors are now injecting malicious scripts directly into the site’s payment gateway modules used to process credit card payments on checkout.
As these extensions are usually only called after a user submits their credit card details and checks out at the store, it may be harder to detect by cybersecurity solutions.
The campaign was discovered by website security experts at Sucuri after being called in to investigate an unusual infection on one of their client’s systems.
Targeting payment gateways
WooCommerce is a popular eCommerce platform for WordPress used by roughly 40% of all online stores.
To accept credit cards on the site, stores utilize a payment processing system, such as Authorize.net, a popular processor used by 440,000 merchants worldwide.
On the compromised site, Sucuri discovered that threat actors modified the “class-wc-authorize-net-cim.php” file, one of Authorize.net’s files supporting the payment gateway’s integration to WooCommerce environments.
The code injected at the bottom of the file checks if the HTTP request body contains the “wc-authorize-net-cim-credit-card-account-number” string, which means it carries payment data after a user checks out their cart on the store.
If it does, the code generates a random password, encrypts the victim’s payment details with AES-128-CBC, and stores it in an image file that the attackers later retrieve.
Malware code added at the bottom of the file(Sucuri)
A second injection performed by the attackers is on “wc-authorize-net-cim.min.js,” also an Authorize.net file.
The injected code captures additional payment details from input form elements on the infected website, aiming to intercept the victim’s name, shipping address, phone number, and zip/postal code.
Evading detection
Another notable aspect of this campaign is the stealthiness of the skimmer and its functions, which make it particularly hard to discover and uproot, leading to extended periods of data exfiltration.
First, the malicious code was injected in legitimate payment gateway files, so regular inspections that scan websites’ public HTML or look for suspicious file additions wouldn’t yield any results.
Secondly, saving stolen credit card details on an image file isn’t a new tactic, but strong encryption is a novel element that helps attackers evade detection. In past cases, threat actors stored stolen data in plaintext form, used weak, base64 encoding, or simply transferred the stolen information to the attackers during checkout.
Thirdly, the threat actors abuse WordPress’s Heartbeat API to emulate regular traffic and mix it with the victims’ payment data during exfiltration, which helps them evade detection from security tools monitoring for unauthorized data exfiltration.
Abusing Heartbeat API when exfiltrating victim data(Sucuri)
As MageCart actors evolve their tactics and increasingly target WooCommerce and WordPress sites, it is essential for website owners and administrators to stay vigilant and enforce robust security measures.
This recent campaign discovered by Sukuri highlights the growing sophistication of credit card skimming attacks and the attackers’ ingenuity in bypassing security.
Are you looking for the best practices to maximize the SEO benefits of internal links?
Internal links play an important role in search engine optimization (SEO). They help search engines discover your content and rank them higher in search results.
In this article, we’ll list the best practices to use for internal linking for SEO.
How Does Internal Linking Improve SEO in WordPress?
Internal links are links between posts on your own website. Having internal links is important for your WordPress SEO. They help search engines like Google crawl your website and discover new content to index and rank.
Generally, the more links a page has pointing to it, the more likely it is to rank higher in search results. That means that you can use internal links to point to important pages on your site as a way to increase their traffic.
That being said, let’s take a look at the best practices for improving SEO by adding internal links in WordPress. Since this is a comprehensive guide, we have included a table of contents for easier navigation.
We recommend that you make a habit of linking to your older articles from your new articles.
It’s a great way to develop a contextual relationship between your new and old posts. It also allows you to pass relevant link juice to your older articles.
Because internal links play such an important role in SEO, we have even made it part of our pre-publish blog post checklist for WPBeginner writers.
You can also edit your older articles to add links to your newer content whenever you publish. Many successful bloggers dedicate time to adding internal links that point to new articles on a weekly or monthly basis.
This will help you boost your pageviews, increase the time users spend on your site, and ultimately will improve the SEO score of your individual blog posts and pages.
WordPress makes it easy to search for your old posts right inside the post editor. Simply select the text you want to link and click on the link button in the toolbar that appears.
A text pop-up will appear below your highlighted words. Then, you can start typing to search for the older articles you want to link to.
2. Monitor Your Internal Link Performance in WordPress
It’s helpful to see your website’s SEO performance in terms of links by using a tool such as the Links Report in Google Search Console. This is a helpful starting point for working out how to improve internal linking on your site.
The Links Report will show you how many pages are linking to this page. You can compare it with other pages and see whether pages with more internal links are ranking higher than posts with many internal links.
Just make sure you are only linking to the article when it makes sense. Adding links where they don’t make sense creates a bad user experience.
Another way to monitor the impact of internal linking is to see which keywords are gaining or losing position. All in One SEO makes this extremely easy with the Search Statistics feature.
Once you connect the plugin with Google Search Console, All in One SEO will fetch your Google Search Console data and present it under All in One SEO » Search Statistics.
The keyword positions chart shows a graph of your site’s keyword positions.
Below this, you’ll see the Keyword Rankings overview box. This shows your top 10 keywords, and if you use them for internal links they are very likely to be clicked.
3. Improve Your WordPress Site’s Internal Linking With a Plugin
If you’re not sure which posts you want to link to, then you will often find it faster to add internal links in WordPress using an internal linking plugin.
We recommend using All in One SEO. It includes a unique Link Assistant feature that lets you add links to your old and new content without having to open up the post. Plus, it provides link recommendations, detailed link reports, and much more.
Link Assistant will crawl every link on your website and then show a comprehensive list report.
The report will show you an overview of the links with total counts for internal, external, and affiliate links. It will also show you the number of orphaned posts that have not yet been linked to from another post or page.
You can switch to the Links Report tab for detailed information on all your links. Here you’ll see a list of all your posts and pages with columns for internal, external, and affiliate links.
It will also show a number of suggestions where you can add links.
For more details, you can click on the right arrow button next to a post or page. This will show all links organized in different tabs. From the suggestions tab, you can quickly view link suggestions and add links without directly editing a post or page.
Link Assistant also helps you discover more internal linking opportunities.
You can switch to the ‘Linking Opportunities’ tab to see suggestions about how to improve the internal linking on your website, and also see the list of orphaned posts so you can add links to them.
Another plugin useful for internal linking is Semrush SEO Writing Assistant because it can help you keep track of links inside your article.
For example, it lets you know when your article has too many or too few internal links and also suggests ways you can improve your links.
This tool also comes in handy if you have other authors working on articles. Editors can quickly see if the article includes internal links to other posts on your website.
4. Display a List of Your Most Popular Posts in WordPress
You can use a WordPress popular posts plugin to point users toward the articles that other users have already found helpful. These plugins automatically create a list of internal links to your most popular content.
Popular posts are usually your most successful content, which means they are more likely to increase user engagement, conversions, and sales. They are also a good opportunity for internal linking to your other less popular articles.
For example, MonsterInsights has a feature that allows you to show your popular articles anywhere on your WordPress site. You can use also use inline popular posts to show articles inside your content.
If you want to show articles in the sidebar or at the end of your content, then you can select the Popular Post Widget. MonsterInsights even lets you display your top-performing products anywhere on your eCommerce store.
5. Create List Posts That Roundup Other Articles in WordPress
Another way to increase the number of internal links on your WordPress blog is to create roundups of your existing content. You do this by creating a new post that mentions your best articles on a certain subject to give a detailed overview of the topic.
In fact, you’re reading a post like that now.
Luckily, there are some plugins that make this job easy. For example, WP Tasty Roundups allows you to quickly repurpose your existing content into beautiful roundup posts that rank in search results.
All you need to do is type one or two keywords into the built-in search functionality, and the plugin will automatically pull images, titles, descriptions, and links from relevant posts into your roundup list.
6. Get Google Sitelinks for Your WordPress Site
Sitelinks are a feature on Google search engine results pages (SERPs) where additional sub-pages appear under a website in the search results.
These are often internal links to the most popular pages of that website.
The top 3 spots on Google get the most clicks. When sitelinks are shown for a website, it takes up the same amount of space as three regular search listings.
Having this much screen space dedicated to your site significantly increases your overall click-through rate. Simply put, more visitors will visit your website from the keyword.
While there is no guaranteed way to get Google to show sitelinks for your website, it certainly helps to create lots of internal links to your most important posts and pages.
7. Preload Links in WordPress for Faster Loading Speeds
Link preloading is a browser technology that will load links in the background before a site visitor clicks them. This makes your website seem faster, which can improve SEO.
Because loading speed is one of the top indicators for search engine rankings and user engagement, when your internal pages are preloaded, your visitors are more likely to stay on your website longer.
They are more likely to view more pages because they’re loading instantly.
The easiest way to preload links is by using the Flying Pages plugin. It simply adds intelligent preloading to make sure preloading won’t crash your site or even slow it down.
Broken links are bad for your website’s SEO. Search engine crawlers find new content on your website by following internal links, so a broken link can stop them from indexing a new post.
They also negatively impact user experience because broken links will return a 404 error. If a visitor clicks on a link and is unable to find a page they’re looking for, then they may leave.
AIOSEO offers a powerful redirection manager that helps track 404 errors on your website and lets you set up permanent 301 redirects to fix broken links.
9. Update Internal Link URLs When Moving a Site to a New Domain
If you ever move your WordPress site to a new domain name, then it is important to update all internal link URLs. Otherwise, you will have lots of broken links.
You should start by changing the WordPress address and site URL by visiting the Settings » General page from your WordPress dashboard.
But you will also need to change the URLs of every internal link added to your posts and pages.
10. Use MediaWiki Syntax to Quickly Add Internal Links to WordPress
If you want to make internal linking a habit, then it helps to use the most efficient method. Since WordPress 6.0, WordPress has supported standard MediaWiki syntax to quickly add internal links when creating or editing a post.
You can now quickly add links by adding two square brackets followed by the post title. The animated gif below shows you how easy this feature is to use inside WordPress.
The link will automatically add the correct URL to the post, and use the post title as an anchor link.
If you know the title of a post (or even just part of it), then using the double square bracket method is the fastest way of creating an internal link.
11. Track Which Internal Links Are Clicked in WordPress
One of the best ways to uncover how users interact with your website is to track which internal links your visitors are clicking. Tools such as MonsterInsights can help you see which internal links your visitors are the most interested in.
You can then use these insights to improve the way you add internal links to your posts and pages.
You can also use All in One SEO to enable breadcrumbs for your WooCommerce products. For details, see the fifth tip in our guide on WooCommerce SEO made easy.
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