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How to Send Automated Coupons in WordPress to Bring Back Customers

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How to send automated coupons in WordPress to bring back customers

Do you want to send automated coupons in WordPress to bring back customers?

By sending the right coupon to the right person at the right time, you can re-engage customers who are losing interest. This can get you more sales, create brand loyalty, and help you keep your best customers.

In this guide, we’ll show you a few different ways to send automated coupons in WordPress, and bring back customers.

Why Send Automated Coupons to Bring Back Customers?

You may have heard the saying that it costs five times more to get a new customer than keep an old one.

While lead generation will help grow your business, you also need to keep your existing customers happy. Over time, people may lose interest in your website, forget about your products, or start shopping with a competitor.

That’s where automated coupons come in.

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The best WordPress automation tools and plugins can watch your customers for signs they’re becoming disengaged. For example, a customer may not place an order for 2 months or stop opening your emails.

One way to bring those customers back is to automatically send them a coupon code via email. By creating this automated workflow in WordPress, you can retain customers without having to do all the hard work yourself.

Pro Tip: If you send coupons via email, then you’ll need to make sure those messages land in the customer’s inbox and not in the spam folder. Here, a good SMTP service provider is essential for improving your email deliverability. We also recommend using WP Mail SMTP as it allows you to easily send WordPress emails using any SMTP service provider.

With that being said, let’s see how you can send automated coupons in WordPress and bring back customers. Simply use the quick links below to jump to the method you want to use.

Method 1. Using FunnelKit (Best for WooCommerce Users)

One way to send automated coupons in WordPress, is by using FunnelKit Automations.

FunnelKit is a WordPress sales funnel builder and optimization plugin that allows you to create powerful customer winback campaigns. It also lets you create unique, personalized coupons, which can really catch the shopper’s attention.

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FunnelKit integrates with WooCommerce and has lots of features that are designed to grow your online store. With that in mind, FunnelKit is a great choice if you already use WooCommerce to sell products and services online.

How to Set up the FunnelKit WordPress Plugin

First, you’ll need to install and activate the free version of FunnelKit Automations, as it provides the base for the premium plugin’s features. For more details, please see our guide on how to install a WordPress plugin.

After that, you’ll need to install and activate the FunnelKit Automations Pro plugin.

After activating both plugins, go to FunnelKit Automation » Settings. You can now go ahead and add the license key to the ‘License’ field.

Adding a license to the FunnelKit Automations WordPress plugin

You’ll find this information in your account on the FunnelKit website. After adding this information, click on the ‘Activate’ button.

How to Create an Automated Coupon Workflow for WordPress

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Now, we’re going to create a workflow that will generate a personalized coupon and send it to the customer via email. This workflow will run once 30 days have passed since the customer’s last order.

To create the workflow, go to FunnelKit Automations » Automations (Next Gen) in the WordPress dashboard. Then, click on the ‘Add New Automation’ button.

Creating a new WordPress automation with FunnelKit

You’ll now see all the different automation templates that you can use.

Since we want to create our own workflow, select ‘Start from Scratch.’

Creating a custom automated workflow in WordPress

In the popup that appears, type in a name for the automation. This is just for your reference, so you can use anything you want.

With that done, click on ‘Create.’

Add a name to your FunnelKit automation workflow

Now, we need to choose the action that will kickstart the workflow, so click on ‘Select Trigger.’

In the left-hand menu, choose ‘WooCommerce’ and then click to select ‘Customer Win Back.’

Adding a 'customer winback' trigger to an automation workflow

With that done, click on ‘Done’ to add the trigger to your automation workflow.

Back in the main editor, click on the ‘Customer Win Back’ trigger.

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Adding a trigger to the FunnelKit automation editor

In the ‘Customer Last Ordered Period’ section, you can type in how long FunnelKit will wait before running the workflow.

For example, in the following image the workflow will run when 30 days have passed since the customer’s last order.

FunnelKit will repeat this automation once every 24 hours, so it’s important to only run it for a short period of time. For this reason, we’ve set the workflow to stop when 35 days have passed since the customer’s last order.

Adding an order period to the automation recipe

In this way, you won’t annoy customers by sending them dozens of emails.

Next, you can set the time when the automation will run, using the ‘Schedule this….’ fields. FunnelKit will use your store’s timezone, so you may want to change your online store settings if you want to use a different timezone instead.

Scheduling an automated coupon code

With that done, click on ‘Save.’

Back in the main workflow editor, click on ‘+’ and then select ‘Action.’

Adding actions to an automated workflow in WordPress

In the popup that appears, select ‘WooCommerce’ and then click on ‘Create Coupon.’

Simply click on ‘Done’ to add this action to the workflow.

How to create an automated coupon using FunnelKit

Back in the main FunnelKit editor, click on the action you just added. This opens a popup where you can customize the ‘Create Coupon’ action.

To start, type a name for the coupon into the ‘Coupon Title’ field. This is just for your reference so you can use anything you want.

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Creating a winback customer automation workflow in WordPress

After that, choose the type of coupon that you want to create, using the ‘Discount Type’ dropdown menu.

FunnelKit supports percentage discount, fixed cart discount, and fixed product discount. Most of the time, you’ll want to select ‘Percentage Discount’ to make sure all customers get a similar benefit, no matter how much they spend or what products they buy.

After that, type an amount into the ‘Amount’ field. For example, you might offer customers 20% off, or a $5 discount on all purchases.

How to create an automated percentage discount coupon

FunnelKit automatically creates a unique coupon code for each contact. However, you can add a prefix to the start of the coupon, which can either be plain text or dynamic tags. FunnelKit will replace these tags with real text every time it creates a code, so this is a great way to create personalized coupons.

Since we want to bring shoppers back in, you may decide to include the customer’s name in the coupon. This can catch their attention, and also makes your code easier to remember.

To add plain text as a prefix, simply type into the ‘Coupon Code Prefix’ field.

Adding a prefix to the automated coupon code

To add one or more tags, click on the ‘Merge tags’ icon.

This is the button that has curly braces.

Adding dynamic text to the automated coupon code

Now, you’ll see all the tags that you can use in the automated coupon.

We’re going to use the {{contact_first_name}} tag, but you can use any tags you want.

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How to create a personalized coupon code with merge tags

Simply copy each tag and then paste it into the ‘Coupon Code Prefix’ field.

As you can see in the following image, you can use a mix of plain text and tags.

How to create a personalized and dynamic coupon code

By default, the coupon will never expire. A sense of urgency and FOMO can push customers to use a coupon, so you may want to select the radio button next to ‘Expire after Specific Days’ or ‘Expire on Specific Date.’

You can then use the controls to specify when the coupon will expire.

Adding a coupon expiration date to your WordPress coupon

Finally, you can choose whether the coupon gives customers a free shipping discount.

Shoppers love free shipping, so you may want to consider adding this to your coupon by selecting the ‘Yes’ radio button under ‘Allow Free Shipping.’

How to create a free shipping discount for your online store

When you’re happy with how the coupon is set up, make sure you copy the small pieces of code under the ‘Coupon Title.’

You’ll need this coupon code for the email we’ll be creating in the next step, so store it somewhere safe.

Creating an automated coupon to win back customers

With that done, click on ‘Save’ to store your changes.

Now we have a coupon, it’s time to create the email that FunnelKit will send to your customers. To add an email action, click on the ‘+’ button and then select ‘Action.’

Add an email action to win back customers

If it isn’t already selected, then click on ‘Messaging’ in the left-hand menu.

Then, select ‘Send Email’ and click on ‘Done.’

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Choosing an action in the FunnelKit automation plugin

You can now create an email by typing in a subject and preview, and adding body text.

Similar to creating a coupon, it’s best to use a mix of plain text and tags. To add dynamic tags, click on the ‘Merge Tags’ icons that appear next to the To, Subject, and Preview Text fields.

How to create a personalized email to win back customers

If you want to add tags to the email body, then you can click on the ‘Merge Tags’ button.

To add your coupon code, simply paste or type in the {{wc_dynamic_coupon id= code we copied in the previous step.

Create a personalized email to bring back customers

When you’re happy with how the email looks, click on ‘Save & Close.’

That’s it. When you’re ready to make the automation live, click on the ‘Inactive’ slider so it turns to ‘Active.’

Making your workflow automation live

Now, FunnelKit will automatically send the coupon to any customer who hasn’t purchased from you in the past 30 days.

Method 2. Using Uncanny Automator (Over 100 Integrations)

Another way to send automated coupons in WordPress, is by using Uncanny Automator. It is one of the best WordPress automation plugins on the market and lets you create powerful workflows to save time and help you respond to customers more quickly.

Uncanny Automator works seamlessly with WooCommerce, plus all of the must have WordPress plugins and third-party tools. If you’re already using lots of different software on your online store, then Uncanny Automator may be a good choice for you.

There is a free Uncanny Automator plugin that lets you automate many common tasks. However, we’ll be using Uncanny Automator pro because it works with WooCommerce.

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To start, you’ll need to install Uncanny Automator pro, plus the free plugin as it provides the base for the premium version. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, go to Automator » Settings and enter your license key into the ‘Uncanny Automator Pro license key’ field.

Adding an Uncanny Automator license to your WordPress website

You’ll find this information under your account on the Uncanny Automator website.

Uncanny Automator is a powerful and flexible plugin, so there’s lots of different ways that you can bring customers back to your site. Let’s take a look at a few options.

Automatically Send Coupons to Logged-Out Customers

It’s smart to let customers create an account with your online store, as it encourages brand loyalty and makes it easier for shoppers to buy from you in the future.

User registration can also help with lead generation. If you get the shopper’s email address, then you can target them with email marketing, personalized ads, an email newsletter, and much more.

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If you’re using WooCommerce, then this plugin automatically creates all the pages customers need to create and manage an account. WooCommerce also adds a new Customer role, which it automatically assigns to any shoppers who register with your store.

Are you using a different eCommerce solution that doesn’t support customer registration? Then see our guide on how to allow user registration on your WordPress site.

After that, you can simply create a new role for your customers. For detailed instructions, please see our beginner’s guide to WordPress user roles and permissions.

If you allow user registration, then you can track when a shopper logs out of their account, as this suggests they’re losing interest in your store. You can then send a coupon to encourage them to log back in.

To create this recipe, simply go to Automator » Add new in the WordPress dashboard.

Uncanny Automator will now ask whether you want to create a recipe for logged-in users, or everyone. Go ahead and select ‘Logged-in users,’ then click on the ‘Confirm’ button.

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Creating a logged-in automation recipe with Uncanny Automator

Next, you can give the recipe a name by typing into the ‘Title’ field. This is just for your reference so you can use anything you want.

Once you’ve done that, click on ‘WordPress’ in the ‘Select an integration’ area.

Select WooCommerce as an integration

You can now choose a trigger, which is anything that kickstarts the recipe.

In the dropdown menu, start typing the following ‘A user logs out of a site’ and then select the right option when it appears.

Choosing a trigger for the automated coupon recipe

We only want to run the workflow when someone with the ‘Customer’ user role logs out of their account.

With that in mind, click on the ‘Add filter’ button.

How to create an automation workflow for your WooCommerce customers

In the popup that appears, click on ‘WordPress.’

Next, find ‘The user has a specific role’ in the dropdown menu.

Filtering your users based on WordPress role

Open the ‘Role’ dropdown and select the role you’re using for your customers.

After that, go ahead and click on ‘Save filter.’

Sending an automated coupon to your WooCommerce customers

Now it’s time to specify the action that Uncanny Automator will perform every time this workflow runs.

We’re going to send the customer an email containing a coupon, so go ahead and click on ‘Add action.’

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Adding actions to an automated recipe

Since we want to send an email, select ‘Emails’ as the integration.

In the dropdown that appears, click on ‘Send an email.’

Send automated coupons in WordPress to bring back customers

This adds all the fields that you can use to create the email.

To start, we need to make sure the message goes to the right user, by clicking on the asterisk next to the ‘To’ field. Then, select ‘Common’ and ‘User email.’

Getting the customer's email address

You can now create the email by adding a subject line and body text.

Here, you can use a mix of plain text and tokens, which are placeholders that Uncanny Automator replaces with real values automatically. For example, if you want to use the customer’s name, then you can click on the asterix and select ‘Common.’

Simply select the ‘User first name’ token to create the personalized greeting.

Adding a dynamic user name token to the coupon workflow

You’ll also need to create a coupon and add it to the email.

The easiest way is by using the Advanced Coupons plugin, which is the best WordPress coupon code plugin on the market. It lets you create lots of different advanced coupons to get more sales and grow your business.

For a step-by-step guide, please see our post on how to create smart coupons.

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After creating a coupon, you can simply add it to the email.

Sending an automated coupon email in WordPress to bring back customers

When you’re happy with how the email looks, click on ‘Save.’

After that, it’s time to set a delay. This is how long Uncanny Automator will wait after the customer logs out, before sending them the coupon.

To add a delay, hover your mouse over the ‘Email’ action. When it appears, click on ‘Delay.’

How to add a delay to an automation workflow

You can then add your delay in the popup that appears.

Once you’ve done that, go ahead and select ‘Set delay.’

Adding a time delay to the automated coupon recipe

When you’re happy with how the recipe is set up, it’s time to make it active.

In the ‘Recipe’ box, click the ‘Draft’ switch so that it shows ‘Live’ instead.

Publishing the automated coupon recipe

That’s it. Now, when a customer logs out of their account, Uncanny Automator will wait for the specified amount of time before sending them a coupon code.

Automatically Send Coupons for a Specific Product

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Sometimes a shopper may look at a product multiple times. This suggests they’re interested in the item, but something is stopping them from making a purchase.

In this case, you may want to send them a coupon, which will encourage them to splash out on the product.

To get started, create a new recipe for logged-in users following the same process described above. After that, click on ‘WooCommerce’ in the ‘Select an integration’ area.

Adding WooCommerce as an integration in Uncanny Automator

Next, choose a trigger by typing the following ‘A user views a product.’

When the right trigger appears, give it a click.

Get more sales with an automated coupon recipe

By default, this trigger is set to ‘Any product.’

If you want to link the recipe to a specific product, then open the ‘Product’ dropdown and choose that product from the list.

Choose a WooCommerce product from the dropdown menu

Once you’ve done that, click on the ‘Number of times’ button.

By default, the recipe will run every time a customer looks at a product. You should change this, so the customer has to look at the product multiple times before triggering the recipe. To do this, type a different number into the ‘Number of times’ field.

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Triggering a workflow when the customer views a product multiple times

When that’s done, click on ‘Save’ to store your settings.

This recipe should only run when a customer views a product, so click on ‘Add Filter.’ In the popup that appears, click on ‘WordPress’ and then choose ‘The user has a specific role.’

Adding WooCommerce features to an automation recipe

After that, open the ‘Role’ dropdown and select the role you’re using for your customers.

When you’re ready, click on ‘Save filter.’

Configuring the automated coupon rule

Now it’s time to add the action. There are a few different ways to send automated coupons from your WordPress website.

To email a code to your customers using Uncanny Automator and Advanced Coupons, simply follow the same process described above.

Another option is to generate the code using WooCommerce. To do this, click on ‘Add Action’ and then select ‘WooCommerce’ as the integration.

Selecting the WooCommerce eCommerce plugin as an integration

In the search bar, start typing ‘Generate and email a coupon code to the user.’

When the right option appears, give it a click.

Generating a WooCommerce coupon

This will add some new settings where you can create the coupon code.

To generate a code automatically, simply leave the ‘Coupon code’ field blank.

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How to create a coupon for your WooCommerce online store

In the ‘Discount type’ field, choose the kind of coupon that you want to create, such as a fixed cart discount or percentage discount.

For this guide, we’ll select ‘Percentage discount’.

How to create a percentage discount code

After that, type the percentage discount into the ‘Coupon amount’ field.

In the following image, we’re offering customers a 30% discount on their purchase.

Creating a percentage coupon code

In the next field, you can set an expiry date for the coupon, either by using the YYY-MM-DD format or typing in the number of days until the coupon expires.

For example, in the following image the coupon will expire after 7 days.

Adding an expiration date to an automated coupon code

You can also set a minimum and maximum spend for the coupon. We’ll leave these fields blank so the customer can use the code with any purchase.

You may also want to check the ‘For individual use only’ box so customers can’t use this code in combination with other coupons.

Creating a coupon for individual use

Next, scroll to the ‘Usage limit per coupon’ section. The shopper should only be able to use the coupon once, so type in ‘1.’

There are lots of other settings you can change for the coupon. It’s a good idea to look through these settings to see whether you want to make any more changes.

When you’re happy with how the coupon is set up, scroll to the ‘Email’ section. To start, find the ‘To’ field and then click on the asterisk next to it. Then, click on ‘Common’ and select ‘User email.’

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Creating an automated coupon email to bring back shoppers

With that done, you can add a subject line and change the text in the email body.

To create a more personalized email, it’s a good idea to use a mix of plain text and tokens, by following the same process described above.

Adding a coupon to your WooCommerce email

When you’re happy with the email, click on the ‘Save’ button to store the recipe.

After that, you can make the recipe live by clicking the ‘Draft’ switch so that it shows ‘Live.’

Making an Uncanny Automator recipe live on your WordPress website

Now, every time someone views a product multiple times, it’ll trigger the recipe workflow.

We hope this article helped you learn how to send automated coupons in WordPress to bring back customers. You may also want to check out our guide on how to create a WooCommerce popup to increase sales and the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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Our CloudFest Hackathon Report – WordPress.com News

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Our CloudFest Hackathon Report – WordPress.com News

With WordPress today you need to use custom code or a plugin to create a custom post type like “Book” or “Member.” This is a popular need, and there are a variety of approaches; however, one challenge is that the end-user experience can be confusing and non-standardized.

A few weeks ago, some Automatticians and I went to the 7th CloudFest Hackathon in Rust, Germany to explore a solution for this. We started hacking on a deeply nerdy project, JSON Schema forms and fields, and ended up with a fascinating approach to an age-old question: What if you could register custom post types and custom fields directly in the WordPress admin?

Forty-eight hours turns an idea into reality

The CloudFest Hackathon is an event that allows developers from around the globe to take ideas and turn them into realities.

During the Hackathon, teams of developers from various content management systems and hosting companies come together to contribute to projects that align with the core principles of the event: the projects must be not-for-profit, interoperable, and open source.

Last year, we worked on a project that allowed us to embed WordPress directly in VS Code. We built the WordPress Playground VS Code extension on top of WordPress Playground. It uses WebAssembly to run WordPress entirely within the browser, and it turned out pretty darn slick

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This year, we focused on a JSON Schema Field/Form Renderer. While most of us explored using JSON Schema to dynamically register admin forms and fields, Dennis Snell and Adam Zieliński decided to take the project one step further! They hacked together a plugin that introduced the ability to register custom post types and custom fields directly from the WordPress admin. More notably, everything happens within the block editor—you have to see it to believe it:

This work poses some interesting possibilities for custom post type and custom field implementation because it could fundamentally change the way low- to no-code WordPress users modify their sites.

Naturally, I took the idea to Twitter/X:

I got quite a range of responses, ranging from “Heck Yes! It should have already been a core feature now. Such an integral part of every other site” to “Admin should only be for content and user management. Everything else should be configured in code and version controllable.”

So why the range in responses? Let’s discuss.

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It turned out to be pretty simple

Dennis and Adam built our prototype using the following conventions:

  • A custom post type wp_data_type holds templates for user-defined data types.
  • The title of a post in the wp_data_type defines the name of the new data type. The post itself is the rendering template and comprises any set of normal blocks. Names are given to select block attributes within the post, and these names are mapped into the data type.
  • When creating new posts for the given data type, the locked template is copied from the wp_data_type template, and the block attribute annotations are preserved.
  • Finally, when rendering the wp_data_type template, the attributes are pulled from the individual post of the given data type and spliced into the template.

The fascinating idea is that we don’t have to think about form fields; blocks already provide a rendering view and a modal editing experience. We can rely on the fundamental way blocks work and use the very same user experience to create custom data types in a way that users are already familiar with when editing a post or a site.

We can provide JSON-LD markup properties to the block editor using our Custom Fields Names block settings.

Custom post types define custom data types, so we use a template to not only define the data type, but also to provide a default rendering template. Each data attribute within a post type has a field where it’s possible to define that field with its JSON-LD property. 

For example, say you had a “Book” custom post type. A few JSON-LD properties you could define using custom fields are:

  • description
  • copyrightYear
  • author
  • bookEdition
  • bookFormat
  • isbn
  • numberOfPages

We also chose to store a copy of each block attribute in the JSON attributes for that block. Since WordPress can now provide a post-to-JSON function, which merges the extracted attributes with the names assigned in the custom post type template, that template may have changed since the custom post was created. This means that no database migrations are necessary to render an updated version of a post.

The best part? The WordPress infrastructure that already exists (aka Gutenberg!) defines the data type. Because these custom posts are normal posts, and because they adopt the locked template for the data type definition, they are, in fact, renderable on their own! Even if the template has been updated and only the post itself is rendered, it will still display a meaningful representation of the data type as it was when it was created.

While our original Hackathon project was tailored towards developers and UX designers who would love to see a forms and fields API in WordPress, this prototype puts more power in the hands of low- to no-code WordPress users.

It also opens up a world of possibilities for providing a rendering view for any structured data. Imagine uploading a CSV and mapping the column names to block attributes, or connecting to a database or JSON API to map the records in the same way. 

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For example, if you had a CSV with business names, addresses, a rating, and a description, we could take that template post and insert a map block, a heading block, a star rating block, and a paragraph block and set the attributes to map to the CSV columns. It’s essentially an instant structured data renderer!

But even if we can define custom post types and fields in the editor, should we, as a WordPress community, consider adding it to core?

The existential question: Should it exist?

Adding this kind of functionality into WordPress core could open up a ton of opportunities for the average WordPress user. Instead of needing to get a developer involved to add a custom post type to their site, a user could simply do it themselves and define the necessary fields and structured data attributes. 

On the other hand, allowing everyday users, who may not have a full grasp of how custom post types and structured data should work, free reign to create these data types themselves could have detrimental effects on the user experience of their websites. Clunky or incorrect implementation of structured data markup could also cause issues with how search engines crawl these sites, causing unintended negative impacts to search traffic.

Not only that, but as of right now, if a custom post type is accidentally deleted, all of the content posted to that custom post type will no longer be accessible through the admin (even though it will still be stored in the database). The user could think they “lost” their data.

Let’s talk about it

What do you think? Are you in favor of giving website owners the ability to change and customize their custom post types and attributes? Or are there some website features that should always require a more technical hand and implementer? 

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We’d love to chat with you about your thoughts in the comments below.

For another interesting exploration on a related idea, check out this discussion on GitHub with the core team.


Thanks to Lars Gersmann for leading the JSON Schema project with me and to everyone on the Syntax Errors team: Adam Zieliński, Dennis Snell, Julian Haupt, Michael Schmitz, Anja Lang, Thomas Rose, Marko Feldmann, Fabian Genes, Michael Schmitz, Jan Vogt, Lucisu, Maximilian Andre, Marcel Schmitz, and Milana Cap.


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Turkish startup ikas attracts $20M for its e-commerce platform designed for small businesses

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Turkish startup ikas attracts $20M for its e-commerce platform designed for small businesses

It’s easy to assume the e-commerce ship has sailed when you consider we have giant outfits like Shopify, WooCommerce and Wix dominating the sector. But the opportunity for e-commerce platforms that cater to brands remain vast and fertile, since so many smaller businesses continue foraying into the internet in the wake of the pandemic.

Further evidence of this has surfaced in the form of one of the largest fundraises by a startup in Turkey, given that the average Series A usually comes in at below $15 million. E-commerce platform ikas has raised $20 million in a Series A funding round as it seeks to expand its operations into new markets in Europe. The company currently operates in Turkey and Germany, and says its platform simplifies store management for companies that want to have a digital presence.

The investment was led by the International Finance Corporation (IFC) fund, a venture arm of the World Bank Group.

ikas’ co-founder and CEO Mustafa Namoğlu told TechCrunch that the company would be using the new funding for international expansion in Eastern Europe and the DaCH region.

“Most of Europe is predominantly neglected or underserved by those U.S.-based giants,” he said. “The global platforms lack customer service in local languages. It looks easy to start with, for example, a Shopify. But once you start, you need to add other plugins, and you may even need an agency to run it.”

Namoğlu said ikas can win customers against other platforms because it’s more of a “fire and forget” platform. “The first reason our merchants pick us over others is storefront speed, which gives them higher conversion rates. You get this out of the box, even if you pay us €30 per month. The second reason is customer service. Thirdly, we bundle the payments and the shipping labels into our core product, which means you don’t need to go and negotiate with payment providers or shipping labels. You’re immediately ready to go,” he said.

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Namoğlu previously founded MUGO, a fashion distribution and retail company, and launched ikas in 2017 with co-founders Tugay Karaçay, Ömercan Çelikler and Umut Ozan Yildirim.

The IFC invests directly in companies as well as through PE and VC funds.

Also investing in ikas is Re-Pie Asset Management, which has grocery delivery startup Getir in its portfolio. The round saw participation from ikas’ existing investor Revo Capital, best known as the first institutional investor in Getir, Param, Midas and Roamless.

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Introducing the Public Pattern Library  – WordPress.com News

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When it comes to website-building, WordPress themes set your site up for success by providing stylish, preselected options for fonts, colors, and layouts. Even though themes provide the overall aesthetic, you still need to build out the posts, pages, and templates on your site. That’s where block patterns come in!

The WordPress.com Pattern Library is your new go-to resource for finding any kind of pattern for your beautiful WordPress website. With hundreds of pre-built patterns to choose from across over a dozen categories, you’ll be covered no matter your website’s specific needs. 

What are patterns?

Block patterns are collections of blocks made to work seamlessly with our modern themes. Need an “About” page? Check. A gallery? Check. A testimonial? Check. How about a newsletter? Check. We have just about anything you’ll need. 

Best of all: for each pattern, the fonts, colors, and spacing will adapt to your theme’s settings, making for a cohesive look. Still, patterns aren’t locked or static either—after you’ve added the pattern to your post, page, or template, you can tweak it however you like. 

A tour of the Pattern Library 

This new public Pattern Library allows you to browse, preview, and easily share or implement whichever design speaks your tastes. Let’s take a look around. 

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Browse all categories 

If you want to explore the Pattern Library and don’t have anything in particular that you’re looking for, click through each category to spark some ideas. 

Search for what you need 

At the top, you’ll find a fast and easy-to-use search box, allowing you to find exactly what you need. This is a great option if you don’t feel like browsing and want to jump right into a solution for your specific needs. 

Explore page layouts 

1712811362 362 Introducing the Public Pattern Library – WordPresscom News

Sometimes you just need the components of a post, page, or template: a header, a “Subscribe” box, a store module, etc. Other times, you want to be able to copy and paste an entire page into existence. Scroll down past the categories and you’ll find our full-page patterns for whole pages: About, Blog, Contact, Store, and more. 

Test the mobile responsiveness for each pattern

When looking through the library on a desktop or laptop device, you’ll see a gray vertical bar next to each pattern. That’s a nifty little slider that we’ve built into the library which allows you to see how each pattern responds to different screen sizes. Using your cursor to move the bar to the left, you’ll see what that design looks like on a mobile device; in the middle is where most tablets fall; and scroll back all the way to the right for the desktop/laptop version. 

Copy and paste to your website 

Like what you see? Simply click the blue “Copy pattern” button, open the WordPress.com editor to the post, page, or template you’re working on, and paste the design. It’s that easy. Once inserted, you can customize each block as needed using the right sidebar. 

Your new favorite page-building tool

The Pattern Library is especially useful if you build websites for clients. Each pattern is built to work with any theme that follows our technical standards, speeding up page-building not just for you but also for your clients—all while maintaining the overall style of your theme. 

In concrete terms, this means that our patterns take font, color, and spacing settings from the theme itself rather than using standard presets. This makes it far less likely for a site to break (or just look off) when you—or a client—experiment and make updates. 

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Our goal is always to make your life both easier and more beautiful. This new resource does just that. Check out the WordPress.com Pattern Library today to enhance your website-building experience! 


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