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How to Setup WooCommerce Abandoned Cart Emails (+ 3 Alternatives)

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How to Setup WooCommerce Abandoned Cart Emails (+ 3 Alternatives)

Do you want to set up WooCommerce abandoned cart emails?

Around 70% of shopping carts are abandoned by the customers in your online store. By sending abandoned cart emails to these potential buyers, you can improve the customer experience and boost conversions.

In this article, we will show you how to easily set up abandoned cart emails in WooCommerce. We will also show you different ways to reach out to these customers and get their sales.

Why Send WooCommerce Abandoned Cart Emails to Customers?

When users visit your online store, they usually start adding products to their shopping carts but some of them abandon the items before finishing their purchases. This can happen due to multiple reasons, including high shipping costs, a slow checkout process, or needing to create an account on your website.

However, you can easily recover your abandoned cart sales by sending emails to these potential buyers. These abandoned cart emails will remind customers about the items in their cart and urge them to revisit your WooCommerce store to make a purchase.

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It is a cost-effective marketing strategy that can improve your brand perception, strengthen your customer relationships, and increase your conversion rate by up to 30%.

Having said that, let’s see how to easily set up WooCommerce abandoned cart emails, step-by-step. We will also cover abandoned cart SMS, popups, and notifications, so you can use the quick links below to jump to the method you want to use:

Set Up WooCommerce Abandoned Cart Emails

You can easily set up automated WooCommerce abandoned cart emails using FunnelKit Automations.

It is the best marketing automation tool for WooCommerce stores that comes with a drag-and-drop builder and pre-built email sequences that you can set up in a few minutes. You can even design your own emails from scratch and design workflows without needing any code.

First, you need to install and activate the FunnelKit Automations plugin. For detailed instructions, see our beginner’s guide on how to install a WordPress plugin.

Note: FunnelKit Automations also has a free plan that you can use for this tutorial. However, upgrading to the paid plan will give you access to more features like smart delays, unlimited automation, SMS marketing, and more.

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Upon activation, you need to visit the FunnelKit Automations » Settings page from the WordPress admin sidebar and switch to the ‘Cart’ tab in the left column.

Once you do that, check the ‘Enable Cart Tracking’ box. You will not be able to run an automated workflow for abandoned carts until you allow FunnelKit Automations to track the product carts on your website.

Check the box to set up cart tracking

You can also configure other settings here, including the waiting period to mark a cart as recoverable, blacklist emails, and GDPR consent.

After that, just click the ‘Save Settings’ button to store your changes.

Next, head to the FunnelKit Automations » Automations page from the WordPress dashboard.

Here, click the ‘Add New Automation’ button in the top right corner of the screen.

Click Add New Automation button

This will take you to the ‘Add Automation’ page, where you can select from premade templates that have abandoned cart email examples and workflows.

For this tutorial, we will choose the ‘Abandoned Cart Reminder’ workflow that will send users 3 abandoned cart emails over time.

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Choose the abandoned cart reminder template

You will now be taken to a new screen where you can see the trigger, action, and delays for this workflow.

From here, click the ‘Import’ button at the top right corner of the screen to save this template.

Import abandoned cart workflow template

Once you do that, an ‘Add Automation’ prompt will open up on your screen.

Here, type in a name for the workflow according to your liking and click the ‘Create’ button.

Add an automated workflow name

FunnelKit will now open the template in its automation editor, where you can edit your workflow’s trigger, delay, and actions.

You can even add other actions and delays by clicking the ‘+’ button.

Here, the trigger has been set to ‘Cart Abandoned’, meaning that the automation will start once a customer abandons their cart.

Now, you must click on the ‘Delay’ action to configure its settings.

Configure workflow

This will open a prompt on the screen where you can configure the time for your first abandoned cart email.

For example, if you want to send the first email two days after the cart abandonment, then you can type ‘2’ and select ‘Days’ from the dropdown menu.

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After that, click the ‘Save’ button to store your settings.

Add delay time for the action in the workflow

Next, move to the ‘Action’ step in the workflow and click on it to open the prompt.

From here, you can change the subject and text for the cart abandonment email you want to send to your users. You can also use merge tags to add dynamic content like the user’s name and the items in their cart.

Once you are done, click the ‘Save’ button to store your settings.

Add abandoned cart email content in the action prompt

Next, you can configure the second and third delays and action emails for cart abandonment in a similar way.

Finally, toggle the ‘Inactive’ switch to ‘Active’ to activate your automated workflow.

activate workflow

The potential customers who abandoned carts in your store will now be sent these emails after multiple delays.

Here is an automated abandoned cart email example from our testing site:

Abandoned cart email preview

Send WooCommerce Cart Abandonment SMS

Other than abandoned cart emails, it’s also a good idea to send cart abandonment SMS to users. This is because open rates for SMS messages are significantly higher than email marketing, so your messages are more likely to reach your potential customers.

Plus, sending SMS ensures that your messages will be seen instantly compared to other communication channels.

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It is super easy to set up WooCommerce cart abandonment SMS with FunnelKit Automations.

First, you need to install and activate the FunnelKit Automations plugin. For details, see our guide on how to install a WordPress plugin.

Note: You will need the premium plan of the plugin to unlock the Twilio SMS feature and send automated messages to users.

Upon activation, visit the FunnelKit » Automations page from the WordPress dashboard and click the ‘Add New Automation’ button.

Click Add New Automation button

You will now be directed to the ‘Add Automation’ page, where you will see a list of premade automated workflow templates.

However, since FunnelKit Automations does not have a template for sending SMS messages, you need to click the ‘Start from Scratch’ button.

Choose the start from scratch option

This will open a prompt on the screen asking you to name your automation workflow.

Simply type in a title and click the ‘Create’ button.

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Add SMS automation name

This will open the automation editor on the screen where you have to click the ‘Select Trigger’ button.

The ‘Select an Event’ prompt will now open on the screen. From here, switch to the ‘WooCommerce’ tab and select the ‘Cart Abandoned’ option as your trigger.

After that, click the ‘Done’ button.

Choose cart abandoned option as trigger

Now, click the ‘+’ button in the automation editor.

This will expand the ‘Add Step’ tab, where you must select the ‘Delay’ option.

Add delay as action

Once you do that, the ‘Delay’ prompt will open up on the screen. Here, you can configure the time for sending the abandoned cart SMS.

For example, if you want to send the cart abandonment message a week later, then you can select that option from the dropdown menu.

After that, click the ‘Save’ button to store your settings.

Add SMS delay time

Now click the ‘+’ button in the automation editor again to expand the tab and then choose the ‘Action’ option.

This will open another prompt on the screen where you have to select the ‘Send SMS’ option under the ‘Twilio’ section.

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Note: The automation won’t work if you don’t have a Twilio account and phone number. For details on creating an account, you can see our tutorial on how to send Twilio SMS notifications from WooCommerce.

Choose send SMS as action

Once you select that option, you can start typing the text message that will be sent to the users once they abandon their carts.

You can also use merge tags to add dynamic content. After you are satisfied, just click the ‘Save’ button to store your settings.

Add SMS message

Finally, toggle the ‘Inactive’ switch at the top right corner to activate the automated workflow.

Now the users will be sent an SMS message a week after cart abandonment from your Twilio phone number.

Save workflow for sending cart abandonment SMS messages

Create WooCommerce Cart Abandonment Popups

Additionally, we recommend setting up abandoned cart popups on your website.

This method is a bit different from sending emails because cart abandonment popups will be immediately triggered when a visitor adds items to their cart and then attempts to leave your website.

Overall, opting for this method can encourage users to take immediate action and can be highly effective, as popups have a conversion rate of over 30%.

To create cart abandonment popups, you will need OptinMonster, which is the best WordPress lead generation and conversion optimization tool on the market.

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It comes with a drag-and-drop builder and premade templates to create popups and banners for your website. OptinMonster even has Exit Intent technology that will only display the popup when a user is about to leave your website.

First, you must visit the OptinMonster website and sign up for an account by clicking the ‘Get OptinMonster Now’ button.

OptinMonster – The best WordPress popup plugin

Once you have done that, you must connect the account to your WordPress site using the OptinMonster plugin. For details, see our guide on how to install a WordPress plugin.

Upon activation, a welcome screen will open up on your website. Here, click the ‘Connect Your Existing Account’ button.

Connect your existing account

Once you have connected your WordPress site with OptinMonster, you will also have to connect it with WooCommerce.

To do this, visit the OptinMonster » Settings page from the WordPress dashboard and click the ‘Auto Generate Keys + Connect WooCommerce’ button.

The WooCommerce and OptinMonster plugins will then be connected to each other.

Auto generate keys and connect WooCommerce

Next, visit the OptinMonster » Templates page from the WordPress admin sidebar.

From here, you can select any of the premade templates to create a cart abandonment popup for your store.

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Choose the abandoned cart template

Once you do that, a prompt will open up on the screen, asking you to name your campaign.

Simply type in a name and click the ‘Start Building’ button.

Add campaign name for the abandoned cart popup

This will open OptinMonster’s drag-and-drop builder, where you will notice a popup preview on the right with blocks in the left column.

Here, you can add images, videos, CTAs, dynamic content, social media buttons, and more by simply dragging and dropping blocks.

For more detailed instructions, you may want to see our tutorial on how to create a WooCommerce popup to increase sales.

Edit abandoned cart popup

Once you are satisfied, switch to the ‘Display Rules’ tab from the top and expand the ‘current URL path’ dropdown menu.

This will open up a list of different settings. Now, select the ‘Exit Intent’ option.

After that, you can select the type of device where the popup will be displayed and configure its sensitivity.

Choose the exit intent option as the display rule

Next, choose the ‘Page Targeting’ option from the second dropdown menu on the left. Then, pick the ‘exactly matches’ option from the menu in the middle.

Once you do that, you must add the URL of the product checkout page in the field on the left.

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Add checkout page as the display rule

Now, the abandoned cart popup will only be displayed once the visitor starts leaving the checkout page.

Finally, switch to the ‘Publish’ tab from the top and click the ‘Publish’ button to store your settings.

Publish the abandoned cart popup

The exit intent popup will now be displayed when the visitor tries to leave your WordPress website.

Here is a preview of how the abandoned cart popup will look in your WooCommerce store.

Abandoned cart popup preview

Send WooCommerce Cart Abandonment Notifications

Finally, another way to reduce cart abandonment is to set up push notifications on your website. These messages will be displayed inside the browser for users who have already left your online store.

Unlike emails or popups, push notifications don’t require you to collect additional user data like email addresses or phone numbers. This means that users may be more likely to opt in to the notifications, but you won’t be able to ask for their contact details.

To send WooCommerce cart abandonment notifications, you can use PushEngage, which is the best push notification service on the market.

PushEngage has a custom-triggered campaigns feature that can send users abandoned cart push notifications. It also comes with powerful features like A/B testing, automatic drip campaigns, and smart opt-in reminders, and supports all devices and browsers.

First, you have to visit the PushEngage website and click the ‘Get Started For Free Now’ button.

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PushEngage

This will take you to the pricing page, where you have to select a plan for your online store. Keep in mind that the triggered campaign feature is only available in the Growth plan.

After that, create your PushEngage account and provide website details like your domain name, industry, company size, and more.

Provide website details to complete the signup process

Upon account creation, you will then be taken to the PushEngage dashboard, where you must provide your website URL and name.

You also have to add an image that will be used as a site icon in your push notifications.

Choose an icon image for push notifications

Once you do that, visit the Campaign » Triggered Campaign page from the PushEngage dashboard.

Here, you need to click the ‘+ Create New Triggered Campaign’ button.

Click the Create New Campaign button

This will open another screen where you will see a list of premade templates by PushEngage.

Go ahead and click the ‘Create’ button under the ‘Cart Abandonment’ template.

Choose the cart abandonment push notification template

You will now be taken to another page where you can start by adding a name for the triggered campaign that you are creating.

Once you do that, click the ‘>’ icon on the right to configure push notification settings.

Edit the cart abandonment push notification template

This will expand the tab and you can start by adding a notification title and message in the prompt.

You will notice that the ‘Notification URL’ and ‘Image URL’ fields will already have variables. We recommend leaving these settings as they are.

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When the user sees this notification, they will also see an image of the product they added to their cart in the image section, while the notification URL will direct them to the checkout page.

Add the notification title and URL

Upon configuring these settings, switch to the ‘Trigger Settings’ tab from the top.

Here, you will see that the conditional logic for the campaign has already been configured. It will send a push notification to a user once they have added an item to the cart and left your website. The notification will stop displaying once the user is back on the checkout page.

Next, you have to click the ‘Activate Triggered Campaign’ button. After that, you also have to click the ‘Integration Code’ button.

Activate the Triggered campaign

This will open a prompt on the screen displaying multiple code snippets for your website, including the add-to-cart event, checkout event, and goal tracking.

Simply copy these snippets and paste them on your WordPress site. Keep in mind that you will need a developer to fill out these snippets with the variables used on your website.

If you don’t want to hire a developer, then you can also contact the PushEngage Customer Success team, and they will set up the campaign for you.

Copy the integration code

Finally, click the ‘Activate Autoresponder’ button to store your settings.

Now, the customers who abandon their carts will be sent a cart abandonment push notification.

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Click the Activate Autoresponder button

Here is an example of a cart abandonment notification sent to a user.

As you can see, the notification has a photo of the product and a link to the checkout page.

Abandoned cart notification preview

You can also connect the PushEngage software with your WordPress site to create different kinds of push notifications, including sending notifications upon a sale, successful transactions, and more.

For details, see our tutorial on how to add web push notifications to your WordPress site.

Bonus: Use WooCommerce Automations to Increase Sales

Apart from sending cart abandonment emails, you can also use other automated workflows to increase your WooCommerce sales.

An automated workflow is a sequence of tasks that is executed once an event is triggered on your website. You simply set up the trigger and the action, and the automation will take care of the rest.

For example, you can send automated coupons to bring back users to your website or create personalized email marketing strategies.

You can do all of this using Uncanny Automator, which is the best WordPress automation plugin on the market.

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It is super easy to use and can connect your WooCommerce store with over 150 tools like WPForms, Zoom Meetings, Facebook, Twilio, and WhatsApp to create automated workflows.

Uncanny Automator

With Uncanny Automator, you can send emails and SMS messages to users upon a failed transaction, product statuses, coupons, product reviews, and so much more.

You can also create, update, and delete users based on various triggers, like user registration or form submissions.

For detailed instructions, you can see our tutorial on how to create automated workflows in WordPress with Uncanny Automator.

We hope this article helped you learn how to use WooCommerce cart abandonment emails push notifications, SMS, and popups. You may also want to see our tutorial on how to customize the WooCommerce checkout page and our expert picks for the best WooCommerce plugins for your online store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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Turkish startup ikas attracts $20M for its e-commerce platform designed for small businesses

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Turkish startup ikas attracts $20M for its e-commerce platform designed for small businesses

It’s easy to assume the e-commerce ship has sailed when you consider we have giant outfits like Shopify, WooCommerce and Wix dominating the sector. But the opportunity for e-commerce platforms that cater to brands remain vast and fertile, since so many smaller businesses continue foraying into the internet in the wake of the pandemic.

Further evidence of this has surfaced in the form of one of the largest fundraises by a startup in Turkey, given that the average Series A usually comes in at below $15 million. E-commerce platform ikas has raised $20 million in a Series A funding round as it seeks to expand its operations into new markets in Europe. The company currently operates in Turkey and Germany, and says its platform simplifies store management for companies that want to have a digital presence.

The investment was led by the International Finance Corporation (IFC) fund, a venture arm of the World Bank Group.

ikas’ co-founder and CEO Mustafa Namoğlu told TechCrunch that the company would be using the new funding for international expansion in Eastern Europe and the DaCH region.

“Most of Europe is predominantly neglected or underserved by those U.S.-based giants,” he said. “The global platforms lack customer service in local languages. It looks easy to start with, for example, a Shopify. But once you start, you need to add other plugins, and you may even need an agency to run it.”

Namoğlu said ikas can win customers against other platforms because it’s more of a “fire and forget” platform. “The first reason our merchants pick us over others is storefront speed, which gives them higher conversion rates. You get this out of the box, even if you pay us €30 per month. The second reason is customer service. Thirdly, we bundle the payments and the shipping labels into our core product, which means you don’t need to go and negotiate with payment providers or shipping labels. You’re immediately ready to go,” he said.

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Namoğlu previously founded MUGO, a fashion distribution and retail company, and launched ikas in 2017 with co-founders Tugay Karaçay, Ömercan Çelikler and Umut Ozan Yildirim.

The IFC invests directly in companies as well as through PE and VC funds.

Also investing in ikas is Re-Pie Asset Management, which has grocery delivery startup Getir in its portfolio. The round saw participation from ikas’ existing investor Revo Capital, best known as the first institutional investor in Getir, Param, Midas and Roamless.

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Introducing the Public Pattern Library  – WordPress.com News

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Introducing the Public Pattern Library  – WordPress.com News

When it comes to website-building, WordPress themes set your site up for success by providing stylish, preselected options for fonts, colors, and layouts. Even though themes provide the overall aesthetic, you still need to build out the posts, pages, and templates on your site. That’s where block patterns come in!

The WordPress.com Pattern Library is your new go-to resource for finding any kind of pattern for your beautiful WordPress website. With hundreds of pre-built patterns to choose from across over a dozen categories, you’ll be covered no matter your website’s specific needs. 

What are patterns?

Block patterns are collections of blocks made to work seamlessly with our modern themes. Need an “About” page? Check. A gallery? Check. A testimonial? Check. How about a newsletter? Check. We have just about anything you’ll need. 

Best of all: for each pattern, the fonts, colors, and spacing will adapt to your theme’s settings, making for a cohesive look. Still, patterns aren’t locked or static either—after you’ve added the pattern to your post, page, or template, you can tweak it however you like. 

A tour of the Pattern Library 

This new public Pattern Library allows you to browse, preview, and easily share or implement whichever design speaks your tastes. Let’s take a look around. 

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Browse all categories 

If you want to explore the Pattern Library and don’t have anything in particular that you’re looking for, click through each category to spark some ideas. 

Search for what you need 

At the top, you’ll find a fast and easy-to-use search box, allowing you to find exactly what you need. This is a great option if you don’t feel like browsing and want to jump right into a solution for your specific needs. 

Explore page layouts 

1712811362 362 Introducing the Public Pattern Library – WordPresscom News

Sometimes you just need the components of a post, page, or template: a header, a “Subscribe” box, a store module, etc. Other times, you want to be able to copy and paste an entire page into existence. Scroll down past the categories and you’ll find our full-page patterns for whole pages: About, Blog, Contact, Store, and more. 

Test the mobile responsiveness for each pattern

When looking through the library on a desktop or laptop device, you’ll see a gray vertical bar next to each pattern. That’s a nifty little slider that we’ve built into the library which allows you to see how each pattern responds to different screen sizes. Using your cursor to move the bar to the left, you’ll see what that design looks like on a mobile device; in the middle is where most tablets fall; and scroll back all the way to the right for the desktop/laptop version. 

Copy and paste to your website 

Like what you see? Simply click the blue “Copy pattern” button, open the WordPress.com editor to the post, page, or template you’re working on, and paste the design. It’s that easy. Once inserted, you can customize each block as needed using the right sidebar. 

Your new favorite page-building tool

The Pattern Library is especially useful if you build websites for clients. Each pattern is built to work with any theme that follows our technical standards, speeding up page-building not just for you but also for your clients—all while maintaining the overall style of your theme. 

In concrete terms, this means that our patterns take font, color, and spacing settings from the theme itself rather than using standard presets. This makes it far less likely for a site to break (or just look off) when you—or a client—experiment and make updates. 

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Our goal is always to make your life both easier and more beautiful. This new resource does just that. Check out the WordPress.com Pattern Library today to enhance your website-building experience! 


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Thrive Architect vs Divi vs Elementor

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Thrive Architect vs Divi vs Elementor

Are you looking for a landing page builder for your WordPress site but are not sure whether to choose Thrive Architect, Divi, or Elementor?

Choosing the right page builder will allow you to customize your website and landing pages for better user experience and flexibility. This can help generate leads, increase conversions, and boost your site’s SEO.

In this article, we will compare Thrive Architect vs. Divi vs. Elementor and show you which page builder is best for your needs.

Which Is Better: Thrive Architect vs Divi vs Elementor

Brief Overview of Our Contenders

Thrive Architect, Divi, and Elementor are some of the best WordPress page builders on the market that come with drag-and-drop editors. They let you create attractive pages for your website without using a single line of code.

Thrive Architect is a powerful and beginner-friendly page builder that comes with 352+ pre-designed layouts and conversion-focused elements like buttons, countdown timers, and lead generation forms.

It also offers built-in SEO features, dynamic text, and A/B testing.

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Thrive ArchitectThrive Architect

Plus, the tool is part of the Thrive Themes Suite and can easily integrate with their other plugins like Thrive Optimize, Thrive Theme Builder, Thrive Leads, and more.

Divi is a visual page and theme builder that has an extensive library of over 2000 premade layouts.

It is part of the Elegant Themes family and offers amazing features like split testing, lead capture forms, mobile responsive design, and fast loading times.

Divi websiteDivi website

Finally, Elementor is also a popular website builder that was launched in 2016.

It has 100+ premade templates, form builders, and dynamic content, and comes with SEO tools to optimize your pages for search engines.

Elementor websiteElementor website

Having said that, let’s compare these WordPress page builders to see which one is better. We’ve broken down our comparison into the following sections:

Thrive Architect vs. Divi vs. Elementor – Ease of Use

When choosing a page builder, it is important to pick one that is beginner-friendly and super easy to use. The plugin should be designed in a way that even non-technical users can easily get the hang of it.

These tools must allow you to customize and create your landing pages without writing any code.

Let’s see how these three page builders compare to each other in terms of ease of use.

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Divi – Ease of Use

Divi offers a drag-and-drop builder that allows you to create or edit your WordPress theme and landing pages.

It has more than 100 premade layouts and lets you edit your WordPress site on the front end. This means that you can see different elements as they are added to your website in real time and make changes accordingly to them.

Divi website builderDivi website builder

However, a major downside of Divi is that it does not show you a menu with different blocks including text, image, or video like the other page builders in this article.

Instead, the builder lets you choose a layout for the section you want to add and then lets you pick an element.

Overall, Divi is fairly easy to use, but it will take some time for beginners to learn its landing page customization and editing process.

Elementor – Ease of Use

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Elementor has a powerful drag-and-drop builder that displays different block elements in the left column of the screen with a landing page preview on the right.

It also allows you to design mobile responsive pages by switching to mobile, desktop, and tablet views for the landing page.

Elementor drag and drop builderElementor drag and drop builder

Additionally, the builder lets you view your revision history by clicking the ‘History’ button at the bottom left corner of the screen.

However, the only downside of the tool is that it does not offer an easy way to undo or redo the changes you made to the page, except for going through the revision history and reverting your changes.

Elementor can be a bit overwhelming for beginners due to so many features and elements, which can cause choice paralysis. But once you get the hang of it, the tool is reasonably easy to use.

Thrive Architect – Ease of Use

Thrive Architect’s drag-and-drop Architect is super easy to use. It lets you design your pages from scratch and even allows you to edit and customize the pages already published on your website.

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You can add different elements to your page by clicking on the ‘+’ icon in the right corner of the screen. After that, you can edit the block’s position and layout in the column on the left.

You can also determine the scrolling behavior of the page and add animations and shadows to different elements on the screen from here.

Thrive Architect BuilderThrive Architect Builder

With Thrive Architect, you can also design your pages for different devices by expanding the ‘Responsive’ tab to configure the element’s visibility on mobile, desktop, or tablet.

You can also import/export your page content, set conditional logic, view the revision history, and revert previous changes by clicking the clock icon in the bottom left corner of the screen.

Plus, the tool lets you group related landing pages together and manage them as a unit, which can help if you want to share design elements or track conversions across multiple pages at the same time.

The page builder is also super fast and designed with speed in mind. This means that Thrive Architect won’t affect your website performance.

Winner – Thrive Architect

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All three plugins offer a drag-and-drop builder and were built with beginners in mind. These page builders make it super easy to create landing pages without using any code.

However, Thrive Architect is the winner in this category due to its easy revision history and ability to revert changes in seconds.

Thrive Architect vs. Divi vs. Elementor – Customization Features

Another important factor to remember when choosing a page builder is the customization features offered by these different plugins.

You should choose a page builder that offers complete flexibility and creative freedom over the appearance of your pages.

Let’s take a look at the customization features offered by Divi, Elementor, and Thrive Architect.

Divi – Customization Features

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Divi has around 2000 layouts and 200+ elements that you can use to create landing pages and themes.

It even comes with a full website pack for WordPress sites that includes templates for the homepage, contact page, and sales pages.

Divi templates and layout packsDivi templates and layout packs

Additionally, the tool has the Global Colors feature and lets you structure your content with unlimited sections and rows.

Other than that, Divi lets you add an accordion, CTA, contact form, filterable portfolio, testimonials, maps, post navigation, and social follow. It even comes with special elements for WooCommerce stores like breadcrumbs, cart totals, checkout information, and shipping.

The builder provides you complete control over each element by letting you change the font color, add hover styling, use filters and effects to enhance the appearance of any element, or use custom CSS.

Elementor – Customization Features

Elementor has over 300 premade templates for different niches and purposes, including eCommerce, coming soon, education, events, products, thank you pages, and more.

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Additionally, it lets you create custom headers and footers and add advanced effects like parallax scrolling, transitions, and animations.

Elementor templatesElementor templates

Elementor also offers over 100 widgets, including share buttons, countdown timers, post titles, and WooCommerce widgets. Other than that, you can use custom CSS to further style different page areas.

It also has some advanced customization features like conditional logic, global styles, adding custom code, or importing your fonts and icons.

Thrive Architect – Customization Features

Thrive Architect offers 352+ conversion-optimized templates for your landing pages. It also comes with smart color technology that lets you change the color scheme of your entire page in just one click.

It has premade templates for product launches, webinars, email capture pages, personal branding, coming soon pages, and home pages.

Thrive Architect templatesThrive Architect templates

Additionally, the plugin has global site options where you can centrally manage all your important data and links such as contact information, social links, and logos.

Thrive Architect ships with numerous blocks that you can use to customize your website, including pricing tables, lead generation forms, progress bars, post list filters, audio, image gallery, Google Maps, Facebook comments, and so much more.

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Thrive Architect also offers a vast library of Google Fonts from where you can select custom icons and fonts that are unique to your page.

Plus, the tool has special WooCommerce elements to help you build an online store, including product grids, single product pages, category pages, scarcity triggers, and social proof displays.

It also lets you add parallax scrolling, hover effects, and precise element spacing to create attractive landing pages. Other than that, the plugin allows you to add HTML attributes and custom CSS to different blocks easily.

Winner – Tie

Thrive Architect, Divi, and Elementor all provide a lot of different customization options that give you complete creative freedom over your landing page design.

You can select from any of the premade templates and further edit the appearance of each block by clicking on it. Additionally, you can perform advanced customization with custom CSS and code snippets.

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Thrive Architect vs. Divi vs. Elementor – Performance

Your website’s speed and performance have a crucial role in boosting your SEO rankings.

If it takes a long time for your page to load, then most users will leave your site frustrated, increasing the bounce rate.

To test the performance of each page builder, we created a simple landing page with a headline, an image, and a button using Divi, Elementor, and Thrive Architect. After that, we used Google’s PageSpeed Insights tool to test the loading time for each landing page.

That being said, we will focus on the mobile page speed scores for this review because Google typically uses your site’s mobile version for indexing content.

Let’s see how the page builders perform.

Divi – Performance

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Once we had created a landing page with Divi, we tested it using the PageSpeed Insights tool, and it displayed an overall score of 90 for mobile.

This is an excellent score showing that your landing page loads quickly and users will not be leaving your site frustrated.

Divi landing page performance scoreDivi landing page performance score

Elementor – Performance

The landing page that we created using Elementor had an overall mobile score of 81, which is also good.

However, compared to the other two page builders, Elementor’s performance is slower. This means that your page may face slight delays in load time.

Elementor landing page performance score Elementor landing page performance score

Thrive Architect – Performance

Upon testing our landing page created by Thrive Architect, the PageSpeed Insights tool showed an overall score of 91 for mobile. It is an amazing score that confirms that your site won’t be slowing down when using this builder.

Thrive Architect landing page performance scoreThrive Architect landing page performance score

Winner – Thrive Architect

Thrive Architect performed slightly better than Divi and Elementor, scoring 91. The page builder avoids bloated code, which leads to faster speed and page load times.

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Thrive Architect vs. Divi vs. Elementor – Integrations

Integrating your landing pages with third-party tools can enhance your website’s functionality and add more features.

For instance, you can connect with live chat software to provide live chat support to your customers, connect with email marketing services to capture leads, or accept payments directly by integrating the page builder with Stripe or PayPal.

That said, let’s take a look at the plugins and tools supported by Divi, Elementor, and Thrive Architect.

Divi – Integrations

Divi can easily integrate with numerous email marketing services like Constant Contact, AWeber, and Brevo (formerly Sendinblue).

It also connects with WooCommerce and offers built-in WooCommerce blocks like add-to-cart buttons, cart notices, product ratings, and more.

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Divi integrationsDivi integrations

Other than that, the page builder integrates with Facebook, Google Fonts, HubSpot, FunnelKit, Twitter, and Google Maps.

Overall, it offers many integrations with all kinds of platforms, including social media, email services, and contact forms, making Divi a great choice.

Elementor – Integrations

Elementor offers a vast collection of third-party tools that you can integrate, including Constant Contact, Drip, ActiveCampaign, ConvertKit, and AWeber. It also connects with WooCommerce and LearnDash if you have an LMS system.

However, a major downside with the page builder is that to choose an integration, you must first enter the API key for your preferred service in the Elementor plugin settings.

Elementor integrationsElementor integrations

Apart from that, Elementor can also integrate with WPForms, YouTube, Vimeo, Google Maps, SoundCloud, and Slack.

Thrive Architect – Integrations

Thrive Architect offers third-party integrations with a huge number of email marketing tools, including ActiveCampaign, Contant Contact, Drip, and ConvertKit.

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Other than that, you can easily connect with Slack, Facebook, Twitter, Dropbox, reCaptcha, SendOwl, HubSpot, Mailchimp, and many other tools.

Thrive Architect can also integrate with Zapier, which can be used to connect your landing page with over 5000 tools and automate your workflow.

Thrive Architect integrationsThrive Architect integrations

You can easily integrate the page builder with any third-party tool by visiting the Thrive Dashboard page. From here, select the ‘Active Connections’ section.

You can then choose a tool to integrate with from the dropdown menu and add its API key to connect it with Thrive Architect.

Connect a tool in Thrive ArchitectConnect a tool in Thrive Architect

Winner – Tie

When it comes to integrations, all three page builders offer a lot of variety and also make it super easy to connect your landing pages with other third-party tools.

Plus, you can also connect any of these plugins with Zapier to access a huge number of other tools for integration.

Thrive Architect vs. Divi vs. Elementor – Customer Support

When creating a landing page, you may come across an issue or get stuck and need help.

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This is where customer support comes in. You might need to chat with a support team member, access documentation, or watch tutorials to easily fix your issue and move forward with the page creation process.

Here’s how Divi, Elementor, and Thrive Architect stack up when offering support to users.

Divi – Customer Support

Divi offers support with a detailed knowledge base including FAQs, troubleshooting guides, hosting, and billing issues.

It also allows you to submit a contact form directly to Divi’s support team or use the live chat feature on their website.

Divi documentationDivi documentation

For complex issues, Divi also has a remote access feature where their support team can access your website and troubleshoot the problem for you.

Elementor – Customer Support

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Elementor offers great customer support to its users by providing detailed documentation on different topics like installation, billing, hosting, Elementor editor, glossary, and known issues.

Its help center is also super organized, making it easier for users to browse through it.

Elementor help centerElementor help center

Additionally, you can join the Elementor Academy to access video collections, webinars, and tutorials that will help you master the page and website builder.

If you currently use the Elementor Pro plan, you will also get 24/7 premium support. All you have to do is submit a support ticket, and a support representative will respond to your query.

Thrive Architect – Customer Support

Thrive Architect offers amazing customer support and has a knowledge base containing comprehensive articles, tutorials, and FAQs about the plugin.

Other than that, it also has Thrive University, where you can sign up to access online courses. It also offers other videos on how-to tutorials, tips, and product news.

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Thrive Architect documentationThrive Architect documentation

You can also visit the Thrive Help Center to get advice and answers for your plugin issues directly from the Thrive Themes team.

However, if you don’t find your answers in the documentation, then you can easily open a support ticket, access live chat support, and get phone support from the team during limited hours.

Winner – Thrive Architect

Overall, all three plugins offer excellent customer support. However, Thrive Architect is slightly ahead of others with its detailed documentation, video tutorials, courses, live chat support, tickets, and phone support.

Thrive Architect vs. Divi vs. Elementor – Pricing

When selecting a page builder, a crucial point to consider is pricing. LetLet’ske a look at the different pricing plans offered by Divi, Elementor, and Thrive Architect.

Divi – Pricing

You can buy a subscription for Divi for $89/year. However, to upgrade to the pro plan, you can buy Divi Pro for $287/year. This plan has advanced features like Divi AI, unlimited cloud storage, and 24/7 premium support.

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Alternatively, you can buy a lifetime plan for Divi for $249 and Divi Pro for $729. This will be a one-time fee that will give you lifetime access to Divi.

Divi pricing planDivi pricing plan

Elementor – Pricing

Elementor offers four pricing plans, starting with the ‘Essential’ plan for $59/year.

However, if you want to use the page builder on more than 1 website, then you can upgrade to the Advanced plan for $99/year. It allows you to add Elementor on three sites, offers 84+ widgets, and has a popup builder.

Elementor pricingElementor pricing

Similarly, you can opt for the Expert plan for $199/year to activate Elementor on about 25 websites or choose the Agency plan for $399 per year, which offers 1000 website activations.

Elementor also comes with a free plan that you can use to test the plugin before buying a subscription.

Thrive Architect – Pricing

You can get Thrive Architect for $99/year, and this plan comes with Thrive Automator, which is an amazing WordPress automation plugin.

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Alternatively, you can buy the Thrive Architect & Thrive Optimize plan for $199/year. You can then use Thrive Optimize to A/B test different variations of your landing pages to see which one performs better.

Thrive Architect pricing plansThrive Architect pricing plans

You can also buy the Thrive Suite for $299/year. It has 9 different plugins to help build a website, manage testimonials, configure comments, add quizzes, build an email list, sell online courses, and more.

Winner – Tie

In terms of pricing, all three page builders offer affordable pricing plans that show excellent value for money.

Thrive Architect vs. Divi vs. Elementor: Which One Is Better?

Thrive Architect, Divi, and Elementor are some of the best WordPress page builders on the market.

However, we believe that Thrive Architect is the better plugin for building custom landing pages that are optimized for conversions.

It comes with an easy-to-use drag-and-drop builder, numerous premade templates, amazing customer support, various integrations, and amazing pricing plans.

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Plus, the plugin is also a part of Thrive Suite, which contains plugins like Thrive Leads, Thrive Theme Builder, Thrive Ovation, and Thrive Quizzes. You can use all these plugins together to create an amazing website.

For more information, see our complete Thrive Architect review.

Bonus: Choose the Right Form Builder for Your Site

Once you have chosen the right page builder for your site, it is time to decide on a form builder. You will need a form plugin to add different kinds of forms to your landing pages.

For example, if you have a membership site, then you will need to add a registration form. Alternatively, if you run a restaurant, then you must embed an online order form.

Even if you have a simple WordPress blog, you will still need to add a contact form so users can reach out to you.

We recommend choosing WPForms because it is the best WordPress contact form plugin on the market. It comes with a drag-and-drop builder, over 1500 premade templates, and complete spam protection, allowing you to create amazing forms for your website in just a few clicks.

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For more information, see our complete WPForms review.

WPFormsWPForms

However, if you need an advanced builder to create complex forms, then Formidable Forms is an ideal choice. You can use it to create solution-focused forms like mortgage calculators, directories, or listing forms.

For more information on this, you may want to see our comparison between WPForms vs. Gravity Forms vs. Formidable Forms.

We hope this comparison between Thrive Architect, Divi, and Elementor helped you pick the right page builder for your website. You may also want to see our comparison between Elementor, Divi, and SeedProd for the best website builder and our expert picks for the must-have WordPress plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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