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Original Gallery or a Plugin: What’s Better for a Website?
Loading time is one of the most crucial factors when it comes to a website’s conversion and rankings. Slow and sluggish pages are costing their owner’s potential visitors and money. It will drive your website down in searches, and affect SEO.
WordPress is one of the most popular CMS’s with over 60% of the market share. This means that WordPress powers 33,5% of websites. It’s easy, it’s cheap, and all you have to do is purchase a domain name and hosting.
Images and videos are an inseparable part of every webpage. That’s why it’s so important for every WordPress user to use them most efficiently. But do you know how to add a to a website and be certain that it loads quickly for your users?
What Is a Plugin?
A plugin is a program that extends the functionality of a product with one specific function. Plugins can add new features to your website and boost its performance.
WordPress plugins are a group of plugins written in the PHP programming language. They are integrated with WordPress. They make it easier for users without an IT background or any web design experience to add new features to their pages.
The library of WordPress plugins is vast. There is an official directory with a lot of them available for free. Except for using free ones, there is an amazing number of plugins accessible commercially.
Image Galleries
If you experience problems with your website’s speed, the first thing you need to check is your image quality. Images a big part of a page and not only when it comes to aesthetics. The right image has to be optimized for a website, but most people don’t know about it and have no idea how to do it. They just buy some stock photos or add the ones they made.
Photos like that may have excellent quality, but they are also very heavy. That can be the main reason your page started slowing down.
The other problem is the image’s format. Popular formats like PNG, JPG, or GIF are mostly compressed, so they are small and load fast and nicely, but formats like TIFF and BMP will take a lot of time. Be careful what you add.
Your site shouldn’t be slowing down if you have up to 10 images, beyond that, the browser will need some extra time to load them. This is happening because every image must be downloaded and displayed each time you enter a site.
Optimizing Your WordPress
The most significant merit of plugins is speeding up your pages. Most of them won’t slow down your site, only the number of bad ones. According to WpBeginner, plugins gained a bad reputation because of support technicians who were explaining the site’s troubles with having too many of them.
Yes, plugins can slow down your website, but it’s rather about quality than quantity. Dozens of good quality plugins won’t affect your website’s performance, but even one bad apple in the family and the whole site may crush.
Adding a Lazy Loading plugin to your site may improve the user experience. Basically, it allows you to load and render only one section instead of the whole page. On-demand loading reduces time and memory usage, so it optimizes content delivery.
Another useful plugin lets you paginate your page. Having a few pages on your website reduces server load time. It’s not only useful for optimizing your page but also for creating better user comfort. Most of the time, users aren’t interested in all the data, but only the most recent or interesting content.
Video Gallery
Image adding is something that most WordPress users know how to do, but there is no build-in option for doing this with videos. Having a video gallery can help you display the content quickly and in nice aesthetics. Youtube gallery WordPress plugins may help you to organize and sort content and later, present it in a pretty neat way to users.
These plugins support not only Youtube but a load of other popular video websites including Vimeo. As an admin, you can build whole video channels on your site to increase revenue and content opportunities.
Some plugins offer customizable gallery templates, which are most useful when you are not experienced in creating websites. It’s not easy to choose the right colors, fonts, and layouts without particular skills and talents. Templates provide consistency to your page, so it is nice to look at. Having a template also reduces the time you would have to spend on building it from scratch.
These plugins are a great option when using WordPress. It is good to figure out which options and features would be the best for you and your business.
Conclusion
If your WordPress page is small enough and you have no need for plugins, it’s ok just to use original galleries, but if you want it to grow, it’s best to consider using specialized plugins. Using plugins will be a great help with optimizing your page and boosting performance.
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Choosing The Right E-Commerce Platform
Robert Giovannini, CEO, IronPlane.
As the CEO of an e-commerce development agency, I have witnessed firsthand the transformative power of selecting the right e-commerce platform—and the issues that can bring a company down if they select the wrong one.
With so many options available, understanding the key differences and factors to consider is crucial for any business. This article will explore these aspects in detail and provide the tools needed to help you make an informed decision.
E-Commerce Platform Options
The e-commerce landscape is rich with diverse platforms, each designed to cater to different business needs. Among the most popular are Shopify, Magento, WooCommerce and BigCommerce—though there are many others that I won’t cover here. (Full disclosure: My company is a provider of development services for companies like Magento, BigCommerce and Adobe/Magento.)
With about 32% e-commerce platform market share in the U.S., Shopify is renowned for its ease of use, scalability and robust app ecosystem, making it a favorite among small to medium-sized businesses and those new to e-commerce. Magento, on the other hand, is celebrated for its flexibility and extensive customization capabilities, which appeal to larger businesses with specific requirements and technical resources.
I think WooCommerce, one of the largest e-commerce platforms worldwide, stands out for its seamless integration with WordPress, offering a highly customizable and cost-effective solution; this is particularly attractive to content-driven sites. BigCommerce is appreciated by many users for its comprehensive built-in features and scalability, suitable for businesses with ambitious growth plans.
Understanding the key differentiators among these platforms is essential. Platforms like Squarespace, Wix, Shopify and BigCommerce are particularly user-friendly, which can be ideal for businesses that lack extensive technical expertise. These platforms provide a straightforward, intuitive interface that allows users to set up and manage their stores with ease.
Magento, while offering extensive customization, requires a higher degree of technical know-how, often necessitating a dedicated development team. I find it well-suited for businesses that need a tailored solution and have the resources to support ongoing development and maintenance. WooCommerce offers a middle ground in many respects, providing significant customization options through plug-ins and themes but requiring additional management for hosting and security.
Factors To Consider When Choosing An E-Commerce Platform
Several key factors should be considered when choosing an e-commerce platform.
Firstly, the size of your business and its growth projections are crucial. A platform should not only meet your current needs but also scale with your business as it grows. Shopify and BigCommerce excel in scalability, allowing businesses to expand without worrying about outgrowing their e-commerce solution.
Secondly, budget constraints play a significant role. While some platforms may have lower upfront costs, they might incur higher long-term expenses due to additional plug-ins, themes and hosting fees. It’s essential to evaluate both the initial investment and the ongoing costs associated with each platform.
The technical expertise within your team is another crucial consideration. As outlined earlier, some platforms are more accessible for nontechnical users, whereas others may require substantial technical skills and a development team to manage effectively—but the rewards for doing so can be high. The need for customization also influences your choice.
Certain platforms offer extensive customization options, enabling you to tailor the platform to your specific needs. In contrast, others, while customizable, have more predefined structures that can also be helpful depending on your needs.
I’ve found that integration with existing systems, such as CRM, ERP and marketing tools, is vital for streamlining operations and improving efficiency. Ensuring that your chosen platform integrates seamlessly with your current systems can save time and reduce operational headaches.
Additionally, effective SEO and marketing features are critical for driving traffic and conversions. Evaluate the SEO capabilities and available marketing plug-ins of each platform to ensure they align with your business goals.
Reliable customer support and an active community can be invaluable when issues arise. Look into the reputations of the support systems and for evidence of an active community of users who can provide a wealth of resources and assistance.
What To Do When You Make A Decision
When making a decision, it’s essential to follow a structured approach. Start with a thorough needs assessment to identify your business requirements, goals and challenges. This assessment will serve as a foundation for evaluating potential platforms. Research each platform’s features, strengths, and weaknesses, and create a shortlist based on your needs assessment and the critical factors discussed earlier.
Take advantage of demos and free trials offered by many platforms. These opportunities allow you to explore the platform’s functionality and user experience firsthand. Engage stakeholders, including your technical team, marketing department and key decision makers, to gather their input and ensure the platform meets cross-functional needs. Consider both upfront and ongoing costs and assess the potential return on investment by estimating how the platform will support your business goals and growth.
Consulting with an e-commerce development agency or industry experts can also provide additional perspectives and recommendations based on your specific needs. Once you’ve gathered all the necessary information, carefully select your option and create a comprehensive implementation plan that can help ensure a smooth transition.
Making The Right Choice
By understanding the key differences between popular platforms, considering essential factors and following a structured decision-making process, you can choose a platform that aligns with your business needs and goals.
I encourage all businesses I speak with to take this strategic approach and leverage expert insights and thorough research to make the best possible choice.
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Automattic’s Open Source Contributions
As an open source project, the WordPress software relies on contributions from individuals and businesses alike to remain a healthy and innovative ecosystem.
Individuals can contribute in a number of ways, from writing code to organizing meetups to working on WordPress’s accessibility. Companies can contribute by permitting their employees to allocate part-time or full-time hours to WordPress.
For the latest WordPress release Automattic provided over 3,500 core contributions—over half of all WordPress 6.6 contributions—at the hands of 105 individual contributors.
Given that WordPress powers over 40% of your favorite websites, it’s in the best interest of every company that benefits from WordPress to give back to the project and community.
This idea is codified in WordPress’s Five for the Future initiative. Any company that profits from the software—including every business offering hosting for WordPress—is encouraged to put 5% of its resources back into WordPress development.
At Automattic, the parent company of WordPress.com, we take this responsibility very seriously.
Automattic employs just under 2,000 people. Over 100 of them work on the WordPress project full-time. In terms of workforce hours, this puts the company at almost exactly 5%.
Contributor day at WordCamp Europe 2024.
Though this is not a requirement and it is not policed by the WordPress Foundation, every company that profits from WordPress should think about the long-term health and vibrancy of the WordPress ecosystem. At Automattic and WordPress.com, we’re proud to give back and to constantly be thinking about bettering WordPress as a whole when we’re working on features, squashing bugs, and generally doing our best to democratize publishing for the entire world.
As a customer—whether you’re a developer at an agency or an aspiring creator—you have a say in the future of WordPress. You have options when it comes to hosting. We recommend that the dollars you spend go towards a WordPress host that acts as a good steward of open source philosophy—like WordPress.com.
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Automattic sends WP Engine its own cease-and-desist over WordPress trademark infringement
The brouhaha in the WordPress community looks likely to escalate into a legal battle around trademarks.
Just a day after WordPress hosting service WP Engine sent a cease-and-desist notice to Automattic asking its CEO to stop publicly trashing WP Engine, now Automattic has sent its own cease-and-desist letter to WP Engine, saying the latter has infringed several trademarks like WordPress and WooCommerce.
This comes after Matt Mullenweg, the CEO of Automattic and co-creator of WordPress, last week criticized WP Engine for profiteering off the open source WordPress project, calling it a “cancer to WordPress,” and accused the company of contributing very little to the community.
In its letter dated Monday, Automattic alleged that WP Engine has built a business of over $400 million in revenue based on unauthorized use of its WordPress trademark, which Automattic claims it has the exclusive commercial rights for from the WordPress Foundation. Automattic also said WP Engine has misled consumers into believing that there is a direct affiliation between the two companies.
“Your unauthorized use of our Client’s trademarks infringes on their rights and dilutes their famous and well-known marks. Negative reviews and comments regarding WP Engine and its offerings are imputed to our Client, thereby tarnishing our Client’s brands, harming their reputation, and damaging the goodwill our Client has established in its marks,” the letter read.
“Your unauthorized use of our Client’s intellectual property has enabled WP Engine to compete with our Client unfairly, and has led to unjust enrichment and undue profits,” it added.
Automattic is also demanding compensation for the profits made by WP Engine by using its trademarks and said that if WP Engine doesn’t amicably resolve the matter, the company has the right to file a civil injunction case.
For context, here’s a good summary of the WordPress community by my colleague Paul Sawers:
WordPress powers more than 40% of the web, and while any individual or company is free to take the open source project and run a website themselves, a number of businesses have sprung up to sell hosting services and technical expertise off the back of it. These include Automattic, which Mullenweg set up in 2005 to monetize the project he’d created two years earlier; and WP Engine, a managed WordPress hosting provider that has raised nearly $300 million in funding over its 14-year history, the bulk of which came via a $250 million investment from private equity firm Silver Lake in 2018.
In the cease-and-desist letter WP Engine sent to Automattic on Monday, the company defended its right to use the “WordPress” trademark under fair use laws. The company added that Automattic has “a profound misunderstanding of both trademark law and WordPress Foundation’s trademark policy.”
It also said Mullenweg demanded WP Engine pay Automattic “a significant percentage of its gross revenues — tens of millions of dollars in fact — on an ongoing basis” for a license to use trademarks like “WordPress.”
“When his outrageous financial demands were not met, Mr. Mullenweg carried out his threats by making repeated false claims disparaging WP Engine to its employees, its customers, and the world,” WP Engine’s letter said.
Notably, Automattic’s letter doesn’t mention Mullenweg’s remarks about WP Engine.
In the last week, Mullenweg has accused WP Engine of not contributing enough to the community and offering “a cheap knock-off” version of WordPress. WP Engine pushed back against this characterization and called out Mullenweg for launching a smear campaign against the company, saying it has already affected some of its business.
This might be the start of a long legal tussle between the two entities. A lot of folks also pointed out that this battle might be harmful for providers offering specialized WordPress hosting.
Earlier today, WordPress Foundation changed its Trademark Policy page, and it now calls out WP Engine, alleging the hosting service has confused users.
“The abbreviation ‘WP’ is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress,” the updated page reads.
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