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What is an Ecommerce Platform? How They Work & How To Pick



What is an Ecommerce Platform? How They Work & How To Pick

Key Takeaways

Virtual Marketplaces Unleashed: Ecommerce platforms are digital spaces where businesses can sell products and services online, removing the need for a physical storefront and expanding their reach.

One-Stop Shop: These platforms provide an all-encompassing solution for managing an online store, including product listing, payment processing, inventory management, and customer service tools.

Building without Borders: Ecommerce platforms allow businesses to reach a global audience, breaking down the geographical limitations and enabling sales across the world.

Customization is Key: The success of an ecommerce site often depends on its ability to adapt and customize according to business needs and customer preferences, making flexibility a crucial feature.

Ecommerce platforms do a lot—hosting, order management, inventory, website building, marketing, and so much more. For many merchants, it’s all they need to get going.

But, there are many platforms, and they aren’t all the same. They aren’t all even the same type of platform, really.

The platform you end up choosing depends on you—more specifically, what you sell, who you sell it to, the quantity and frequency of your sales, and many other factors.

To get the most out of the ecommerce platform you end up choosing, you are going to want to narrow down two things:

1. What type of ecommerce site do you run?

2. What type of platform do you need?

Keep reading to learn more about each question to ensure you understand what ecommerce platform is best for your online business.

What is an Ecommerce Platform?

An ecommerce platform is a piece of ecommerce software that enables brands to build, launch, and manage their online stores. They are the foundation of any ecommerce store, on top of which other functionalities can be added.

Some platforms are built for large, enterprise ecommerce brands with more complex functionality requirements and more development resources for customization.

Other platforms are designed to allow smaller brands to quickly spin up great-looking storefronts without investing much in web development or design resources.

Many ecommerce platforms are inclusive of all the functionalities required for selling online, such as hosting, domain name, inventory management, order management, CRM, marketing, content management, shopping cart, checkout, payment gateway, and website builder.

The platform you choose will depend on the type of ecommerce site you are running, of course. So, let’s start there.

Types of Ecommerce Websites

An ecommerce site can be broadly classified based on its functionality, the type of transactions it facilitates, and the users it’s designed for. For our purposes, the first two will be most relevant.

Let’s look at the various types of ecommerce sites.

Business-to-consumer (B2C)

vuori dtc brand b2c

These websites facilitate transactions between businesses and individual consumers.

B2C is the most common type of ecommerce website, with online retailers or resellers selling products or services directly to consumers.

A sub-category of this is the more recent direct-to-consumer (DTC) model, where manufacturers and brands skip the middleman and sell directly to customers.

Examples: Target, Amazon, Vuori, Quince, and other retail ecommerce websites

Business-to-business (B2B)

amazon business b2b ecommerce
Amazon sells to other businesses, too!

B2B ecommerce websites facilitate sales between two businesses.

They enable brands to buy and sell goods or services in bulk from other ecommerce businesses.

These sites often feature specialized functionalities to accommodate the complex needs of business transactions, such as bulk pricing, order fulfillment, and invoicing.

Examples: Alibaba, Amazon Business, and Grainger

Stay in the loop! Discover what’s new in the world of ecommerce.

Stay in the loop! Discover what’s new in the world of ecommerce.

Consumer-to-consumer (C2C)

etsy homepage c2c ecommerce
Etsy lets you easily buy from and sell to other consumers.

C2C websites facilitate transactions between individual consumers.

These peer-to-peer marketplaces allow individuals to sell, buy, and exchange goods or services with each other.

Examples: eBay, Craigslist, and Etsy

Consumer-to-business (C2B)

99designs c2b ecommerce
Flipping the script, consumers can sell their services to businesses, like with 99designs.

In a C2B model, individuals offer products or services to businesses.

This can include freelance work, crowdsourced projects, or marketplaces where businesses can solicit contributions or products from the public.

Examples: Upwork, 99designs, and Fiverr

Types of Ecommerce Platforms

A graphic outlining the 3 types of Ecommerce Platforms, including software-as-a-service, open-source ecommerce, and headless ecommerce.

As I mentioned, ecommerce platforms take various forms to serve various types of brands. In short, different strokes for different folks.

In that spirit, let’s look at each of these different platform types to better understand the folks they may be best for.

Software as a service (SaaS) ecommerce platforms

SaaS ecommerce platforms are cloud-based systems that brands pay a monthly (or yearly) subscription to use.

These platforms are user-friendly, specifically designed for individuals without extensive technical expertise to easily set up and manage their online stores.

They are also highly scalable, able to accommodate growth in traffic, product catalogs, and order volumes with ease. Typically, they have a wide range of built-in features and integrations for payments, shipping, marketing, and analytics, eliminating the need for complex third-party integrations.

Additionally, SaaS platforms are maintained and updated by the provider, ensuring that businesses are always running the latest version with the latest features and security patches, without the need for manual updates.

Notable examples: Shopify, Adobe Commerce Cloud (Magento), and BigCommerce

Open source self-hosted ecommerce platforms

Open source ecommerce platforms are solutions that brands can freely download, modify, and host on their own servers or hosting environments.

They offer extensive customization capabilities but require more technical know-how to set up and maintain.

While open source platforms may have lower upfront costs compared to proprietary or SaaS solutions, they often demand more technical resources and ongoing maintenance efforts from the business or hired developers.

Brands choose open source self-hosted platforms for the high level of control and customization they provide, as well as avoiding recurring subscription fees. However, the potential cost savings should be weighed against the technical expertise required.

Notable examples: WooCommerce (for WordPress), Magento Open Source, PrestaShop

Headless ecommerce platforms

A headless ecommerce platform separates the front-end (what the customer sees) from the back-end (where data is stored and managed).

This allows developers to create customized shopping experiences optimized for different devices like websites, mobile apps, or even voice assistants.

With a headless platform, developers use APIs to retrieve product data, cart info, and order processing from the back-end. They can then build unique front-end interfaces tailored to specific devices or channels.

This architecture provides more flexibility than traditional ecommerce platforms. The front-end and back-end can be updated independently, enabling faster innovation cycles.

Headless platforms empower businesses to deliver engaging shopping experiences across multiple touchpoints and sales channels without being limited by a one-size-fits-all approach.

Notable examples: Commercetools, Elastic Path, Shopify Headless Commerce (Shopify Plus).

B2B ecommerce platforms

B2B ecommerce platforms are designed for businesses that sell to other businesses, not directly to consumers. These platforms handle complex pricing, bulk ordering, and custom catalogs required for B2B transactions.

Key features include detailed product catalogs, account management for different customer levels, quote and order management tools, and connections to enterprise systems.

B2B platforms also offer personalized pricing, volume discounts, and approval workflows for orders and quotes.

Many B2B ecommerce solutions provide self-service portals, allowing businesses to manage their accounts, place orders, and access invoices without direct sales interactions.

Notable examples: Shopify Plus, Handshake, OroCommerce

Specialty Ecommerce Platforms

There are some cases where you need something very new or novel when it comes to defining what ecommerce platform is best for your storefront.

These platforms may be additive to your main platform, but could be important nonetheless.

Social commerce platforms

Social media platforms have integrated ecommerce capabilities, allowing businesses and individuals to sell products directly through social profiles and posts.

Users can browse, discover, and purchase items without leaving the social platform, facilitating impulse purchases driven by social trends.

While lacking robust ecommerce features of traditional platforms, social commerce platforms provide a convenient embedded shopping experience.

Notable examples: Instagram Shopping, Facebook Marketplace

Mobile commerce platforms

Mobile commerce platforms are ecommerce solutions specifically designed for mobile devices like smartphones and tablets.

They offer dedicated mobile apps or highly optimized mobile-friendly websites to cater to the growing number of users who shop on the go.

Mobile commerce platforms prioritize features like responsive design, streamlined checkout processes, and seamless integration with mobile wallets and payment methods to enhance the mobile and in-store shopping experience.

Small business ecommerce platforms

These platforms are designed specifically for small companies, enabling them to easily (and affordably) sell products or services online. Key features include website hosting, online shopping carts, and payment processing tools.

These platforms are user-friendly and affordable, enabling small businesses to create professional online stores without needing a lot of technical skills or resources.

They provide templates and tools to manage inventory, orders, and customer data.

Many small business ecommerce platforms also integrate with popular payment and shipping services, as well as marketing tools. This provides small businesses with a complete package to run their online operations.

While not as customizable as platforms for larger businesses, small business ecommerce solutions balance functionality with affordability, making it easier for small companies to enter the world of ecommerce.

Notable examples: Squarespace, Wix, Shopify, and Ecwid

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How Does an Ecommerce Platform Work?

An ecommerce platform works by providing a centralized system that handles the core functionalities required for online selling. This includes:

  • Product management: Allowing merchants to create product catalogs, add descriptions, images, pricing, inventory levels, etc.
  • Shopping cart: Enabling customers to browse products, add items to a virtual cart, and proceed to checkout.
  • Checkout process: Securely collecting customer billing/shipping details and facilitating payment processing through integrated gateways.
  • Order management: Automatically tracking orders, updating inventory, generating invoices/receipts, and coordinating with shipping carriers.

The platform acts as the intermediary, connecting the online storefront with back-end systems like inventory management, payment processors, and shipping providers through APIs and integrations.

It provides a user-friendly interface for customers to shop, while giving merchants tools to manage products, process transactions, track sales data, and more from the admin dashboard.

Many platforms also allow for customizing the storefront design, adding marketing/promotional features, integrating analytics, and leveraging third-party plugins and apps.

How Do You Choose Your Perfect Ecommerce Platform?

Picking the right ecommerce platform for your business is a big deal. You can’t just go with whatever and hope for the best.

It takes some work to figure out which platform will be the perfect fit. Here’s what you need to do:

  1. Understand your business needs. Take a good look at your company’s size, who you’re selling to, what products you offer, and what sales goals you have.
  2. Know the must-have features. Make a list of the essential features like product management tools, payment options, SEO capabilities, and mobile-friendly design.
  3. Map out your tech setup. Think about how the platform needs to connect with other tools you use like CRM software, enterprise systems, marketing tools, accounting software, etc.
  4. Evaluate ease of use. Consider the technical know-how required to get the platform up and running smoothly. Look for platforms that offer user-friendly features for small business owners.
  5. Check design compatibility. Ensure the platform integrates well with your existing website’s design and layout, or offers customizable templates if you’re building a new site.
  6. Weigh the costs. Compare subscription fees, transaction fees, and any extra costs against the platform’s features and support offerings. Make sure it fits your budget.
  7. Consider future growth. Make sure the platform can scale up as your business grows, handling more traffic and a larger product catalog.
  8. Explore support options. Look for 24/7 support, online community forums, documentation, and dedicated account managers. Check customer reviews and case studies.
  9. Try it out yourself. Use free trials or demo versions to get a hands-on feel before making your decision.

If you are at the point where you are walking through these steps, check out our deep dive into how to choose an ecommerce platform to get the full story.

In it, we talk about all the roles an ecommerce platform can play and reveal the factors you must consider as you make your choice.

What are the Key Features of Ecommerce Platforms?

As we’ve discussed, ecommerce platforms can do a lot. Thus, there’s a lot to look out for as you begin your search.

There are certain features that every platform should include, no matter what type of business you run.

Key features of ecommerce platforms include:

  1. Product management. Tools to add, organize, and manage product listings, descriptions, images, pricing, etc.
  2. Shopping cart and checkout. A secure and user-friendly cart system with a smooth checkout process and multiple payment gateway integrations.
  3. Payment processing. Secure handling of various payment methods (credit card, digital wallet, etc.), taxes, shipping rates, and currency conversions.
  4. Order management. Tracking orders, managing inventory levels, updating order status, and facilitating returns/exchanges through automation.
  5. Customer management. Creating customer profiles, storing order history and preferences, and enabling customer segmentation.
  6. SEO and marketing tools. Features to improve search engine visibility, run email campaigns, offer discounts, and implement loyalty programs.
  7. Mobile compatibility. Responsive design or dedicated mobile apps for an optimized shopping experience on smartphones/tablets.
  8. Security features. SSL certification and PCI compliance to safeguard customer information and transactions.
  9. Analytics and reporting. Dashboards and reporting capabilities to analyze ecommerce sales, customer behavior, site performance, etc.
  10. Integration capabilities. APIs and integrations with third-party services like shipping, payments, accounting software, etc.
  11. Customer support. Documentation, tutorials, forums, live chat, customer service lines for self-service and 24/7 assisted support.

For an in-depth look at these and other essential features, check out our post on the must-have features to look for in your ecommerce platform.

Ecommerce Platform Pricing Comparisons

When exploring the best ecommerce platforms for your business, understanding the variety of plan options, pricing structures, and add-ons is crucial to finding the best fit for your needs.

Ecommerce platforms typically offer a range of pricing plans to accommodate businesses of all sizes, from startups to large enterprises. The monthly cost can be anywhere from free (with significant limits) to $2,000+ (for super customizable enterprise needs).

Here’s a generic comparison table showing the various plan types:

Plan Type Average Price Common Features Included Example Platforms
Startup/Basic $20 – $30 per month • Basic website hosting
• Product listing limits
• Basic support
• Standard payment processing fees
Shopify Basic, Wix, Squarespace
Professional $80 – $300 per month • Unlimited products
• Advanced analytics
• Improved customer support options
• Lower transaction fees
Shopify, BigCommerce, WooCommerce
Enterprise $300 – $2000+ per month • Custom domain
• Full customization capabilities
• Priority support
• Advanced security features
Shopify Plus, Magento, Salesforce Commerce
Free $0 • Limited product listings
• Basic features
• Higher transaction fees
• Community-based support
Weebly, Ecwid, Big Cartel

Your choice of an ecommerce platform plan should align with your business size, growth expectations, and specific needs.

Consider starting with a basic plan for cost-effectiveness, with the option for scalability as your business grows.

In our roundup of the top ecommerce platforms, you can see the starting subscription prices for each below.

Click the “Compare Software” button to see a more in-depth comparison chart for these platforms.

Preview Image - <h2 class="c-block__title b-summary-table__title c-listicle__title h3" > Compare Software Specs Side by Side</h2>

Compare Software Specs Side by Side

Use our comparison chart to review and evaluate software specs side-by-side.

Compare Software

Final Thoughts

Ecommerce platforms are powerful tools for launching your online store and making it accessible to your target audience.

As you search for the right one for your brand, you need to consider what type of ecommerce brand you are, what your goals for scaling are, how much your are willing to spend at the outset, and the features you need right away.

For many platforms, you can start from their lowest tier and scale upward with ease as your brand grows.

That sort of scalability is vital for the future success of your brand. It also means you won’t be dealing with a replatforming debacle somewhere down the road.

To make your purchase journey easier, check out these helpful posts for finding your perfect platform:

The world of ecommerce moves fast—and so do you. Subscribe to our newsletter with the latest insights for ecommerce managers from leading experts in ecomm.

There are several great ecommerce platforms for small businesses, including Shopify, BigCommerce, and WooCommerce.

  • Shopify: User-friendly and turnkey, Shopify requires no coding skills and integrates well with marketing tools like Amazon Marketing Services to help grow your business.
  • BigCommerce: An affordable option with robust features, although it may lack some advanced marketing tools.
  • WooCommerce: Highly customizable and affordable, ideal for businesses looking for a tailored solution with extensive flexibility.

Large businesses should consider enterprise ecommerce platforms like Adobe Commerce, BigCommerce Enterprise, and Shopify Plus.

  • Adobe Commerce (Magento): Offers extensive features including marketing, analytics, security, and support—ideal for sustained growth.
  • BigCommerce Enterprise: Provides robust features at a similar price to Magento, suitable for growing businesses.
  • Shopify Plus: A high-cost option with comprehensive enterprise-level support and features, perfect for businesses that have outgrown smaller platforms.

For improving customer experience, look for ecommerce platforms that offer high customization, mobile compatibility, and seamless integration with marketing tools.

  • Customization: Platforms should allow real-time customization to tailor the store to each customer.
  • Mobile compatibility: Ensure the platform works well on tablets, smartphones, and desktops.
  • Integration: The platform should integrate smoothly with email marketing, social media (especially Facebook and Instagram), and other marketing tools to enhance customer engagement and satisfaction.How do you determine which ecommerce features your business needs?

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2 Reasons to Buy Shopify Stock Like There’s No Tomorrow




2 Reasons to Buy Shopify Stock Like There's No Tomorrow

It’s not very often that you can buy a potential $1 trillion business at a 90% discount.

Shares of Shopify (SHOP -7.04%), the most popular e-commerce software platform in the U.S., have risen by more than 2,000% since going public in 2015. The S&P 500, for comparison, rose by just 195% over the same period.

The best news is that Shopify stock could rise another 2,000% in the years to come. If you’re looking for stocks with massive upside, this one’s for you.

Shopify has a massive lead on the competition and it’s not even close

There are two critical factors to pay attention to when it comes to Shopify. The first is the competitive landscape. In this regard, Shopify is undoubtedly king.

When most people think of e-commerce, they think of companies like Amazon, which sell products and services online. But there’s another type of e-commerce business, and that’s platforms that allow others to set up digital storefronts of their own. Shopify, for instance, doesn’t run any of its own stores. Instead, millions of merchants run their stores using Shopify’s platform. Small home businesses use Shopify-powered stores, but so do major brands, including Nike, Allbirds, and Red Bull.

Let’s say you want to start selling online. You could list your products on Amazon, but you’ll have to give the company anywhere from 8% to 45% of your sales. Shopify, meanwhile, takes only a small percentage of your sales as a fee, and in return gives you all the things you need to establish a successful e-commerce business. That includes web design templates, marketing and analytics tools, inventory management dashboards, payment processing, and more. You won’t have the immediate reach of a platform like Amazon, but you’ll have more tools, customization options, and functionality, plus you’ll retain a much greater portion of your sales.

According to data compiled by Statista, Shopify has a 28% market share for e-commerce platforms in the U.S. WooCommerce commands an 18% market share, while Wix comes in third with 17%. Total e-commerce spending, meanwhile, is on the rise. In 2019, e-commerce spending in the U.S. totaled $540 million. Last year, it surpassed $1 billion. By 2029, it’s expected to approach $1.9 billion. E-commerce platforms like Shopify, then, are swimming in a bigger and bigger pool of potential customers. As you’ll see, there’s a good chance Shopify will not only maintain its current industry lead but expand on it in the years to come.

Artificial intelligence could put this stock on steroids

The second reason to love Shopify stock right now is that it’s perfectly positioned to benefit from the rise of artificial intelligence (AI). E-commerce platforms like Shopify, WooCommerce, and Wix all compete a bit on price. But what they compete on most is functionality and user experience. Whichever platform makes its platform more powerful and easier to use wins.

With the largest market share, Shopify has an early lead. AI should accelerate this lead even further in the years to come. That’s because Shopify has the resources to attract the most AI developers to its platform. Right now, any developer can add more functionality to Shopify’s platform, earning money whenever users decide to incorporate the new tool or service. Developers know that Shopify offers them the largest potential user base to monetize their creations. Already, the company has dozens of AI apps and features that users can implement in a few clicks — everything from chatbots to automated content creation. As AI takes off, expect Shopify to benefit, gaining more market share in an already large and growing market.

How big could Shopify get? After a recent pullback, the company is valued at just $75 billion. Amazon, for comparison, is worth around $1.9 trillion. Shopify would have more than 2,000% in upside if it reached Amazon’s size. To be clear, Amazon is a far more diverse and far larger business than Shopify. It will take years or even decades for Shopify to attain a $1 trillion market cap, let alone a $2 trillion market cap. But it is businesses like this that can sustain growth for long enough to reach this enormous size.

The global e-commerce market is clearly large enough to accommodate a Shopify 10 or 20 times its current size. Keep in mind, this underlying market is still growing by around 10% annually. Much of that growth will be directed to large, consolidated e-commerce sites like Amazon. But independent stores, such as those powered by Shopify, will also take an increasing amount of this new market growth. After a 25% decline in share price over the last 90 days — a drop fueled by short-term concerns over quarterly guidance — this is a great time to back up the truck for a high-quality business with a massive long-term growth runway.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Ryan Vanzo has positions in Shopify. The Motley Fool has positions in and recommends Amazon, Nike, Shopify, and The Motley Fool recommends the following options: long January 2025 $47.50 calls on Nike. The Motley Fool has a disclosure policy.

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How to Connect to API of eCommerce Platform




connect to api

Since the world has become more digital, it is crucial for eCommerce software vendors to guarantee that their solutions can interoperate with the different eCommerce platforms and marketplaces. These integrations help ensure the flow of continuity of the user experience, data exchange and synchronization, and good business management. The application programming interface (API) is very useful for achieving these integrations. The article is devoted to the specifics of how software vendors can connect to API of eCommerce platforms and marketplaces and how this process can be made easier.

Understanding APIs

APIs enable two or more software applications to exchange data and information. For eCommerce software vendors, APIs are the way to get and manage data from eCommerce platforms and marketplaces. The eCommerce API gives users access to various store information. It often enables GET, ADD, UPDATE, and DELETE data from stores, such as orders, products, customers, categories, etc.

eCommerce API integration refers to the process that enables an app or software to connect to API of an eCommerce platform. Therefore, software providers can provide various valuable features for online store owners. Some are order management, inventory synchronization, product management, and others.


API of eCommerce Platforms

Every eCommerce API is unique and has its own features and way of functioning. Here are some examples of popular eCommerce APIs:

Magento API

This API allows the developers to get and modify the store data on the Magento platform including customers, orders, products, etc. It supports both REST and SOAP communication protocols.

WooCommerce API

When software developers connect to API of WooCommerce, they can get, add, modify, and delete data in WooCommerce stores, such as products, prices, orders, customers, and shipping statuses.

Shopify API

This API allows you to retrieve, create, update, and delete object data in WooCommerce stores: products, prices, orders, customers, and shipping statuses. The API is XML and JSON compliant and uses HTTP requests, including GET, POST, PUT, and DELETE.

BigCommerce API

BigCommerce RESTful API enables you to integrate your eCommerce applications with BigCommerce and use any code language of your choice. It allows the user to view and manipulate store data, which includes orders, products, customers, categories, shipments, etc. All CRUD operations are allowed via HTTP methods, such as GET, POST, PUT, and DELETE.

Squarespace API

Squarespace API has different endpoints, such as the Inventory API, Orders API, Products API, Profiles API, Transactions API, and Webhook Subscriptions API. These allow developers to get stock data, order history, manage products, and much more.

1721219167 357 How to Connect to API of eCommerce Platform1721219167 357 How to Connect to API of eCommerce Platform

Key Considerations Before Connecting to an API

  1. API Documentation

  2. API documentation is the starting point for learning how to communicate with a specific platform’s API. It contains information on the endpoints, the formats of requests and responses, authentication, the rate at which requests are allowed, and how errors are handled. It is imperative to go through the documentation of the target eCommerce platform or marketplace carefully before moving on to the integration part.

  3. Authentication

  4. Various platforms employ different forms of authentication, including API keys, OAuth, and basic authentication. Make sure that you are familiar with the expected authentication method and have the credentials needed to make the API calls.

  5. Rate Limits

  6. APIs usually have rate limits to prevent overuse and misuse of the API. These are the limits that you should observe so that you don’t get throttled or blocked. This information is usually available in the API documentation.

  7. Error Handling

  8. Good error handling is vital for a successful integration since errors are bound to occur at some point. It is also important to know the various error codes and their meanings and how to manage them in your integration to address matters like rate limits, timeouts, and authentication.


Methods to Connect to API of eCommerce Platform

There are two ways of connecting to eCommerce API: in-house integration development or via integration solution like API2Cart.

In-house integration development

in-house integrationin-house integration

Creating eCommerce API integrations from the ground up takes a lot of time and effort and includes stages such as planning, development, testing, and support. This can slow down the time it takes to market your solutions.

In-house development allows more control, but it requires a team of qualified developers, which may prove expensive. Moreover, the costs of maintenance and updates, which are continuous processes, are also included in the resource requirements.

All the eCommerce platforms are different in terms of API, documentation, and prerequisites that need to be met. Managing all these for several platforms can be rather cumbersome and also comes with some mistakes.

Integration with eCommerce platforms via API2Cart


API2Cart decreases integration development time. Data can be easily accessed, and developers can connect to eCommerce platform APIs with minimal effort.

The service helps to decrease the need for a large internal development team, which reduces costs. It also includes maintenance and updates, so you don’t need to waste your time and effort on them.

API2Cart has detailed documentation and code samples, which makes it more convenient to connect to the APIs. This support can help minimize the time taken in the integration process.

API2Cart can process large numbers of API calls, which is why it works for any business, regardless of its size. It’s flexible and can accommodate your business’s growth without compromising performance and reliability.

This API integration solution provides its clients with detailed technical support in case of any questions or problems connected with integration. This support can be very helpful when trying to figure out issues and/or fine-tune your integrations.

API2Cart helps you to integrate with the shopping platforms faster, save time on development, allowing you to concentrate more on other business operations.

Depending on various factors such as business requirements, time and money constraints, and other factors, it is possible to choose between the in-house integration development and the use of API2Cart. If you want to have full control and high flexibility and have the capabilities, developing your own may be more suitable. But if you are in search of a cheap, efficient and easily customizable approach, API2Cart is a viable competitor with its API-based integration.

How to Get Started to Connect to eCommerce APIs via API2Cart

API2Cart provides a simple way to connect to API of multiple eCommerce platforms and marketplaces. To start using the service, you need to follow these simple steps:

  1. Sign Up and Get the API Key

  2. The first one is to get an API2Cart account with the help of experts. Once you sign up, you will be given an API key that will be used for the authentication process.

  3. Connect a Store

  4. To add a store to your API2Cart account, you need to enter the basic details of the store such as the store URL, the platform, and the authentication details. API2Cart employs various forms of authentication with regard to the platform used.

  5. Explore API Methods

  6. API2Cart contains many API methods, including products, orders, customers, categories, etc. The documentation explains how to use them appropriately.

  7. Test and Optimize

Check that the integration is functioning correctly. Monitor the API calls and responses and modify your integration.



Integrating with the API of eCommerce platforms and marketplaces is one of the most important tasks for eCommerce software vendors. By knowing the critical factors, adhering to the integration steps, and using tools like API2Cart, vendors can make the process easier, shorten the development time, and have reliable connections. API2Cart is a unified API approach that offers a reliable and flexible solution to help vendors concentrate on value-added services. With a single API software, vendors can integrate with over 40 eCommerce platforms and marketplaces. The list of supported integrations includes Magento, WooCommerce, Shopify, Squarespace, Amazon, etc. You can get more information about API2Cart by scheduling a call with our manager.

Following the guidelines and best practices mentioned in this article, eCommerce software vendors can easily connect to the APIs, improve their products, and provide the best user experience.

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WordPress 6.6 Is Here – News




WordPress 6.6 Is Here – News

A few times a year, the WordPress open source software gets a major update, providing users with new capabilities, regular refinements, and important bug fixes. With hundreds of fixes and enhancements, WordPress 6.6 brings a new level of creativity, usability, and efficiency to your WordPressing.  

Here’s a quick tour of what this latest update offers folks on, starting with some of the basics about WordPress 6.6. 

Table of Contents

  1. The basics 
  2. More efficient views and navigation in the Site Editor 
  3. Unified and updated publishing flow 
  4. Override synced patterns with custom content 
  5. Automatic plugin rollbacks 
  6. New design elements
    1. Site background image 
    2. Negative margins 
    3. All-new grid support 
    4. Custom default shadow styles 
  7. Section-specific styles
  8. Block Bindings API upgrades 
  9. And more! 

The basics 

WordPress 6.6 is available right now and has likely already landed on your site. You may notice that many of these new features have been available on your site(s) for a few weeks or even months; we often roll out updates in waves on to allow for early access, testing, and iteration before these major updates are more widely released. 

Sites on are updated automatically. If you run into issues or bugs, always feel free to reach out to our expert Happiness Engineers at  

More efficient views and navigation in the Site Editor 

The last couple major WordPress releases have dramatically reimagined the Site Editor experience. With 6.6 you’ll see a new side-by-side default layout when viewing and editing pages. 

Pattern management has also been better integrated, ensuring more efficient navigation and fewer clicks to get where you want to be. 

Amidst these bigger changes are a number of small enhancements to keyboard navigation, bulk editing actions, and the overall design and functionality of the Site Editor. 

Unified and updated publishing flow 

If you’ve spent time in the Site Editor, you’ll have noticed that it used to offer a fairly different experience from the page/post editor. WordPress 6.6 now offers a shared workflow for publishing, leading to smoother interactions when navigating between various elements of your site. 

As part of this unification, there’s also an update to the layout and design of the publish flow with more prominent displays for the title, publishing status, and featured image.

For all the plugin and theme developers out there, this particular update also makes it easier to extend the editor. Both the post/page editor and Site Editor now use the same slots and extensibility APIs

For users, this means a lot more plugins will be able to bring exciting features into the editor. For plugin developers, it means that it’s easier to implement your code to extend the editor’s capabilities.

Override synced patterns with custom content 

This new feature allows for editing specific blocks even when you’re utilizing synced patterns and styles. For example, if you have a pattern for a stylized button CTA, you can use this override feature to use different copy or even colors for different pages and button locations, while maintaining common elements. 

You can “Enable Overrides” from the “Advanced” section of the Paragraph, Heading, Buttons, and Image blocks, with more block support planned for the future.

Automatic plugin rollbacks 

When it comes to plugin management, offers unparalleled reliability and redundancy. In addition to the scheduled plugin updates that we recently introduced, WordPress core now offers automatic rollbacks when a plugin update fails. 

If you don’t utilize scheduled updates, your plugins will update automatically when new versions become available. 

In the past, if a plugin update failed, WordPress would leave the plugin inactive, which might render some parts of your website unusable or broken. In WordPress 6.6, the plugin is rolled back to the previous version, ensuring continuity with your site until you can diagnose and fix the issue. 

New design elements

WordPress 6.6 offers a handful of new customization options for designing and stylizing your site. Let’s explore the most impactful new features. 

Site background image 

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Make an immediate visual splash with the new site-wide background image option in the Site Editor. Whether it’s a striking full-bleed photo or a whimsical graphic pattern, you have the freedom to choose size, position, and repetition. 

Negative margins 

You can now set negative margins for any block, allowing for more granular margin control. This enables users to more easily create overlapping design elements. Note that negative values must be entered manually rather than with the slider. 

All-new grid support 

With the Grid and Grid Layout blocks, you can quickly create professional-looking grids for your images, testimonials, videos, and more. The “Auto” option automatically generates mobile-responsive rows and columns while the “Manual” option provides more granular control. 

Custom default shadow styles 

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From the Styles menu, you can now edit shadow effects, including changing the default shadow style for images, buttons, and more. You can also add your own shadow styles, giving your total control over this subtle and powerful design element. 

Section-specific styles

Here’s one for the theme builders out there. With WordPress 6.6, you have the option to define style variations for specific sections of a site, not just the theme as a whole. To enable this, you’ll have to edit your theme’s theme.json file and declare the style variation (click here for instructions). Once that’s set up, you will be able to quickly modify the styles of several blocks for areas like headers, footers, content sections, and more. 

As a bonus, section styles also work flawlessly with content imported from our public pattern collection.

Block Bindings API upgrades 

This release makes Block Bindings easier to use and more powerful. Originally available since WordPress 6.5, this feature allows users to connect (or “bind”) the content of a block to the data of a custom field. Here’s how to create that in a post. WordPress 6.6 takes it one step further by enabling the option to edit custom field data by just updating the block in the editor.

And more! 

There are hundreds of updates to WordPress in the 6.6 release. What we’ve highlighted above is a just taste of the most notable and visible features. If you’re a developer and want to look under the hood a bit more, you can find the full slate of goodies in this WordPress 6.6 Field Guide.  

Click below if you’re a developer and want to leverage the benefits of hosting your sites with

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