SEARCHENGINES
Daily Search Forum Recap: May 3, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google got their cost down to generate AI answers in search by 80%. Google is interested in alternatives to hreflang. Google may recrawl URLs multiple times per day or per month. Google is testing custom search filter templates in search. Google AdSense removed its privacy policy as a placement for withdrawal of consent. And I posted the weekly SEO video recap. And deeply sad to report that passing of Mark Irvine.
Search Engine Roundtable Stories:
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Search News Buzz Video Recap: Google March Core Update Done, HCU Recoveries, Site Reputation Abuse & AI Topics
This week, we covered how the Google March 2024 core update finished back on April 19th, and Google forgot to tell us. I also posted the May 2024 Google webmaster report. Google said it’s still possible for sites to recover… -
Google SGE AI Answers Now Cost 80% Less To Generate
One of the big worries for Google investors was the cost of running AI to show within its search results. The AI overviews, now AI answers are costly to run. But as expected, Google was able to reduce the cost to generate these AI Answers. -
Google Search Tests Custom Filters & Templates
Google Search is testing custom filters and pre-define search filter templates. It appears you can save your custom filters and reuse those filters for future searches. This is showing up for a limited number of searchers. -
Google Open To Alternative Ideas For Hreflang
Gary Illyes from Google said he has heard from the SEO industry that hreflang can be “annoying” and complex and confusing. So he is open to ideas on how to replace it and make it work for both small and really large websites. -
Google Recrawls URLs At Different Rates: Multiple Times Per Day To Every Few Months
Google has to crawl the web to build its index for it to provide search results. And since webpages and documents get updated, Google needs to recrawl those URLs from time to time. Google will recrawl URLs at different rates, said John Mueller of Google. -
Google AdSense Has Removed Privacy Policy As Place To Withdraw Consent
Google AdSense has removed reference to your privacy policy as a place to withdraw consent. AdSense now has clarified that the revocation link at the bottom of the page should say “Privacy and cookie settings”. -
The Industry Mourns The Loss Of Mark Irvine – Brilliant & Giving Search Marketer
I am deeply sad to report that Mark Irvine passed away unexpectedly last night. Mark was deeply involved in the search marketing community, known as being a brilliant paid search specialist who always spent his time helping others over his long career in the space. -
Google Gradient Canopy Signage
I honestly did not know the new Google office, or one of them at least, was named the Gradient Canopy. I mean, I guess it makes sense. Here is a sign in front of that building with that name.
Other Great Search Threads:
- I like to think of these (artificial, impossible, philosophical) questions as “if I added X to a page, would it be better for Y?” Would adding SD to a page make it rank higher? No. Might it rank differently? Maybe – SD enables some search features, but th, John Mueller on X
- Small Google doc change, they restructured the Product structured data documentation, Barry Schwartz on X
- AdSense Earnings and Observations – May 2024, WebmasterWorld
- I hope it’s not just technically well-made :-). There have been some interesting takes in the space, I’m sure someone will find a model that works for clients, users, search & is profitable., John Mueller on X
- Once you launch a new campaign (and you already have a Conversion Tracking in place) Google will always re-direct you towards the Google Tag Setup with instructions how to implement it. Have you seen it too?, Thomas Eccel on X
- We’ve added Salesforce as a data source for data import! You can now import data directly from Salesforce to Google Analytics as offline-event data. Schedule daily or hourly imports, and select any existing Salesforce mil, Google Analytics on X
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO
This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it, days after the core update completed. I also posted a huge interview with Google’s Danny Sullivan on the core update. I posted the big Google Webmaster Report for September 2024. Google updated its canonical doc to say do not specify fragments in your canonicals. Google Search finally supports AVIF images. Google is testing a new forum display for its search results. Google is testing a new shopping search design. Bing Knowledge panels has this table of contents that is interactive. Google Business Profile may be dropping the Q&A feature in some regions. Google is testing new map pin shapes. Google Trends email subscriptions are going away. Google will automatically link Google Ads and Google Merchant Center accounts. Google Ads now has a merchant products tab for images. Google Ads will opt out new accounts from serving ads on parked domains. Google Ads product category level insights is live. Microsoft Advertising announced a bunch of new features. Google Analytics 4 has new benchmarking data. I posted a bunch of videos from YouTube algorithm and SEO questions and answers. That was the search news this week at the Search Engine Roundtable.
Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai – this tool empowers writers to write better and more efficiently, so check it out.
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Search Topics of Discussion:
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SEARCHENGINES
Daily Search Forum Recap: September 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
I know the Google August core update is done, but we are still seeing significant volatility days later. I posted a large interview with Google’s Danny Sullivan on the core update and more – it is worth a read. Google also had an interview on Google Shopping and Merchant Center. Google Ads has a bug with audience insights. Google clarified its indexing API quota details. Google has these new try on icons in search ads. And I posted my weekly SEO video recap.
Search Engine Roundtable Stories:
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Google Search Volatility Still Heated After August Core Update Rollout Completed
It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The tools are all still heated and the chatter within the SEO community is still pretty lively. -
My Interview Of Google’s Search Liaison On The August 2024 Core Update
This week I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future and what we as content creators and search marketers need to know. -
Google Ads Audience Insights Missing For Some
There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug. -
Google Shopping & Merchant Center Interview With Irina Tuduce
Google published an internal interview on its Search Off the Record podcast with John Mueller and Lizzi Sassman (who you know) and Irina Tuduce from the Google Shopping team. Irina Tuduce has been with Google for 18 or so years and she provided a super technical overview of Google Shopping and Merchant Center. -
Google Clarifies Indexing API Quota & Pricing Information
Google has made several changes to its indexing API quota and pricing information document for clarification purposes. Google said this was to clarify “the default quota is for setting up the Indexing API, and how to request approval and quota. Also corrected a documentation error for DefaultRequestsPerMinutePerProject quota (it’s always been a 380 quota).” -
Google Ads Try On Icon
Google launched its try on feature a year or so ago and now Google may have just added a new icon to visualize the try on feature. Below is a screenshot of it on Google Ads for lipstick. When you click on the the face/emoji/icon at the top left of the ad, below you will see a way to visualize it on real models generated by Google AI. -
Liquor at Google Event
I found these fancy photos of fancy liquor and alcohol on Instagram from a Google event. The post says there were delicious cocktails, and good fun, concerts, and great food. -
Search News Buzz Video Recap: Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO
This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it…
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
SEARCHENGINES
Google Ads To Require Gambling Advertisers With Games Certification To Recertify
Google Ads said that by November 2024, advertisers with the gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy.
Google wrote, “In November 2024, the Google Ads Circumventing Systems policy will be updated.”
“Advertisers with the Gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy if a material change has occurred since the certification application was submitted,” Google added.
If you do not comply, Google said, they “will suspend your Google Ads accounts upon detection and without prior warning.” Google added “and you will not be allowed to advertise with us again.”
Google advertisers with the Gambling and games certification must recertify or stop relying on the certification to advertise products in scope of the Gambling and games policy if a material change has occurred since the certification application was submitted.
Failure to do so will be considered a violation of the Google Ads Circumventing Systems policy, Google said.
Material changes include, but are not limited to:
- Changes to advertiser’s product offerings which are inconsistent with any license or approvals provided to Google
- Changes to advertiser’s compliance with applicable regulations
- Changes to advertiser’s licensure or other compliance with Google’s Gambling and games certification requirements
Google said that changes to an advertiser’s address or payment methods are not considered material for purposes of this Gambling and games recertification requirement.
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