How This Instagram Print on Demand Account Made $260K in 24 Hours

Instagram Print on Demand: A $260,000 success story. Have you ever wondered how some Instagram accounts manage to rake in hundreds of thousands of dollars in just a day? Let me tell you about a fascinating success story that might just blow your mind. This Instagram Print on Demand account pulled in an astounding $260,000 in a single 24-hour period. Yes, you heard that right.

The owner of this account didn’t just make headlines; she was invited to Shark Tank, the renowned business show, to discuss her remarkable success. With just 270 posts and 188,000 followers, she generated over $3 million in revenue within a year using Instagram Print on Demand strategies. These figures are from November 2023, so it’s likely that her earnings have already surged since then. You can verify all of this through the Shark Tank episode, which I’ll link below.

Now, if you’re still skeptical about faceless Instagram Pages, it’s time to reconsider. Many accounts are now using this exact strategy to achieve impressive results. In this post, I’ll break down this successful business model and show you how to replicate it without any cost, demonstrating the potential of Instagram Print on Demand for aspiring entrepreneurs.

We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.

Understanding the Business Model

To start, let’s look at what this account is selling. It’s all about merchandise—specifically, t-shirts and hoodies with positive messages about love and mental health. This type of clothing, which I like to call affirmation wear, has been trending. Celebrities like Ariana Grande are often seen in similar affirmation-themed clothing. Unlike high-end brands like Gucci or Balenciaga, these clothes have a meaningful message behind them, which is appealing to many people.

Creating an Attractive Instagram Print on Demand Page

The success of this account is not just about the merchandise but also about how it’s marketed on Instagram. When you visit her page, you’ll notice she started by posting simple, cute affirmations related to self-love and mental health. These types of posts receive thousands of likes and are widely shared. For example, one post read, “You’re allowed to be anxious without a reason,” which garnered 4,000 likes.

You might wonder why these posts perform so well. The answer is simple: reshares. The CEO of Instagram recently stated that reshares are a critical metric for reach. This is especially true for mental health and self-love content, which resonates with many people. Everyone has mental health, and the topic is often seen as needing more attention. This makes people want to share these posts with their friends, which boosts their visibility.

Building Your Instagram Print on Demand Brand

To emulate this success, you need to understand how to make your posts go viral. First, come up with a compelling name for your account. For example, the account I’m discussing is called “See the Way I See.” You should choose a unique handle that isn’t already in use. You can check handle availability on websites that provide this service. For instance, while “selflove” might be taken, “self-loveology” might still be available.

Next, focus on your account’s aesthetic. Since you’ll be selling clothes through this Instagram Print on Demand page, it should look appealing and professional. The current account uses minimalistic tones, but if you’re focusing on self-love, a different look might be more suitable.

Designing Your Instagram Print on Demand Page

Look at successful mental health clothing lines for inspiration. You’ll notice they often use bubbly fonts and pastel color palettes. These design elements evoke feelings of warmth and friendliness. Use a tool like ChatGPT to help you choose a font and color palette that fits this theme.

For your Instagram Print on Demand account, creating posts that trigger the algorithm is crucial. I experimented with some self-love quotes in this niche, and the results were impressive. A post I made a few years ago received over 45,000 likes and numerous shares. To replicate this, find viral quotes related to self-love, design posts using your chosen fonts and colors, and share them on your account.

Turning Posts into Profits

Here’s where the magic happens: turning your viral posts into revenue. I’ll guide you through creating your clothing line and launching it successfully. For this, you’ll need a print-on-demand service like Gelato. Print on demand means you don’t have to pay for products upfront. Instead, Gelato handles production and shipping only when a customer makes a purchase.

Setting Up Your Print on Demand Store

Log into Gelato to start creating your clothing. The dashboard will show you various products you can customize, including t-shirts, hoodies, and more. For this example, let’s choose hoodies. Pick one from the catalog based on reviews and color options. Since your Instagram Print on Demand page uses pastel colors, select a hoodie in light pink.

After selecting your hoodie, you’ll need to design it. Use Canva to create a design that aligns with your theme. For instance, you might use a quote like “Your anxiety is lying to you.” Save the design with a transparent background, then upload it to Gelato. You can even design the back of the hoodie if you wish.

Integrating Your Store

Once your design is ready, integrate it into your store. Connect Gelato with Shopify by installing the necessary app and linking your accounts. You’ll be able to add your hoodie design to your Shopify store and customize it with mockups. This step is crucial for visualizing how your products will look to potential customers.

With your store set up, it’s time to promote your products. Many creators make the mistake of assuming that simply announcing their new merchandise will drive sales. Instead, use a launch strategy to build anticipation. Choose a launch date and create urgency by offering limited stock. This tactic taps into the fear of missing out (FOMO), which can significantly boost sales.

Implementing Effective Sales Strategies

Incorporate persuasive sales techniques into your marketing. Avoid using generic calls to action like “buy now.” Instead, use phrases like “complete order” or “only five units left.” Position your product as premium and highlight social proof, such as “97% of customers also bought this.” These strategies can greatly increase your sales performance.

Staying Consistent and Patient

Success doesn’t happen overnight. This Instagram Print on Demand account started with just $500 and grew to $3 million in less than a year. The key is consistency. Don’t expect to become rich instantly. Many entrepreneurs lose momentum after a few weeks. It’s important to stay patient and keep posting regularly.

In conclusion, if you maintain a consistent posting schedule and implement effective marketing strategies, you’ll be well ahead of many other entrepreneurs. Keep refining your approach, and you’ll likely see impressive results. I’m excited to see how you apply these strategies and achieve success with your own Instagram Print on Demand venture. Stay tuned for more updates and insights on this topic.

FAQs:

Does Instagram do print-on-demand?

No, Instagram does not directly offer print-on-demand services. Instagram is a social media platform designed for sharing photos, videos, and engaging with followers. However, you can use Instagram to promote and sell products from print-on-demand services. By creating an engaging Instagram account and linking it to your print-on-demand store, you can drive traffic to your site and boost sales.

To integrate print-on-demand with Instagram, you need to use a third-party print-on-demand provider like Printify, Printful, or Gelato. These platforms handle product creation, inventory, and shipping, while you focus on marketing and customer engagement through Instagram.

Can I sell Printify on Instagram?

Yes, you can sell products from Printify on Instagram. Printify is a popular print-on-demand service that allows you to create custom merchandise without holding inventory. To sell Printify products on Instagram, you need to set up an online store with an e-commerce platform like Shopify or WooCommerce, which integrates with Printify.

Once your store is set up and connected to Printify, you can use Instagram to promote your products. Share engaging content, run targeted ads, and use Instagram’s shopping features to link directly to your store. This approach helps drive traffic and sales to your Printify products.

Can you sell Printful through Instagram?

Yes, you can sell products from Printful through Instagram. Printful is another leading print-on-demand provider that offers custom printing and fulfillment services. Similar to selling Printify products, you’ll need to create an online store with an e-commerce platform that integrates with Printful, such as Shopify or WooCommerce.

After setting up your store and linking it with Printful, use Instagram to market your products. You can post high-quality images, stories, and reels featuring your merchandise, and utilize Instagram’s shopping features to allow users to purchase directly from your posts.

Does print-on-demand still work?

Yes, print-on-demand still works and is a viable business model for many entrepreneurs. Print-on-demand allows you to create and sell custom products without holding inventory or managing fulfillment. This model is particularly effective for those who want to start an online business with minimal upfront investment.

The key to success with print-on-demand is to choose a niche, create high-quality designs, and effectively market your products. By leveraging platforms like Instagram to showcase your designs and engage with potential customers, you can build a profitable print-on-demand business.

We strongly recommend that you check out our guide on how to take advantage of AI in today’s passive income economy.

One of the questions we often receive from our readers is how to use social media for eCommerce effectively. 

Over the years, we’ve built over 2 million followers on various social media channels for WPBeginner. Across our partner brands, we also sell software that is used on over 25 million websites. 

A big lesson we have learned is that your social media followers’ expectations of you are different from those of your website audience. 

Unfortunately, many small business owners treat their social media followers and their site audience the same way. 

In this article, we will walk you through what social commerce is and how you can get started with it, even if you are not a social media expert.

What Is Social Commerce?

Social commerce means the buying and selling of products or services directly through social media platforms.

Think of it like having a virtual storefront built right into your favorite social media apps. While scrolling through friends’ updates, you can discover new products and sometimes even make purchases without leaving the app.

Several popular social media platforms now offer built-in social commerce features.

For instance, Instagram allows businesses to tag products in their posts and display a ‘Buy Now on Instagram’ button. Some profiles may even have a dedicated ‘Shop’ section with a checkout function.

Facebook also lets businesses tag products in photos, where users can then click to view and purchase them.

Similarly, TikTok lets you add a ‘Visit shop’ tab on a brand profile, taking users straight to your product catalog.

Many businesses are making the most out of selling on social media channels.

Take Fjällräven, a popular Swedish outdoor brand whose website is built on WooCommerce. They use Instagram’s shop features to showcase their products and drive sales within the platform.

Bloomscape, another WooCommerce-based business, uses TikTok for social commerce.

They create engaging videos that showcase their beautiful plants and increase traffic to their online store.

What Are the Benefits of Social Commerce?

If you already sell through an online store or an online marketplace, then you may be asking why you should give social commerce a chance.

Social commerce can be beneficial because it simplifies the buying process for customers. This convenience can lead to more sales and happier customers.

Let’s say a customer stumbles upon a photo of a stylish hat on their Instagram feed. With social shopping features, that customer can click a button and buy the hat on their mobile device, all without leaving Instagram.

When a customer interacts with your social commerce store (e.g., by liking or sharing a product), their social network sees it, too. This organic reach can expose your brand to entirely new customer segments you might not have reached through traditional eCommerce.

Other than that, social commerce can be highly beneficial if your business targets a younger audience like Gen Z and Millennials. These demographics often trust influencers more than ads because their recommendations may feel more genuine.

Partnering with micro-influencers in your niche can help you reach a targeted audience and build trust with potential customers.

Finally, social commerce is a cost-effective marketing strategy. By simply connecting your existing social media accounts to your online store, you can start using social commerce to drive eCommerce sales.

You can also use these platforms’ customer data for advertising purposes. They can be useful for creating personalized ad campaigns that resonate with users’ interests and retarget potential buyers in ads.

What Are the Limitations of Social Commerce?

While social commerce offers exciting opportunities, it’s important to be aware of its limitations:

• Platform dependence: Social commerce heavily relies on the features and algorithms of specific social media platforms. These platforms can change their rules and functionalities at any time, potentially impacting customer experience.
• Limited product display: Compared to a dedicated WordPress website, social commerce platforms often limit the product information you can display.
• Difficult to stand out: Grabbing the attention of social media users can be difficult. Hundreds, if not thousands, of brands will be competing with you for users’ attention.
• Regional restrictions: Some social commerce features may not be available in all countries. For instance, selling directly on Instagram is only available in the US.

All in all, social commerce is exciting, but it shouldn’t replace your existing online store. Instead, they work best together.

Think of social media like a shop window. You can use it to show off your products and make some sales directly on the app. But if that’s not the best fit for your business, then you can still use social media to get people to visit your website.

eCommerce platforms like WooCommerce offer much better control over your online shopping experience.

It provides a variety of secure payment gateways that may not be available on social platforms. Plus, it allows you to customize the checkout flow for a more convenient buying experience.

What’s more, you can use WooCommerce plugins like FunnelKit to optimize your customer journey. This way, you can increase the chances of new users converting into buyers.

For more details, you can see our complete guide on how to start an online store.

How to Get Started With Social Commerce

Now, let’s see how to get started with your own social commerce strategy. You can use the quick links below to navigate through the article:

1. Choose the Right Social Commerce Platform

Choosing the right platform for your business is the key to driving social commerce sales. After all, different platforms cater to different demographics and product types.

You will want to consider these factors when making your choice:

• Target audience: Where does your ideal customer spend their time online? Understanding their social media habits is crucial.
• Product type: Are your products visually appealing and well-suited for photo and video content? This might influence your platform choice.
• Platform features: Consider the functionalities offered by each platform. Some might offer live shopping events, product tagging capabilities, or chatbots for customer interaction.

Here’s a breakdown of some popular social commerce platforms and who they are best for:

• Instagram Shopping: A great option for businesses selling fashion, accessories, homeware, or anything that benefits from high-quality photos and videos.
• Facebook Shops: A perfect fit for businesses with established Facebook pages. You can also use Facebook Messenger for customer service inquiries.
• TikTok Shopping: Consider this platform if your target audience is active on TikTok. It is also suitable if your products can be showcased through short-form videos and live streams.
• Pinterest Product Pins: This is a great option for businesses in the home decor, fashion, or DIY space. Here, users might be searching for ideas and inspiration before making a purchase.

2. Set Up Social Media Profiles for Your Business

If you haven’t already, then you need to create social media business profiles specifically for your brand. This allows you to access features like social commerce tools and analytics.

First impressions matter, so focus on creating a profile that’s both visually appealing and informative.

Here are the key elements to consider:

• Profile picture and cover photo: Choose high-quality images that represent your brand personality. Your profile picture should be clear and easily recognizable, like your logo. The cover photo is your chance to showcase your brand aesthetic.
• Engaging bio: Use this space to insert your unique value proposition and a clear call to action. Also, feel free to mention some relevant keywords to your business, as they can help users find you through the platform’s search engine.
• Website link: Include a clickable link to your website or online store in your bio. This makes it easy for potential customers to discover your full product catalog and complete their purchase journey.

Now that you have a stunning profile set up, it’s time to start creating engaging content.

You can start by introducing your business. Let your audience know who you are and what your brand is all about. Share your story, your mission, and what makes your products special.

High-quality product photos and videos are essential for social commerce. Use your first few posts to highlight your most popular items or new arrivals.

You can also entice new followers with an introductory discount or special offer. This is a great way to generate excitement and encourage people to check out your products.

Contests and giveaways are a fun way to increase engagement and brand awareness. Offer a free product or discount to a lucky winner and ask users to follow your page, like your post, and tag a friend to enter.

To ensure the success of your giveaway, you can read our case study on how WPBeginner runs giveaways to double traffic and conversions.

3. Create a Shoppable Social Feed

Now that you’ve got a captivating profile, let’s create a shoppable social feed. This is where you can integrate product tags directly into your social media posts, making it easier for customers to discover your products.

Keep in mind that the setup process and functionalities for shoppable feeds can vary depending on the country and platform you are using.

Major platforms like Instagram, Facebook, and TikTok usually let you add a product catalog to your profile. However, you must check if your region is eligible for enabling an in-app checkout experience or if you need to direct users to your website via links.

Here are some guides you can check out for more information:

The great thing about social commerce is you can repost user-generated content (UGC) and add it to your shoppable social feed.

You can encourage customers to share photos or videos of themselves using and loving your products with a specific branded hashtag. Besides tagging the products, you can also use these photos as social proof in your feed to show real people enjoying your products.

Or, you can add them to your customer reviews page on your website.

If you use Instagram, one thing you can do is embed a shoppable social feed on your online store, like your homepage. Clicking on these posts will take users directly to the product pages on your website, creating a smooth buying experience.

Plugins like Smash Balloon can simplify this process by displaying your Instagram feeds directly on your website and making them shoppable.

For a step-by-step guide, check out our article on how to add a shoppable Instagram feed on WordPress.

For more tips and tricks, check out these other articles on integrating social media with WordPress:

4. Stay Organized With Social Commerce Tools

Juggling multiple social media accounts can get quickly overwhelming. So, you should consider using a social media management tool to simplify your workflows and save time.

Social commerce tools can help you schedule posts in advance so that they are published when your audience is most active. Plus, they often come with analytics to help you gain valuable insights into your social media strategy. Some may also have a messaging feature to respond to customers.

A great example of this is Semrush Social, which offers a comprehensive suite of social media management features.

Once you’ve signed up, you can connect your social media accounts to Semrush Social. The setup is easy and takes just a few clicks.

From here, you can explore any of the available features to manage your social commerce.

For instance, the Social Poster feature lets you schedule content, set up an editorial workflow, and even gather content ideas, all in one place.

Want to keep an eye on the competition? The Social Tracker tool allows you to monitor your competitors’ social media performance.

Simply enter their brand name or domain, and Semrush will gather data on their social media activity. You can take advantage of all of these valuable insights to improve your own strategy.

You can learn more about the platform in our Semrush review.

5. Make Your Business Visible in the Right Local Market

When you optimize your social profiles for local searches, you will increase the chances of your business showing up in the search results. This means you are attracting qualified leads who are close by and more likely to convert into paying customers.

If you want to localize your social commerce strategy, you can start by making sure your location is clear on your profiles. Include your city and state in your business name or bio, and consider adding your address if it makes sense for your business.

Additionally, you may want to make your ads targeted to people based on location. This means focusing on people within your city, town, or neighborhood, not just anyone scrolling through social media.

Also, remember to optimize the landing page for your ads so that users don’t leave once they land on it.

Other than that, don’t forget the power of hashtags. Adding relevant city or neighborhood hashtags to your posts can help people find you.

Keeping your business information accurate across all online directories can be a pain. Luckily, there are tools like Semrush Local to help.

Semrush Local helps ensure your business information (like your name, address, and phone number) is consistent and accurate across major online directories. This includes social media platforms like Facebook and Instagram.

This consistency is important for local SEO and can significantly improve your chances of showing up in local searches.

Once you’re inside your Semrush account, just enter your business name. Then, Semrush will check the web to see how your information is listed everywhere.

If anything’s wrong or missing, Semrush can distribute the correct information to relevant websites. It can also help remove duplicate listings that might confuse potential customers.

6. Get Creative With AI Content Writing Tools

Creating consistent and engaging social media content can be time-consuming. If you are looking for an extra boost, then you can try using AI content writing tools. They can help you write product descriptions on your website as well as on your social media posts.

While AI can be a helpful starting point, it’s important to remember that your brand voice and style are unique. Always review and edit the generated content to ensure it resonates with your audience and reflects your brand personality.

One powerful tool you should check out is ContentShake AI from Semrush. It helps you create high-ranking content on your site with AI and Semrush’s SEO data. You can also use it to create social media posts.

To use ContentShake AI, simply provide some details about your business, the type of post you are creating, the desired tone, and the post format. ContentShake AI will then generate several unique social media copy options for you to choose from.

You can then fine-tune your generated content further by interacting with the AI chat function.

This allows you to refine your message, add specific details, or simply get a creative nudge in the right direction.

ContentShake AI also allows you to establish a brand voice for your content simply by pasting existing content.

The tool will analyze your writing style and target audience. This lets you generate future content that aligns perfectly with your brand identity.

You may also want to see our guide on how to use AI to boost your marketing.

Frequently Asked Questions About Social Commerce

Let’s answer some frequently asked questions about social commerce.

Is social commerce rising?

Absolutely. The social commerce industry is booming and projected to grow 3 times faster than traditional eCommerce by 2025. This means social media platforms are becoming increasingly important for businesses to drive sales directly to consumers.

What is the difference between social commerce and social marketing?

Social marketing focuses on building brand awareness and improving relationships with your audience. On the other hand, social commerce has a more direct goal: converting followers into paying customers through your social media channels.

However, these two strategies work hand-in-hand. A strong social media marketing presence can lay the groundwork for successful social commerce efforts.

Is TikTok a social commerce platform?

Yes, TikTok is a major player in social commerce. They’ve introduced features like TikTok Shop, allowing users to discover and purchase products directly within the app. This focus on in-app purchases makes TikTok a leader in social commerce trends.

What is the largest social commerce platform?

While Facebook Marketplace is a major contender, TikTok Shop is currently considered the biggest social commerce platform due to its massive user base in China (where the app is known as Douyin).

Which countries allow Instagram Shopping?

Instagram Shopping is available to businesses in many countries, including the United States, Canada, most of Europe, and many countries in Asia-Pacific. You can find a full list of supported countries in Facebook’s Help Center.

We hope this article helped you learn about social commerce and how to get started with it. You may also want to check out our expert pick of the best Twitter plugins for WordPress and our complete social media cheat sheet.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The WordPress.com team is always working on new design ideas to bring your website to life. Check out the latest themes in our library, including great options for dog lovers, engaged couples, and interior design aficionados.

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Bark is a pawsitively perfect theme for pet care pros, striking the perfect balance between professional and playful. With sections tailored to showcase your services, testimonials, and even a map of your service areas, Bark helps make your business the leader of the pack. The typography adds a touch of modern charm, while the warm color palette and rounded corners brings comfort to every page. And with four color schemes available, Bark has all the tricks to make your site fetch some serious attention.

Click here to view a demo of this theme.

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Vows is the perfect theme for engaged couples who want to tie everything together in style. Inspired by the timeless elegance of wedding stationery and photography, Vows acts as a sleek, all-in-one link hub, making it easy to coordinate your big day. From centralizing information to sharing event details and visual themes, this theme does it all with grace. With sophisticated font pairings and style variations, Vows sets the perfect tone for your celebration.

Click here to view a demo of this theme.

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Cottage is the perfect theme for anyone who wants to share the warmth and charm of their home or interior design sensibilities with the world. Inspired by the cottagecore aesthetic, this theme wraps your content in an earthy, cozy color palette that feels like a warm cup of tea on a rainy day. With a stunning gallery page to showcase your space and a delightful background pattern that adds a touch of whimsy, this will be your go-to design for all things homey and beautiful. Whether you’re blogging about decor or sharing your latest design inspiration, Cottage makes your site feel like home.

Click here to view a demo of this theme.

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Hola was built for bloggers and newsletter creators who want their words to shine. A sleek variation of the Hey theme, Hola keeps it simple with a text-forward design that highlights your latest posts in a clean, straightforward layout. The striking header is created by adding a black-and-white image to a Cover Block with a preset duotone—an effect also applied to featured images, avatars, and the site logo.

The theme’s expanded color palette and four unique style variations bring a bit of personality to the mix, whether you’re vibing with cool blues, the vibrant magenta, or earthy tones. No matter your aesthetic, Hola offers a minimalist canvas with just the right pop of flair.

Click here to view a demo of this theme.

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To install any of the above themes, click the name of the theme you like, which brings you right to the installation page. Then click the “Activate this design” button. You can also click “Open live demo,” which brings up a clickable, scrollable version of the theme for you to preview.

Premium themes are available to use at no extra charge for customers on the Personal plan or above. Partner themes are third-party products that can be purchased for $99/year each on the Business plan and above.

You can explore all of our themes by navigating to the “Themes” page, which is found under “Appearance” in the left-side menu of your WordPress.com dashboard. Or you can click below: