MARKETING
3 Tips to Catapult Your SEO Results in 2022
![3 Tips to Catapult Your SEO Results in 2022 3 Tips to Catapult Your SEO Results in 2022](https://articles.entireweb.com/wp-content/uploads/2021/12/1640720114_3-Tips-to-Catapult-Your-SEO-Results-in-2022.jpg)
Do you want to increase your website’s rankings? SEO is a powerful way to do this. On page SEO refers to the content on your website, and it can take time and patience to get it right. In this blog post, we will go over three tips for optimizing SEO on your website so that you can rank higher in search engine results pages (SERP).
These tips are the foundational pieces that I have used for my business and clients that flat out get results.
SILOing Your Content
A big part of search engine optimization is creating content. One mistake people make is not structuring that content properly so it is easily followed. The first thing you need to know is how to structure the content so when someone comes to the site they can easily navigate and find the content they are looking for.
The best way to do this is through SILOing your content.
What is SILOing you ask?
SILOing stands for “siloing information.” It’s the process of organizing website content in a hierarchical manner. On each page, you have to provide links that lead users down a hierarchy, or order, of topics or subtopics.
I like to draw it out on a white board and make it look like an organizational chart.
Here is an example of what a hiearchy would look like:
![3 Tips to Catapult Your SEO Results in 2022 3 Tips to Catapult Your SEO Results in 2022](https://articles.entireweb.com/wp-content/uploads/2021/12/3-Tips-to-Catapult-Your-SEO-Results-in-2022.png)
The main topic of focus for the entire website is right at the top. Below the main topic, start creating subtopics. I like to keep the subtopics to 5 or less in the beginning. Then, underneath each subtopic, start writing all the potential things you can write about on that particular topic.
If you have a hard time coming up with things to write about, go to websites like answerthepublic.com or quora.com and search the subtopic. Then just write down all the questions that come up and answer them.
How long should each article or piece of content be for SEO?
There are many answers to this question depending on where you focus. From our experience with clients, we have found that top-performing content is at least 1200 words and that content should not be less than 800 words. If content is under 800 words, it typically performs poorly in rankings.
Now with SILOing, you can use multiple pieces of content in a “series” like format to get the word count up.
The idea behind having this much content is that you want to build authority on the topic.
Google hasn’t really come out and said 800 – 1200 words is the mark, but if you can easily write 1200 words on a topic it shows that you know a little of what you are talking about, Google likes that.
As for keywords and getting all that in there. Each piece of content should be themed towards a question or single topic that falls under that sub topic. This makes it really easy for keyword strategy.
What I tell my clients is to not worry about making sure the right keywords are in the right place. I tell them to focus more on providing high quality content that is easily consumable. The keywords will appear where they need to.
You want your content to be organic, authentic, and easy to read and understand. The more you focus on this, the better your content will be and the higher it will rank.
As you build out your SILO visually, it’ll be easier to also connect the dots across categories where you can provide internal links for additional content to better strengthen your content.
Once you have content written the next thing you should put focus on is Rich Data snippets, or Schema Markup.
Schema Markup
What is schema markup?
Schema markup is a way to structure your content for search engines. On the internet, there are different types of data that websites can use, and it’s important to be able to “mark them up” so that they’re easily understood by search engine crawlers.
There are two main things you need schema markup for – reviews & people or organizations.
Of course there are other areas such as videos, FAQ’s, breadcrumbs, etc.
The type of site you have will dictate how in depth you want to go with the schema or structured data snippets.
The way Google likes to see it is in the JSON format.
Now I know what you are saying…”that sounds super techie and I don’t want to do it.”
I’m here to tell you…yes it is techie and you must do it!
Luckily there are a ton of plugins and websites that will write this for you and all you have to do is give the information.
The website I like to use and have clients use is https://technicalseo.com/tools/.
This website has a bunch of other tools to help with your robots file, sitemap and htaccess file.So you can leave the real techie stuff to the software. All you need to worry about is copy and pasting it into the right place.
The really cool thing about schema is not a lot of websites do it. If you are in a niche, especially a local niche (ie. HVAC, Hotel, dentist, massage therapist, etc.) you will easily beat out your competition just by adding schema to your site.
Just remember, Google will always serve you when you give them as much information as possible in their preferred format. In many cases, this will be the sole reason you outrank the competition.
There are many other factors in getting high rankings for your website, but having well-written structured data is one of the big factors that Google looks at.
Now that we have awesome content that is structured with a SILO, and the site is properly marked up with Schema, we must continue with providing that great user experience.
The best way we go about doing that is making sure the site loads fast.
Website Loading Speed
One of the main things that affects website ranking is how fast the site loads.
Google has said that they are using page speed as a ranking factor.
There are many things you can do to increase your website’s loading time, such as optimizing images, compressing files, and caching static content.
Using sites such as GTMetrix will give you an awesome idea on where you can get started with your speed optimization and what is going to make the biggest impact right away.
Once you have made the adjustments, I always cross reference through Google’s PageSpeed tool to make sure I am doing the right things and getting the desired results.
Another thing you can do is use a content delivery network (CDN).
A CDN is a service that distributes your website’s files across multiple servers located around the world. This speeds up the loading time by serving the files from the closest server to the visitor.
There are many different CDNs available, such as CloudFlare and MaxCDN. I like to use CloudFlare because it’s free and easy to set up.
One Last Recommendation
This bonus tip is to make sure you have a Google Search Console, formerly known as webmaster tools, account. You can use this to check your crawl rate and see if there are any errors you need to fix on the site. On top of that, it’s great for getting feedback from Google about how they view your website.
Just by doing these few things, you can greatly improve your website’s loading time and boost your SEO rankings.
SEO is not a one time fix and it’s an on-going process. You must always be working to improve your website’s ranking. These are just a few of the things you can do to get started.
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MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
![YouTube Ad Specs, Sizes, and Examples [2024 Update] YouTube Ad Specs, Sizes, and Examples](https://articles.entireweb.com/wp-content/uploads/2024/06/YouTube-Ad-Specs-Sizes-and-Examples.jpg)
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
![Why We Are Always 'Clicking to Buy', According to Psychologists Why We Are Always 'Clicking to Buy', According to Psychologists](https://articles.entireweb.com/wp-content/uploads/2024/05/Why-We-Are-Always-Clicking-to-Buy-According-to-Psychologists.pngkeepProtocol.png)
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
![A deeper dive into data, personalization and Copilots A deeper dive into data, personalization and Copilots](https://articles.entireweb.com/wp-content/uploads/2024/05/A-deeper-dive-into-data-personalization-and-Copilots.jpg)
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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