Connect with us

MARKETING

3 Tips to Catapult Your SEO Results in 2022

Published

on

3 Tips to Catapult Your SEO Results in 2022

Do you want to increase your website’s rankings? SEO is a powerful way to do this. On page SEO refers to the content on your website, and it can take time and patience to get it right. In this blog post, we will go over three tips for optimizing SEO on your website so that you can rank higher in search engine results pages (SERP).

These tips are the foundational pieces that I have used for my business and clients that flat out get results.

SILOing Your Content

A big part of search engine optimization is creating content. One mistake people make is not structuring that content properly so it is easily followed. The first thing you need to know is how to structure the content so when someone comes to the site they can easily navigate and find the content they are looking for.

The best way to do this is through SILOing your content.

What is SILOing you ask?

SILOing stands for “siloing information.” It’s the process of organizing website content in a hierarchical manner. On each page, you have to provide links that lead users down a hierarchy, or order, of topics or subtopics.

I like to draw it out on a white board and make it look like an organizational chart.

Here is an example of what a hiearchy would look like:

3 Tips to Catapult Your SEO Results in 2022

The main topic of focus for the entire website is right at the top. Below the main topic, start creating subtopics. I like to keep the subtopics to 5 or less in the beginning. Then, underneath each subtopic, start writing all the potential things you can write about on that particular topic.

If you have a hard time  coming up with things to write about, go to websites like answerthepublic.com or quora.com and search the subtopic. Then just write down all the questions that come up and answer them.

How long should each article or piece of content be for SEO?

There are many answers to this question depending on where you focus. From our experience with clients, we have found that top-performing content is at least 1200 words and that content should not be less than 800 words. If content is under 800 words, it typically performs poorly in rankings.

Now with SILOing, you can use multiple pieces of content in a “series” like format to get the word count up.

The idea behind having this much content is that you want to build authority on the topic.

Google hasn’t really come out and said 800 – 1200 words is the mark, but if you can easily write 1200 words on a topic it shows that you know a little of what you are talking about, Google likes that.

As for keywords and getting all that in there. Each piece of content should be themed towards a question or single topic that falls under that sub topic. This makes it really easy for keyword strategy.

What I tell my clients is to not worry about making sure the right keywords are in the right place. I tell them to focus more on providing high quality content that is easily consumable. The keywords will appear where they need to.

You want your content to be organic, authentic, and easy to read and understand. The more you focus on this, the better your content will be and the higher it will rank.

As you build out your SILO visually, it’ll be easier to also connect the dots across categories where you can provide internal links for additional content to better strengthen your content.

Once you have content written the next thing you should put focus on is Rich Data snippets, or Schema Markup.

Schema Markup

What is schema markup?

Schema markup is a way to structure your content for search engines. On the internet, there are different types of data that websites can use, and it’s important to be able to “mark them up” so that they’re easily understood by search engine crawlers.

There are two main things you need schema markup for – reviews & people or organizations.

Of course there are other areas such as videos, FAQ’s, breadcrumbs, etc.

The type of site you have will dictate how in depth you want to go with the schema or structured data snippets.

The way Google likes to see it is in the JSON format.

Now I know what you are saying…”that sounds super techie and I don’t want to do it.”

I’m here to tell you…yes it is techie and you must do it!

Luckily there are a ton of plugins and websites that will write this for you and all you have to do is give the information.

The website I like to use and have clients use is https://technicalseo.com/tools/. 

This website has a bunch of other tools to help with your robots file, sitemap and htaccess file.So you can leave the real techie stuff to the software. All you need to worry about is copy and pasting it into the right place.

The really cool thing about schema is not a lot of websites do it. If you are in a niche, especially a local niche (ie. HVAC, Hotel, dentist, massage therapist, etc.) you will easily beat out your competition just by adding schema to your site.

Just remember, Google will always serve you when you give them as much information as possible in their preferred format. In many cases, this will be the sole reason you outrank the competition.

There are many other factors in getting high rankings for your website, but having well-written structured data is one of the big factors that Google looks at.

Now that we have awesome content that is structured with a SILO, and the site is properly marked up with Schema, we must continue with providing that great user experience.

The best way we go about doing that is making sure the site loads fast.

Website Loading Speed

One of the main things that affects website ranking is how fast the site loads.

Google has said that they are using page speed as a ranking factor.

There are many things you can do to increase your website’s loading time, such as optimizing images, compressing files, and caching static content.

Using sites such as GTMetrix will give you an awesome idea on where you can get started with your speed optimization and what is going to make the biggest impact right away.

Once you have made the adjustments, I always cross reference through Google’s PageSpeed tool to make sure I am doing the right things and getting the desired results.

Another thing you can do is use a content delivery network (CDN).

A CDN is a service that distributes your website’s files across multiple servers located around the world. This speeds up the loading time by serving the files from the closest server to the visitor.

There are many different CDNs available, such as CloudFlare and MaxCDN. I like to use CloudFlare because it’s free and easy to set up.

One Last Recommendation

This bonus tip is to make sure you have a Google Search Console, formerly known as webmaster tools, account. You can use this to check your crawl rate and see if there are any errors you need to fix on the site. On top of that, it’s great for getting feedback from Google about how they view your website.

Just by doing these few things, you can greatly improve your website’s loading time and boost your SEO rankings.

SEO is not a one time fix and it’s an on-going process. You must always be working to improve your website’s ranking. These are just a few of the things you can do to get started.

0a7h


Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

MARKETING

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

Published

on

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

(more…)

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Salesforce rolls out new edition of Marketing Cloud for small businesses

Published

on

Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

Get MarTech! Daily. Free. In your inbox.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

MARKETING

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Published

on

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Elevate Your YouTube Channel Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google.

Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones.

Owing to the large number of video content available on the platform, you want to ensure that yours stands out.

To make it happen, you need to master effective content creation tips, use fantastic lighting, and invest in powerful video editing software.

There are tons of editing tools on the market that promise amazing results. 

To help you cut through the noise, I’ve curated a list of the 4 best YouTube video editing software.

Whether you’re a beginner or a pro, there’s something for you. Keep reading.

1. Movavi Video Editor

1708399564 369 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 369 Elevate Your YouTube Channel Top 4 Video Editing Tools

Top on the list is the Movavi Video Editor, one of the best YouTube video editing software for beginners.

It enables you to create compelling videos using advanced tools like audio correction, motion tracking, and chroma key without requiring any technical knowledge.

Additionally, you’ll find several ready-made YouTube intro videos and a large library of background music and audio clips.

Although the user interface is easy to navigate, Movavi still provides video tutorials to make you feel confident while editing.

Movavi runs on Windows (versions 7 to 11) and Mac OS X (10.15 or higher).

Key Features

  • AI background remover: Replaces backgrounds without a green screen
  • AI motion tracker: Sticks effects and images on moving objects
  • Precise frame cuts: Makes cuts with precision and attention-grabbing montages in one click
  • Color correction: Boosts colors so viewers can stay glued to your YouTube channel
  • Overlay effect: Offers 13 blending modes to create professional-looking videos
  • 4k resolution: Saves videos in ultra-high quality form
  • YouTube Integration: Saves you time by sharing videos directly to YouTube

Pricing

Movavi offers a generous free plan and three paid plans with different sets of features. Here are the prices for various plans it offers:

  • Free
  • Video Editor: $49.95/year
  • Video Editor + Effect Packs: $155.95/year
  • Video Suite + Effect Packs: $94.95/year
1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399564 966 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginner/Intermediate

2. Adobe Premiere Pro

1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 365 Elevate Your YouTube Channel Top 4 Video Editing Tools

If you’re looking for the best YouTube video editing software that can transform a basic clip into a ready-to-upload video, Adobe Premiere Pro is your best bet. 

It integrates with all the apps in Adobe Creative Cloud to help you streamline your workflow.

Adobe Premiere Pro boasts an extensive range of features, from color correction tools and visual effects to collaboration tools for teams. 

Also, you can optimize the export settings to preserve the quality of your YouTube videos when you share them online. 

Although Premiere Pro is popular among professional video editors, follow the video steps for beginners provided on the platform to learn how to use it. All you need is a powerful computer and willingness to study the available tutorials.

The app is compatible with Windows (10 or later) and macOS Monterey (version 12 or later).

Key Features

  • Text-based editing: Removes pauses with ease
  • Project templates: Retains assets, colors, and branding across multiple projects
  • Speech-to-text conversion: Automatically creates captions and transcripts in over 18 languages
  • Auto reframe: Automatically detects and adjusts aspect ratios to easily upload videos to YouTube
  • Adobe stock library: Offers access to stock video footage, photos, and over 75,000 audio tracks and remix the length to fit your video

Pricing

Adobe Premier Pro offers two paid plans. Here are the details:

  • Premiere Pro: $29.99/month
  • Creative Cloud All Apps: $59.99/month
1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 222 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Has a steep learning curve

Tool Level

Intermediate/Advanced

3. Shotcut

1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 295 Elevate Your YouTube Channel Top 4 Video Editing Tools

Available on Linux, Windows, and macOS, Shotcut is a comprehensive YouTube video editing software solution. 

It supports various video and audio files, including AVI, WAV, and MP4.

The video editing software is great for complex projects as it allows you to combine several audio, image, and video files into one video. 

Also, editing on the platform doesn’t follow a chronological order; you can make changes at any point.

Shotcut may not be the best editing tool for new content creators because of the learning curve. 

However, the platform has a video editing guide, including a community of Shotcut users who are willing to assist you.

Key Features

  • Native timeline editing: Supports all video and audio formats, including 4k and 8k resolutions
  • Cross-platform editing: Gives you the option to start a project on macOS and switch to Windows without hassles
  • Video effects: Offers built-in effects like auto-rotate, white balancing, timeline fader, and 360° video filters, without installing any plugins
  • Display and monitoring: Ability to preview videos in low resolution to improve the speed of real-time effects
  • Keyframing: Option to define the start and finish points of effects along the video timeline such as transition, sound, and brightness or contrast

Pricing

 Shotcut is completely free to use as it’s an open-source software solution

Usability

It has a steep learning curve

Tool Level

Intermediate

4. Lightworks

1708399565 259 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 259 Elevate Your YouTube Channel Top 4 Video Editing Tools

If you’re looking to create the best videos in a short time, Lightworks is the way to go. 

It’s the best YouTube video editing software for beginners who are willing to learn video editing as they grow their YouTube channels.

Similar to Shotcut, the platform is loaded with all the tools you need to go from a beginner to a pro.

You can edit, color correct, add titles, and more using the drag-and-drop interface. 

Also, it’s compatible with YouTube video format and resolution for ease of uploading content.

All versions of Lightworks can work on Windows (8 and later), macOS (10.14 and later), and Linux.

Key Features

  • Universal timeline: Accommodates video footage of any quality, size, or frame rate
  • Flawless audio editing: Offers various audio effects and the option to sync with video for an immersive experience
  • Visual effects: Offers a simplified suite of over 700 customizable motion graphics and titles for easy to advanced editing
  • Easy export and share: Allows you to share videos on YouTube directly from the platform

Pricing

Here are the pricing plans offered by Lightworks.

  • Free
  • Create: $9.99/month
  • Pro: $23.99/month
1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools1708399565 484 Elevate Your YouTube Channel Top 4 Video Editing Tools

Usability

Easy to use

Tool Level

Beginners/Intermediate/Advanced

Pro Tip: According to Attrock guide, the best video maker can offer training resources for non-technical users. This is particularly designed for video marketers who have no high skills in video creation and editing.

Choosing the Best YouTube Video Editing Software

Getting the best YouTube video editing software shouldn’t cost a fortune. 

Platforms like Shotcut and Lightworks offer free tools for both beginners and expert editors.

However, if your YouTube channel is already monetized and you’re willing to spend money on a super-advanced tool, Premiere Pro will be ideal.

Lastly, if you’re ready to level up your video editing game, try Movavi today. You’ll save money while accessing advanced editing features.


Disruptive Design Raising the Bar of Content Marketing with Graphic

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending

Follow by Email
RSS