There’s nothing worse than starting an SEO plan for a client that does understand that SEO can be a LONG game. Even after you’ve beat them over the head with that fact, the client can still get upset for paying month after month with only little to show.
That’s where Google’s little brother YouTube comes to the rescue! By adding a video marketing plan to your clients SEO strategy. You can help them get quick wins.
You see, when your little brother makes you billions of dollars, little brother doesn’t have to wait in line like the other websites for that page 1 ranking, little brother cuts the line with the 3 video carousel that will be right on page 1 of Google.
Getting your clients videos to rank in that video carousel will help your client feel good about working with you +PLUS help your SEO plan stand out from your competition.
Here are 3 Video SEO tips to help your client snag that top spot!
Determine what long tail or short tail keywords you want to go after and craft your content verbiage around that. Have your client say those words in the video.
Once you upload that video, correct the close caption transcript google creates, when you do that, Google will mark that video optimized.
Create an eye-catching thumbnail. You don’t want to claim that spot and have a boring, unclickable thumb nail. Make sure you design an image that’s quick to read, understand and answers the question they just searched for.
If you’re like, Doug, how do I even begin to create that video content for my clients YouTube channel?
Well, we at Magnfi have you covered check out our white label option at Magnfi.com and have your own in-house scalable video service offering.
I hope you enjoyed the video! Thanks for watching! – Doug
Doug Dibert Jr.
Doug Dibert, Jr. has been in the world of video marketing since January 2005 when he founded his 1st video marketing agency. He has worked with 100’s of businesses nationally and internationally helping them create video content and video marketing plans.
Seeing the future growth of video and the need for any business to quickly create professional video content with no video editing needed, in 2017 he found the SaaS video marketing platform Magnfi.com and a year later sold his video marketing agency to focus on Magnfi’s growth.
Doug is a highly welcomed speaker at many business strategy events, online or in-person, where he teaches practical how-to methods on how businesses can leverage video content quickly.
Doug and his team at Magnfi partner with businesses and digital marketing agencies who want their own in-house scalable video service offering via the Magnfi white label program.
When it comes to digital marketing what do you need to OWN to make sure your business thrives in this post-digital world?
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When it comes to customer journeys, the gold we’re talking about is golden milestones. This was one of the many key concepts expanded on at our last MarTech conference. They’re the most important parts of the journey that marketers build around to make experience valuable and relevant.
As these journeys continue to transform – just look at how events have shifted to hybrid and virtual experiences in the last two years – it’s worth reevaluating what those milestones are. If you’re a retailer, the milestone might have been to get a customer into the store to ask about a new product or sale item. In a transition to e-commerce, the journey has changed and free delivery could be the golden ticket.
Looking at the data and feedback from customers along their journeys is the best way to measure these changing values.
“B2B doesn’t mean boring-to-boring. Learn how to bring a little spice to your marketing in 2022. After all, you’re selling to people – not robots.” Ali Schwanke, CEO and Founder, Simple Strat
About The Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.