Google People Also Ask Huge Drop Off

Google seems to be showing the people also ask feature a lot less often now on desktop. According to Semrush and RankRanger, it was at about 60% of queries showing people also ask and now it is closer to 30%.

The decline started around July 7th, last Thursday. That is a huge drop. Here are the charts from both those tracker tools.

Semrush:

RankRanger:

This is a big change – is this causing issues for any of you?

Here is what people also ask look like:

The folks at RankRanger are looking into what changed here, if it is a reporting issue or a real change in Google Search.

Semrush said this is not a mistake:

Hi Barry! We’ve checked with the team – this doesn’t seem to be a mistake on our end. – Sasha

— Semrush (@semrush) July 11, 2022

RankRanger said the data is correct:

Well it seems that the data is good, no issues on our end, it looks like a bug on G’s side, checked over 100K keywords where the feature exist on mobile but not on desktop, we hope they’ll fix it ASAP

— Shay Harel (@RangerShay) July 11, 2022

Also, seoClarity saw a 50% drop in SERPs showing PAAs since July 5, the company told me after this story went live.

Forum discussion at Twitter.