SEARCHENGINES
Google Search Ranking Algorithm Update On July 10th

Yet again, we are seeing more volatility and ranking instability in the Google Search results. It probably started around July 9th through July 10th or so and we are seeing more chatter and many of the tools showing spikes. Today, July 11th, most volatility seemed to calm down – at least for now. But the weekend was pretty volatile.
The last unconfirmed Google search ranking update we reported on was the July 7th and 5th updates and before that June 28th, June 23rd, June 19th and 20th, also the Google May 2022 core update began rolling out on May 25, 2022 and was officially pronounced complete on June 9th but we saw big tremors before and after the start and end date of that update.
Note: If you are ever curious if there was a Google update, don’t forget to check my microsite – Was There A Google Update.
Google Tracking Tools
But like I said, we are seeing more and even bigger spikes from some of the tools on July 10th or so. Let’s start with the tracking tools:
So there seems to be a lot of volatility based on most of these tools.
SEO Chatter
Here is some of the chatter from the SEO community over the weekend from both this site in these comments and on WebmasterWorld:
My websites are killed with this update by around -20%. I was updating content all the time, trying not to leave any old articles and info on the websites. Was actually hoping for a great increase because of that. But Google, as almost all the time, decided differently… Just don’t know how to react, those updates since 2018 became absolutely crap and illogical. So tired of that. How can we plan at least something in such circumstances?
So far this month my page views average per visitor has dropped 18% v 2022 average, my July PVs vs 2022 average is now -32.5%.
Lost all my traffic just a few hours ago, went from 140 active users on google analytics to now 0
Lost all my traffic, went from 14k organic a day to literally 6 so far today
yeah, lost 40% traffics across some of my sites, good job Google!
Traffic is perpetually bad since the update, and even worse since ~June 17th. All of these huge drops in traffic from region to region are not helping. UK traffic is down 68% today for no apparent reason. I also think that there are other factors at play that explain the low traffic:
‘Tis glorious weather across the entire UK today, all my UK sites are way down today except the hotel site where we’ve had a Fleetwood Mac tribute band on and it was very busy … those high street shops open all reported footfall down drastically.
Traffic is perpetually bad since the update, and even worse since ~June 17th. All of these huge drops in traffic from region to region are not helping. UK traffic is down 68% today for no apparent reason. I also think that there are other factors at play that explain the low traffic:
‘Tis glorious weather across the entire UK today, all my UK sites are way down today except the hotel site where we’ve had a Fleetwood Mac tribute band on and it was very busy … those high street shops open all reported footfall down drastically.
I know many of you are getting tired of these types of stories but I do believe that when I see these spikes, reporting on them are important to the hundreds of people who comment on these posts. It helps them, who may have seen a reduction in ranking, know they are not alone. Plus, there are many who read but do not comment.
I hope you all did okay with this last one…
Forum discussion at WebmasterWorld.
Source: www.seroundtable.com
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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