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How I Used Pinterest to Build a Six Figure Blogging Income

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This Blogger Used Pinterest to Build a Six Figure Income

Overview

Business Name: FinSavvy Panda
Website URL: https://www.finsavvypanda.com
Founder: Bonnie (Ling) Thich
Business Location: Online (Canada)
Year Started: 2017
Number of Employees/Contractors/Freelancers: 2

Tell us about yourself and your business.

Hi, I’m Ling, the founder of the personal finance blog, FinSavvy Panda.

I started blogging in November 2017 and I’ve been doing it full-time since 2019. The topics covered on FinSavvy Panda include ways to save money, make extra money, and some beginner tips on how to start a profitable blog.

I also work on a few other blogs on the side to test my ideas in other niches that are outside of the personal finance space.

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Prior to running an online blogging business, I worked as an Analyst in the wholesale banking area for a major financial institution. It was pretty comfortable, and I enjoyed working with different stakeholders, but my heart just wasn’t there. Deep down, it felt like I needed to do something different from the regular 9-5 but I just didn’t know what it was. Then, one day, when I was looking for profitable hobbies, I stumbled upon the idea of blogging. That’s when there was a calling within me to start a personal finance blog.

And here I am! I’ve been running my blog, along with other websites, and earning a six-figure full-time income for 6 years!

How does FinSavvy Panda make money?

I earn an income through a mix of affiliate marketing, display ads, and digital products.

A chunk of my earnings come from affiliate marketing where I would recommend products and services I love and personally use to my readers. Whenever a reader buys or signs up for one of my recommendations, I would earn a small commission. One of my favorite affiliate networks is Impact Radius. They offer a variety of affiliate programs for bloggers in any niche. 

Aside from affiliate marketing, I also earn money through Mediavine display ads, which require a blog or website to receive at least 50,000 sessions (approximately 60,000+ monthly pageviews) to apply. Here is an example of how much one of my blogs earned from Mediavine display ads last month.

Mediavine earnings

Lastly, I provide a range of digital products specifically designed for my audience, including The Power-Up Budget Binder, The Treasure Map To Blogging Success in 30 Days, The Golden Compass To Pinterest Traffic, and PinSavvy Pinterest Canva Templates. These are products I created to help my readers learn how to budget, save, and earn extra money from home.

What was your inspiration for starting FinSavvy Panda?

Back in 2017, I was always searching on Google for ways to make money online. I was also searching for business ideas that I could do from home. I accidentally stumbled upon the idea of starting a blog and I never really knew what that meant. 

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But as I was reading more and more about bloggers’ stories and how they generated anywhere from six to seven figures a year, I was convinced that this may work out for me. Since my circle of friends, coworkers, and family members always asked me for money advice, I decided to start a blog about personal finance where I document all my favorite ways to save and earn extra money.

How and when did you launch FinSavvy Panda?

I started playing around with the idea of blogging somewhere in November 2017. Though I didn’t have a “launch” day, I guess you could say I launched it in November. That’s the month where I started publishing blog posts and creating a Pinterest business account for my website. 

How much money did you invest to start FinSavvy Panda?

Starting a blog is so cheap that I don’t think I really invested much money. During that time, I didn’t even think of it as an investment since it was just a hobby that I wanted to try. I spent only $100 for a 3-year hosting plan, which is equivalent to $3 a month.

Aside from the hosting plan, I also purchased a beginners’ blogging toolkit for $100 in addition to an affiliate marketing course for $200. In total, I spent $400 including the hosting plan for the first couple of years to learn how to start a profitable blog.

FinSavvy PandaFinSavvy Panda

How did you find your first few clients or customers?

Since I hadn’t developed a product or offered any service when I started my blog, I didn’t have any clients or customers.

In fact, most of my income stemmed from display ads and affiliate marketing programs, which were purely driven by traffic from Pinterest. To get those pageviews, I created a Pinterest business account. It was through Pinterest that I attracted my first readers and e-mail subscribers.

Once my readers warmed up to me, they began asking me questions about budgeting in addition to questions about how they can achieve financial independence by saving and earning extra money online. That’s when I created my budgeting binder, The Power-Up Budget Binder, in addition to a few profitable blogging resources like The Treasure Map To Blogging Success in 30 Days and The Golden Compass To Pinterest Traffic to serve my first clients and customers.

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The Golden Compass to Pinterest TrafficThe Golden Compass to Pinterest Traffic

What was your first year in business like?

If I had to be honest, the first year felt very frustrating because I didn’t feel like I was getting any results, especially during the first several months. 

I didn’t get much traffic and I didn’t make much money. I had only earned like $20 from Google AdSense in my first few months combined. During that time, I also didn’t know that it would take longer for me to see results because I was naïve and believed other bloggers’ stories of how they made over $300 within their first month of publishing their blog posts (of a brand-new blog), and a full-time income by 3 to 5 months.

Despite those claims, I just chipped away and continued learning many aspects of blogging including Pinterest, Google SEO, affiliate marketing, e-mail marketing, etc. That all took time but the good thing is it didn’t feel like work to me because I genuinely enjoyed the learning process. I was still at my full-time job, so I spent mornings and evenings tackling this project. I would say I spent anywhere from 10 to 25 hours a week. I kept doing it and I was pretty consistent without showing any signs of stopping.

By 5 to 6 months, I finally earned my first $1,000 and from there it just grew. And within my first year of blogging, I was able to earn my first $5,000 monthly income, which was a huge milestone for me.

What strategies did you use to grow FinSavvy Panda?

I would say mostly Pinterest marketing in addition to nurturing my e-mail list. I also spent time learning Google SEO and implementing what I learned, but in hindsight, it was a distraction since I never really got any mind-blowing results with Google.

Most of my efforts were spent on building relationships with my readers and helping them by answering their questions. A lot of people would call me crazy and say it’s a waste of time because this strategy isn’t very passive. Though this wasn’t one of my passive ways to earn money, I have to admit that this effort resulted in a high ROI for me.

There is a saying by Thomas A. Edison that goes “Opportunity is missed by most people because it is dressed in overalls and looks like work.”

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Tell us about your team.

I have a writer and VA on the team. It’s a personal blog so I’d like to keep it simple.

How did you make the transition from side hustle to full-time?

I quit my job once I earned my first $5,000 monthly income within my first year of blogging. However, I still viewed it as a hobby and I did not know what I was getting myself into, so I didn’t consider it a full-time income yet. I just took the plunge to see how things would turn out. 

Once I earned my first net six-figure annual income in 2019, that’s when I felt it in me to transition to a full-time blogging career. Still, it didn’t feel like this was “full-time” because I was feeling iffy. I just wasn’t sure if I could sustain the income since the idea of running a blog felt foreign to me. Needless to say, as each month passed with a healthy amount of net earnings, I felt comfortable enough to say, “Hey, being self-employed online is my life now. That’s my new normal so I’m going to learn how to adapt to this lifestyle.”  

It wasn’t until now, December 31, 2023, as I’m writing this, that I am starting to feel more and more comfortable with the uncertain nature of running an online business. It’s been 6 years since I started blogging full-time, and throughout all those years until now, it has sustained a net six-figure income. Looking back, it all seemed fine, but a lot of times felt uncertain and I just didn’t know what was going to happen. As we speak, I am just going with the flow. It’s always a learning process for me, so I will continuously adapt, learn, and implement different strategies.

To answer your question, it’s hard to say when the transition from side hustle to full-time happened. It just happened gradually over time as I developed a habit of being self-employed working anywhere I want with a laptop.

What is your best-selling product?

My best-selling product is The Treasure Map To Blogging Success in 30 Days. This is an A-Z guide that teaches beginners how to start and launch a successful blog from scratch. Many people have the desire to earn money by working from home or becoming a digital nomad, so I created this product to help my readers achieve their dreams of making money online. 

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Treasure Map to BloggingTreasure Map to Blogging

What was the biggest challenge you had to overcome?

The biggest challenge I had to overcome was acknowledging and accepting the fact that my blog, or any business, is never going to feel “safe,” no matter what social media and entrepreneurs claim. While they often paint a rosy image of their business’s success, you’ll rarely hear about the dark side or the struggles and challenges they face.

For example, in the early days of my blogging journey, my Pinterest account was suspended, and I lost all my Pinterest traffic overnight. It took months before I managed to get my account reinstated. I feared it was the end of my blogging career because you often hear stories from content creators that if you’re suspended for over a month, it’s pretty much hopeless, and you’ll never get your account back. However, I didn’t follow that advice. I persisted, and after many attempts, I finally got my Pinterest account back! Had I listened to the negative and false advice out there, I wouldn’t be here today. 

As I went through more bumpy roads, I came to realize that there will be good times and bad times. During the good times, you need to save for the rainy days to help you ride out the bad times.

What are some of your favorite books?

My favorite books are Atomic Habits, The Four-Hour Work Week, and The Monk Who Sold His Ferrari.

What is your favorite quote?

Be fearful when others are greedy and be greedy when others are fearful.

Warren Buffett

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How to Capitalize On This Thriving Talent Pool to Drive Your Company’s Growth

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How to Capitalize On This Thriving Talent Pool to Drive Your Company's Growth

Opinions expressed by Entrepreneur contributors are their own.

As business operations shift, executives and entrepreneurs are increasingly turning to an on-demand workforce that is simultaneously empowered by technology and drawn to purpose-driven projects.

Consider Upwork, whose 2020 Future of Workforce Pulse Report revealed that nearly 80% of hiring managers engaging freelancers feel confident about doing so. These hires provide coveted expertise — on a project-to-project basis — that entrepreneurs need to scale their operations without incurring long-term overhead costs.

This new market paradigm also promotes dynamism, with 79% of businesses agreeing that freelance talent enables greater innovativeness. Perhaps most telling, 84% of hiring managers utilizing it feel more assured about adapting to future disruption, compared to just 69% of those relying solely on full-time staff.

By capitalizing on freelance marketplaces, entrepreneurs can amplify employer branding, augment capabilities and future-proof organizations, even amid turbulence. As nearly 60% of hiring managers plan to increase engagement with freelancers over the next two years, the time is now for executives to realize their inherent potential.

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Related: Navigating the Great Reshuffle: Why Your Employer Brand is Key in Recruiting Talent

The job market continues to shift

After a season of massive hiring, we’re back to seeing layoffs and downsizing. Companies are feeling the bloat—from unused office spaces with rising rent to oversized employee structures — and are shifting focus to hiring only the most essential positions. This leaves a critical talent gap needed for complex projects and specialized tasks. Highly skilled and specialized independents can fill this void.

A few key benefits to engaging them:

Access to niche experts: Platforms like Toptal and Guru provide access to elite professionals from leading Fortune 500 companies and innovative startups. Whether the need is for a machine learning specialist, growth strategist or financial modeler, entrepreneurs can now curate on-demand teams that boast specialized skillsets, enabling them to focus investment on projects with the highest strategic value.

Enhanced agility: Leading corporations increasingly “rent” skills by tapping freelance experts for initiatives involving new technologies or while entering unfamiliar markets. With niche contributors available to plug knowledge gaps, owners can explore ideas that once seemed unrealistic due to internal constraints—unlocking inventiveness and first-mover advantage.

• Stronger employment brand: Blending full-time employees with project-based freelancers signals a commitment to modernization and work-life balance. Offering both engaging work and flexibility will help draw exceptional candidates and help you compete with corporate giants for top-tier talent.

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Related: Can Retirees Thrive in the Gig Economy? Navigating a Changed Workforce

Tips for capitalizing on gig talent

Having explored the forces reshaping work, executives may wonder how to effectively leverage freelance platforms. After all, how can you know you’re getting your money’s worth if a hire isn’t physically present full-time?

• Define projects clearly: Contract hires thrive when expectations and deadlines are established upfront. So, clearly, detail needs around deliverables, success metrics, required skills and projected time investments. Staying ahead when it comes to communication and expectations will help avoid headaches, including delays.

• Build loyalty with talent: The best independent professionals have options regarding the projects they accept. Study their profiles to discern passions and incentives. Offer interesting work, flexibility and strong communication to motivate interest and improve results.

• Manage collaboration: Provide steady context, feedback and guidance at each project stage, but also foster autonomy, even while directing efforts toward strategic goals. A dynamic balance of these qualities drives optimal outcomes.

• Continue expanding your talent pool: Add proven freelancers to an internal database for repeat engagements, and notify talent about new initiatives for which their expertise would provide an edge. Uncovering additional ways, freelancers can enhance the business deepens the relationship.

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Related: Fill Your Talent Gap by Sourcing Candidates From the Veteran Community

Top platforms for connecting with talent

Now comes the hard part: finding contractors who bring fractional expertise sets. There are a growing number of platforms, of course, but I’ve found that the following stand out as leaders:

Fiverr: Ideal for execs seeking design, digital marketing, writing, video and admin support. Known for affordability and ease of posting jobs. It taps a global talent pool, too.

Upwork: A flexible platform that spans more than 150 skills. Used by everyone from small businesses to global enterprises. Strong at IT, development, design, finance and consulting.

Toptal: Focuses exclusively on the top 3% of talent. Best for expert software developers, designers, project managers and finance experts. All contributors are extensively vetted.

Contra: A growing independent platform that vets and connects both job candidates and hiring companies. Best of all, it doesn’t take a commission from projects.

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Related: 3 Strategies to Optimize Your Hiring Process and Find the Best Employees

The numbers speak for themselves: businesses engaging freelance professionals report greater confidence and competitiveness, as well as the ability to withstand turbulence, yet legacy beliefs can still cause hesitancy among those keen to hire. Supported by such specialized collaborators, companies can explore new horizons unencumbered by a one-time narrow view of staffing models.

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Trump Media stock plummets again

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Trump Media stock plummets again

Trump Media & Technology Group Corp (TMGT) shares plummeted after the entity filed to the U.S. Securities and Exchange Commission (SEC) to issue 21 million shares.

The parent company of social media platform Truth Social has approached the SEC with a Files S-1 Resale Registration Statement.

Trump shares nosedive after announcement

The shares in the company ended the day on the stock market a further 18% down on initial trading. The SEC filing states:

We are registering the resale by the Selling Securityholders named in this prospectus, or their permitted transferees, an aggregate of 146,108,680 shares of Common Stock, consisting of:

  • 1,133,484 Placement Shares;
  • Up to 14,316,050 Founder and Anchor Investors Shares;
  • 744,020 Conversion Shares;
  • 965,125 DWAC Compensation Shares;
  • 690,000 TMTG Compensation Shares;
  • 6,250,000 Alternative Financing Shares;
  • 7,116,251 Private Warrant Shares;
  • 143,750 Representative Shares; and
  • 114,750,000 President Trump Shares.

This takes the overall fall down to nearly 60% of the launch price for the former President’s company stock. We reported earlier this month that the initial stock had fallen 20% in the first week of trading on the stock exchange.

Digital World Acquisition Corp merged with Trump Media in late February to a large fanfare. The highest mark for the much-talked-about stock came in at $66.22, so the dip to $26.61 is a catastrophic fall ahead of a potential further share issue.

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The $52.77 plummet will be a costly one for the company, but as we reported last week, executives are still taking home sizeable compensation in this turbulent opening.

Leading figures at TMGT have been given promissory notes to the tune of $6.25 million.

This is broken down into $1.15 million for Chief Executive Officer Devin Nunes, $4.9 million for Chief Financial Officer Phillip Juhan, and $200,000 for Chief Operating Officer Andrew Northwall.

It will be an interesting read ahead to see if the SEC agrees on the share issue and one that will certainly impact the future of TMGT.

Image: Ideogram.

The post Trump Media stock plummets again appeared first on Due.

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Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

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Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Microsoft’s creations have impacted more than 1 billion users worldwide, helping successful innovators across industries. You can currently pick up a comprehensive collection of popular products that are primed to boost your productivity for a surprisingly low price.

For a limited time, purchase the Ultimate 2019 Microsoft Bundle, complete with Office, Project, Visio and Windows 11 Pro, at only $79.99 (reg. $927) by using coupon code ENJOY20. Pick up this full package for only a fraction of the standard cost through April 16 at 11:59 p.m. Pacific.

Offering an AI assistant, touchscreen options and personalized settings, Microsoft Windows 11 Pro packs new potential into your operating system. Enjoy higher speeds and greater security with an OS that delivers access to DirectX 12 Ultimate and Microsoft Teams.

Meanwhile, get right to work with Microsoft Office Professional Plus 2019, equipped with these programs:

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  • Access for keeping track of databases.
  • Excel for diving into data.
  • OneNote for enhanced note-taking.
  • Outlook for maximized email management.
  • PowerPoint for visual presentations.
  • Publisher for graphic design needs.
  • Word for creating text documents.

Microsoft Project provides everything you need for a large professional undertaking, with tools featuring budget management, schedule development, task assignments and workload analysis. Gain a greater feel on what’s working well and what’s not by examining automated progress reports. Plus, it’s prepared to sync with Microsoft Office.

Last but not least, Vizio is excellent for creating visual diagrams, floor plans, flow charts and more. Access 250,000 shapes and an array of templates that can be easily customized with data from compatible programs such as Microsoft Excel.

This bundle carries a store rating of 4.5 out of five based on verified buyer reviews, featuring March 2024 feedback that reads, “The installation was easy and it worked right away as expected. I will get another one in the future.”

Improve your production capabilities while accomplishing more professionally and personally by purchasing the Ultimate 2019 Microsoft Bundle, loaded with Office, Project, Visio and Windows 11 Pro, for only $79.99 (reg. $927) by using coupon code ENJOY20 through April 16 at 11:59 p.m. Pacific.

StackSocial prices subject to change.

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