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Best Ways to Earn Passive Income in 2023

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Best Ways to Earn Passive Income in 2023

The best ways to earn passive income aren’t only the purview of the wealthy. With a modicum of startup time and capital, anyone can create a passive income stream. Whether you have a full-time job or are a retiree seeking extra cash, passive income ideas are available to increase your cash flow. Passive income isn’t literally money without effort, but more akin to money with less effort. Some passive income strategies, like owning dividend-paying stocks or bonds require less work than owning rental real estate. This guide covers how to get started, how much passive income you can earn, the required effort, and various passive income investments. 

How to Start Earning Passive Income

There are scores of ways to start earning passive income. Before you begin, you’ll need to figure out how much effort and money you want to expend. Then choose a passive income idea that fits your capital, skills, and interests.

Step 1: Choose passive income streams. Spend time determining if you want to delve into investing for passive income or if you want to run a side gig that throws off some cash. Either way, it typically takes some time to build up a decent cash flow. 

Step 2: Choose the platform that fits your needs. If you’re seeking passive investment income, there are many financial brokerage firms, apps, and banks that will suffice. Selling online products or starting an affiliate website begins with creating a website or social media platform. The required effort is greater in the beginning and diminishes as time passes.

Step 3: Set your expectations. Earning passive income from investing involves predicting your return, based upon the investment amount. A $5,000 investment in a dividend fund that pays a 6% yield will provide $300 per year, while successful affiliate websites might earn $1,000 per month or more. 

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Compare Top Investment Platforms

 Platform  Type  Account Minimum Fees
Merrill Edge Online Broker $0 $0.00 per stock trade. Options trades $0 per leg plus $0.65 per contract
TD Ameritrade  Online Broker $0 $0.00 for equities/ETFs.$0.65 per contract for options.Futures $2.25 per contract
E*TRADE Online Broker $0 No commission for stock/ETF trades. Options are $0.50-$0.65 per contract, depending on trading volume.
Betterment Robo-Advisor $0, %10 to start investing 0.25% (annual) for investing plan or $4/month fee for balances under 20K, 0.40% (annual) for the premium plan
Wealthfront Robo-Advisor $500 for investment accounts, $1 for cash accounts, $0 for financial planning 0.25% for most accounts, no trading commission or fees for withdrawals, minimums, or transfers. 0.42%–0.46% for 529 plans
Empower Robo-Advisor $100,00 0.49% to 0.89%

Best Passive Income Investments

The best passive income investments involve balancing your human capital, financial capital, time, and skills. 

Investing in financial markets spans banking and financial products like stocks and bonds. Buying banking products like certificates of deposit and high-yield cash accounts is less risky, with lower upside potential than investing in financial market assets. 

Passive investing in dividend-paying stocks or interest-paying bonds provides cash flow, but requires a larger investment to realize meaningful monthly income. Crowdfunding investment apps also enable the public to buy shares in farmland, large and small real estate projects, wine, art, and more to receive ongoing cash flow. 

There are a range of risk levels when investing in financial assets. The lowest-risk cash flow-producing assets are money market funds, high yield savings accounts and bank certificates of deposit. Investing in dividend-paying stocks or stock funds carries the risk that the dividend will be cut and also that the principal value of the investment might fall. Interest-paying bonds and bond funds will vary in price as well, but the interest payment is rarely cut. Individual bonds, held until maturity will return the par or full value of the investment. But bonds sold before maturity and bond funds might be sold for less than your original payment amount. 

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Crowdfunding apps that invest in real estate, farmland, startups, art, wine, and more carry additional risks. Many require long lockup periods before you can withdraw your money. Others are not as closely regulated as traditional financial assets. With newer platforms, there is a greater chance of asset defaults and business closures. 

Dividend Stocks

Buying dividend-paying stocks is a path to owning a portion of a publicly traded company. Many stocks pay a portion of their earnings to shareholders in the form of cash dividend payments. Dividends are usually paid quarterly.  You have the option to reinvest the cash payment in additional shares of stock or you can take the cash dividend payment. Long term investors who build up a portfolio of dividend-paying stocks or funds have one of the best ways to earn passive income. 

Investing in dividend-paying stocks is a passive income idea with both cash flow and capital growth potential. 

Dividend Exchange Traded Funds

A dividend exchange traded fund (ETF) is an investment vehicle that owns many dividend-paying stocks. You can buy one investment, such as the SPDR S&P Global Dividend ETF (WDIV), and receive access to a portfolio of dividend-paying companies. The WDIV ETF owns global companies which frequently pay higher dividends than U.S. firms. Many of the dividend ETFs screen for companies with a history of increasing dividends as well. 

The dividend ETF is another passive income investment which provides regular cash payments along with an added bonus of capital appreciation potential. Consider management fees when choosing a dividend exchange traded fund, as higher fund fees can detract from returns. 

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Best Online Brokers For ETFs

 Company  Account Minimum  Fees
 Fidelity $0  $0 for stock/ETF trades, $0 plus $0.65/contract for options trade.
Interactive Brokers  $0  $0.00 commissions for equities/ETFs available on IBKR’s TWS Light, or low costs scaled by volume for active traders that want access to advanced functionality such as order routing. $0.65 per contract for options on TWS Light; that is also the base rate for TWS Pro users, with scaled rates based on volume. $0.85 per contract for futures.
Charles Schwab $0   $0 for stock/ETF trades, $0.65 per contract for options.

Bonds

Bonds are back in favor as interest rates inch upwards. Unlike stocks, bond investments are loans that you make to a company or government entity. In exchange for the loan, you receive regular coupon interest payments. Bonds are among the best ways to earn passive income because if you buy a new issue bond at par, usually  $1,000, and hold it until maturity, you’ll receive regular cash interest payments and a return of principal at the bond’s maturity. Bonds with lower credit ratings typically provide higher interest payments and greater cash flow, while government bonds and highly rated corporate bonds will offer lower interest payments. 

Bond values can rise and fall, so you might receive more or less than your initial price, should you sell before maturity. The bond’s credit rating suggests the bond’s likelihood of default, with lower-rated bonds carrying a higher risk of default. Investors can also invest in diversified bond mutual or exchange traded funds to build passive income without lifting a finger.

Sample bond types:

  • Government
  • Government agency, such as mortgage-backed bonds
  • Corporate
  • High yield (sometimes called junk bonds)
  • Tax-exempt

Certificates of Deposit

Certificates of deposit (CDs) are banking products that you can buy at most financial institutions. You invest a specific amount of money, typically $100 or more, and commit to leaving the money invested for a period of time. CDs typically pay a pre-specified interest rate and are usually issued for terms from three months up to five years or more. 

There are a variety of CD types, including fixed rate and floating variable interest rate. Investors seeking regular cash flow and a stable principal value can create a CD ladder and buy CDs at regular intervals. As one CD comes due, you reinvest the proceeds in a new certificate of deposit. This is a good strategy for increasing cash flow when you expect interest rates to increase. 

High Yield Savings Accounts

A bank high yield savings account pays higher interest payments than a typical savings account. The required minimum balance can be greater than that of a savings account.

If you’re wondering how to make passive income, a high yield savings account is a good choice.  For passive income from money that you need for near-term expenses and emergencies, a high yield savings account is a sound choice and keeps your funds liquid. 

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The process to open a high yield savings account is similar to opening a traditional bank account. Simply click on the “open an account” button on your preferred bank’s website and answer several personal questions, such as:

  • Type of account (single or joint)
  • Address
  • Social Security number
  • Prior addresses to verify your identity
  • Current and possibly past employer
  • Debts

Money Market Accounts

A money market mutual fund is an investment vehicle that owns short term commercial debt. This investment is distinct from a money market bank account, which is similar to a high yield bank savings account. Like a typical mutual fund, money from many investors is pooled to invest in short term debt and cash-equivalent instruments. The allure of these accounts is that the share value is pegged at one dollar and yields are among the highest of the high yield cash equivalent group. 

You’ll need to invest in a money market fund within your investment brokerage account. These investments are liquid and the money can be withdrawn within a few days. The interest from money market funds can be withdrawn for cash flow, or reinvested to grow for the future. 

Compare Providers

Provider Best For Key Benefit
Prime Alliance Bank Best Overall Competitive interest rate for any balance
Patelco Credit Union Best for Small Balances Higher APY for smaller balances
Axos Bank Best for Debit Users Full debit card access with no monthly fees
Ally Bank Best for Ultimate Flexibility Access your funds online, through ATM, debit, or Zelle
Synchrony Bank Best IRA Options Rollover an existing IRA to an IRA money market account

Alternative Passive Income Ideas

You’ll find a laundry list of alternatives to stock, bond, and cash passive income ideas. Some of these choices are more passive than others. Real estate investing is frequently touted as a response to the question, “What is the best way to earn passive income?” But real estate investing takes many forms, some more passive than others. Owning and managing real property is passive, until a pipe breaks or the renter doesn’t pay their rent. Then it is a lot of work. With real property investing you’ll also need a chunk of capital to begin. Real estate crowdfunding apps or investing in real estate investment trusts (REITs) are more passive. Once you purchase the securities, you wait for the cash flow.

Another popular way to earn passive income online is by creating an affiliate website, but this involves more work than meets the eye. An Airbnb rental is only semi-passive if you hire a team to manage the property. Cash-back credit cards and shopping sites might be considered a passive income idea, yet you’re spending in order to receive the cash. That’s not a net-positive endeavor. 

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Other alternatives to passive income involve digital property sales, like e-books, courses, apps and other online goods. For all of these passive income ideas, there is a hefty startup time commitment and some upfront cash as well. You’re also less certain of receiving a return on your investment if the sales miss expectations. Evaluate these alternatives to passive income to learn whether there’s a strategy for you. 

REIT Investing

A real estate investment trust or REIT is an investment vehicle that owns a pool of commercial real estate. There are REITs that provide broad diversification across the real estate landscape. Or you can buy niche REITs that own senior housing, student housing, warehouses, commercial property, mortgages, shopping malls, data centers or many other varieties of property. The benefit of REITs for cash flow is that they are required by law to pay out 90% of their taxable income to shareholders.

Peer-to-Peer Lending

Debt investing is popular, with many platforms that enable everyday investors to be the bank and lend money to others. Apps like Groundfloor provide investors the opportunity to lend to real estate buyers. Other platforms match up borrowers with lenders for a variety of cash needs. 

These peer-to-peer lending apps offer higher interest payments than other traditional stock, bond, or cash vehicles. But they are riskier as the loan payment defaults can eat into your returns. To minimize that risk, you can choose to invest in higher quality loans and diversify by owning many loans. 

Affiliate Marketing

Affiliate marketers sell products and services on their website or social media accounts and receive a commission from the brand for the sale. Affiliate marketers frequently write reviews to draw visitors to their website. The setup for affiliate marketing is not passive and involves creating a website or social media platform, developing contracts with companies who pay affiliates, and writing content to draw visitors to the website. 

The passive aspect of affiliate marketing is that once the content is written and a website develops a stream of visitors, your work is diminished. That’s only partially true, as you’ll need to write new content and update old content in order to maintain and increase website traffic. Additionally, it can take months or more to begin to generale cash flow. We place affiliate marketing on the higher-effort step of the passive income ideas ladder. 

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Best Alternative Investing Platforms

Platform Focus Minimum Investment 
Fundrise Real Estate Investments $10
Masterworks Art Investments $10,000
Yieldstreet Asset Variety $2,500
iTrustCapital Gold and Cryptocurrency $1,000

Factors to Consider When Choosing Passive Income Streams

Capital 

All passive income ideas require startup capital. To develop a meaningful passive income stream from financial assets like cash-equivalents, stocks, and bonds, you’ll need a decent account balance. With $100,000, an investment paying a 5% dividend or interest payment provides $5,000 per year cash flow. 

Although affiliate marketing requires a small cash outlay to potentially obtain cash flow, you’ll pay more with your human capital or time. 

Risk 

All investments carry a degree of risk. Certificates of deposit and high yield cash investments don’t risk the principal value of your investment, but could lose purchasing power over time due to inflation. Investing in higher risk dividend paying financial assets involves the potential to lose principal and also decreased cash flow, should dividends be cut. Crowdfunding passive income investments are less regulated and can tie up your money for longer periods with added risks of defaults and platform failures. 

Taxes

With the exception of tax-exempt municipal bonds from your state of residence, all income is taxed by the government. After-tax income is what really matters, so understand how your investment is taxed, and your specific marginal tax bracket. Dividends and interest payments may have their own tax rates..

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Key Differences Between Stocks and Alternative Investments

  Stocks Alternatives
Liquidity Extremely liquid; can trade throughout the day. Many have lock-up periods which tie up your money for periods from several months to several years
Fees Fee-free trading with most brokerages; most ETFs and mutual funds charge less than a 1.0% expense ratio  Fee structures range from simple to quite complex; a few platforms provide low-fee alternative investments, while others have complex fee structures including performance-based add-on fees 
Minimum investment  Fractional stock and ETF shares can be bought on multiple investment platforms for as little as $10  Platforms are available for both accredited and non-accredited investors; minimum investment amounts range from a low of $10  to four to five figures. 
Correlation  Stocks exhibit distinct correlations among specific sectors and geographic regions. Lower correlations between assets lead to more price stability within your investments. Alternatives will also have correlations within themselves and won’t always move in lockstep. The correlation between stocks and alternatives will depend upon the time period and specific alternative investment vehicle.

FAQs

What’s the Difference Between Active Income and Passive Income?

There is a fine line between active and passive income. Clearly, going to work every day in exchange for a regular paycheck is active income. Task work such as food delivery, rideshare driving, freelance jobs, consulting, and contract work are also ways to create active income. With active income, you get paid for working. Passive income ideas span a range of jobs. 

Receiving income in exchange for zero effort is unlikely, unless you count receiving an inheritance or winning the lottery. Writing a book and then receiving royalties is a great example of passive income, yet with the passage of time, book royalties will decline. In contrast, if you buy a dividend-paying stock fund, once you select the investment, you will receive ongoing dividend payments without much additional effort. Some passive income ideas are liquid, like buying dividend-paying investments, while others are less liquid, like long term real estate syndications. Some passive income jobs require minor ongoing work in exchange for cash flow, while others are less passive and involve greater ongoing effort. Passive income strategies range from those with a small startup effort, like investing in dividend-paying stock or money market mutual funds, to more labor-intensive ones, such as managing rental properties or creating an affiliate marketing review website.

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How Can You Make Passive Income With Little to No Money?

By creating digital products like courses, apps, e-books, and more and selling them, you can create passive income with minimal cash. Books can be sold on Amazon, while you can sell other products through your social media accounts or an online store.

If you have a job with a 401(k) or other retirement account, you can contribute part of your paycheck to that account and invest in financial assets. At retirement you’ll have enough money to create a passive income stream.

Can You Live Off of Passive Income?

Yes, you can live off of passive income. It’s easiest to live off of passive income if you live in a low cost-of-living area. To live off of financial investment and cash-equivalent income, you’ll need a larger amount of money. To earn $30,000 per year, you’ll need $600,000 invested at 5% per year. 

To live off of digital product or service sales, you’ll need to earn several thousand dollars per month. The same goes for affiliate marketing. 

Older individuals who have built up a large amount of investable assets are most likely to be able to live off of passive income. The exceptions are those folks who’ve made a lot of money young in life, live simply, and invest for income and capital growth.

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How Do You Pick the Right Passive Income Idea?

To pick the right passive income idea, assess your available time, risk tolerance level, and available capital. Also, explore your skill sets to determine which passive income ideas are a good fit for you. The easiest way to start investing for future passive income is to start small and automate your investing.

Who Should Consider Passive Income Streams?

Everyone should consider investing for the future. When you are older you’ll have the opportunity to create a passive income stream. Younger individuals with ambition and the ability to motivate themselves are wise to consider creating passive income streams. Employment is uncertain and creating multiple streams of income is a sound financial plan. 

Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our
editorial policy.
  1. SEC.com “Investor Bulletin: REITs.” 




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AFFILIATE MARKETING

Common Affiliate Marketing Scams and How to Avoid Them

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Common Affiliate Marketing Scams and How to Avoid Them

At WPBeginner, we have been on both sides of affiliate marketing as affiliate marketers and as businesses running affiliate programs.

With over a decade of expertise, we have encountered all types of affiliate marketing scams and frauds.

While most folks in the affiliate business are honest, hardworking people, there are always people trying to make a quick buck at the expense of others.

Here, we’ll discuss some of the top affiliate marketing scams and how to avoid them. We’ll talk about it from both perspectives as a business owner and as an affiliate marketer.

Common affiliate marketing scams explained for beginners

How Do Affiliate Marketing Scams Affect Businesses?

Affiliate marketing scams try to steal from businesses by pretending to be affiliate marketers. Similarly, they may also defraud unsuspecting affiliate marketers by pretending to be a legitimate business.

Thousands of people make money online with affiliate marketing. It is a lucrative industry worth over $17 billion (Source).

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Due to the low barrier of entry, good payouts, and higher returns on invested time and resources, it attracts many businesses and marketers.

Affiliate marketing industryAffiliate marketing industry

However, this success also attracts many bad actors who want to profit by scamming and defrauding affiliate marketers and businesses running affiliate programs.

For these reasons, affiliate marketers and businesses may struggle to distinguish between legitimate opportunities and scams:

  • Financial loss – Affiliate marketing scams may use deceptive practices to hijack ads, change payment terms, or block payments, causing financial loss to marketers.
  • Reputational Damage – Some scammers create fake websites, advertisements, and landing pages pretending to be from a legitimate business. This causes harm to the business’s reputation.
  • Legal Damages – Some affiliate marketing scams may promote illegal products or fraudulent activities. This can lead to legal consequences and damage the affiliate’s personal and professional standing.
  • Increased Skepticism – Due to encountering scams, affiliate marketers may become more skeptical and hesitant to join new programs or promote certain products. This can limit their opportunities for legitimate partnerships and revenue generation. Similarly, businesses may find it difficult to trust affiliate marketers if they have been deceived by fraudulent actors in the industry.

However, this can be mitigated by carefully researching an affiliate program’s terms and conditions. Before signing up, you can also look for the common shady tactics scammers use.

Here are some of the most common affiliate marketing scams you should avoid.

Common Affiliate Marketing Scams Targeting Affiliate Marketers

Scammers often target affiliate marketers to promote illegal or dubious products with little to no payout in return.

Here are some of the most common scams targeted at affiliate marketers.

1. Get Rich Quick Schemes

Get rich quick scamsGet rich quick scams

Get-rich-quick schemes are perhaps the industry’s most common and longest-running affiliate marketing scam.

They promise affiliate marketers a much higher commission for promoting their products with dubious promises and big claims about earning potential.

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These scams can be harder to identify. Many niches in the affiliate industry offer higher incentives, and it is not uncommon to make big claims even by legitimate businesses.

These scams differ because they often sell questionable products with little to no value. These programs have their terms and conditions set up so that they end up paying nothing to the affiliate marketers.

How to Identify This Scam:

These businesses often make big promises of incredibly high earning potential. They are often selling dubious products with little to no value. Their affiliate program is not transparent, and terms and conditions are often vague or have hidden clauses to avoid any payment.

2. Fake Products

Another common scam targeting affiliate marketers is fake products. These scammers would sell a cheap (and often illegally obtained) copy of a legitimate product by a recognized brand.

However, often, they don’t even deliver the cheap copy and just steal money from the customers.

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Another variation of this scam involves digital products. After customers have paid up, there is no product to download or access, and the company’s customer support is non-existent.

On the other end of things, these scammers will also simply refuse to issue any payment to the affiliate marketers, meaning they get money for nothing.

How to Identify This Scam:

Fake products are often shown by copying an existing brand or business. Their pricing would be lower than the actual products to lure customers into believing they are getting a cheaper deal. Do your research about the product, search for real reviews, or dig into background information of the business.

3. Pyramid Schemes and Multi-level Marketing Programs

Pyramid schemes or they’re modern name, multi-level marketing (MLM) are scams dating back to pre-internet days. It is still effectively used to target innocent people.

They target affiliate marketers by asking them to recruit investors into often imaginary, fake, or shoddy products. Marketers are promised a commission on each new sign-up that their recruits or people they bring in make.

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Eventually, it becomes impossible to find new recruits, and the whole scheme fails. These scammers then go ahead and launch the scheme with different names.

Even if there is a real product being sold, a MLM company floods the market with affiliates, meaning no one makes any meaningful money and saturates the market.

How to Identify This Scam:

These scams often ask you to promote a fake business or product like a get-rich-quick scheme, dietary supplements, or cheaply made fake products. You will be promised higher payouts when people you bring in recruit more people. You may also be asked to deposit a joining fee, which they may label as an investment.

4. Pay to Join Affiliate Programs

Another common scam is to ask for you to pay a fee to join an affiliate program. These pay-to-join programs will claim that they run an exclusive affiliate partnership program, and in order to ensure that only serious marketers join their program, they need you to make a small payment.

Such programs will pretend to sell high-value items and promise to offer unrealistically high commissions.

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All genuine affiliate programs are free to join. It is possible that some affiliate programs may require you to demonstrate product knowledge or industry expertise, but they would never ask you to pay them in order to promote their products.

How to Identify This Scam:

The most obvious sign of this scam is that they will ask you to make a payment. Some may even want you to pay with Bitcoin so the transaction can’t be reversed or traced back. If you are asked to make any payment just to join an affiliate program, then it is most likely a scam.

5. Fake Gurus and Influencers

Social media influencerSocial media influencer

Another popular scam is when you are asked to promote a fake guru or social media influencer. These fake influencers or self-claimed gurus often pretend to be experts in something and typically sell courses and 1-on-1 training sessions.

You may be asked to bring in unsuspecting customers and will be promised a lucrative commission when they sign up for the course, follow the influencer on social media, or join an email list.

These scammers would then sell customers useless courses with little to no value. They would refuse to pay affiliate marketers by not recognizing any leads or conversions they bring.

On the other hand, there are legitimate experts in various industries selling online courses and mentorship programs. This makes it harder for affiliate marketers to distinguish between legitimate businesses and scammers.

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How to Identify This Scam:

These scammers usually have no track record of their supposed expertise. Their testimonials would sound phony and unverifiable. They would use pushy tactics to make sales, and most of their followers on social media profiles would be bot accounts.

6. Phishing Scams

Phishing scamsPhishing scams

Another way scammers target affiliate marketers is by using phishing tactics to steal sensitive information.

They create fake websites or emails that appear to be from legitimate affiliate programs, tricking affiliates into providing login credentials or personal information.

Besides fake websites and emails, scammers may also target affiliate marketers on social media websites and messaging apps. They may use brand images of popular affiliate platforms to deceive victims into believing that they are talking to an official account.

How to Identify This Scam:

Ensure that you are visiting a legitimate website. If you are unsure, then close your browser window and try to reach the actual website manually. Any email account asking you to visit a website should be sifted through. Don’t provide any login information to any fake website.

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Common Affiliate Marketing Scams Targeting Businesses

If you are a business running an affiliate program to generate more sales, then you may be targeted by scammers in a number of ways.

Here are some of those common scams to look out for:

1. Fraudulent Transactions

Transaction fraudTransaction fraud

Scammers may target a business by generating fake sales using stolen credit cards, dummy payment accounts, and other fraudulent techniques.

Once a sale is generated, they are qualified for commission. However, your business may pay a refund or chargeback on the fake transaction.

More sophisticated scammers may even attempt to manipulate your conversion tracking data to credit them for more sales.

How to Identify This Scam:

The easiest way to detect this scam is by monitoring your refund and chargeback requests. However, this could be due to customers being genuinely unsatisfied with their purchase.

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You can look for patterns to detect fraudulent activities causing higher refunds. Compare the refund rates of suspected affiliates with other affiliates to detect suspicious activity.

2. Cookie Stuffing

This is a sophisticated affiliate marketing scam targeting businesses that run an affiliate program.

Here is how it works, the scammers use phishing tactics, malware, and popups to install cookies with their affiliate tracking IDs on unsuspecting users. After that, when users visit the website and make a purchase, these marketers earn a commission.

These cookies are often set never to expire unless a user deletes all cookies in their browser. The user would have never interacted with the affiliates’ content and wouldn’t even be referred by their URL.

How to Identify This Scam:

This sort of scam is harder to identify. However, depending on your affiliate management program, it may automatically detect fraudulent activities. You also need to monitor your conversions in Google Analytics to find suspicious URLs and activities.

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Many affiliate programs only allow marketers to send traffic from a pre-approved list of websites, and any conversions not originating from their approved websites are discredited.

3. Google Ad Keyword Hijacking

Google Ad HijackingGoogle Ad Hijacking

Another problematic affiliate scam that affects businesses is Google Ad Keyword Hijacking.

Basically, the scammers sign up for an affiliate program and run Google ads on brand keywords or keywords where your business may already be advertising.

This increases your cost to bid on those keywords, and you end up paying additional commission to a source of traffic that you could have acquired yourself by running the ads.

An even more problematic situation arises when these scammers first redirect the users to their websites before sending them to yours. This makes it harder for you to detect fraudulent activity for a longer period of time.

How to Identify This Scam:

Monitor your top keywords for PPC ads on Google. The easiest way to do this is by using a search marketing tool like Semrush.

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Another way to identify this scam is to monitor your website traffic and look for unusually high-traffic sources. You can also carefully monitor affiliate activity to look out for unusually high conversions, sudden jumps in referral traffic, and other signs of suspicious activity.

4. Fake Leads

Fake leads can be a problematic affiliate scam for businesses paying affiliate marketers to bring in leads.

Scammers can generate fake leads using sophisticated techniques like stolen user data, unverified leads bought from third-party sources, or simply paying someone to create fake user accounts.

More sophisticated scammers may even send bot traffic from their legitimate-looking websites. These bots then fill in forms with fake user data to submit a lead.

How to Identify This Scam:

One way to thwart fake leads is by requiring customers to double opt-in. Another way to detect quality leads is by reaching out to customers.

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If more leads appear to be non-existent, you can dig deeper and find the affiliate accounts sending those leads.

Look for your affiliate reports to find patterns like a website sending a specific number of leads per day could be a sign of fake leads.

5. Click Frauds

Businesses running pay-per-click affiliate programs are vulnerable to click fraud. Scammers can use a wide variety of techniques to generate fake clicks and traffic.

Some of these techniques use automated bots to click on links. These bots may use IP spoofing and appear as legitimate traffic in your analytics or affiliate marketing reports.

Other scammers may use click farms, where scammers pay pennies to click farms where actual humans click on links as part of their job. These click farms may use hacked computers worldwide to generate those clicks.

How to Identify This Scam:

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Monitoring your Google Analytics reports can help you look for signs of click fraud. You can look for suspicious traffic sources, traffic coming from random places, low conversion rates than the industry average.

Keep track of IP addresses to look for signs of click fraud. Your affiliate management software may also provide tools to detect and prevent click fraud.

6. URL Hijacking

Another common scam targeting businesses is when an affiliate partner registers similar domain names or misspelled URLs.

For instance, if a business’s website is a stargardeningtools.com, the scammers may register stargardiningtools.com or similar domains.

This scam is also called domain squatting. It can be easily tracked by looking at referral domains in Google Analytics. However, some of these affiliates may set up dubious redirects to ensure that the squatted domain doesn’t appear as a referral domain.

How to Identify This Scam:

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You can track most such tactics by regularly monitoring the referral domains in Google Analytics. Also looking for traffic sources that look suspicious can be helpful. Sometimes, these traffic sources may not have any content promoting your products and services.

Avoiding Affiliate Marketing Scams Tips and Tricks

Following are some handy tips that will help you avoid common affiliate marketing scams both as a marketer and as a business.

1. Join Reputable Affiliate Platforms

Join the top affiliate networks and platforms to work with top businesses, best products, and legitimate affiliate marketers.

Platforms like ShareASale, Impact, and Amazon offer a large number of products and businesses to promote. They also help businesses partner up with the best marketers, handle payouts, and prevent fraud.

However, these programs cost money and may reduce the profitability of your business.

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Luckily, there are platforms like AffiliateWP. It is the best affiliate tracking and management software that runs on top of WordPress.

AffiliateWP comes with easy affiliate management, advanced fraud detection, easy payouts, and no middleman fees.

Another excellent alternative is EasyAffiliate. Similar to AffiliateWP, it runs on top of WordPress and allows you to manage and run your own affiliate program.

2. Monitor Your Website Traffic

Whether you are an affiliate marketer or an affiliate manager, monitoring your website traffic regularly helps you detect and prevent fraud and scams.

The easiest way to do this is by installing MonsterInsights. It is the best Google Analytics plugin for WordPress and helps you easily track your website traffic.

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MonsterInsightsMonsterInsights

MonsterInsights has features like eCommerce tracking, conversion tracking, outbound link tracking, and more. Plus, it helps you easily see where your traffic is coming from and what those users do while visiting your site.

3. Use Better Link Management Tools

As an affiliate marketer, you will need tools to manage all your affiliate links easily. This helps you insert links easily and increase your earnings, but it will also help you track link performance and detect your clicks.

This is where ThirstyAffiliates comes in. It is the best affiliate link management tool for WordPress and allows you to easily manage and track all your affiliate links.

ThirstyAffiliatesThirstyAffiliates

ThristyAffiliates helps you detect broken affiliate links, track link clicks, set up redirects, and cloak affiliate links.

Another excellent alternative is PrettyLinks. It is a link management tool for WordPress. It allows you to shorten affiliate links, cloak links, manage all your links, and easily insert them in your website.

Pretty Links Pro WebsitePretty Links Pro Website

For more on this topic, see our complete affiliate marketing guide for beginners.

Frequently Asked Questions Regarding Affiliate Marketing Scams

The following are some of the most commonly asked questions about affiliate marketing scams by our users.

1. Is affiliate marketing risky?

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Affiliate marketing is just as risky as other type of marketing strategies. Due to the increasing number of fraudulent activities and scams, it may give an impression of being risky. However, most of these affiliate marketing scams can be easily avoided. Affiliate marketing still provides excellent opportunities for publishers to make money online and businesses to promote their products and services.

2. Is affiliate marketing similar to pyramid schemes?

No, affiliate marketing is not similar to pyramid schemes. Unlike pyramid schemes, affiliate programs are free to join, and affiliate marketers are paid to bring in customers. However, some pyramid schemes may present themselves as an affiliate program in order to appear legitimate.

3. Is it possible to avoid affiliate marketing scams altogether?

Yes, it is possible to avoid affiliate marketing scams by joining reputable affiliate platforms and carefully selecting affiliate marketers, products, and businesses that you work with.

We hope this article helps you avoid common affiliate marketing scams. You may also want to explore these low online business ideas or take a look at these additional ways to make money online.

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If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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How Creators Make Money Is Changing

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In 2021, we reported on a survey that measured creators’ top sources of revenue. At that time, sponsorships with advertisers took the top spot by …

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The Ultimate Guide to Succeeding Alone in Business in 2024

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The Ultimate Guide to Succeeding Alone in Business in 2024

What is a solopreneur? And how do you become one?

Well, in this post, we’re diving into the world of solopreneurship to help you get started.

You’ll learn:

  • The difference between a solopreneur and an entrepreneur
  • Pros and cons of solopreneurship
  • A step-by-step guide to becoming a solopreneur
  • Plus, solopreneur business ideas you can start today.

Let’s get started.

What is a Solopreneur?

A solopreneur is a person who starts a business by themself, without a partner, and the need for hiring employees.

What is a Solopreneur?

Merriam-Webster defines it as:

One who organizes, manages, and assumes the risks of a business or enterprise without the help of a partner : a solo entrepreneur.

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They typically bootstrap their business using their own money and manage all aspects of the business needs to make a profit.

This might involve sales, marketing, product development, managing finances, and customer satisfaction.

Solopreneur vs Entrepreneur

Now, you might be asking, “What’s the difference between a solopreneur and an entrepreneur?”

Solopreneur vs EntrepreneurSolopreneur vs Entrepreneur

Here are the key distinctions between the two. Knowing these can also help you choose which one to pursue.

Purpose

A solopreneur and an entrepreneur have slightly different intentions when launching a business. The solopreneur starts a business so they can work for themselves, make extra money, and work on something they’re passionate about.

Solopreneurs often start a side hustle while working a regular job, hoping their business will take over their salary.

The entrepreneur generally starts a business for growth, scalability, and profit. They may also be driven by having an impact on a market.

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Entrepreneurs might start as solopreneurs in the beginning but with an aim to expand. They may also have an exit strategy in mind from the very beginning, whereas solopreneurs rarely start to sell the business.

Management

Solopreneurs don’t hire employees as they aim to manage all aspects of the business themselves. But, they might hire a freelancer, independent contractor, or virtual assistant for specific daily tasks.

The solopreneur doesn’t usually seek investments either, as their startups are self-funded.

Entrepreneurs will build a team of employees and seek investments so they can expand the business quickly.

Most entrepreneurs don’t want to be working in the business but rather focus on their vision and creative direction.

Focus

The focus of a solopreneur is primarily to create a lifestyle business. They might also want to achieve financial independence and work on things they love.

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Many solopreneurs are simply driven by their interests. For example, an artist might want to spend more time painting, so they research ways to monetize their work.

When their art business makes more money than their job, they can leave and focus on painting full-time. They’ve turned their hobby into a business.

Whereas the entrepreneur might have a passion for growth, innovation, impact, or for business itself. The businesses they start can be varied, and they don’t necessarily have to be passionate about their niche.

Pros and Cons of Solopreneurship

Like any venture, business model, or career choice, there are advantages and disadvantages.

Here’s what you need to know when becoming a solopreneur.

Solopreneurship Pros

  1. The introverts dream. Solopreneurship can be very appealing to introverts or those who like working alone.
  2. Total autonomy. You have complete control over business decisions, projects you work on, and the people you serve.
  3. Flexibility. It provides total freedom regarding the hours you work and your location.
  4. Low startup costs. Many solopreneurs can start with a social media account and free marketing tools like Substack.
  5. Passive income. There’s a lot of potential to earn passive income as a solopreneur. Here are some passive income ideas to look into.

Solopreneurship Cons

  1. Workload. Many roles are required to be a successful solopreneur. These include marketing, sales, accounting, and client satisfaction.
  2. Inconsistent income. Revenue can be slow and inconsistent in the beginning.
  3. Isolation. Running a business alone can get pretty lonely sometimes, even for introverts.
  4. Work-life imbalance. It can be hard to switch between work and play, especially when working from home.
  5. Financial responsibility. Financial management can be quite daunting for some people and may lead to failed startups when not managed well.

How to Become a Solopreneur

Here are 9 steps you can take to make the solopreneur journey a breeze.

1. Evaluate Your Skills

Solopreneurship is all about monetizing a skill or what you know. So, the first step is to know what you’re good at.

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This is harder than it seems because what we’re good at often comes naturally to us. Therefore, we don’t recognize our own talents.

It could be fixing your diet, graphic design, writing a novel, or dealing with stress.

Start by documenting your life and answering these questions:

  • What are you passionate about that you’ll never get bored with?
  • Have you achieved anything significant that came easy to you?
  • What do you spend the most money on?
  • What do your friends come to you for advice about?

Spend some time journalling or brainstorming things that come to you. Just try to keep it simple.

You don’t have to be an expert to be your own boss. Only a desire to help others who are a few steps behind you.

If you’re really stuck, you can choose one of the easiest online businesses to start to get you going.

2. Set Financial Goals

Next up is knowing how much income you want to make.

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Solopreneur financial goalsSolopreneur financial goals

Do you want to make a little extra on the side? Or do you want to replace your salary?

There’s no limit to how much you can make when starting an online business as a solopreneur.

But it’s still important to set business goals. Doing so will help you make better decisions and even choose a business model or product to sell.

You’ll want to establish short-term and long-term financial goals. That way, you’ll stay motivated and maintain focus.

3. Choose a Business Model

Your business model is how you deliver your products or services. Establishing one will give you clarity on the direction you can take.

It will also reveal how you’ll generate income, establish risk, and how you might scale if you want to.

We’ll take a deeper dive at specific business ideas later, but these are the main business models to choose from.

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  1. Service-based. Things like freelance writing or web design services.
  2. Content creator. Teaching through YouTube, blogs, or online courses.
  3. Coaching. Helping people achieve personal or professional goals.
  4. eCommerce. Selling physical or digital products.
  5. Developer. Launching web or mobile apps.

4. Identify Your Ideal Market

So you have an idea of what you’ll be offering and the business model to deliver it.

But now you need to find an audience who needs it. Skip this step, and you could sell something no one needs.

Market research validates what you have to sell and will help you clarify your offer.

It involves understanding the pain points of your target audience and crafting a compelling solution.

Here are some popular ways to perform market research today:

  1. Forums and communities: Join and engage in niche forums or communities like Facebook groups. Use Google to find these forums or the search feature on Facebook.
  2. Social media: Monitor conversations on social media sites like Twitter and Reddit. Search for niche-related tags to find the right people.
  3. Competitor analysis: Research your competitors to see what pain points they focus on. Analyze the copy on their website and social media channels to gather insights into your audience.
  4. Keyword research: Use tools like Google Keyword Planner or SEMRush to find out what your niche is searching for. This will help you understand what their needs and goals are.
  5. Start a community: Launch a free Facebook Group or community platform like Skool to get to know your audience on a deeper level.

Niching down will always help you find a more passionate audience, so try not to go too broad. You can also read our posts on the best niche markets to get some ideas.

5. Create a Business Plan

According to a study published in Small Business Economics, people who create a business plan are 152% more likely to launch their business .

Develop a business planDevelop a business plan

Another study revealed that companies that plan grow 30% faster than those that don’t plan.

The downfall when planning is that many solopreneurs can get caught up in all the details. However, it doesn’t have to take weeks or months or need to be perfect.

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What’s important is getting the fundamentals down on paper.

This notion template is a great place to start, or this Udemy course for a more comprehensive and guided approach.

6. Launch Your Brand

Now, you’ll want to define the identity of your brand. This includes the name, logo, and messaging to attract the right people to your business.

The easiest route is to use your name and start your business as a personal brand.

But if you intend on scaling your business or selling it as an entrepreneur, you might want to start a professional brand instead.

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Either way, start by brainstorming ideas and checking for domain availability and social media handles.

You might want to register your business legally at this point, too.

If you have design skills, a simple logo might be sufficient enough. You can also hire a designer on Upwork to design your logo and brand identity professionally.

Lastly, you’ll need to tailor your brand messaging to resonate with your audience. A great book on this subject is Building a StoryBrand by Donald Miller.

7. Establish an Online Presence

The next step to solopreneur success is forming a coherent online presence. These will be the places where you market yourself, publish content, and deliver your offerings.

Here are a few things you’ll need to set up:

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  1. A website: You can build a simple site using WordPress or Shopify if you sell products.
  2. Social media channels: Sign up and claim your social media handles on the main sites. These include Facebook, X, Instagram, Pinterest, Medium, and YouTube.
  3. Email list: Use ConvertKit or a newsletter service like Substack to start building an email list. The earlier you start this, the better.
  4. Blog: If you like writing, you can also start to publish articles that attract organic visitors through search engines.

You don’t have to be active on all these channels at once. Just set them up so no one else takes your username, then choose a channel your audience uses most.

As a solopreneur, it’s possible to grow your business by sticking to one channel.

8. Develop a Digital Marketing Strategy

Marketing is how you’ll raise awareness of the problems your niche experiences and how you can help solve them.

Solopreneur marketing strategySolopreneur marketing strategy

To do this effectively, you need a strategy.

You’ll want to decide which platform to spend most of your time on. As a solopreneur, there’s only you, so trying to juggle multiple channels will spread you thin.

The strategy is to publish content at each level of the funnel.

Using the AIDA formula is a good place to start:

A: Grab the audience’s Attention with well-crafted headlines
I: Create Interest by communicating pain points. This will help grow followers or subscribers.
D: Create Desire by emphasizing the desired state for potential customers.
A: Provide a call to Action to drive conversions and sales.

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You can check out the 1-Page Marketing Plan for this. It will help you define a comprehensive marketing strategy on a single page.

9. Never Stop Learning

Lastly, you’ll make your journey so much easier when you become a continuous learner and adopt a success mindset.

You can read the best audiobooks for business, take Udemy courses, or even join an online community.

Some great books for solopreneurs include The Lean Startup, Company of One, and Alex Hormozi’s books.

Solopreneur Business Ideas

There are tons of different types of businesses you can start as a solopreneur.

Choosing one will depend on your skills, passions, available resources, and market needs.

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Here’s a quick look at some one-person business ideas to give you some inspiration:

  • App developer: Creating mobile or web apps like habit trackers or even games.
  • Blogger: Publishing content on Medium, Quora, Twitter, or a WordPress blog.
  • Paid newsletter subscription: Sharing your insights and knowledge through a platform like Substack or Beehiiv.
  • Copywriter: Offering copywriting as a freelancer on Upwork on your website.
  • Digital products: Sell your knowledge in the form of digital products on Gumroad or Systeme.
  • eCommerce: Sell physical products through Amazon FBA, Etsy, or a Shopify store.
  • YouTuber: Share your knowledge and monetize with YouTube affiliate marketing and ads.
  • Start a community: Create a Skool community and charge a monthly subscription.

Solopreneur in Conclusion

Becoming a solopreneur has many advantages when starting a business. Unlike entrepreneurship, you get to work alone, choose your hours, and only work on things you love.

Don’t expect things to go perfectly, though. Achieving success in any business venture takes time and dedication.

If you want to connect with others on their solopreneur journey, consider joining the Niche Pursuits Community. You’ll get access to weekly calls from successful bloggers, YouTubers, and 7- and 8-figure digital business owners.



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