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How to Make Money with AI and ChatGPT

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How to Make Money with AI and ChatGPT

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You may have heard about Jackson Greathouse Fall, who asked OpenAI’s ChatGPT to give him instructions to turn $100 into “as much money as possible.” He followed the chatbot’s instructions and within days created an affiliate marketing website worth more than $1,378. Another ChatGPT user claimed to make $6,147 in a week.

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Opinions expressed by Entrepreneur contributors are their own.

Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows.

How can you create similar results for your business this year?

The effectiveness of email marketing comes down to a few key factors:

  • Knowing your audience and its pain points and desires.
  • Creating emails that respond to those specific needs.
  • Getting your emails in the inbox, where your subscribers can interact with them.

As the CEO of a B2B email marketing company, I often hear from customers about their top challenges. A big one? Creating emails that really engage and drive results. Getting the content, length and audience targeting just right is tough.

Related: How to Get People to Open – And Read – Your Emails

Most of your prospects prefer shorter emails

If you’re struggling to make your emails more engaging, here’s an aspect you may be overlooking: just make them shorter. Recent data from a ZeroBounce report shows that 66% of consumers prefer short emails, and only 6% favor longer ones.

But keep this caveat in mind: For 28% of people, email length becomes irrelevant if the content is well-tailored to their needs and interests.

It’s no surprise that people prefer shorter marketing emails. When inboxes are clogged with messages, why would you opt for a long message instead of a quick note? Concise and direct emails respect your prospects’ time and have a higher chance of getting their attention. But while most people prefer brevity, the quality and relevance of your emails are what truly capture and retain interest.

The message is clear for the 28% who don’t mind the length: When an email resonates well with their needs or interests, they’re willing to invest more time, regardless of word count. This segment of your audience is receptive to more in-depth content that speaks directly to their challenges.

How to determine the right email length

So, how do you strike the right balance between brevity and substance? The key is to start with understanding your audience. Segment your email list based on behaviors, preferences and past interactions. This segmentation allows you to tailor your messages more precisely. Also, you probably send different types of emails. That aspect alone should guide your approach:

  • Newsletters can be longer and cover several pieces of information in more depth.
  • Drip campaigns can consist of a series of emails that gently push your prospects closer to a purchase. Those emails can be short — sometimes, a few lines followed by a call-to-action (CTA) is enough.
  • Targeted campaigns, such as a discount or free offer, can have an engaging image paired with a couple of sentences and a catchy CTA button.

If you’re still unsure whether your email is too long, here are a few tips to save you time and make things easier.

Start with a clear goal

Every email should have a clear purpose. Whether it’s to inform, increase engagement or drive sales, your goal will dictate the necessary length. Don’t add fluff just to extend an email; keep it as long as necessary to fulfill its purpose.

Choose simplicity and clarity

Use simple language and clear CTAs. Marketing emails rarely benefit from any metaphors. Your email should guide readers smoothly from the opening line to the desired action without unnecessary detours.

Personalize to the last detail

Use what you know about your customers to tailor your emails. When marketing emails feel personal, people care more about the message and less about the length.

Test and adjust to what your audience likes

Studies can point you in the right direction in terms of consumer preferences, but only you can determine what your audience responds to the most. Before sending your next email, consider A/B testing different lengths. Then, analyze your metrics to see what performed best.

Improve your layout

Sometimes, the way information is presented can affect how we perceive the length of an email. Breaking text with relevant images or using bullet points can make longer emails appear more digestible and engaging.

Related: 4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Ask your subscribers

Asking for opinions shows you care about serving your audience better, so why not include a poll in your next newsletter? Allow your subscribers to tell you how long they’d like your emails to be. Nothing beats direct customer feedback in helping you create more effective campaigns.

Bonus tips to increase email engagement

Here are a few extra tips to help your next emails get more clicks:

  • Try to keep your subject lines between 30 and 50 characters. Not only will your subscribers process them faster, but keeping your subject lines short ensures they display well on all devices.
  • Check your email list health to avoid bounces and the likelihood of landing in the spam folder.
  • Assess your spam complaint rate – it should be under 0.1% to comply with Yahoo and Google’s new email-sending rules.

Also, remember your goal is to connect with your audience genuinely, no matter how many words it takes to get there. If your email ends up longer than you’d planned but addresses a topic many of your subscribers care about, don’t worry. Engaging content can often justify a longer read.

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Get $60 off This Portable VPN Travel Router

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Get $60 off This Portable VPN Travel Router

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

More than 50% of ransomware attacks targeted companies with fewer than 100 employees (according to StrongDM), so it’s important for businesses to use powerful VPN services. The problem is that the monthly fees can add up. Now, however, you can get robust portable VPN protection with a Deeper Connect Air Portable VPN Travel Router.

This physical device provides encrypted browsing and is completely decentralized. So, while you have the advantage of using more than 150,000 servers, no data is stored on any of them. It has a compact design and weighs just under an ounce, so you can take it anywhere. Once you buy it, it’s yours for a lifetime, with no annual or monthly fees.

The plug-and-play setup is effortless; no configuration is required. You can connect up to five devices simultaneously, with each able to enjoy unlimited streaming of favorite content around the world. The VPN blocks ads and unlocks geographical restrictions. There are also parental controls to keep your children safe online with a single click, as well as enterprise-level cybersecurity features, including military-grade encryption for maximum protection.

Unlike many VPN solutions, the Deeper Connect VPN travel router doesn’t slow down your internet speed. Its 300 Mbps connection and more than 80,000 worldwide nodes allow you to seamlessly stream anything you like at lightning-fast speeds, no matter where you are. Better yet, it has intelligent software that will switch nodes depending on your internet usage, utilizing multiple nodes simultaneously to support different applications.

It works as Web 3.0 infrastructure and for Blockchain mining. It’s the ultimate all-in-one internet security solution.

Get a Deeper Connect Air Portable VPN Travel Router for just $159 using coupon code: CONNECT, a 27% discount off the regular $219 retail price.

StackSocial prices subject to change.

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The Content CEO Shares His Secret for Success

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The Content CEO Shares His Secret for Success

Opinions expressed by Entrepreneur contributors are their own.

Have you ever wondered how some people turn their passions into successful careers? Roger Rojas, known as The Content CEO, says that it comes down to staying curious, seizing opportunities, and surrounding yourself with supportive individuals.

Related: Here’s How to Write Your Own Formula for Success

Saying Yes to New Challenges

On this episode of The Jeff Fenster Show, Roger stresses the value of saying yes to new challenges. He recounts how he initially started as a photographer, but when the opportunity to learn videography arose, he didn’t hesitate to take it. This willingness to step out of his comfort zone and embrace new challenges allowed him to expand his skill set and open doors to new opportunities.

Listen in and hear Roger’s inspiring journey to learn how he created a business and brand around his love of content creation.

About The Jeff Fenster Show

Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

Subscribe to The Jeff Fenster Show: Entrepreneur | Apple | Spotify | Google | Pandora



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