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The Top 10 Home Business Ideas for 2023

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The Top 10 Home Business Ideas for 2023

Starting your own business doesn’t mean buying retail real estate and hiring employees.

Many of the best small businesses can be run right out of your home – some don’t even require you to leave your computer chair. Many of the best online businesses can be accomplished full-time without tons of startup capital.

Not sure where to start? This article lists the top 10 best home business ideas you can launch in 2023.

1. Build an ecommerce store

Of course, building an e-commerce store is a popular way to run a new business out of your home, and for good reason. It’s easier than ever, and with many tools and platforms to choose from, you can reach your target audience no matter your niche.

Want to sell homemade arts, crafts, jewelry and other knickknacks? Etsy is perfect. Want to sell T-shirts and other apparel or other products? Build a website with web development skills, or hire a development agency to do it for you.

Whatever you choose, you have the power to run an online store and start advertising via Google PPC and social media ads. You can start a dropshipping business with little upfront capital — just an internet connection and good business sense.

From there, you can transition seamlessly into your ecommerce store, one of the best business options in the post-pandemic era.

Consider hiring a graphic design business to handle design choices and digital marketing. Your ecommerce business will only thrive if you have a good marketing strategy.

2. Start an affiliate marketing brand

If you are already a blogger and have a fan base from social media or your online store, you could also start a side hustle and potentially get some passive income at the same time. With affiliate marketing, you can post about products or services from other brands on your blogs.

These partnerships can be lucrative and require no technical labor — no need for in-depth web design or slogging through online courses to learn new skills; all you need to do is build your brand and partner with others.

Each time someone clicks on a linked product and makes a purchase, you get a cut of the profits from that sale.

Affiliate marketing is easier than ever to join, primarily through large programs like the Amazon Affiliate Program. However, while affiliate marketing is cost-effective and easy to start, generating real income from potential customers may take some time.

You’ll also need a blog and people reading it to be successful. Because of this, an affiliate marketing business is best considered a side income stream instead of a primary venture. Still, this is a great business idea for those who want to work in a home office and take advantage of low startup costs.

3. Become a virtual assistant

Have experience working as a secretary, office assistant or something similar? You can do the same work from home as a virtual assistant.

As a virtual assistant, you’ll perform bookkeeping services, organize appointment calendars and help your clients with whatever else they need. You’ll do it all from the comfort of your computer chair, using a headset and sometimes a webcam.

You can make a decent income as a virtual assistant without needing a college degree. However, you’ll charge higher rates and make more money if you have some assistant experience. Be sure to polish your resume before applying to virtual assistant jobs.

Related: 20 Business Ideas for Stay at Home Parents to Start in 2023

4. Become a freelancer

You may have one or more skills you learned from your primary career or college days. In that case, you can earn through gig work as a freelancer.

Freelance job boards like Upwork, Fiverr and more offer plentiful work for those who have the experiences and skills to sell.

For example, you could:

  • Offer your skills with freelance writing.
  • Try to make it with web development and programming.
  • Try your hand at freelance graphic design.

As a freelancer, you control when you work and which clients you provide your services to. Build an extensive enough client base, and you may eventually make more money than you would at a traditional agency or business. Referrals will help you build your business venture, especially for gig workers like freelance writers.

If you’ve ever wanted to be your own boss, this could be the perfect home-based business idea. It may even become a long-term career.

5. Open your home to daycare clients

If your house has plenty of space and you like caring for kids, you can consider advertising your home as a daycare center. Daycare clients, like pairs of working parents, might be more than happy to drop off their kids so you can watch them for a fee if you have good recommendations and reviews.

Like many businesses of this type, your daycare business will take some time to get off the ground. You’ll need to start slow, such as by watching the kids of friends and family members. But once you get some positive reviews rolling in, you should be able to attract new clients from outside your social network.

A daycare facility could be perfect if you can make money without leaving your house. This small business idea is excellent for those needing a business opportunity without startup costs.

6. Monetize your love of animals with pet sitting

Similarly, you can use apps like Rover to advertise your services as a pet sitter, dog walker or animal care provider.

People love their pets, but they sometimes have to leave them behind. You can provide them with peace of mind (for a fee, of course) by offering to watch their pets or host them at your home.

In any case, a pet-sitting business is easy to start and doesn’t require much start-up cash. Usually, you just need to purchase basic supplies to help you care for your client’s pets, like leashes, food and treats.

With the right go-getter attitude and a willingness to walk, you can make a good chunk of income just by doing this.

Related: 10 Ways to Grow Your Home Based Business

7. Host guests with Airbnb

Maybe you’ve always wanted to be a hotel host or show off your homemaking skills. In that case, your next home business idea could be hosting Airbnb guests.

With Airbnb, you can either rent out specific rooms in your house or rent out the property entirely for short time frames, such as a few days or a week. Airbnb allows you to connect with potential guests, and it can be an incredibly profitable business model if you have a property in a prime location, close to a downtown metro area or a gorgeous rural area.

Just be aware that this home business idea requires much work. You’ll need to clean up after guests and make sure your property is welcoming to everyone who arrives.

8. Start a podcast

Those entrepreneurs with online brands are well-positioned to start a subsidiary business with podcasting.

Whether you have a personal training YouTube channel or a popular blog about entrepreneurship, podcasting is the “intellectual” medium of the modern age and one worth tapping into. When you set up a podcast, you’ll talk about topics that interest you or your target audience, then post the episodes for listening on Spotify or your own website.

As your podcast becomes more popular, you can eventually attract the attention of advertisers. In exchange for fees, you’ll insert small advertisements in the middle of your episodes, making money and delighting your target audience members simultaneously.

Starting a podcast, like affiliate marketing, takes time to build into a profitable income stream. You also need an audience already if you want your initial episodes to have listeners. If you have know-how in a successful business or niche topic, you’ll be better positioned to capture an audience, too – even if you do this part-time.

Related: Listen to Podcasts to Grow and Inspire your Business – Entrepreneur

9. Offer social media management

Practically every business has a significant social media presence these days. Platforms like Facebook, Instagram and TikTok are vital for connecting with target audiences and consumers. But all that social media activity can be hard to keep track of, especially if a brand wants to post new content regularly.

You can work as a social media manager from home, monitoring, updating and organizing social media marketing materials and responding to complaints or comments. Social media managers are essential customer service and marketing team members, so you can often find work as part of a more prominent company or agency if you have the skills and resume for this role.

Related: 8 Mistakes to Avoid When Starting a Business from Home

10. Run a cleaning service

People with large houses also usually work very demanding careers. They don’t always have the time to clean their properties. Therefore, you can fill that gap and potentially make a substantial profit by running a cleaning service.

Purchase some cleaning supplies and a van or truck, then advertise your services to homes and business owners around your area.

Eventually, you might build a cleaning service business into a larger enterprise with your employees and office. Or you can keep things small and manageable with just yourself; it’s up to you.

Hire a photography business to take good photos and hone your digital marketing skills. SEO will help you bring local clients to this type of business more quickly.

Start a home business today

As you can see, there are plenty of stellar home business ideas you can start today. Decide what you want to do, draw up a business plan and get to work.

Check out Entrepreneur’s other articles for more information about financial topics.

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How CEO Visibility Shapes Your Company’s Reputation

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How CEO Visibility Shapes Your Company's Reputation

Opinions expressed by Entrepreneur contributors are their own.

Hyperconnectivity and social media have forever changed the reach and impact of company leadership. These days, chief executives are expected to be the face of their companies, not only in the boardroom, across annual reports or at shareholder meetings, but across the entire and endless digital expanse.

The supercharged visibility of CEOs and other C-suite executives online plays a pivotal, if not essential, role in shaping brand perception and, by extension, brand perception and reputation. This transformation not only forced corporate PR teams to shift focus toward heavily digital branding strategies; it’s also prompted many leaders to rethink their entire approach to image management and public engagement.

Related: How to Skyrocket Your Business to the Top With Thought Leadership and Visibility

The digital persona: More than just a role

The internet (particularly social platforms) has democratized information in incredible ways, giving consumers unprecedented access to the people behind the brands their favorite brands. This shift has made your CEO’s digital persona an integral part of your company’s image.

When your CEO actively engages with audiences online, whether that’s through social media, blogging, webinars or workplace videos, they essentially humanize your brand, lending a powerful human element that can lead to stronger connections with both current and potential customers. A proactive and carefully managed online presence can boost such intangibles as trust and transparency. When your CEO is visible and interacting in ways that align with company values, they can help create a sense of openness that builds trust and connection with your business.

Such a presence can also elevate your thought leadership efforts. By sharing industry insights and forecasts, your CEO (and other executive leaders) can establish themselves and your brand as experts in your space, strengthening a critical perception that nudges customers closer to the finish line.

Impact of CEO visibility on brand perception

How your CEO crafts their image and engages with folks online can have a meaningful, sometimes even lasting, impact on your brand’s relevance and relatability. For example, a CEO who makes themselves approachable and (perhaps most importantly) relatable on social platforms like Facebook, LinkedIn and even TikTok can deliver real-time dividends for brand loyalty, driving trust and consumer interactions in the right direction.

In contrast, as a leader of an organization, a CEO who often seems aloof, distant or disconnected — especially from the values they preach or relevant societal issues and events — can inadvertently drain their company’s reputation, creating an association that can be hard to pull away from.

Successful CEO visibility efforts

Consider Tim Cook of Apple or Satya Nadella of Microsoft. Through both brand PR and adept personal efforts, both leaders have crafted online personas that align closely with the innovative and forward-thinking ethos of their companies. Cook and Nadella are not only effective, often persuasive advocates for their products, but also for broader issues like border societal concerns like privacy, security and corporate responsibility, often mirroring sentiment among their customer base.

Related: In a Downturn, It’s Not Enough to Have Good Financials — Brand Visibility Is the New Currency.

Potential risks of higher visibility

Of course, while there are clear benefits to having a highly visible CEO, there are also risks, including:

  • Inconsistency. Any discrepancy between your CEO’s online persona and your company’s actions can lead to public relations issues. Consistency and brand-leadership alignment are key.
  • Overexposure. Too much visibility can backfire over time, especially if it shifts focus away from your company and onto your CEO’s personal views or actions. Again, coordination and careful management of each strategy is essential.

Harnessing social media for CEO influence

Social media can be a double-edged sword. While it does offer a host of valuable platforms for leaders to engage audiences, it also poses considerable risks, especially if not managed carefully.

Here’s how savvy CEOs use social media to their advantage:

Regular updates: Skilled leaders understand how to leverage social channels to keep followers informed about company news and industry trends.

Engagement: While often challenging, CEOs who respond to comments and participate in discussions (measuredly, of course) help build a community around the brand.

Crisis management: Executives who address issues head-on can turn potential negatives into positive press. This also helps demonstrate leadership and accountability, essential to building positive sentiment and trust among consumers.

The SEO advantage of CEO visibility

While sometimes overlooked, CEO visibility can have a sizable impact on your brand’s search engine optimization (SEO) efforts. For instance, regularly updated blog posts and articles from your CEO can provide an incredible opportunity to drive organic traffic to your website, in turn improving its search engine ranking. Additionally, positive mentions of the CEO in the media can help generate positive headlines in Google, boosting your company’s larger online footprint.

Elements like consistent content creation — high-quality, optimized content — and link-building (leveraging and promoting CEO-authored articles and posts) can heighten your CEO’s online visibility and, by extension, elevate your brand across critical search results pages.

Related: This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business

Stepping into the spotlight with integrity

Visibility is powerful, but it must be handled with integrity to really benefit your company’s reputation. Your CEO’s online actions and communications should be thoughtful, authentic and aligned with the company’s values. Whether it’s participating in online discussions, writing insightful articles or engaging with followers on social, every activity contributes to the tapestry of the company’s online presence.

A CEO’s digital visibility is a formidable tool that can profoundly shape your company’s reputation. By embracing the spotlight with sincerity and strategy, your CEO not only bolsters your company’s image but also sets a benchmark for future leaders.

In this rapidly evolving digital landscape, those at the helm who can navigate with visibility and integrity are the ones who will steer their companies to new heights of success and influence.

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Improve Workflow with Advanced Diagramming for $20

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Improve Workflow with Advanced Diagramming for $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

When embarking on a large team project, communicating all of the ins and outs of it and then keeping track of everyone’s work in relation to the plan can grow overly complicated fast. In essence, that’s why diagrams and project tools have proven to be so valuable to businesses over the years.

For a deal on one of the world’s best business planning and diagramming tools, you might want to hop on this very limited-time opportunity. Today only, you can get Microsoft Project 2021 Professional (PC) or Microsoft Visio 2021 Professional for Windows for $19.97 (reg. $29.99).

Visio makes it easy for business professionals and teams to create and share data-linked diagrams of all varieties. The program makes creating these diagrams simple with a wide range of templates, which users can customize using any of over a quarter-million shapes available on Visio’s online content ecosystem.

Visio users can automatically generate org charts using common sources like Excel sheets, and docs from Exchange and Microsoft Entra ID. In addition to org charts, businesses commonly use Visio for creating network diagrams, floor plans, flowcharts, and various brainstorming tools like fishbone diagrams and SWOT analysis docs.

From 13 reviews by verified purchasers in the Entrepreneur Store, this deal has an astonishing 5/5 star average rating. One recent five-star review described the appeal well, stating, “Incredible deal on Visio 2021 Pro! I can do floor plans, network diagrams, and more. Extremely happy with this purchase.”

Also available for $20 for one day only, Microsoft Project Professional allows users to take the data they learn from diagrams and actualize it into effective, successful projects. It features pre-built project management templates, timesheet trackers, schedule builders, and more. Project Pro is also rated 4.4/5 stars on Capterra and GetApp.

Don’t forget that this is the last day when you’ll be able to get:

StackSocial prices subject to change.

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Red Lobster Speaks Out on ‘Misunderstood’ Bankruptcy Filing

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Red Lobster Speaks Out on 'Misunderstood' Bankruptcy Filing

It may be the end of an era for beloved seafood chain Red Lobster, which officially declared bankruptcy on Monday after months of speculation and dozens of abrupt restaurant closures.

Now, the company is speaking out to loyal customers — and investigating the role that its shrimp supplier may have played in its demise.

Related: Red Lobster Suddenly Shutters Dozens of Locations Without Warning Employees, Begins Auctioning Off Equipment

In a letter posted to social media, Red Lobster thanked customers for their nearly five decades of loyalty and assured the masses that the chain wasn’t going anywhere.

“Bankruptcy is a word that is often misunderstood. Filing for bankruptcy does not mean we are going out of business,” Red Lobster wrote. “In fact, it means just the opposite. It is a legal process that allows us to make changes to our business and our cost structure so that Red Lobster can continue as a stronger company going forward.”

Red Lobster noted that companies including Delta Airlines and Hertz “emerged stronger” after filing for Chapter 11 (Delta in September 2005, Hertz in May 2020) and found ways to bounce back.

“Birthdays, graduations, anniversaries, and yes, weddings. We’ve been here for them all,” the chain penned. “Red Lobster is determined to be there for these moments for generations to come.”

Red Lobster’s downfall was a slow burn, primarily blamed on an $11 million loss in November 2023 due to the chain rollout of an “Endless Shrimp” promotion. The deal offered customers all the shrimp they could eat for $20, and it proved to be a bit too popular.

Last week, it was reported that stores had begun shuttering without warning around the country, with dozens auctioning off all of their furniture and equipment online and some employees claiming they were given no notice ahead of time.

In a filing on Sunday, Red Lobster CEO Jonathan Tibus called out former CEO Paul Kenny and Red Lobster’s seafood supplier and owner, Thai Union, regarding decisions made surrounding the “Endless Shrimp” promotion and that Red Lobster is “currently investigating the circumstances” around the decision to make the promotion permanent instead of limited-time.

Related: Endless Shrimp Deal Is Too Popular, Red Lobster Loses $11M

“I understand that Thai Union exercised an outsized influence on the Company’s shrimp purchasing,” Tibus wrote. “[Red Lobster is] exploring the impact of the control Thai Union exerted, in concert with Mr. Kenny and other Thai Union-affiliated entities and individuals, and whether actions taken in light of these parties’ varying interests were appropriate and consistent with applicable duties and obligations to Red Lobster.”

Thai Union completed its purchase of Red Lobster in 2020.



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