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This 30-Year-Old is Making +$10k Connecting Brands with Social Media Influencers

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This 30-Year-Old is Making +$10k Connecting Brands with Social Media Influencers

When David Morneau worked in-house as an influencer marketing consultant, clients came to him for help. They wanted him to connect them with nano- and micro-influencers. So what did he do? He created his own agency to do just that.

He founded inBeat in 2019, and the company has grown exponentially since then. He has worked with more than 250 different brands and +25k influencers and now earns over $10k per month.

Keep reading to find out more about:

  • How he got the idea to create inBeat
  • What his agency offers its clients
  • His top marketing strategy
  • His unique idea to attract business
  • The importance of SEO for David
  • The link building strategies he’s used successfully
  • How he approaches keyword research
  • How he creates content
  • How many hours a day he works on his business
  • His top resources and tools
  • His biggest challenge
  • The accomplishment he’s most proud of
  • His main mistake
  • The advice he offers other entrepreneurs

Meet David Morneau

I’m a Canadian born and bred Millennial with a desire to make a difference. I’m passionate about crunching numbers, the mobile app industry, and influencer marketing, of course. I’m close with my family – I actually visited with them during the winter holidays, although that meant being on the road for hours. You’re welcome, Mom; I love you.

And I also love chocolate ice cream.

Why He Created inBeat

Well, the idea of inBeat materialized in my head when I was an influencer marketing consultant for another firm. Many of my customers wanted to partner with nano- and micro-influencers for their social channels. And they were looking to me for recommendations.

But of course, I couldn’t personally recommend all the right creators.

You need to check a slew of profiles based on specific variables like audience size, niche, industry, values, engagement rates, and more. We had influencer platforms to source content creators back in the day, but they were extremely expensive and not intuitive for the general public.

That’s the need I identified in most of my customers.

So I set out to fill that open niche with a service connecting brands with social media influencers. inBeat Agency is like a white-glove service that does all the influencer marketing campaigns for companies. And inBeat.co is the platform where you can find influencers and get the ball rolling yourself.

We also have many free tools on the website, from engagement rate calculators to fake follower checkers, mockup ad generators, and more.

We recently developed a Creator Studio that helps companies with user-generated content campaigns. We also have our Growth Notes newsletter, many free articles with actionable advice on all things influencer-related, and many more in the making.

How Much Money David is Making 

You’d have to ask my accountant to give you a breakdown of my earnings and income streams. Although I run a business in which I’m a co-founder, I prefer to stay away from the whole accounting bureaucracy. However, I know we’re well past the $10,000 mark per month at inBeat.

But I can tell you something that’s even more important in exchange for my vagueness. We’ve helped many customers increase their earnings in the seven-figure bracket by partnering them with effective nano- and micro-influencers.

Also, I’ve worked with over 200 companies to date – so maybe that makes me a billionaire by proxy…

David’s Top Marketing Strategy 

My go-to marketing strategy is listening to my customers’ needs. To that end, I make a point of starting each business relationship with a free strategy call. And I keep in close contact with them throughout our contract.

That part is sort of tricky because you have to listen beyond the words to identify those background needs.

It’s just like when I was a marketing consultant. I could have used the existing influencer platforms or my network of acquaintances to find good enough creators for my clients. But I wanted to go beyond that because I wanted to genuinely provide top service to my customers.

Apart from my general customer-centric approach, the thing that makes inBeat unique is developing free tools. Those free tools that anyone can use in their influencer marketing campaigns brought us a lot of business. It’s like they say, give more to get more.

The Importance of SEO

SEO is important for my business, but not as important as putting customers first. The content I create aims to respond to people’s questions and needs first. I don’t stuff my articles with keywords or links just for the sake of SEO.

That would deter people from reading anything I write, so I focus on actionable advice marketers can implement as soon as they finish reading my pieces.

However, I do think SEO is important. So, I try to have the right URLs, ensure the website is intuitive and mobile-friendly, and so forth.

David’s Views on Link Building

Link building is essential; that’s why we also launched a company called Breeeze.co. This link building agency helped many businesses drive organic traffic and brand awareness. 

We trust our sibling Breeeze so much that we partnered with it to grow inBeat’s traffic from 500 to over 70,000 visitors per month through organic traffic in approximately one year. These results were based on a thorough link-building strategy that brought us $4,000,000 in pipeline value.

Our strategy was straightforward. 

We got 100+ links through relationship-based link building and 30+ links through HARO to build trust. Besides that, we also identified low-hanging fruit keywords and created free tools with high-traffic potential.

Our toolkit includes engagement rate calculators for Instagram and TikTok, money spend calculator, and fake follower checkers. We recently introduced mockup ad generators for different social platforms. 

His Email List

I do have an email list that I grow based on people who subscribe to inBeat’s newsletter and those who become customers. We have over 2,000 subscribers so far.

David’s Keyword Research Process

My keyword research strategy also starts with my audience and their needs. That’s how I identify the general topic bucket I want to focus on.

“UGC marketing” is a good example of a topic bucket.

Then, I brainstorm keywords related to that topic. I start with what my audience wants to learn, like “how to build a UGC marketing strategy” or “UGC statistics.”

I type these keywords into Google and then look at the keywords in the “related searches” box. I also use Ahrefs, Google Keyword Planner, and other tools.

Then, I prioritize low-hanging fruit keywords. That’s about it in a nutshell.

His Approach to Content Creation

My content creation process is based on the customer-centric approach I discussed earlier. I first try to listen to my customers and reflect on their needs.

So you could say I know my audience intimately.

Then, I set out to write articles that are as actionable as possible. You know, those marketing websites that throw fluff at their readers. Well, I want my readers to learn new things and strategies they can use immediately.

After I write my content, I check it with Grammarly, run it through Frase and then hit the publish button.

How Many Hours a Day He Works

I sometimes work in my sleep if I get new ideas in a dream. Then I have to wake up and write it all down. So, you could say I’m on call 24/7.

But that aside, I try to make enough time for my family, friends, and mental health. I’ve learned that it’s essential to pace myself to avoid burnout.

Achieving Current Revenue Levels

It took me a few months to get things going and test various strategies. However, we’ve constantly been improving at inBeat, devising new tools and solutions for our clients.

We created inBeat in 2019, so we’ve been in business for almost four years.

So, comparing inBeat’s starting point to where we are now revenue-wise isn’t such a good idea. It’s like comparing apples with oranges because we have different solutions now and even a new team. Even the market is different, and we’re constantly learning new things.

His Favorite Resources

Stacked Marketer is my first recommendation. I love the newsletter, but you can also look at their Insights community and follow them on social media. You can learn all the industry updates in real-time, and that helps you reap the opportunities as they appear.

For example, each social channel releases new features regularly, and you must utilize them immediately to maximize your returns. And Stacked Marketer can keep you updated on all that.

David’s Go-To Tools

Todoist is my first and second most useful tool. It helps me organize my day smoothly in all directions and keeps me productive.

As an entrepreneur, you need to stay focused, and if you can do that without a tool – more power to you. But from my experience, life can get hectic, and things can easily overlap if you’re not careful, so I’d say you need a tool to streamline those activities.

Google Sheets is third on my list. I use it for everything, from organizing content creation to influencer contacts and more.

His Main Challenge

The biggest challenge was getting started – I mean actually coming up with this idea and putting it into words. Increasing the number of clients and getting more organic traffic were big challenges too. However, we solved those, again starting from a consumer-centric approach, listening to what people want and then tailoring the best solutions for their needs.

For example, our massive free toolkit is essential for that portion of our audience who wants to take influencer marketing into their own hands. Or at least organize part of their influencer campaign.

But that free toolkit also brings us more traffic and awareness, thus increasing our paying customers’ database.

His Greatest Accomplishment

My most important accomplishment as an entrepreneur is understanding that I must constantly adapt and learn. Any other goal I’ve reached and will reach in the future is due to that realization.

What He Wishes He Knew When He Started

I now know that UGC (user-generated content) is an extremely powerful tool you can incorporate into most campaigns – even influencer marketing campaigns. That’s why inBeat has a new baby called Creator Studio, which helps our clients get curated and authentic UGC.

This type of UGC is hard to obtain, and many companies don’t know where to get it or what marketing goal to set for their UGC campaigns. But inBeat streamlines everything, from content sourcing to editing.

Companies send us briefs with UGC they want.

We partner with the top 1% of influencers to create that content according to the customers’ briefs. Our influencers produce professional content that’s also 100% authentic, like unboxing, tutorials, or “a day in the life” videos.

We curate this content, and the customers get an edited content library to kickstart their UGC campaign.

His Biggest Mistake

I’ve made many mistakes along the way. Not getting enough rest, calculating my steps too much before grabbing an opportunity, and not learning Chinese when I was younger. Just kidding with the last part.

But in hindsight, I would say mistakes are unavoidable. So you shouldn’t be wary of making them. You should welcome them and learn something from them.

His Advice for Other Entrepreneurs

The most important advice is to not give up.

Most entrepreneurs fail because of the grind. And it can be tough at first when money is little and dreams are big. It’s also tough because you’re bound to make mistakes, some of which may cost you a lot.

One mistake I made initially was trying to do everything by myself. But of course, you have so many hours in the day, so I had to learn to delegate.

Another was not investing enough in advertising.

Like I said before, the most important thing is to move past those mistakes. Find the right mentors and surround yourself with people who are smarter than you. Learn from them, keep putting in that hard work, and success will follow.



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7 Best Mailgun Alternatives to Boost Your Email Marketing Success in 2023

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7 Best Mailgun Alternatives to Boost Your Email Marketing Success in 2023

Are you an entrepreneur looking for a reliable email delivery solution? Tired of dealing with the hassles and limitations of Mailgun? We’ve compiled a comprehensive list of the seven best Mailgun alternatives to revolutionize your email marketing efforts.

From robust analytics to automation capabilities, these solutions offer powerful features that can take your business communication to the next level. So read on and find the perfect fit for you!

7 Great Mailgun Alternatives for Your Business

1. Sendinblue

Sendinblue is our top pick among Mailgun alternatives and is a perfect marketing solution for any SMB or enterprise-level business. You can send transactional emails and SMS to the desired recipient and track their effectiveness. The Detailed Analytics reports will help you fix any potential problems in email delivery or click performance.

You can use this all-in-one tool to create:

  • Email marketing campaigns – design emails with the drag-and-drop editor or ready-made templates to send user-friendly emails
  • Marketing automation – send responsive emails that are triggered once a condition in the workflow is fulfilled
  • SMS marketing – communicate with customers on a more personal level
  • Push notifications – send reminders for abandoned carts

Pricing

Sendinblue provides users with four plans to kickstart their business. The platform charges based on emails sent rather than on the size of your contact list.

Additionally, with the free plan, you can send 300 emails/day, along with the added features of SMS and Whatsapp campaigns.

The business plan is the most popular amongst entrepreneurs. You can send 20,000 emails/day for $40 a month. You will also gain access to a number of bonus features, making it a perfect choice for marketing managers and professionals.

Pros


  • User-friendly interface
  • Forever-free plan
  • Access services in more than 6 languages

Cons


  • Lower free email sending limit compared to some of the other alternatives

2. Amazon SES

Amazon SES (Simple Email Service) is one of the cloud-based Mailgun alternatives used to send bulk marketing and transactional emails to customers. Small to large-scale businesses can use the platform to send emails through different methods. These include Amazon SES API, SMTP relay, and Amazon SES Console.

Amazon SES also provides support for owned, shared, or dedicated IP addresses to provide security and fast deliverability.

You can use the platform to send automated emails based on triggers and gain insights into their performance. Amazon SES is also known for its:

  • Mailbox Stimulator – test how different scenarios will affect your application
  • Email receiving – complete control over which emails to accept based on IP address and domain of the sender
  • Reputation Dashboard – track issues of email performance such as bounce rate and feedback loops

Pricing

Amazon SES offers a pay-as-you-go scheme for sending emails. However, users hosting their applications on Amazon EC2 can send 62,000 emails a month for free.

You can also use the platform to receive up to 1000 emails for free and use pay-as-you-go to receive any additional emails.

Pros


  • Increased sender security through multi-factor authentication
  • Affordable rates for sending and receiving emails
  • Generous forever free plan

Cons


  • You’ll have to buy separate plans for inbound emails and outbound emails

3. MailerSend

MailerSend is another alternative to Mailgun that provides a transactional email service along with a transactional SMS service.

You can use the platform to send and receive emails with SMTP relay and get hold of the following features:

  • Multiple domains – manage multiple products and domains with just one MailerSend account
  • Email verification – advanced verification process to ensure messages are received in the intended inbox and avoid landing in spam
  • Dynamic email templates – send bulk emails that are tailored to suit different customers
  • IP allowlist – make your account more secure by adding IP addresses to a whitelist

Pricing

MailerSend offers a forever free plan with 12000 emails/month. It is best suited for startups or SMBs to benefit from bulk emailing, a drag-and-drop builder, and analytics tools.

The paid plan includes a Premium plan and an Enterprise plan. The Enterprise plan is specifically designed for large enterprises and offers unlimited domains and templates along with 30-day data retention.

Pros


  • Bulk email sending
  • Effortlessly integrate sending transactional emails with your technology
  • Efficient sender reputation management using SPF, DKIM, and DMARC security protocols
  • Provides resources to get you started

Cons


  • No SMS marketing service available in the free plan

4. Postmark

Postmark is an email delivery service platform that differentiates itself from other Mailgun alternatives with its email deliverability.

It uses a separate but similar infrastructure to send promotional and transactional emails. The latter is delivered through a secure and faster network.

Other features of Postmark include:

  • Analytics tools – 45 days of data retention that ensures you don’t miss any detail
  • Email templates – choose layouts for common transactional emails
  • Webhooks – get notifications on important events such as bounces, clicks, or any spam complaints

Postmark offers a forever-free plan that includes 100 emails per month. However, more is needed for growing organizations.

The paid plans start with 10,000 emails at $15/month. Any additional emails sent in the month are charged with pay-as-you-go. You can also add dedicated IPs at $50 a month to any package.

Pros


  • Complete email marketing software to send transactional and broadcasted messages
  • Free expert advice
  • Fast and reliable email delivery
  • Email and application security

Cons

 


  • No SMS support
  • Marketing automation and segmentation features are not available
  • Pricey for the number of emails allowed

5. SendGrid

SendGrid is a marketing and transactional email service provider that uses web API and SMTP relay to send emails. It is trusted by startups, enterprises, developers, and high-volume senders to increase customer engagement and experience.

Other than sending transactional emails, you’ll also get access to:

  • Email marketing campaigns – send crafted automated messages to build meaningful relationships with customers
  • Email testing – spam test and create flawless emails that look perfect in every inbox
  • Deliverability insights – scalable email delivery measured using primary metrics and trends to improve the health of your email programs
  • Email templates

Pricing

SendGrid allows users to choose between Email API plans and Marketing Campaign Plans. Both categories offer forever free plans, with the email API plan starting at 100 emails/day.

Additionally, The Marketing Campaign Plans offers a free plan where you can send up to 6000 emails/day along with segmentation, email automation, and design & code editors.

However, you need to upgrade to the Advanced Plan to get access to a dedicated IP address. It will provide you with faster site speed and a secure sender reputation.

Pros


  • Forever free plan
  • Free resources to initiate the correct email program
  • The platform supports different programming languages

Cons


  • You can not receive Email API plans and Marketing Campaigns Plans under one package

6. SocketLabs

SocketLabs is an email delivery solution for IT pros, developers, and high-volume senders. It offers SMTP relay service and transactional email APIs. It’s one of the best Mailgun alternatives on the market because it offers many of the same features.

Users can trust the platform to deliver bulk emails that are fully verified and passed through strict anti-spam processes. With a tedious job cut out, the marketing teams can focus on using SocketLabs to create tailored solutions for priority accounts.

If you like SocketLabs for its ability to forward a high volume of emails, check out these best email forwarding services for even more options. 

Pricing

SocketLabs offers a 30-day free trial for the Core plan. Then you can send 40,000 emails/month for $39.95.

The more expensive plans include the Pro Plan and the Concierge Plan. You can send 100,000 emails per month starting from $79.95.

You’ll also get access to “Insight History” and “Performance History” reports with all plans.

Pros


  • Useful resources and code libraries to easily set up sending emails
  • Integrate with any application
  • Useful analytics tool to improve email performance

Cons


  • No SMS marketing service
  • No forever free plan
  • Ongoing training and email performance review are not available for low-tier plans

7. SparkPost

SparkPost is a reliable platform for brands to send and deliver emails. You can use advice from high-level industry experts to create email programs that engage and retain customers.

SparkPost is not just like any other Mailgun alternative. It goes beyond the basic deliverability of emails to provide an all-in-one marketing tool that increases customer engagement through:

  • SparkPost signals – track email health and recipient behavior to improve email performance and reduce the risk of hitting spam traps
  • Taxi for email – use segmentation and personalization to create powerful email campaigns
  • Recipient validation – verify email addresses before you send them
  • Inbox tracker – receive a higher return on email ROI by reaching more subscribers

Pricing

SparkPost has a free test account that limits the sending volume of emails but gives unrestricted access to API or SMTP relay.

Also, as a new sender, you can choose the Starter plan that offers 50,000 emails at $30 a month. This includes alerts to increase engagement and email health.

With a Premier plan, you can send 100,000 emails at $75/month and also get access to advanced templates and snippets, AB testing, prioritized support, and a dedicated IP address.

Pros


  • Easily track how consumers are responding to competitors’ email campaigns
  • Affordable plans for sending transactional emails
  • Integrates with different apps and websites to fit user’s needs

Cons


  • Limited volume for sending emails with free test accounts

Bottom Line: What’s The Best Mailgun Alternative For Your Business?

All in all, there are a host of excellent Mailgun substitutes that can completely transform your email delivery process. 

Selecting the right alternative depends on your organization’s specific needs and requirements. So be sure to do some research before making a final decision. But in general, we believe that Sendinblue is a very excellent choice for most cases.

Hope this guide helps make it easier for you to find the best Mailgun alternatives for your entrepreneurial needs! 



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4 Gen Z side hustle and passive income ideas

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4 Gen Z side hustle and passive income ideas

Everyone is getting in on the side hustle craze. More than a third of Gen Xers, 36%, currently have a side gig, according to a May 2022 Zapier survey of 2,032 U.S. adults. And nearly two thirds of both Gen Zers and millennials have one, 59% and 61%, respectively. Gen Zers, specifically, make an average of $9,537 per year on their side hustles.

If you’re a member of that younger generation and are looking to cash in on the trend, there are plenty of hustles for you to consider. “Think about what stage in life you’re in,” says side hustle expert Kevin Ha. “You’ve got more time, probably, you’ve got the ability to live unconventionally because you’re probably by yourself.”

Here are four side hustles for Gen Z to consider.

Affiliate marketing

If social media is already second nature, you may have wondered or looked into how to monetize it.

“According to Instagram’s Trend Report, two thirds of Gen Z plan to use social media to make money this year,” says Jen Glantz, founder of Bridesmaid for Hire and the creator of the Monday Pick-Me-Up and Odd Jobs newsletter. “And the best part about that is you don’t need to be an influencer or have a million followers.”

One way to do this is through affiliate marketing. “What that means is that you promote products with a special link and if people click that link and buy, you make money,” says Glantz. You can apply to Amazon’s affiliate marketing program for example, or log onto your favorite brands’ site to see if they offer affiliate options.

Influencer Shannon Smith makes $8,600 per month in passive income from affiliate marketing on her social media posts. She suggests taking note of how other people are creating popular content and focusing on a niche subject matter and product.

Virtual assisting

Secret shopping

If you’re a fan of buying things or eating out, you might consider secret shopping.

Sites like Secret Shopper or BestMark pay or reimburse shoppers for checking the customer experience of retailers, restaurants and other business, usually between $10 to $25 per shop, according to Sidehus.com. Reviewers have been sent to a salon to see if they honored a free first visit coupon and to a video game store to see if they’d sell a game for mature audiences to an underage kid.

When it comes to restaurant assignments, “for Gen Z, it’s a good option because it’s free food,” says Ha, adding that at a young age, “you probably have more flexibility to go out to eat.” Ha himself says he made $1,700 in 2022 using secret shopping website Market Force.

Food delivery

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Exploring the Latest Trends in Digital Marketing Technology

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Exploring the Latest Trends in Digital Marketing Technology

 

With technology constantly evolving, the world of digital marketing is experiencing a rapid and ever-changing landscape. It’s becoming increasingly important for businesses to stay ahead of the curve when it comes to understanding and utilizing the latest trends in digital marketing technology.

From using artificial intelligence (AI) tools to working with a local digital marketing agency, there are plenty of exciting trends that marketers need to be aware of if they want to remain competitive in today’s market.

What tools and resources are available for creating effective digital marketing campaigns?

There are a variety of tools and resources available for creating effective digital marketing campaigns. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn offer powerful advertising capabilities that can be used to reach target audiences. Search engine optimization (SEO) is an important tool for improving visibility in organic search results. Content marketing is also essential for driving traffic to websites and increasing brand awareness.

Other useful tools include email marketing, pay-per-click (PPC) advertising, video marketing, influencer marketing, and more. It’s important to understand the strengths and weaknesses of each tool before deciding which ones to use in your digital marketing campaigns. Data-driven analytics tools can be used to measure the success of campaigns and optimize future efforts.

What strategies are used in digital marketing?

Digital marketing is a broad term that encompasses many different strategies and tactics. Some of the most popular digital marketing strategies include search engine optimization (SEO), content marketing, social media marketing, pay-per-click (PPC) advertising, email marketing, influencer marketing, and affiliate marketing.

SEO involves optimizing your website for organic search engine rankings by using keywords and other techniques to make it easier for people to find you online. Content marketing involves creating valuable content such as blog posts, videos, infographics, ebooks, etc., to attract potential customers and build relationships with them. Social media marketing involves leveraging various social media platforms such as Facebook, Twitter, Instagram, LinkedIn etc., to promote your business or products. PPC advertising is a form of paid advertising where you pay each time someone clicks on your ad. Email marketing involves sending emails to potential customers in order to build relationships with them and encourage them to purchase from you.

Influencer Marketing is when businesses partner with influential people in their industry who have large followings on social media in order to promote their products or services. Affiliate Marketing is when businesses reward affiliates for referring customers through special links or codes they provide them with.

How can digital marketing help to reach a wider audience?

Digital marketing is a powerful tool for businesses to reach a wider audience. With the right strategies, you can target potential customers who are interested in your products or services. You can use social media platforms such as Facebook, Twitter, and Instagram to create content that resonates with your target audience. You can also use search engine optimization (SEO) techniques to ensure that your website appears at the top of search engine results pages when people search for relevant keywords. You can also leverage email marketing campaigns to send personalized messages directly to potential customers.

You can use pay-per-click (PPC) advertising on Google and other search engines to drive more traffic to your website and increase conversions. By utilizing these digital marketing strategies, you will be able to reach a larger audience and grow your business.

In conclusion, it is important to stay up-to-date on the latest trends in digital marketing technology to keep your business competitive and successful.

 

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