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This 30-Year-Old is Making +$10k Connecting Brands with Social Media Influencers

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This 30-Year-Old is Making +$10k Connecting Brands with Social Media Influencers

When David Morneau worked in-house as an influencer marketing consultant, clients came to him for help. They wanted him to connect them with nano- and micro-influencers. So what did he do? He created his own agency to do just that.

He founded inBeat in 2019, and the company has grown exponentially since then. He has worked with more than 250 different brands and +25k influencers and now earns over $10k per month.

Keep reading to find out more about:

  • How he got the idea to create inBeat
  • What his agency offers its clients
  • His top marketing strategy
  • His unique idea to attract business
  • The importance of SEO for David
  • The link building strategies he’s used successfully
  • How he approaches keyword research
  • How he creates content
  • How many hours a day he works on his business
  • His top resources and tools
  • His biggest challenge
  • The accomplishment he’s most proud of
  • His main mistake
  • The advice he offers other entrepreneurs

Meet David Morneau

I’m a Canadian born and bred Millennial with a desire to make a difference. I’m passionate about crunching numbers, the mobile app industry, and influencer marketing, of course. I’m close with my family – I actually visited with them during the winter holidays, although that meant being on the road for hours. You’re welcome, Mom; I love you.

And I also love chocolate ice cream.

Why He Created inBeat

Well, the idea of inBeat materialized in my head when I was an influencer marketing consultant for another firm. Many of my customers wanted to partner with nano- and micro-influencers for their social channels. And they were looking to me for recommendations.

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But of course, I couldn’t personally recommend all the right creators.

You need to check a slew of profiles based on specific variables like audience size, niche, industry, values, engagement rates, and more. We had influencer platforms to source content creators back in the day, but they were extremely expensive and not intuitive for the general public.

That’s the need I identified in most of my customers.

So I set out to fill that open niche with a service connecting brands with social media influencers. inBeat Agency is like a white-glove service that does all the influencer marketing campaigns for companies. And inBeat.co is the platform where you can find influencers and get the ball rolling yourself.

We also have many free tools on the website, from engagement rate calculators to fake follower checkers, mockup ad generators, and more.

We recently developed a Creator Studio that helps companies with user-generated content campaigns. We also have our Growth Notes newsletter, many free articles with actionable advice on all things influencer-related, and many more in the making.

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How Much Money David is Making 

You’d have to ask my accountant to give you a breakdown of my earnings and income streams. Although I run a business in which I’m a co-founder, I prefer to stay away from the whole accounting bureaucracy. However, I know we’re well past the $10,000 mark per month at inBeat.

But I can tell you something that’s even more important in exchange for my vagueness. We’ve helped many customers increase their earnings in the seven-figure bracket by partnering them with effective nano- and micro-influencers.

Also, I’ve worked with over 200 companies to date – so maybe that makes me a billionaire by proxy…

David’s Top Marketing Strategy 

My go-to marketing strategy is listening to my customers’ needs. To that end, I make a point of starting each business relationship with a free strategy call. And I keep in close contact with them throughout our contract.

That part is sort of tricky because you have to listen beyond the words to identify those background needs.

It’s just like when I was a marketing consultant. I could have used the existing influencer platforms or my network of acquaintances to find good enough creators for my clients. But I wanted to go beyond that because I wanted to genuinely provide top service to my customers.

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Apart from my general customer-centric approach, the thing that makes inBeat unique is developing free tools. Those free tools that anyone can use in their influencer marketing campaigns brought us a lot of business. It’s like they say, give more to get more.

1674317141 277 This 30 Year Old is Making 10k Connecting Brands with Social Media

The Importance of SEO

SEO is important for my business, but not as important as putting customers first. The content I create aims to respond to people’s questions and needs first. I don’t stuff my articles with keywords or links just for the sake of SEO.

That would deter people from reading anything I write, so I focus on actionable advice marketers can implement as soon as they finish reading my pieces.

However, I do think SEO is important. So, I try to have the right URLs, ensure the website is intuitive and mobile-friendly, and so forth.

David’s Views on Link Building

Link building is essential; that’s why we also launched a company called Breeeze.co. This link building agency helped many businesses drive organic traffic and brand awareness. 

We trust our sibling Breeeze so much that we partnered with it to grow inBeat’s traffic from 500 to over 70,000 visitors per month through organic traffic in approximately one year. These results were based on a thorough link-building strategy that brought us $4,000,000 in pipeline value.

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1674317141 264 This 30 Year Old is Making 10k Connecting Brands with Social Media

Our strategy was straightforward. 

We got 100+ links through relationship-based link building and 30+ links through HARO to build trust. Besides that, we also identified low-hanging fruit keywords and created free tools with high-traffic potential.

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Our toolkit includes engagement rate calculators for Instagram and TikTok, money spend calculator, and fake follower checkers. We recently introduced mockup ad generators for different social platforms. 

His Email List

I do have an email list that I grow based on people who subscribe to inBeat’s newsletter and those who become customers. We have over 2,000 subscribers so far.

David’s Keyword Research Process

My keyword research strategy also starts with my audience and their needs. That’s how I identify the general topic bucket I want to focus on.

“UGC marketing” is a good example of a topic bucket.

Then, I brainstorm keywords related to that topic. I start with what my audience wants to learn, like “how to build a UGC marketing strategy” or “UGC statistics.”

I type these keywords into Google and then look at the keywords in the “related searches” box. I also use Ahrefs, Google Keyword Planner, and other tools.

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Then, I prioritize low-hanging fruit keywords. That’s about it in a nutshell.

His Approach to Content Creation

My content creation process is based on the customer-centric approach I discussed earlier. I first try to listen to my customers and reflect on their needs.

So you could say I know my audience intimately.

Then, I set out to write articles that are as actionable as possible. You know, those marketing websites that throw fluff at their readers. Well, I want my readers to learn new things and strategies they can use immediately.

After I write my content, I check it with Grammarly, run it through Frase and then hit the publish button.

How Many Hours a Day He Works

I sometimes work in my sleep if I get new ideas in a dream. Then I have to wake up and write it all down. So, you could say I’m on call 24/7.

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But that aside, I try to make enough time for my family, friends, and mental health. I’ve learned that it’s essential to pace myself to avoid burnout.

Achieving Current Revenue Levels

It took me a few months to get things going and test various strategies. However, we’ve constantly been improving at inBeat, devising new tools and solutions for our clients.

We created inBeat in 2019, so we’ve been in business for almost four years.

So, comparing inBeat’s starting point to where we are now revenue-wise isn’t such a good idea. It’s like comparing apples with oranges because we have different solutions now and even a new team. Even the market is different, and we’re constantly learning new things.

His Favorite Resources

Stacked Marketer is my first recommendation. I love the newsletter, but you can also look at their Insights community and follow them on social media. You can learn all the industry updates in real-time, and that helps you reap the opportunities as they appear.

For example, each social channel releases new features regularly, and you must utilize them immediately to maximize your returns. And Stacked Marketer can keep you updated on all that.

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David’s Go-To Tools

Todoist is my first and second most useful tool. It helps me organize my day smoothly in all directions and keeps me productive.

As an entrepreneur, you need to stay focused, and if you can do that without a tool – more power to you. But from my experience, life can get hectic, and things can easily overlap if you’re not careful, so I’d say you need a tool to streamline those activities.

Google Sheets is third on my list. I use it for everything, from organizing content creation to influencer contacts and more.

His Main Challenge

The biggest challenge was getting started – I mean actually coming up with this idea and putting it into words. Increasing the number of clients and getting more organic traffic were big challenges too. However, we solved those, again starting from a consumer-centric approach, listening to what people want and then tailoring the best solutions for their needs.

For example, our massive free toolkit is essential for that portion of our audience who wants to take influencer marketing into their own hands. Or at least organize part of their influencer campaign.

But that free toolkit also brings us more traffic and awareness, thus increasing our paying customers’ database.

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His Greatest Accomplishment

My most important accomplishment as an entrepreneur is understanding that I must constantly adapt and learn. Any other goal I’ve reached and will reach in the future is due to that realization.

What He Wishes He Knew When He Started

I now know that UGC (user-generated content) is an extremely powerful tool you can incorporate into most campaigns – even influencer marketing campaigns. That’s why inBeat has a new baby called Creator Studio, which helps our clients get curated and authentic UGC.

This type of UGC is hard to obtain, and many companies don’t know where to get it or what marketing goal to set for their UGC campaigns. But inBeat streamlines everything, from content sourcing to editing.

Companies send us briefs with UGC they want.

We partner with the top 1% of influencers to create that content according to the customers’ briefs. Our influencers produce professional content that’s also 100% authentic, like unboxing, tutorials, or “a day in the life” videos.

We curate this content, and the customers get an edited content library to kickstart their UGC campaign.

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His Biggest Mistake

I’ve made many mistakes along the way. Not getting enough rest, calculating my steps too much before grabbing an opportunity, and not learning Chinese when I was younger. Just kidding with the last part.

But in hindsight, I would say mistakes are unavoidable. So you shouldn’t be wary of making them. You should welcome them and learn something from them.

His Advice for Other Entrepreneurs

The most important advice is to not give up.

Most entrepreneurs fail because of the grind. And it can be tough at first when money is little and dreams are big. It’s also tough because you’re bound to make mistakes, some of which may cost you a lot.

One mistake I made initially was trying to do everything by myself. But of course, you have so many hours in the day, so I had to learn to delegate.

Another was not investing enough in advertising.

Like I said before, the most important thing is to move past those mistakes. Find the right mentors and surround yourself with people who are smarter than you. Learn from them, keep putting in that hard work, and success will follow.

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Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

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Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If you’re in charge of a business and you don’t have a clear understanding of how to approach projects in an organized and effective manner, that’s a problem. Like many leaders before you, consider leaning on software that’s designed to streamline the project workflow for companies representing a wide range of industries.

A rate that will only be available from April 19 through 22, you can get Microsoft Professional 2021 for just $19.97 (reg. $249).

This well-reviewed software comes with a range of pre-built templates that you can use to set your project off on the right foot. It supports a number of helpful functions like building complex schedules with varying timelines, auto-populating those schedules in instances where it can, and submitting timesheets that can be distinguished by project work and non-project work.

Some additional features of Microsoft Project Professional that can help entrepreneurs and their teams include what-if scenario generation capabilities. Microsoft Project Professional also allows you to sync projects on your local server with those online, which is massively helpful for remote teams.

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Its comprehensive and well-curated offerings are part of why Project Professional is rated an average of 4.7/5 stars on the Entrepreneur Store.

Don’t miss this limited-time opportunity to make a worthwhile investment in your business for the price of a beer at the ball game.

A price that will only last from April 19 through 22, you can get Microsoft Professional 2021 for just $19.97 (reg. $249).

StackSocial prices subject to change.

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AI Will Transform the Workplace. Here’s How HR Can Prepare for It.

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AI Will Transform the Workplace. Here's How HR Can Prepare for It.

Opinions expressed by Entrepreneur contributors are their own.

Our workplaces are about to undergo an unprecedented level of transformation, and HR will take center stage. Artificial intelligence will dramatically reshape HR in a way that goes beyond recruiting, hiring and talent management. Leadership teams at all levels need to embrace this change to transform and lead their organizations forward.

It’s the people, and not the technology, that makes AI initiatives a success. Intrapreneurs, in particular, are the driving force behind it. As I shared in Fearless Innovation, I noticed this when I was working on the innovation agenda for the Great Places to Work study — the most innovative companies were those that had a leadership team that was embracing intrapreneurship and were open to change.

HR is the beating heart of any organization, and as such, it needs to take center stage in both adopting and leading ethical and innovative AI transformation across the organization.

Related: How Artificial Intelligence Is Reinventing Human Resources

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4 tectonic shifts AI will drive in HR

1. A new wave of massive reskilling

As AI becomes more prominent across business functions, the need for new skills will only grow. Forty percent of enterprise leaders believe that their workforce would need to reskill as a result of AI and machine learning. In fact, research shows almost a third of all hours worked in the U.S. could be automated by 2030.

All of us need to reskill to some extent to be relevant in the AI era. Not only would people need to re-train, but generative AI is introducing a whole host of professions that have been non-existent until recently, from AI ethicists to human-AI interaction designers. Some of these roles might sound futuristic, yet they are becoming increasingly relevant as technology advances.

2. The great restructure

As automation takes center stage across more business functions, there will be the inevitable need for organizations to restructure and rethink how they work. This transition will not only involve the integration of new technologies but also introduce a shift in the workforce dynamics. Intrapreneurs will need to identify gaps both in skills and operational processes and forge brand-new roles for themselves and those they manage. HR must play a key role in enabling a smooth and easy transition in this regard. The transition will not be smooth or easy, and it’s only HR that has the capability to make it impactful.

3. Arrival of “digital humans”

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“Digital human” may sound like an oxymoron, but that’s the term that’s starting to appear in business and operational plans. More roles, regardless of industry, are becoming digitally enhanced where some form of AI assistance is embedded in their everyday work. A real-life example is the introduction of the digital nurse — AI-powered healthcare agents which have already been proven to outperform human nurses in certain tasks.

Imagine the impact these digital roles will have on the workforce the more sophisticated and prevalent they become. Eventually, HR will need to create policies and systems in place that account for this new type of “staff augmentation.”

4. Regulating the robot

The threat of AI bias and misuse is serious. Not only can the technology put many jobs at peril, but potential improper implementation can expose organizations to serious liability and negatively affect the workforce. From avoiding bias to inclusivity, HR teams play a critical role in the ethical deployment and management of AI technologies.

HR professionals will be tasked with navigating the delicate balance between leveraging AI for efficiency and ensuring that its application upholds fairness, privacy and non-discrimination.

Related: How to Successfully Implement AI into Your Business — Overcoming Challenges and Building a Future-Ready Team

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What HR intrapreneurs must do to embrace AI the right way

The future of work is being shaped by AI adoption, and its success hinges on the right approach from the outset. My experience shows that for successful organizations, one universal trait stands out: the presence of change agents. Every organization, regardless of size, benefits from intrapreneurs who are open to change and committed to spearheading transformation efforts. These intrapreneurs are pivotal in driving the future of work, as they help orchestrate the integration of new technologies into their business models.

HR and talent leaders should harness this dynamic, encouraging a symbiotic relationship with intrapreneurs to develop customized solutions for AI adoption, ensuring that they are not just keeping pace with technological advances but are actively shaping their trajectory.

Securing a seat at the table:

HR should take a proactive stance in the adoption of AI, even if it is still in its early stages within your organization. By securing a position at the forefront of the AI initiative, HR can and should facilitate and guide the entire organization in embracing this significant change.

As AI has the potential to impact every facet of the organization, it is imperative for HR to not only understand and advocate for this technology but also lead its integration across all departments. HR should encourage and support intrapreneurs and all employees to leverage AI in their daily tasks, demonstrating its value not just for operational efficiency but for personal and professional growth as well.

Master the technology:

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To effectively navigate and regulate AI, HR must first understand it thoroughly. Grasping the full potential of this technology is crucial for reaping its extensive benefits. HR plays a vital role in identifying the necessary tools and skills that employees must acquire and then integrating these learnings into daily work practices.

Before implementing AI more broadly, HR should initiate comprehensive training programs that not only educate but also reassure employees about AI’s role in the future of the business. By leading these educational initiatives, HR can shape the structure and effectiveness of these programs, ensuring they meet the needs of the organization and its workforce.

Related: 3 Ways to Prepare Your Business For an AI Future

Looking ahead

Generative AI has the transformative potential to redefine the business landscape, but realizing this vast potential hinges on more than just the adoption of technology. It critically depends on the talent within the workforce, driven by HR and bold intrapreneurs. These visionary leaders don’t just implement new tools; they exemplify their use, demonstrating the profound impact of AI across every level of the organization.

HR plays a pivotal role in fostering this environment, enabling intrapreneurs to guide and inspire every individual they touch. Together, they turn each employee into a catalyst for change, igniting a widespread passion for innovation that deeply resonates and sustains long-term success.

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Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

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Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

Four-day workweeks might have all the buzz, but one major tech company is going in the opposite direction.

Samsung is implementing a six-day workweek for all executives after some of the firm’s core businesses delivered lower-than-expected financial results last year.

A Samsung Group executive told a Korean news outlet that “considering that performance of our major units, including Samsung Electronics Co., fell short of expectations in 2023, we are introducing the six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis.”

Lower performance combined with other economic uncertainties like high borrowing costs have pushed the South Korean company to enter “emergency mode,” per The Korea Economic Daily.

Related: Apple Is No Longer the Top Phonemaker in the World as AI Pressure and Competition Intensifies

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Executives at all Samsung Group divisions will be affected, including those in sales and manufacturing, according to the report.

Samsung had its worst financial year in over a decade in 2023, with the Wall Street Journal reporting that net profit fell 73% in Q4. It also lost its top spot on the global smartphone market to Apple in the same quarter, though it reclaimed it this year.

Though employees below the executive level aren’t yet mandated to clock in on weekends, some might follow the unwritten example of their bosses. After all, The Korea Economic Daily reports that executives across some Samsung divisions have been voluntarily working six days a week since January, before the company decided to implement the six-day workweek policy.

Entrepreneur has reached out to Samsung’s U.S. newsroom to ask if this news includes executives situated globally, including in the U.S., or if it only affects employees in Korea. Samsung did not immediately respond.

Research on the relationship between hours worked and output shows that working more does not necessarily increase productivity.

A Stanford project, for example, found that overwork leads to decreased total output. Average productivity decreases due to stress, sleep deprivation, and other factors “to the extent that the additional hours [worked] provide no benefit (and, in fact, are detrimental),” the study said.

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Related: Samsung’s Newest Galaxy Gadget Aims ‘To See How Productive You Can Be’

Longer hours can also mean long-term health effects. The World Health Organization found that working more than 55 hours a week decreases life expectancy and increases the risk of stroke by 35%.

The same 55-hour workweek leads to a 17% higher risk of heart disease, per the same study.

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