When David Morneau worked in-house as an influencer marketing consultant, clients came to him for help. They wanted him to connect them with nano- and micro-influencers....
TikTok has repeatedly explained that it’s not a social media app, it’s an entertainment platform, with a focus on showcasing the best video content, not building...
Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all...
Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing...
How do you know when your marketing is excellent, important or had the impact you expected? Ultimately, it comes down to being able to measure marketing...
Have you mapped out your Valentine’s Day marketing plan yet? The most romantic day of the year is coming up fast, and if you haven’t considered...
Consumer expectations are rising, as is the importance of shared brand values, according to the latest data from market research provider Qualtrics. To glean some insight...
The “Quad State Tornado Found Items” Facebook group has been reconnecting people with their lost pets, official documents and family photos after deadly storms hit Kentucky...