The success of a marketing initiative depends on being able to reach customers wherever they are. Traditionally this was done through billboards, newspapers, magazines, radio, and...
An Attribution Test “Whodunit” is more than just a popular detective narrative, it is an important question in PPC as well. Attribution seeks to answer that...
Facebook says that, due to changes to its moderation processes, with staff out of its office due to COVID-19, there may be some delays and errors...
Twitter has announced a new update to its safety rules in order to remove more types of misinformation relating to the COVID-19 outbreak. Responding to communication trends...
With uncertainty surrounding the coronavirus pandemic and how it’ll transform the Las Vegas Valley, tricksters are playing with people’s nerves by sharing tales on social media...
Google this month announced the deadline to remove all third party pixels from YouTube. Starting in June 1, 2020, all YouTube campaigns must have enable Ads...
Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping...
In an effort to disseminate trustworthy health information on COVID-19, Facebook will roll out its own coronavirus information center, a central hub on the vast social...
Facebook is making efforts to help small businesses get through the COVID-19 pandemic with several initiatives launched this week. In addition to creating a dedicated hub...
In these times of physical distancing, social platforms are likely to become an even more important element of our day-to-day lives, and tools which enable us...