This type of EGC highlights a strong company culture, celebrates existing employees, and attracts potential new hires. 2. Have a clear mission statement, brand values, and...
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Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a...
The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of...
In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into...
Google’s Performance Max campaigns came out of beta more than three years ago, and have grown to be a wildly popular campaign type among new and...
It’s the second week of January and although it’s a new year, I’m still the same old me. Back at work, I’ve got new...
Introduction Picture this: the bustling online marketplace, a battleground where sellers jostle for attention and strategize their prices like knights preparing for a joust. In this...
Around the turn of the 21st century, Web 1.0 came online. (Well, not the 1.0 part since no one knew it would have versions.) Everything centered...
Here are some valuable tips and tricks to navigate the complexities of migration projects: 1. A website’s size doesn’t always determine difficulty The size of the...
In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the social media portion wasn’t as expansive....