Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of...
Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there’s certainly already a lot to love about Pinterest. But what if we told...
The advent of digital platforms has increased the amount of content people read on computers, smartphones, and tablets. The average person spends almost seven hours a...
While you can use many software tools to help manage and scale influencer marketing programs, don’t forget to look back. Old-school methods – alongside the tools...
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Being an...
College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the...
If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google...
You may not always realize it, but there's a salesperson ready to talk you into buying something as soon as you walk into their store. Source...
As a startup founder in the martech industry, I’m routinely asked by other founders what should be in their marketing stack. It was also a topic...
Thanks to technology we no longer have to worry which half of our ad budget is wasted. Now we can know how much of it is...