When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how...
Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game...
It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all...
Wanna start a fight among content marketers? Ask four content marketers whether blog posts should include the date of publication. You’ll probably get five or more...
For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted....
When we analyzed the results from the 2021 MarTech Replacement Survey we found marketers and marketing technologists trying to square the circle. Budgets were tighter, but...
Back in 2015, there was a lot of talk about the “Frankenstack” — the “infamous” Frankenstack, as Scott Brinker called it. This was the martech stack...
Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing...
